PowerDirect Marketing Capabilities Presentation

2. Front-Door Marketing “ A highly specialized and measurable discipline that uses creative, precisely targeted media to reach consumers in one of the last uncluttered environments — their front door .”

3. Meet — Integrated Front-Door Media and Marketing Services — — 10 years Front-door Marketing experience — — Category pioneer and innovator — — 2010 Inc.’s 500 | 5000 List of Fastest-Growing Private Companies in America — — Over 1,300 campaigns produced and delivered — — Broad ranging industry experience — — Preferred partner for nation’s top brands and agencies — — North American distribution —

4. Preferred and trusted by top national brands

5. Front-door Campaigns Die-cut Postcards Letters/Envelopes Scratch-off

7. Our Solution An Integrated At-Home Approach Front-Door Media Targeted Direct Mail Real-Time Personalization (RTP) PowerSampling TM : Sample and Coupon Delivery PowerShopper TM Front-Door Polybag

13. Front-Door Marketing solves many marketing challenges — Traffic Generation — — Awareness/Branding — — Acquisition — — Retention — — Market Expansion — — Competitive Blunting — — New Product Launch — — Grand Openings — — Trial — — Loyalty —

14. Features and Benefits of Front-Door Marketing — Highly targeted medium — — Uncluttered setting — — Category exclusivity — — “ Must-touch” interactivity — — High visibility “mini-billboard” — — High production quality — — Measurable results (ROI) — — Versatile tool (DR, branding, Out-of-Home) —

15. The “Science” of Front-Door Marketing “ Tightly integrated blend of marketing expertise, proven direct-response methodologies , leading-edge monitoring and campaign metrics .” This combination is unique to PowerDirect

16. We create dynamic front-door campaigns. — Front-door marketing strategy — — Creative consulting (copy, design, offer) — Integration with client brand positioning and other media — Promotional ideas — — Partnerships — — Dynamic testing recommendations — Marketing

21. Methodologies Profiling I Targeting I Mapping Sophisticated geo-demographic and behavioral segmentation — Identifies ideal customer demographic and profile — Only quality data and segmentation sources Nielsen Claritas I Experian I MRI

22. Methodologies Profiling I Targeting I Mapping — Block-group analysis and targeting to identify best customers —

23. Methodologies Profiling I Targeting I Mapping — Visualizing market coverage — — Precise area mapping —

25. Monitoring During Campaign I Post Campaign — Guaranteed delivery — — Multiple levels of in-field auditing — — GPS walker-level tracking — (A PowerDirect exclusive) Handheld GPS tracker

26. Monitoring During Campaign I Post Campaign — Geo-targeting and mapping with Google Earth —

27. Monitoring During Campaign I Post Campaign — PowerTrakker (client extranet) —

28. Monitoring During Campaign I Post Campaign Independent phone surveys indicate that consumers report: — High recall of receipt of a direct-to-door ad — — Strong recall and comprehension of marketer’s message and offer — — High intent to purchase/act on the offer —

29. Metrics — Cost per coupon redeemed — — Cost per inquiry — — Cost per sale — — Incremental traffic — — Increased visit frequency — — Increased average transaction value — Wide range of customizable measurements to fit your needs

30. Wendy’s Phone Survey Distribution Date: Survey Date: Markets: Research Interval: October 18 th – October 20 th October 19 th – October 22 nd Bartlett, IL; Streamwood, IL; Bolingbrook, IL; Romeoville, IL; Montgomery, IL Naperville, IL; Oswego, IL One to two days following delivery Research Topic Recall Receipt of Door Hanger Recall Product or Promotional Offer Redeem (Very or Somewhat Likely to Redeem or Already Redeemed) Percent of Respondents* 63.29% 57% 74% *Each result reflects a percentage of persons asked the question (base). Error rate of +/- 5%

33. Contact Barry Gilbert at bgilbert @ powerdirect.net