The document provides information about an online pharmacy called Newpharma that is 4 years old. It discusses the legal and ethical background of online pharmacies, facts and figures about pharmacies and e-pharmacies, and what has made Newpharma successful. Newpharma has experienced strong growth, with turnover increasing over 70% per year and outperforming overall e-commerce growth in Belgium. It serves over 1.3 million customers annually and has a team of 24 employees.
The UK government will regulate e-cigarettes and other nicotine containing products as medicines beginning in 2016 to ensure safety and quality. This decision aligns with proposed European regulation and manufacturers will have until 2016 to obtain licenses for their products, though they can seek licenses earlier. Regulating these products as medicines means high quality products can support smokers to reduce and quit smoking. Licensed products will be available over the counter or by prescription through the NHS and can be advertised like other medicines.
The document discusses key elements of developing a revenue model, including revenue sources, customer value, pricing strategies, target customers, and capturing revenue. It emphasizes that a revenue model is a framework for generating revenues and highlights important factors like revenue sources, the value provided to customers, determining appropriate prices, identifying who will pay, and methods for capturing revenue, such as subscriptions, licensing, advertising, and transactions. The goal is to develop a model that positions the business in the profit zone by balancing these factors.
Ahmed Abdel Kader El Zeini is a licensed pharmacist with a Bachelor's degree in pharmacy from Al-Ain University of Science and Technology. He has over 5 years of experience working in retail pharmacies and as a medical representative. His objective is to provide quality patient care and fast, accurate medication dispensing using his interpersonal and customer service skills.
i-Labs Digital is an Italian company with a consolidated expertise on the e-commerce market. It owns some e-commerce stores for pharmaceutical products, operating both in Italy and Europe. We are looking for a Partner (one per Country), in Latin Countries (Brazil, Mexico, Spain; Portugal, etc) who owns a physical Pharmacy interested to launch an e-commerce store .
An Post & DocMorris/Unicare Loyalty BreakfastPost Media
An Post was delighted to welcome Cormac Tobin, managing director of Unicarepharmacies/DocMorris where he shared his company's customer loyalty ethos and how it has resulted in increased sales and attraced 40,000 new members in just 12 months. Direct Mail played a key role in the communications, Cormac shows us how.
If you want to be invited to An Post Breakfast Briefings, email your details to mail.media@anpost.ie
1) The document discusses an innovative food company called &samhoud food that develops vegetable-based products to inspire people to eat more vegetables.
2) Their purpose is to build a brighter future by increasing vegetable consumption. They have developed various meat replacement products and meals that are healthy, sustainable, delicious, and surprising.
3) Having a clear purpose drives their innovation and connects their work. Their purpose inspires customers and challenges preconceptions about vegetable-based foods. Within three years of operations, they have established over 2500 points of sale across five countries.
The UK government will regulate e-cigarettes and other nicotine containing products as medicines beginning in 2016 to ensure safety and quality. This decision aligns with proposed European regulation and manufacturers will have until 2016 to obtain licenses for their products, though they can seek licenses earlier. Regulating these products as medicines means high quality products can support smokers to reduce and quit smoking. Licensed products will be available over the counter or by prescription through the NHS and can be advertised like other medicines.
The document discusses key elements of developing a revenue model, including revenue sources, customer value, pricing strategies, target customers, and capturing revenue. It emphasizes that a revenue model is a framework for generating revenues and highlights important factors like revenue sources, the value provided to customers, determining appropriate prices, identifying who will pay, and methods for capturing revenue, such as subscriptions, licensing, advertising, and transactions. The goal is to develop a model that positions the business in the profit zone by balancing these factors.
Ahmed Abdel Kader El Zeini is a licensed pharmacist with a Bachelor's degree in pharmacy from Al-Ain University of Science and Technology. He has over 5 years of experience working in retail pharmacies and as a medical representative. His objective is to provide quality patient care and fast, accurate medication dispensing using his interpersonal and customer service skills.
i-Labs Digital is an Italian company with a consolidated expertise on the e-commerce market. It owns some e-commerce stores for pharmaceutical products, operating both in Italy and Europe. We are looking for a Partner (one per Country), in Latin Countries (Brazil, Mexico, Spain; Portugal, etc) who owns a physical Pharmacy interested to launch an e-commerce store .
An Post & DocMorris/Unicare Loyalty BreakfastPost Media
An Post was delighted to welcome Cormac Tobin, managing director of Unicarepharmacies/DocMorris where he shared his company's customer loyalty ethos and how it has resulted in increased sales and attraced 40,000 new members in just 12 months. Direct Mail played a key role in the communications, Cormac shows us how.
If you want to be invited to An Post Breakfast Briefings, email your details to mail.media@anpost.ie
1) The document discusses an innovative food company called &samhoud food that develops vegetable-based products to inspire people to eat more vegetables.
2) Their purpose is to build a brighter future by increasing vegetable consumption. They have developed various meat replacement products and meals that are healthy, sustainable, delicious, and surprising.
3) Having a clear purpose drives their innovation and connects their work. Their purpose inspires customers and challenges preconceptions about vegetable-based foods. Within three years of operations, they have established over 2500 points of sale across five countries.
How to Create a Digital Offline Marketing PlatformPaul Guy
The campaign will incorporate an integrated marketing experience using smart phone devices that will engage new and existing consumers with a fun and rewardable point of difference, unique to the pharmacy market.
This document outlines a brandstorming strategy for La Roche-Posay to target younger consumers aged 20-25. It proposes expanding the anti-aging product range to appeal to this demographic and prevent early skin aging. The strategy involves educating this group about the benefits of anti-aging creams through a website, app, social media influencers and YouTube videos. It provides analytics on the target market and competitors. Finally, it outlines tactics, objectives and a media plan to generate leads and sales among young women.
eCommerce Business Model - Online Drugs Store ( Pharmacy) Abul Hasan Rajani
This document describes an online pharmacy business model in India called Dawabazaar.com. It highlights that the Indian pharmaceutical industry is expected to reach $50 billion by 2015-2016. It currently has over 550,000 fragmented retail pharmacies. Dawabazaar.com aims to provide customers with discounts on medicines, on-time delivery including emergencies, access to doctors, and the ability to compare drugs. The target markets are nuclear families, working professionals, and tech-savvy mothers. The document outlines Dawabazaar.com's proposed value chain positioning and competitive strategies around eliminating medical representatives, bundling treatment packages, providing discounts and doctor talk shows to create a knowledge pool for customers.
The document discusses revenue streams and models for startups. It covers:
1) Different types of revenue streams like direct sales, subscriptions, advertising, and ancillary revenues from referrals or affiliate programs.
2) Revenue models for web/mobile like direct sales, subscriptions, freemium, pay-per-use, and virtual goods.
3) Pricing models like cost-based, value-based, competitive pricing, volume pricing, and portfolio pricing. It discusses factors to consider like competition and market type.
The document discusses various e-business models and components of e-commerce business models. It describes key components like value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, and management team. It also describes major B2C models like portals, e-tailers, content providers, and transaction brokers. Major B2B models discussed are B2B hubs, e-distributors, and B2B service providers. The document concludes with case studies on different approaches companies take in integrating online and offline businesses.
This presentation is based on the top seller book "Business Model Generation" by Alex Osterwalder and Yves Pigneur. This book introduces the Business Model Canvas, the world's leading tool in creating and analyzing business models. This great tool allows you to sketch out your business model visually without starting with a scary business plan.
You can take my online course which covers more content, examples, quizzes, challenges and provides a certificate of completion.
Get course discounts and learn more:
www.playtactic.com
I hope you find this beneficial and good luck on your business model ;)
1) The FDA is implementing new regulations in December 2006 requiring pharmaceutical distributors to track drug pedigrees electronically from manufacturer to pharmacy.
2) RFID is proposed as a solution to help the pharmaceutical industry comply with these regulations in a cost effective way by leveraging existing EPCglobal standards and systems.
3) Training industry stakeholders on RFID technology through an online e-learning program can help ensure successful and fast implementation before the deadline.
2011 San Diego Biotechnology Network (SDBN) PollMary Canady
This document summarizes the results of a December 2010/January 2011 poll of members of the San Diego Biotechnology Network (SDBN). 37 members responded to the poll, which asked about their work region (mostly San Diego), role (mostly industry), areas of interest (mostly drug development, diagnostics, and research tools), and preferences for SDBN events (mostly a just right mix of science and networking). The poll also listed companies and technologies members were interested in learning more about.
E-Pharmacy
These days buying medicines online has become a common practice all over the world. This is because buyers prefer to order medicines at the click of a button rather than going to a drugstore. Such online websites sell everything from prescription medicines to all health-related products. Most of these stores are legal stores that carry all conventional prescription drugs. Hence most of the buyers are confident about dealing with these stores. But these are just some of the scams that have surfaced on the internet recently. These stores deal in illegal drugs and unapproved drugs. Buyers should be aware of such bullying shops.
The Corona Virus pandemic has significantly impacted consumer shopping behaviour and it is easier than ever to get healthcare products from online retailers, even Amazon.com or a dedicated e-pharmacy, where permitted. attracted more people.
They find convenience, reliability and affordability in every transaction online. They already feel comfortable buying categories like music, food, medicine etc from online retailers and are now looking for similar services for more complex categories like OTC, medical devices and prescription drugs.
The Journey Of Consumer Healthcare Is Shifting To Online Digital Platforms.
Before the spread of coronavirus (covid-19 ), more than 70% of people were researching their health features online, while approximately 49% of consumers were using health products to treat serious conditions. Consumer health monitoring and prescription in parallel with the adoption of technology to treat/manage their health with products, development has created an environment where consumers' healthcare journey is shifting to the online digital platforms.
With the speed of adoption of e-commerce and increase in mobile penetration, shoppers are not limited to self-care shopping. They are also using apps to track health metrics, diagnose themselves and use cloud-based apps to monitor their health in real time.
What corona virus (covid-19 ) has done is accelerate trends that are already on the rise, be it online self-care, telemedicine adoption or online consultation with doctors and pharmacists. The transformation that was expected to take many years is now less than nine months.
How E-Pharmacy Works
E-Pharmacy uploads scanned copies of users' prescriptions and orders the required medicines on the mobile application or website. Registered pharmacists finally analyse and verify the prescription and distribute the medicine accordingly to the users. Availability of medicines, The whole process can take anywhere from a few hours to weeks, depending on the location and supply chain system. Electronic pharmacy is governed by the information technology law of the respective country. These laws cover the privacy of user information, prescription details, and many other relevant provisions.
An important element associated with e-pharmacy is compliance. Companies must be licensed to operate and sell dru
The document discusses regulations around online pharmacy services. It notes that while online pharmacies provide convenience, regulatory authorities have concerns about safety due to illegitimate sites that dispense drugs without prescriptions or provide low quality drugs. The document outlines various regulatory approaches taken around the world to address this, including laws, international agreements, accreditation programs, and restrictions on online sales of controlled substances. The goal of regulations is to protect public health by distinguishing between legal and illegal online pharmacies.
The document discusses e-pharmacy, which refers to online platforms for purchasing medicines. It outlines the definition, history, key players, types, components, regulations, and future of e-pharmacy in India. E-pharmacies allow consumers to purchase medicines online without visiting brick-and-mortar stores. While convenient for consumers, e-pharmacy also raises issues around safety, accountability and adherence to pharmacy laws and regulations. The government of India is working to develop policies to regulate e-pharmacies and ensure public health standards are met.
Libby Baney, Executive Director for the Alliance for Safe Online Pharmacies talks about the current state of rogue online pharmacies and efforts to curb them.
Just to remind you that registrations for our 18th Pharmacovigilance 2019 event, which is taking place at The Pestana Chelsea Bridge Hotel in London, UK on 27-28th Feb are closing soon.For more details email to dinesh@virtueinsightsummits.com
Procter & Gamble was founded in 1837 by William Procter and James Gamble. It originally produced candles and soap but pivoted to soap production for the Union army during the Civil War. Today, P&G operates across 180 countries and is organized into two global business units: Health and Well-Being and Beauty. Its largest segments are Fabric and Home Care, Beauty, and Baby Care and Family Care. P&G aims to acquire 1 billion new consumers by 2015 through expansion in developing markets and increasing productivity across operations.
Drug counterfeiting is a significant public health threat and is rapidly increasing with dozens of new cases being reported throughout the world every day. In the past few months, various
news has been reported in media referring the ongoing activities of counterfeiters making fake and sub-standard medicines in
different parts of India. The article is on need of anti-counterfeit secured packaging solutions like tamper evident and serialization.
This document reviews online selling of medicine through e-pharmacies. It defines an online pharmacy as a pharmacy that operates over the internet to send orders to customers. It discusses the key players in e-pharmacy in India like Pharmeasy, Myra, and Medlife. E-pharmacies can operate through marketplace, inventory, or non-organized models. The document outlines the advantages of e-pharmacies like convenient delivery and increased choice, but also notes disadvantages like potential access to illegal substances and lack of interaction with medical professionals. It concludes that e-pharmacies could help address India's medication access issues if regulated properly.
John Hammergren, CEO of McKesson, presented an overview of the company's financial results and strategy at a Goldman Sachs healthcare conference. McKesson achieved 22% revenue growth and 20% earnings per share growth in fiscal year 2004. McKesson's strategy is to build strong customer relationships through comprehensive solutions, invest in innovative offerings, and create unique solutions to address emerging healthcare challenges. For fiscal year 2005, McKesson expects earnings per share between $2.20-$2.35, with revenues growing over 10% annually and mid-teens earnings growth once business changes are completed.
The document summarizes key findings from a 2010 research study of more than 2,500 Spanish-speaking mothers with children aged 0-5 years old. The study aimed to provide insights into where Hispanic moms shop, what factors influence their store choices, and where they prefer to shop for different product categories. Some key findings include: Walmart and Target are the most shopped stores, with Walmart being cited as the store most frequently shopped. Price is the top factor influencing store choice. The study also provides insights into where moms prefer to shop for 25 different product categories.
The document summarizes research on online shopping behaviors in the Netherlands. It finds that:
1) Travel products are most likely to be researched online and purchased online, while most other categories are still purchased offline despite online research.
2) Search engines are the most commonly used website for online product research, especially for travel, technology, and automotive products.
3) Over half of online shoppers in the Netherlands have redeemed a promotional voucher or code when making online purchases.
4) Consumers appreciate the convenience of online shopping but some find delivery costs and returning items to be issues.
How to Create a Digital Offline Marketing PlatformPaul Guy
The campaign will incorporate an integrated marketing experience using smart phone devices that will engage new and existing consumers with a fun and rewardable point of difference, unique to the pharmacy market.
This document outlines a brandstorming strategy for La Roche-Posay to target younger consumers aged 20-25. It proposes expanding the anti-aging product range to appeal to this demographic and prevent early skin aging. The strategy involves educating this group about the benefits of anti-aging creams through a website, app, social media influencers and YouTube videos. It provides analytics on the target market and competitors. Finally, it outlines tactics, objectives and a media plan to generate leads and sales among young women.
eCommerce Business Model - Online Drugs Store ( Pharmacy) Abul Hasan Rajani
This document describes an online pharmacy business model in India called Dawabazaar.com. It highlights that the Indian pharmaceutical industry is expected to reach $50 billion by 2015-2016. It currently has over 550,000 fragmented retail pharmacies. Dawabazaar.com aims to provide customers with discounts on medicines, on-time delivery including emergencies, access to doctors, and the ability to compare drugs. The target markets are nuclear families, working professionals, and tech-savvy mothers. The document outlines Dawabazaar.com's proposed value chain positioning and competitive strategies around eliminating medical representatives, bundling treatment packages, providing discounts and doctor talk shows to create a knowledge pool for customers.
The document discusses revenue streams and models for startups. It covers:
1) Different types of revenue streams like direct sales, subscriptions, advertising, and ancillary revenues from referrals or affiliate programs.
2) Revenue models for web/mobile like direct sales, subscriptions, freemium, pay-per-use, and virtual goods.
3) Pricing models like cost-based, value-based, competitive pricing, volume pricing, and portfolio pricing. It discusses factors to consider like competition and market type.
The document discusses various e-business models and components of e-commerce business models. It describes key components like value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, and management team. It also describes major B2C models like portals, e-tailers, content providers, and transaction brokers. Major B2B models discussed are B2B hubs, e-distributors, and B2B service providers. The document concludes with case studies on different approaches companies take in integrating online and offline businesses.
This presentation is based on the top seller book "Business Model Generation" by Alex Osterwalder and Yves Pigneur. This book introduces the Business Model Canvas, the world's leading tool in creating and analyzing business models. This great tool allows you to sketch out your business model visually without starting with a scary business plan.
You can take my online course which covers more content, examples, quizzes, challenges and provides a certificate of completion.
Get course discounts and learn more:
www.playtactic.com
I hope you find this beneficial and good luck on your business model ;)
1) The FDA is implementing new regulations in December 2006 requiring pharmaceutical distributors to track drug pedigrees electronically from manufacturer to pharmacy.
2) RFID is proposed as a solution to help the pharmaceutical industry comply with these regulations in a cost effective way by leveraging existing EPCglobal standards and systems.
3) Training industry stakeholders on RFID technology through an online e-learning program can help ensure successful and fast implementation before the deadline.
2011 San Diego Biotechnology Network (SDBN) PollMary Canady
This document summarizes the results of a December 2010/January 2011 poll of members of the San Diego Biotechnology Network (SDBN). 37 members responded to the poll, which asked about their work region (mostly San Diego), role (mostly industry), areas of interest (mostly drug development, diagnostics, and research tools), and preferences for SDBN events (mostly a just right mix of science and networking). The poll also listed companies and technologies members were interested in learning more about.
E-Pharmacy
These days buying medicines online has become a common practice all over the world. This is because buyers prefer to order medicines at the click of a button rather than going to a drugstore. Such online websites sell everything from prescription medicines to all health-related products. Most of these stores are legal stores that carry all conventional prescription drugs. Hence most of the buyers are confident about dealing with these stores. But these are just some of the scams that have surfaced on the internet recently. These stores deal in illegal drugs and unapproved drugs. Buyers should be aware of such bullying shops.
The Corona Virus pandemic has significantly impacted consumer shopping behaviour and it is easier than ever to get healthcare products from online retailers, even Amazon.com or a dedicated e-pharmacy, where permitted. attracted more people.
They find convenience, reliability and affordability in every transaction online. They already feel comfortable buying categories like music, food, medicine etc from online retailers and are now looking for similar services for more complex categories like OTC, medical devices and prescription drugs.
The Journey Of Consumer Healthcare Is Shifting To Online Digital Platforms.
Before the spread of coronavirus (covid-19 ), more than 70% of people were researching their health features online, while approximately 49% of consumers were using health products to treat serious conditions. Consumer health monitoring and prescription in parallel with the adoption of technology to treat/manage their health with products, development has created an environment where consumers' healthcare journey is shifting to the online digital platforms.
With the speed of adoption of e-commerce and increase in mobile penetration, shoppers are not limited to self-care shopping. They are also using apps to track health metrics, diagnose themselves and use cloud-based apps to monitor their health in real time.
What corona virus (covid-19 ) has done is accelerate trends that are already on the rise, be it online self-care, telemedicine adoption or online consultation with doctors and pharmacists. The transformation that was expected to take many years is now less than nine months.
How E-Pharmacy Works
E-Pharmacy uploads scanned copies of users' prescriptions and orders the required medicines on the mobile application or website. Registered pharmacists finally analyse and verify the prescription and distribute the medicine accordingly to the users. Availability of medicines, The whole process can take anywhere from a few hours to weeks, depending on the location and supply chain system. Electronic pharmacy is governed by the information technology law of the respective country. These laws cover the privacy of user information, prescription details, and many other relevant provisions.
An important element associated with e-pharmacy is compliance. Companies must be licensed to operate and sell dru
The document discusses regulations around online pharmacy services. It notes that while online pharmacies provide convenience, regulatory authorities have concerns about safety due to illegitimate sites that dispense drugs without prescriptions or provide low quality drugs. The document outlines various regulatory approaches taken around the world to address this, including laws, international agreements, accreditation programs, and restrictions on online sales of controlled substances. The goal of regulations is to protect public health by distinguishing between legal and illegal online pharmacies.
The document discusses e-pharmacy, which refers to online platforms for purchasing medicines. It outlines the definition, history, key players, types, components, regulations, and future of e-pharmacy in India. E-pharmacies allow consumers to purchase medicines online without visiting brick-and-mortar stores. While convenient for consumers, e-pharmacy also raises issues around safety, accountability and adherence to pharmacy laws and regulations. The government of India is working to develop policies to regulate e-pharmacies and ensure public health standards are met.
Libby Baney, Executive Director for the Alliance for Safe Online Pharmacies talks about the current state of rogue online pharmacies and efforts to curb them.
Just to remind you that registrations for our 18th Pharmacovigilance 2019 event, which is taking place at The Pestana Chelsea Bridge Hotel in London, UK on 27-28th Feb are closing soon.For more details email to dinesh@virtueinsightsummits.com
Procter & Gamble was founded in 1837 by William Procter and James Gamble. It originally produced candles and soap but pivoted to soap production for the Union army during the Civil War. Today, P&G operates across 180 countries and is organized into two global business units: Health and Well-Being and Beauty. Its largest segments are Fabric and Home Care, Beauty, and Baby Care and Family Care. P&G aims to acquire 1 billion new consumers by 2015 through expansion in developing markets and increasing productivity across operations.
Drug counterfeiting is a significant public health threat and is rapidly increasing with dozens of new cases being reported throughout the world every day. In the past few months, various
news has been reported in media referring the ongoing activities of counterfeiters making fake and sub-standard medicines in
different parts of India. The article is on need of anti-counterfeit secured packaging solutions like tamper evident and serialization.
This document reviews online selling of medicine through e-pharmacies. It defines an online pharmacy as a pharmacy that operates over the internet to send orders to customers. It discusses the key players in e-pharmacy in India like Pharmeasy, Myra, and Medlife. E-pharmacies can operate through marketplace, inventory, or non-organized models. The document outlines the advantages of e-pharmacies like convenient delivery and increased choice, but also notes disadvantages like potential access to illegal substances and lack of interaction with medical professionals. It concludes that e-pharmacies could help address India's medication access issues if regulated properly.
John Hammergren, CEO of McKesson, presented an overview of the company's financial results and strategy at a Goldman Sachs healthcare conference. McKesson achieved 22% revenue growth and 20% earnings per share growth in fiscal year 2004. McKesson's strategy is to build strong customer relationships through comprehensive solutions, invest in innovative offerings, and create unique solutions to address emerging healthcare challenges. For fiscal year 2005, McKesson expects earnings per share between $2.20-$2.35, with revenues growing over 10% annually and mid-teens earnings growth once business changes are completed.
The document summarizes key findings from a 2010 research study of more than 2,500 Spanish-speaking mothers with children aged 0-5 years old. The study aimed to provide insights into where Hispanic moms shop, what factors influence their store choices, and where they prefer to shop for different product categories. Some key findings include: Walmart and Target are the most shopped stores, with Walmart being cited as the store most frequently shopped. Price is the top factor influencing store choice. The study also provides insights into where moms prefer to shop for 25 different product categories.
The document summarizes research on online shopping behaviors in the Netherlands. It finds that:
1) Travel products are most likely to be researched online and purchased online, while most other categories are still purchased offline despite online research.
2) Search engines are the most commonly used website for online product research, especially for travel, technology, and automotive products.
3) Over half of online shoppers in the Netherlands have redeemed a promotional voucher or code when making online purchases.
4) Consumers appreciate the convenience of online shopping but some find delivery costs and returning items to be issues.
This document discusses counterfeit medicines and measures to combat them. It defines counterfeit medicines according to WHO as those deliberately mislabeled regarding identity and/or source. The most common types of counterfeits are those without active ingredients or with incorrect quantities. Counterfeiting is prevalent in developing countries and online pharmacies. It poses dangers like treatment failure, toxicity, and drug resistance. Detection methods include chemical kits, barcodes, and Raman spectroscopy. Measures to combat counterfeits involve legislation, regulation, international cooperation, and awareness campaigns. Pharmacists play a role in preventing counterfeits from entering the supply chain.
Mind Your Step : identifying risk with unlicensed medicinesSimon Letellier
The document discusses risks associated with prescribing and handling unlicensed medicines. It identifies key risks such as lack of appropriate formulations, dosing difficulties especially for pediatrics, uncertainty around how to dose or monitor new unlicensed drugs, potential administration and monitoring issues, and lack of product information due to foreign language labels. It also discusses risks related to the supply chain including regulatory compliance, quality of the supply, and potential for deception or counterfeiting if intermediaries without proper licenses are used. The document recommends pharmacists conduct risk assessments to evaluate what is known about adverse events and interactions of the unlicensed medicine, how it will be sourced, and the reliability and regulatory compliance of suppliers.
India has a large part of the world population. There are mostly people less educated and poor. They can’t afford branded products and services.
some local agency provides counterfeits product on less cost in the rural market.
Counterfeit cover large market share of world trade
Internet marketing involves using websites and online promotional techniques to achieve marketing objectives. It includes using a company website along with search engines, banner ads, and other websites.
The internet can now support the entire marketing process for most businesses. Customers' decision making processes are also significantly impacted by online information. Both patients and doctors now frequently use the internet for health information and research.
Hoe weet u wat de best mogelijke online marketingstrategie en e-commercekeuzes zijn als de bedrijfsstrategie niet helder is waar deze aan bij moeten dragen? Tijdens deze presentatie van ISM'er Sander ontdekt u of uw strategisch fundament sterk is, wat de impact is van de strategische keuzes op de uitvoering en het succes van uw online inspanningen.
Door telkens te vernieuwen en in te spelen op trends kun je als bedrijf voor blijven op de concurrenten. In deze workshop zullen we de social mediatrends en ontwikkelingen van 2020 belichten zodat uw bedrijf goed voorbereid kan starten aan het nieuwe kalenderjaar.
Bewust Bezorgd is een rekentool die je inzicht geeft in de CO2-impact van de bezorging van jouw pakketten. Zo weet je precies hoe je kunt reduceren. Hiermee blijf jij toekomstproof voor de consument die steeds bewuster wordt en duurzaamheid steeds belangrijker vindt. Wil jij weten hoe Bewust Bezorgd werkt en hoe je het kunt inzetten voor jouw webwinkel, kom dan naar deze presentatie!
The retail industry is very competitive. More and more companies are competing for smaller and smaller margins – red markets. The solution is to swim away from the competition, make the competition irrelevant and find a wide-open space and create: a blue ocean. Is an omnichannel experience the way to blue oceans?
Fietsenmerk VanMoof heeft haar rol als internationaal innovatieleider te danken aan haar tegendraadse aanpak op alle fronten: van ontwerp, tot productie tot retail. Het Nederlandse merk doet alles anders dan welk merk dan ook in de fietsindustrie. Zo ook haar online advertising strategie. Growth marketing outside of the box. Onconventionele keuzes die bijdragen aan de snelle groei die VanMoof met haar marketingstrategie heeft bereikt.
ANWB: Carolina van den Hoven & Margot van Leeuwenwebwinkelvakdag
Iris, de virtuele assistent van de ANWB, beantwoordt meer dan drie miljoen vragen per jaar en kent meer dan 100 dialogen. Margot en Carolina vertellen je graag over de weg hiernaartoe: pilot, usability onderzoek en de struggel met “hoe krijgen we prioriteit voor service én de chatbot”.
Ook delen ze een mooi succes: de klantgerichte en multidisciplinaire aanpak voor de periode van de vakantie -voorbereiding van de ANWB-leden: in 3 maanden tijd, 16 nieuwe conversational dialogen met uitzonderlijk goede waarderingen van de leden.
Nieuwe algoritmes, big data en de cloud hebben ervoor gezorgd dat kunstmatige intelligentie weer volop aandacht krijgt en belangrijker, volop toegepast wordt.
Maar hoe laat je een traditionele retailer het belang van kunstmatige intelligentie en data inzien, oftewel hoe kun je een 95-jaar oud merk transformeren naar een data gedreven organisatie.
Een inzicht in welke stappen door HEMA zijn genomen op het gebied van AI. Welke waren daarvan een succes? Maar ook een inzicht in de minder succesvolle en mislukte pogingen. Hoe wordt Artificial Intelligence ontvangen door de rest van het bedrijf? Wat merkt de klant ervan? En wat zijn de vervolgstappen?
Hoe achterhaal je de online behoeften van je doelgroep? Hoe vertaal je dit naar kansen en hoe prioriteer je online marketingacties voor je doelgroep en voor je bedrijf? ISM'er Kees laat zien hoe je in 5 stappen een online marketingstrategie en datagedreven roadmap ontwikkelt waarmee je het komende jaar je online doelstellingen behaalt
De transitie van een lineaire naar een circulaire economie is steeds relevanter aan het worden voor de retail sector. Klanten hebben een toenemende behoefte aan flexibel gebruik van producten en minder aan bezit. Hierbij speelt de relatie met spullen een belangrijke rol. We zijn sneller uitgekeken en willen vaker iets anders. Daarmee wordt huren interessant, bijv. in de vorm van een abonnement.
Met name de millennial generatie staat open voor het afsluiten van een abonnement. Deze consumentengroep heeft behoefte aan on-demand concepten en wil vooraf graag een product kunnen proberen. Bedrijven die abonnementen aanbieden spelen hier goed op in. Op basis van data kunnen zij hun klanten veel gerichter bedienen. Succesvolle betaalde lidmaatschapsmodellen begrijpen hoe de klantervaring verbeterd kan worden. Dergelijke lidmaatschappen bevredigen behoeften van consumenten waarvan ze zelf misschien niet eens afwisten.
De mogelijkheid tot huur van producten bestaat al, maar de retail kan hier meer op inzetten dan nu het geval is. In directe zin kan dit ten koste gaan van de verkopen en inkomsten, maar op langere termijn kan dit juist meer opleveren. Product-dienst-systemen zullen vaak een aanvullend verdienmodel zijn binnen de Retail. Een abonnementenmodel heeft voor ondernemers overigens veel voordelen: zij kunnen meer omzet genereren als ze toegevoegde waarde leveren met aanvullende diensten.
Succesvolle betaalde lidmaatschapsmodellen begrijpen hoe de klantervaring verbeterd kan worden. Dergelijke lidmaatschappen bevredigen behoeften van consumenten waarvan ze misschien niet eens afwisten en zijn veel transparanter dan gewone loyaliteitsprogramma’s. Het model dwingt de retailer waar voor de klanteneuro aan te bieden. Betalende leden zijn op hun beurt eerder bereid tot het delen van persoonlijke gegevens, omdat ze begrijpen dat dit een positief effect heeft op hun beleving met het merk.
Martijn Kozijn: Jessica van Haaster & Martijn Leclairewebwinkelvakdag
Een goed idee voor een bedrijf past op de achterkant van een bierviltje. Maar wist je dat het overgrote deel van deze viltjes aan het einde van de avond op de cafévloer eindigt? Hoe zorg je er nu voor dat jouw ondernemersidee niet bij dromen alleen blijft. Met Marktplaats kan je makkelijk de volgende stap zetten vanuit je idee.
Ondernemer Martijn Leclaire, eigenaar van Martijn Kozijn, neemt je mee op een ondernemersreis, die startte met een experiment op Marktplaats. Inmiddels is dit uitgegroeid naar een succesvol bedrijf.
Samen met Groeikansmanager Jessica van Haaster laat Martijn zien hoe ook jouw droom werkelijkheid kan worden. Door op je eigen manier en in je eigen tempo je idee uit te bouwen, je product te testen in de drukstbezochte “winkelstraat” van Nederland. En door jouw product te kunnen tonen aan de juiste potentiële kopers. Op Marktplaats heb je echt contact met klanten die je kunnen vertellen waarom ze voor jou kiezen.
Of het nu gaat om de start van je onderneming of beginnen met online verkoop. De eerste stap is altijd het lastigst, maar Marktplaats helpt je om in beweging te komen en vol vertrouwen te starten. Ga ervoor.
Data, marketing automation, A.I. en machine learning. De buzzwords die we allemaal kennen, maar die starten met een ding: een goede basis. Hoe zorg je ervoor dat je deze basis goed inricht? Marloes de Ruiter presenteert een case over de herinrichting van het marketingproces, data, processen en mensen.
Cemex Trescon is een groothandel voor de voedingsindustrie, schoonmaakbranche en facilitaire dienst. Het jaar 2019 stond in het teken van herinrichting van alle systemen, plus het complete marketingproces. Om een vernieuwde, schaalbare infrastructuur neer te zetten hadden we heel wat uitdagingen op het gebied van data. Tijdens deze presentatie presenteert Marloes een case over hoe ze dit gedaan hebben, waar ze tegenaan liepen en welke learnings zij hieruit gehaald hebben.
Marloes de RuiterMarloes de Ruiter
MARLOES DE RUITER
Manager E-Business A.I.
THEMA
LINDA.foundation geeft deze gezinnen een heel fijn steuntje in de rug: zij krijgen een set cadeaukaarten die zij naar eigen inzicht kunnen besteden bij een aantal landelijke winkelketens. Zodat zij even geen kassastress hebben in de dure decembermaand, toch Sinterklaas kunnen vieren, met kerst wat lekkers op tafel zetten en mensen uitnodigen, een nieuwe winterjas kopen. Het cadeau betekent meer dan even wat minder stress: ouders met geldzorgen moeten altijd nee zeggen en voelen zich schuldig dat zij hun kinderen zoveel moeten ontzeggen. Ze zijn ontroerd dat dit cadeau mogelijk is gemaakt door zoveel donateurs. Ze gaan met hoop het nieuwe jaar in.
Alle donaties aan LINDA.foundation komen ten goede aan de gezinnen. Dit is mogelijk omdat alle kosten van de stichting worden gedekt door Linda de Mol. En omdat de leveranciers van de cadeaukaarten ook een steentje bijdragen, kunnen wij van elke donatie van €10 zelfs €12 maken.
De gezinnen kiezen wij niet zelf maar daarin werken wij samen met hulpverleners door het hele land. Zij kennen de gezinnen, weten waar de nood het hoogst en het verdriet het grootst. Door het cadeaukaartenpakket van LINDA.foundation kunnen zij hun cliënten ook motiveren om bijvoorbeeld een schuldhulpverleningstraject vol te houden.
Retail Nederland kan de LINDA.foundation helpen, Hoe? Jocelyn vertelt je hier meer over!
About 6 years ago I started working for Maersk, the market leader in the shipping industry. At the time, a customer had to book a container via phone or email. That was and still is in some cases industry standard. I think it's safe to say that the shipping industry is one of the most traditional industries where digital is still not fully adopted and embraced.
A lot has changed in the past 6 years and Maersk has taken the lead by developing a professional e-commerce platform with all relevant features. It's been an interesting few years and I am happy to take you through our journey and tell you all about the challenges and developments.
China, een land dat volop in beweging is. Momenteel excelleert China op het gebied van retail. Spelers groot en klein zijn aan het experimenteren met verschillende nieuwe vormen van retail, waardoor de industrie dynamischer is dan ooit.
Brenda bezocht in november China. Tijdens deze sessie deelt zij haar belangrijkste lessen van die reis.
Aanhangwagendirect & PI Marketing: Merin Eggink & Mascha Soorswebwinkelvakdag
Advertentiekosten blijven ieder jaar stijgen en de organische resultaten krijgen steeds minder ruimte in de zoekresultaten. Het is daarom belangrijker dan ooit om je duurbetaalde bezoekers te laten converteren. Aanhangwagendirect.nl neemt je mee hoe zij de advertentiekosten opvangen met slimme gepersonaliseerde e-mail marketing.
Deze lezing wordt mogelijk gemaakt door Copernica Marketing Software.
Vanuit de online marketingstrategie is er een doelstelling voor SEA bepaald. Maar hoe vertaal je dit naar een roadmap met concrete actiepunten voor Google Ads? Ralph benoemt hoe je onderwerpen als personalisatie en mobile first toepast voor online advertising. Daarnaast vertelt hij hoe smart shopping en automatisering bijdragen aan het behalen van de Google Ads-doelstelling.
De eerste website van Lecot werd in huis gebouwd en deed enkel dienst voor de bestellingen. Om competitief te blijven in een snel veranderende verkoopomgeving, nam Lecot de stap naar een digitale transformatie om de B2B customer experience te optimaliseren en de online verkoop te boosten.
In samenwerking met Vaimo bouwden ze de website-omgeving op het e-commerceplatform Magento. Het B2B-bedrijf slaagde erin zijn online aanwezigheid met succes te transformeren.
Lecot optimaliseerde de visibiliteit van ruim 2 miljoen SKU's in een PIM-systeem dat de productinformatie verrijkt. Daarnaast werden andere functies zoals gebruikersstructuren, een verzendkalender, een zoekintegratie en een snelle bestellinglijst toegepast. Dat biedt de B2B-klanten een revolutionair model op het vlak van verkoop, accountmanagement en aankoop. Zo boekte het bouwbedrijf een enorme vooruitgang in verkoop en volgde de groei van het bedrijf in stijgende lijn.
Payment Service Provider PAY. schuift haar klant Lobbes naar voren voor een interessante presentatie die je niet wil missen. Lobbes bevindt zich als online speelgoedwinkel middenin in een continu veranderende speelgoedmarkt met partijen als Action, Intertoys, Kruidvat en Bol.com en ervaart zowel kansen als uitdagingen op dit speelterrein. Game on or game over?
Volgens Berry de Snoo (Manager Bedrijfsvoering) is omnichannel de manier om je als pure player te ontwikkelen in een disruptieve markt.
Moet je gaan verkopen via marktplaatsen als Bol.com, Zalando of Amazon? ISM'er Sander vertelt welke strategische en operationele afwegingen je moet maken als je overweegt ermee te starten, hoe het huidige landschap voor marktplaatsen eruitziet, hoe het zich de komende tijd gaat ontwikkelen en welke strategische afwegingen je moet maken om er succesvol mee te zijn.
5. What is sold in a pharmacy?
online?
health and beauty OK
non-prescription drugs OK
(OTC)
prescription drugs (Rx) NO
= characteristics of a pharmacy:
access to professionals
legal framework
deontological constraints
6. Legal aspects (online pharmacy)
Royal Decree (01/2009)
Art 29 – Royal Decree of January 21st, 2009 – Belgian Monitor 30/01/2009
Authorises online non-prescription drugs sale. Mandatory to be linked with a physical pharmacy
BE
Circular FAMHP (01/2009)
Circular 536 of the FAMHP (Federal Agency for Medicines and Health Products)
Specify practical modalities about online drugs sale
DocMorris Decree CJEC (12/2003)
DocMorris Decree of December 11th, 2003 CJEC (Court of Justice of the European Communities)
EU CJEC talks in favor of cross-border commerce of non prescription drugs via Internet
7. Deontological constraints because of the
Pharmacist Order
impossible to communicate about
competitive advantages
Advertising is Eg. No external communication about prices
is allowed
tolerated BUT no advertising in commercial
environment
Eg. impossible to be present on a commercial
website
Eg. Facebook, Twitter,...???
8. Where are OTC and RX authorised
to be sold online?
Non prescription
drugs (OTC)
Prescription (RX) &
non prescription
drugs (OTC)
May 2012 : LNP – n°399, jeudi 22 avril 2010
10. Online purchases (BE)
% of online buyers purchasing this type of product
42%
40%
38%
34% 33%
27%
23%
21%
16% 16% 16% 17%
14%
12%
8% 8% 8%
6% 6% 6% 5%
3% 2%
growth potential for online purchase of
pharmaceutical products
COMEOS, E-commerce in Belgium June 5th, 2012
11. For which reason(s) do you visit
an ‘’online’’ pharmacy?
Buy products online 71%
Compare prices 43%
Compare products available on the
29%
market
Consult instructions of one or several
20%
products
Other(s) 3%
0% 50% 100%
Newpharma survey, August 2012 (Total Respondents: 1.482)
12. For which reason(s) do you buy
pharmaceutical products *online* ?
Online prices are more attractive 60%
Free to order at any time 54%
Possibility to be delivered at home, at work,… 50%
More online product choice 33%
Online buying goes faster than going to a pharmacy 32%
Free to choose products 30%
More available information about products 20%
Confidentiality for some product purchases 15%
Other(s) 2%
0% 50% 100%
Newpharma survey, August 2012 (Total Respondents: 1.077)
15. How to grow in a
highly
saturated 1
& regulated
market?
1. Belgian market has one of the highest physical pharmacy density rate in Europe (1 for 2.150)
19. Newpharma magazine (info & advices)
PC Tablets Print
Read it on Own branded app
www.newpharma.be on iTunes store
3 clicks
Digital to buy
solution
Parcels
24. Team of 24 collaborators
3 Pharmacists
3 Pharmacy assistants
3 Managers (partners)
15 Employees
25. Consumer profile
Age Repartition (all countries)
<18 years <1%
18 – 25 years 6%
26 – 35 years 24%
36 – 45 years 25%
46 – 55 years 22%
>55 years 24%
Gender Repartition Language
(all countries) Repartition (BE)
Women 70% FR 45%
Men 30% NL 55%
26. Newpharma patients per country
BE
NL
54%
12%
Other
countries
FR 1%
32%
LU
1%
Newpharma sales January-October 2012 sales
27. Top 10 internal search requests (BE)
All languages Dutch French
1. Dafalgan 1. Dafalgan 1. Nuxe
2. Alli 2. Eucerin 2. Alli
3. Magnesium 3. Avène 3. Dafalgan
4. Nuxe 4. Magnesium 4. Magnesium
5. Avène 5. Vichy 5. Avène
6. Vichy 6. Louis Widmer 6. Mustela
7. Mustela 7. Mustela 7. Vichy
8. Eucerin 8. Alli 8. Viagra
9. Viagra 9. Viagra 9. Aérosol
10. La Roche Posay 10. La Roche Posay 10. La Roche Posay
28. Top 10 cosmetics internal search requests (BE)
All languages Dutch French
1. Nuxe 1. Eucerin 1. Nuxe
2. Avène 2. Avène 2. Avène
3. Vichy 3. Vichy 3. Mustela
4. Mustela 4. Louis Widmer 4. Vichy
5. Eucerin 5. Mustela 5. La Roche Posay
6. La Roche Posay 6. La Roche Posay 6. Eucerin
7. Louis Widmer 7. Nuxe 7. Caudalie
8. Caudalie 8. Roc 8. Bioderma
9. Bioderma 9. Caudalie 9. Weleda
10. Weleda 10. Weleda 10. Lierac
29. Main consumer profiles
Convenience Infor-mation Privacy Cost saving Choice Liberty of
(24/7 & Choice
delivery)
Digital Mum vvv v v v
Health oriented v vvv vvv
Intimate product buyer v vvv v
Rural OR low mobility vvv v v vvv
Heavy e-commerce vv v vvv v
consumer
Heavy weight products vvv v
buyer