SOTU Social Media 2015
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The document discusses the past, present, and future of social media in 2015. In the past, organic reach on Facebook was simple and brands actively promoted hashtags. Currently, social media requires paying to play and boost posts, while organic reach algorithms highlight non-sales language. Looking forward, social media may become more expensive and less brand friendly, turning into platforms like Facebook, while video and privacy trends continue.
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SOTU Social Media 2015
- 1. SOCIAL MEDIA 2015 STATE OF THE UNION
- 2. • THE PAST • THE PRESENT • TRENDS • NEWS • THE FUTURE • WHAT THIS MEANS FOR US • QUESTIONS OVERVIEW
- 3. THE PAST POSTS REACHED ALL FANS ON NEWSFEED NO BOOSTING NECESSARY SIMPLE ORGANIC REACH ALGORITHM PRIVATE COMPANY NO CONTESTS ON PAGE OWNED THE HASHTAG GAME PRIVATE COMPANY JUST FOR NEWS AND TWITTER CHATS WANTED TO RIVAL FACEBOOK AFFECTED SEO BRANDS ACTIVELY PROMOTED IT
- 4. THE PRESENT
- 5. THE STANDARDS PAY TO PLAY TRENDING NEWS ORGANIC REACH ALGORITHM SUGGESTED ACCOUNTS AND ADS GOOGLE POLITICS, UNDERGROUND NEWS/VIRAL MOVEMENTS, TV EXTREMELY EXPENSIVE ADS HASHTAGS AND INSTA-CELEBS COMMUNITIES SERIES (COMEDY, NEWS, TUTORIALS, TALENT) YOUTUBE CELEBS
- 6. THE ALTERNATES STORIES DISCOVER SNAPCASH INFLUENCERS PROFESSIONAL NETWORKING CREATIVE CURATION FEMALE FOCUS ECOMMERCE
- 7. THE WILDCARDS ANONYMOUS THE FRONT PAGE AMAs ANONYMOUS LOCATION BASED COLLEGE FOCUS CREATRS NETWORK CINEMAGRAPHS ADS FANDOMS ARTISTIC COMEDY MAGIC EDUCATION/KIDS POSITIVITY VISUALS CREATIVE CURATION QR CODE ONE CLICK PAY COUPONS/VIP INTERNATIONAL
- 9. FACEBOOK ALGORITHM HIGHLIGHTS - No Sales Language - No Like Baiting - No Repeated posts A bad boosted post, is still a bad post. Money won’t make it better. BUY/SELL GROUPS | BULLY CENTERS | TRENDING NEWS
- 10. GOOGLE+ • STILL ACTIVE CHANNEL FOR PHOTOGRAPHERS AND ANDRIOD USERS • NOT GOOGLE’S PRIORITY • NO CLEAR AFFECT ON SEO • YOUTUBE AND GOOGLE HANGOUT INTERGRATION
- 11. • PRIVACY • NATIVE VIDEOS • CINEMAGRAPHS • VISUALS • ARTISTS AND BRANDS PARTNERSHIP 2015 TRENDS
- 12. • YOUTUBE DITCHES FLASH FOR HTML 5 • TWEETS WILL SHOW UP IN GOOGLE RESULTS • FACEBOOK ORGANIC REACH REALITY LEADING TO OWNED SOCIAL SITES • CONSUMER REVIEWS DICATE PURCHASES MORE THAN EVER 2015 NEWS
- 13. THE FUTURE MORE EXPENSIVE AND LESS BRAND FRIENDLY? WILL IT TURN INTO FACEBOOK? WILL AD PRICES GO DOWN? PLAYFAN ?
- 14. • VIDEOS – NEED TO WORK WITHOUT SOUND – VIDEOS NEED TO BE TAILORED FOR EACH CHANNEL – SHORT TERM COMMUNICATION • FACEBOOK BUDGET • PRIORITIZE YOUR CHANNELS • REPORTING WITH AN ENGAGEMENT/CONTENT FOCUS • RESEARCH TRENDS AND SHARE WHAT THIS MEANS FOR US
- 15. QUESTIONS?
Editor's Notes
- New – AMAs on Reddit,
- FB (NO LIKE BAITING/SALES-Y LANGUAGE) EVERYONE IS ON IT, BUT HOW ARE THEY USING IT? TO ATTRACT MORE NON-USERS TO TWITTER ACTIVITY http://searchengineland.com/official-twitter-give-google-access-firehose-tweets-214345
- FB (NO LIKE BAITING/SALES-Y LANGUAGE) EVERYONE IS ON IT, BUT HOW ARE THEY USING IT? Twitter – google can access tweets, means that more non-users will be drawn to tweets, feeds or sites that house live streams TO ATTRACT MORE NON-USERS TO TWITTER ACTIVITY http://searchengineland.com/official-twitter-give-google-access-firehose-tweets-214345
- FB (NO LIKE BAITING/SALES-Y LANGUAGE) EVERYONE IS ON IT, BUT HOW ARE THEY USING IT? TO ATTRACT MORE NON-USERS TO TWITTER ACTIVITY http://searchengineland.com/official-twitter-give-google-access-firehose-tweets-214345
- Reddit – where people find out about things first, where buzzfeed and other blogs source their content, it’s what people want to see and their opinion is the one that matters (up votes), where the trolls live because of the anonymity, dive into subreddits, learn about what you want to know WeChat – started in china, great for e-commerce, product launches, consumer research, talking about a particular subject, free api to create apps within it – fitbit, nike fuel
- Reddit – where people find out about things first, where buzzfeed and other blogs source their content, it’s what people want to see and their opinion is the one that matters (up votes), where the trolls live because of the anonymity, dive into subreddits, learn about what you want to know WeChat – started in china, great for e-commerce, product launches, consumer research, talking about a particular subject, free api to create apps within it – fitbit, nike fuel
- Groups: BUY/SELL, INTERESTS, JOBS TO ATTRACT MORE NON-USERS TO TWITTER ACTIVITY http://searchengineland.com/official-twitter-give-google-access-firehose-tweets-214345
- FB (NO LIKE BAITING/SALES-Y LANGUAGE) EVERYONE IS ON IT, BUT HOW ARE THEY USING IT? TO ATTRACT MORE NON-USERS TO TWITTER ACTIVITY http://searchengineland.com/official-twitter-give-google-access-firehose-tweets-214345
- Some want privacy from companies and social, some concerned with the government and hackers, some just worried about parents Native Videos – people want to stay on the channel – especially if they are on their phones Partnerships – ads that looks good, made for the channel by it’s user Artists/brands – Niche, Vine, IG and Tumblr http://www.theverge.com/2015/1/22/7871601/tumblr-creatrs-network-announced https://www.tumblr.com/creatrs
- Google – could help twitter’s growth problems, help others direct people to their own social sites
- BASED ON USER FEEDBACK (ALGORITHM)
- No dialogue or subtitles. Not all channels are created equal. It’s about quality, not quantity.
- FB (NO LIKE BAITING/SALES-Y LANGUAGE) EVERYONE IS ON IT, BUT HOW ARE THEY USING IT? TO ATTRACT MORE NON-USERS TO TWITTER ACTIVITY http://searchengineland.com/official-twitter-give-google-access-firehose-tweets-214345