SlideShare a Scribd company logo
USE CASES OF ANALYTICS
E-COMMERCE INDUSTRY CHALLENGES
DATATOBIZ.COM
DATATOBIZ.COM
▸ Product Awareness
▸ Advertisement Relevancy
▸ Web-page high bounce rates
ANALYTICAL SOLUTION- ACQUISITION ANALYTICS
▸ ROI driven user target selection
▸ Data centric user acquisition channel selection
▸ CAC vs LTV Analytics
PROBLEM STATEMENT - USER ACQUISITION
DATATOBIZ.COM
▸ Customer Loyalty
▸ Brand recall problem
ANALYTICAL SOLUTION - PREDICTIVE CHURN ANALYTICS
▸ Algorithm: Propensity to buy & churn probability prediction for all
users based on RFM (Recency, Frequency, Monetary)
▸ Required Data Points: User id, Purchase Date, Bill amount
▸ Output: User id, Probability to purchase, no. of transactions in specific
time interval (month, trimester, year etc)
▸ Additional data points enhances prediction accuracy
▸ Actionable Data points: Marketing & communication Strategy
PROBLEM STATEMENT - USER RETENTION
DATATOBIZ.COM
▸ Delivery trade-of: Business Margins v/s user Satisfaction
▸ Real time Inventory Synchronisation
ANALYTICAL SOLUTION- LOGISTICS ANALYTICS
▸ Real time spatial analytics
▸ Demand Prediction: demand & supply gap reduction
▸ Real time updated communication
PROBLEM STATEMENT - DELIVERY LOGISTICS
DATATOBIZ.COM
▸ Reverse logistics & cancellation
▸ Cash management cost
ANALYTICAL SOLUTION- SPATIAL ANALYTICS
▸ Order spatial analytics
▸ Spatial areas identification for COD
▸ Spatial payment strategy
PROBLEM STATEMENT - CASH ON DELIVERY
DATATOBIZ.COM
▸ Increase basket size
▸ Product Cross Selling & Up-selling
▸ Increase product engagement
ANALYTICAL SOLUTION- MARKET BASKET ANALYTICS
▸ Product combo identification: statistical basket analysis
▸ Product recommender design
▸ Website layout re-design
PROBLEM STATEMENT - PRODUCT RECOMMENDATIONS
DATATOBIZ.COM
▸ Advertisement Relevancy
▸ Marketing budget optimisation
ANALYTICAL SOLUTION- STATISTICAL USER SEGMENTATION
▸ Statistical clustering techniques
▸ Higher campaign conversions
▸ Reduced campaign cost
▸ Historic campaign analytics
PROBLEM STATEMENT - MARKETING CAMPAIGN OPTIMISATION
DATATOBIZ.COM
▸ MECE Dashboard: Live & Historic KPI tracking
▸ User behavioural analytics
▸ Cohort, LTV, CAC, ARPU, Funnel & many other KPI Tracking
▸ Automated reports generation
▸ Statistical Anomaly detection
▸ Complaint Analytics : Customer support optimisation
▸ Social pages text analytics
▸ NPS Analytics
▸ Campaign Sentimental analytics
▸ Product optimisation : Statistical AB Testing
▸ Product feature Selection
OTHER CHALLENGES
DATATOBIZ.COM
THANK YOU !
psdhillon@datatobiz.com
+91(0) 9780879045

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Ecommerce challenges and analytics solutions

  • 1. USE CASES OF ANALYTICS E-COMMERCE INDUSTRY CHALLENGES DATATOBIZ.COM
  • 2. DATATOBIZ.COM ▸ Product Awareness ▸ Advertisement Relevancy ▸ Web-page high bounce rates ANALYTICAL SOLUTION- ACQUISITION ANALYTICS ▸ ROI driven user target selection ▸ Data centric user acquisition channel selection ▸ CAC vs LTV Analytics PROBLEM STATEMENT - USER ACQUISITION
  • 3. DATATOBIZ.COM ▸ Customer Loyalty ▸ Brand recall problem ANALYTICAL SOLUTION - PREDICTIVE CHURN ANALYTICS ▸ Algorithm: Propensity to buy & churn probability prediction for all users based on RFM (Recency, Frequency, Monetary) ▸ Required Data Points: User id, Purchase Date, Bill amount ▸ Output: User id, Probability to purchase, no. of transactions in specific time interval (month, trimester, year etc) ▸ Additional data points enhances prediction accuracy ▸ Actionable Data points: Marketing & communication Strategy PROBLEM STATEMENT - USER RETENTION
  • 4. DATATOBIZ.COM ▸ Delivery trade-of: Business Margins v/s user Satisfaction ▸ Real time Inventory Synchronisation ANALYTICAL SOLUTION- LOGISTICS ANALYTICS ▸ Real time spatial analytics ▸ Demand Prediction: demand & supply gap reduction ▸ Real time updated communication PROBLEM STATEMENT - DELIVERY LOGISTICS
  • 5. DATATOBIZ.COM ▸ Reverse logistics & cancellation ▸ Cash management cost ANALYTICAL SOLUTION- SPATIAL ANALYTICS ▸ Order spatial analytics ▸ Spatial areas identification for COD ▸ Spatial payment strategy PROBLEM STATEMENT - CASH ON DELIVERY
  • 6. DATATOBIZ.COM ▸ Increase basket size ▸ Product Cross Selling & Up-selling ▸ Increase product engagement ANALYTICAL SOLUTION- MARKET BASKET ANALYTICS ▸ Product combo identification: statistical basket analysis ▸ Product recommender design ▸ Website layout re-design PROBLEM STATEMENT - PRODUCT RECOMMENDATIONS
  • 7. DATATOBIZ.COM ▸ Advertisement Relevancy ▸ Marketing budget optimisation ANALYTICAL SOLUTION- STATISTICAL USER SEGMENTATION ▸ Statistical clustering techniques ▸ Higher campaign conversions ▸ Reduced campaign cost ▸ Historic campaign analytics PROBLEM STATEMENT - MARKETING CAMPAIGN OPTIMISATION
  • 8. DATATOBIZ.COM ▸ MECE Dashboard: Live & Historic KPI tracking ▸ User behavioural analytics ▸ Cohort, LTV, CAC, ARPU, Funnel & many other KPI Tracking ▸ Automated reports generation ▸ Statistical Anomaly detection ▸ Complaint Analytics : Customer support optimisation ▸ Social pages text analytics ▸ NPS Analytics ▸ Campaign Sentimental analytics ▸ Product optimisation : Statistical AB Testing ▸ Product feature Selection OTHER CHALLENGES