ecolab ecl_ar01_review

Ecolab's Institutional division had record sales in 2001 despite economic challenges. It instituted sales promotions to offset declines in travel and lodging. It also launched initiatives to increase sales to independent restaurants and regional chains. It debuted new kitchen sanitation and dishmachine products. While difficulties in hospitality will present challenges in 2002, Institutional is positioned for strong growth as the market recovers by focusing on chain restaurants and expanding offerings to independent businesses. Kay also posted strong sales growth in 2001 despite economic challenges facing some corporate customers. It pursued new business in quick service restaurants and food retail, winning contracts with two major grocery chains. It increased sales in convenience stores by 40% and introduced 25 new products. Kay foresees more growth in