Automation brings both benefits and challenges for firms and the economy. For firms, automation reduces costs through higher productivity but requires large initial investments. It also limits union power. For the economy, automation creates new jobs in areas like software while lowering prices, but can also increase inequality by displacing some workers and concentrating profits. There are concerns that automation may raise unemployment as jobs are lost and new jobs are not equivalent, while median wages have stagnated despite rising GDP. It can also reduce personal interactions and human elements of work.