The document discusses how organizations can leverage data analytics to improve digital marketing success. It provides an overview of Stratigent and IBM's capabilities in web and data analytics. It then discusses how organizations can move from analyzing individual marketing channels separately to developing integrated multi-channel analytics strategies. Various examples are provided of integrating different marketing channels like websites, social media, CRM etc. into a unified analytics framework. Finally, it outlines IBM's approach to data analysis as a four step process of defining problems, breaking down data, evaluation and making recommendations.
This document discusses how WebSphere Commerce (WC) and Web Content Manager (WCM) can work together to provide a better shopping experience. It presents three integration scenarios showing how WC can incorporate and display WCM content such as adding related content to a product page or populating catalog content from WCM. The Management Center is also highlighted as a tool for configuring and managing WC functionality including features like precision marketing, mobile commerce, and social commerce.
Intelligent detailhandel sætter kunderne først, del 1, Ben Heyerdahl, IBMIBM Danmark
The document discusses how empowered customers are changing retail by putting businesses to the test. It argues retailers must transform from being product- and channel-centric to customer-centric by anticipating customer needs, providing seamless experiences across channels, and personalizing marketing. It presents IBM's "Smarter Commerce" approach for helping retailers put the customer at the center and optimize the entire value chain through insights from analytics and synchronization across partners.
Smartare kunder kräver smartare affärerIBM Sverige
Att alla affärer börjar med en kund är en gammal sanning. Men nu håller en ny typ av kunder på att förändra kraven och dynamiken mellan köpare och säljare. Kundernas ställning stärks genom ökande social interaktion och tillgång på information på nätet.
Per Ankarås, Smarter Commerce Lead Nordic, IBM Svenska och IBM Business Partner Fiwe
Coremetrics is a leading web analytics company that helps businesses optimize their online marketing efforts. It provides a continuous optimization platform that collects customer browsing data across visits over time to build detailed customer profiles. These profiles are then used to automatically select and deliver tailored content and offers to customers on a company's website, in emails, and across digital advertising networks. Coremetrics has over 2,100 brand customers worldwide and differentiates itself through its ability to track customers across channels over time, its advanced attribution modeling, and its customer service. It is positioned as a leader in the web analytics market.
Achieving Dialogue In The Age Of The Omni-Channel CustomerG3 Communications
"Blast" marketing strategies of the past are no longer sufficient to engage today's customers and foster loyalty. Typical campaign response rates have plummeted while customer opt-out rates have ascended, limiting your ability to converse with even your most valuable customers. New automated dialogue strategies can help retailers create a seamless experience across all channels and engage with each of their customers as individuals, connecting every customer communication - outbound, inbound, marketing, sales or service - into an ongoing dialogue where customer insight and understanding forms the basis for each and every interaction.
Smarter Customer Analytics - Customer DNAJerry J. Stam
This document summarizes a case study of how a major US retailer used customer analytics to optimize their marketing budget. It involved (1) building a data-driven customer profile, (2) applying customer insights to optimize spending across channels, regions, and customers. Advanced customer clustering analyzed over 30 variables to segment customers into 12 highly differentiated groups with tailored marketing strategies, such as a "Brand Fanatics" group that represented 9% of customers but 30% of revenue.
Innerworkings Pitch - Think Small to Get Big 3-4-13PrestonPate
The document introduces a new digital service called Integrated Marketing Management (IMM) that could provide ongoing revenue and benefits for InnerWorkings clients. IMM allows marketers to plan, budget, and execute multichannel campaigns to directly link marketing activities to business objectives. It maintains consistent messaging across channels through a centralized system. The service would require no additional costs or expertise for InnerWorkings or its clients to use.
Infosys – Order Management Supply Chain SRMInfosys
Infosys believes that only through order management best practices, can CRM and SRM investments increase productivity and improved profitability. Order management cycle must have Supply Chain visibility
This document discusses how WebSphere Commerce (WC) and Web Content Manager (WCM) can work together to provide a better shopping experience. It presents three integration scenarios showing how WC can incorporate and display WCM content such as adding related content to a product page or populating catalog content from WCM. The Management Center is also highlighted as a tool for configuring and managing WC functionality including features like precision marketing, mobile commerce, and social commerce.
Intelligent detailhandel sætter kunderne først, del 1, Ben Heyerdahl, IBMIBM Danmark
The document discusses how empowered customers are changing retail by putting businesses to the test. It argues retailers must transform from being product- and channel-centric to customer-centric by anticipating customer needs, providing seamless experiences across channels, and personalizing marketing. It presents IBM's "Smarter Commerce" approach for helping retailers put the customer at the center and optimize the entire value chain through insights from analytics and synchronization across partners.
Smartare kunder kräver smartare affärerIBM Sverige
Att alla affärer börjar med en kund är en gammal sanning. Men nu håller en ny typ av kunder på att förändra kraven och dynamiken mellan köpare och säljare. Kundernas ställning stärks genom ökande social interaktion och tillgång på information på nätet.
Per Ankarås, Smarter Commerce Lead Nordic, IBM Svenska och IBM Business Partner Fiwe
Coremetrics is a leading web analytics company that helps businesses optimize their online marketing efforts. It provides a continuous optimization platform that collects customer browsing data across visits over time to build detailed customer profiles. These profiles are then used to automatically select and deliver tailored content and offers to customers on a company's website, in emails, and across digital advertising networks. Coremetrics has over 2,100 brand customers worldwide and differentiates itself through its ability to track customers across channels over time, its advanced attribution modeling, and its customer service. It is positioned as a leader in the web analytics market.
Achieving Dialogue In The Age Of The Omni-Channel CustomerG3 Communications
"Blast" marketing strategies of the past are no longer sufficient to engage today's customers and foster loyalty. Typical campaign response rates have plummeted while customer opt-out rates have ascended, limiting your ability to converse with even your most valuable customers. New automated dialogue strategies can help retailers create a seamless experience across all channels and engage with each of their customers as individuals, connecting every customer communication - outbound, inbound, marketing, sales or service - into an ongoing dialogue where customer insight and understanding forms the basis for each and every interaction.
Smarter Customer Analytics - Customer DNAJerry J. Stam
This document summarizes a case study of how a major US retailer used customer analytics to optimize their marketing budget. It involved (1) building a data-driven customer profile, (2) applying customer insights to optimize spending across channels, regions, and customers. Advanced customer clustering analyzed over 30 variables to segment customers into 12 highly differentiated groups with tailored marketing strategies, such as a "Brand Fanatics" group that represented 9% of customers but 30% of revenue.
Innerworkings Pitch - Think Small to Get Big 3-4-13PrestonPate
The document introduces a new digital service called Integrated Marketing Management (IMM) that could provide ongoing revenue and benefits for InnerWorkings clients. IMM allows marketers to plan, budget, and execute multichannel campaigns to directly link marketing activities to business objectives. It maintains consistent messaging across channels through a centralized system. The service would require no additional costs or expertise for InnerWorkings or its clients to use.
Infosys – Order Management Supply Chain SRMInfosys
Infosys believes that only through order management best practices, can CRM and SRM investments increase productivity and improved profitability. Order management cycle must have Supply Chain visibility
Big Data, Bigger Campaigns: Using IBM’s Unica and Netezza Platforms to Increa...graemeknows
Is your organization challenged by the explosion of data and increasing expectations for results? Unica Campaign Management and IBM Netezza appliances can provide capabilities to address and overcome them. This presentation offers customer case histories and performance studies that provide insights in today's world where digital and traditional channels are increasingly intertwined.
This document discusses mobile banking and provides an overview of the current mobile banking landscape in Pakistan. It summarizes the key points from a presentation on mobile banking, including definitions of mobile banking, current models in Pakistan and globally, trends in electronic banking transactions, and an analysis of competitors in the mobile banking space in Pakistan. The document finds that strong bank affiliation and regulatory compliance will be important for positioning, and that services should initially be limited while maintaining transparency on pricing.
SAP Precision Retailing is a solution that uses location data and customer profiles to deliver personalized offers to consumers in real-time through mobile and online channels. This increases offer conversion rates, basket sizes, and customer loyalty while enhancing the shopping experience. The solution analyzes data from various systems to understand customer context and send targeted content. It provides insights to optimize marketing campaign performance.
Oplægget blev holdt ved arrangementet "Get F'IT marts 2011", der blev afholdt den 29. marts 2011. Læs mere om arrangementet her: http://www.infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/koeb_din_oel_med_oejnene.htm
This document discusses developing a mobile app called SAM (Shopper Assistant Mobile) to improve the shopping experience. SAM would sense when a customer enters a store and learn their shopping habits. It would provide personalized offers, discounts, and benefits to customers in exchange for answering questions. SAM would collect insights about customer preferences, opinions, and behaviors. These insights would help retailers optimize their stores, products, and marketing based on real-time, contextual data. The goal is to increase customer loyalty, traffic, and conversions through a more informed, immersive, and playful shopping experience.
Portrait Software is a customer experience management company that provides software to help companies become more customer-centric. The document discusses how customer centricity is important for business success and increased revenue. It then summarizes Portrait's software suite which includes analytics, outbound marketing, and inbound recommendation tools to optimize customer interactions across channels. The software aims to provide a single customer view, personalized recommendations, and consistent service to improve customer retention and cross-selling.
Webinar Deck: Mobile Enabled CRM MarketingArcher Inc.
Mobile enabled CRM marketing uses mobile technologies like SMS and location-based services to build personalized relationships with customers by sending targeted, relevant messages. It analyzes customer data and behavior to segment customers and send the right message through the right channel at the right time. Successful examples include BMW sending targeted winter tire messages in Germany and Ford building an opt-in database at auto shows. Best practices include understanding customer channel preferences, addressing privacy issues, and integrating mobile campaigns with other marketing.
This document provides a summary of the professional experience and qualifications of Priyadarshini Rajkumar. She has over 8 years of experience in marketing, business development, and digital solutions consulting for industries in India, the United States, and Europe. She holds a Management Studies graduate degree with a major in Marketing from BITS Pilani and is accredited with the National Retail Federation's Professional Retail Business Credential.
B-Stock Solutions has helped clients liquidate nearly $1 billion of excess inventory through private online auctions, recovering 20-100% more than traditional liquidation methods. Their private marketplace platform allows companies to selectively provide access to approved buyers while maximizing prices through auction bidding. Combining this technology with expertise in auction strategy and demand generation, B-Stock Solutions provides a turn-key solution to improve recovery rates without requiring additional client resources.
Apresentação de Rodrigo Borges, um dos fundadores do Buscapé Company, grupo de 21 empresas que atende toda a cadeia de E-commerce no Brasil e tem como principal produto o Buscapé, comparador de preços líder no mercado brasileiro. A Agência Look'n Feel foi a agência oficial do evento e colaborou para que o evento liderado pela Amcham Brasília fosse um tremendo sucesso.
Impact Mobile is a mobile marketing company that provides end-to-end mobile connectivity solutions to allow its clients to communicate with consumers via their mobile devices. It has offices in several major cities across North America. Impact Mobile works with wireless carriers to enable clients in various industries like Coca Cola and Estee Lauder to run mobile marketing campaigns. It also plays a leadership role in the mobile industry by working with carriers on initiatives like the first cross-carrier short code campaign in North America and chairing mobile commerce security standard organizations.
This document discusses loyalty marketing, including its objectives, scope, process, and case studies of successes and failures. Loyalty marketing focuses on growing and retaining existing customers through strategic relationship building. It aims to better understand high-value customers and provide them targeted benefits to increase their lifetime spending and profitability. Case studies show that successful loyalty programs like AirMiles clearly communicate benefits to attract and reward loyal customers, while failures occur when programs have no communication, low redemption rates, or unsustainable costs.
CRM & Multi-Channel Marketing Theatre; Discover how Aimia is using IBM Unica'...TFM&A
This document provides an overview of Aimia's use of IBM Unica's enterprise marketing solution to deliver personalized marketing communications to millions of UK consumers in the Nectar loyalty program. It discusses Aimia's business, the Nectar program, why they chose Unica, how they use Unica's tools in their campaign process, examples of campaigns, and benefits they have realized. It also looks to the future of marketing in an evolving consumer landscape.
Customer Centricity Axisof High Performance May2008Anil Kumar
The document discusses how focusing on customer centricity is key to high performance in today's complex commercial landscape. Customer expectations are rising as they have more options and their perceptions are shaped by many interactions. To succeed, organizations must understand customers, deliver excellent experiences end-to-end centered around customer needs and intentions, and do so with the speed and flexibility demanded by the market. Achieving true customer centricity is challenging but critical for organizations to remain relevant.
Selling steps to sell strategy funnel opportunities establish value close sal...SlideTeam.net
The document outlines the key steps in an IBM sales process:
1. Establish the customer's buying vision to understand their needs and priorities.
2. Qualify the customer and articulate IBM's capabilities to demonstrate how IBM can help meet their needs.
3. Develop a preliminary solution with the customer to address their problems.
4. Progress through further steps of accessing decision makers, proposing a full solution, and closing the sale to achieve a signed contract.
Selling steps to sell process funnel opportunities establish value close sale...SlideTeam.net
The document outlines the key steps in an IBM sales process:
1. Establish the customer's buying vision and qualify their interest.
2. Articulate IBM's capabilities to access the customer's power and needs.
3. Develop a preliminary solution with the customer.
4. Close the sale by getting a signed contract and verifiable outcomes.
The document discusses customer loyalty solutions from Aimia. It highlights that Aimia has programs in multiple countries with hundreds of millions of members. It also notes that Aimia scored top marks in the 2016 Forrester Loyalty Provider Wave Report for best overall solution, technology capabilities, strategy, and loyalty management. The document provides an overview of Aimia's approach to strategy, technology, and operations for customer loyalty programs.
The document defines category management and outlines the key processes involved, including:
1) Defining product categories and assessing the distributor's role in each category.
2) Reviewing categories to evaluate market share, consumer insights, and supplier relationships.
3) Developing category strategies tailored to each category role, focused on procurement, distribution, marketing, and in-store service.
4) Implementing tactical plans regarding assortment, pricing, shelf presentation, and promotions.
The document provides information about HotelASP, a service that aims to improve the marketing, sales, and operations of small hotels and lodging establishments. It offers an integrated, one-stop solution for property managers that includes digital marketing, direct booking, discounts, and property/channel management tools. The service is designed to be self-service, convenient, simple, fast, and affordable. It aims to simplify the tasks of hotel managers and give them more free time by handling marketing, sales, and operations in one place. The document outlines HotelASP's business model and pricing, target customer segments of micro and small hotel managers, and the value it provides in increasing revenue and occupancy while reducing costs and feedback issues for hotels.
Business development with experianced managercentrabike
The document proposes a concept for a senior manager role focused on business development, sales, and supply chain handling for international companies in India. The role would act as a single point of contact and dedicated manager based in India to help companies promote business, sales, and sourcing in India and abroad. Some key responsibilities would include business development activities, customer relationship management, coordinating sales, sourcing, logistics and regulatory compliance. The goal is to help companies successfully enter and expand in the Indian and international markets.
Mobile and social technologies are reshaping commerce by influencing customer expectations and behaviors. Customers want personalized, seamless experiences across all channels. Leading companies are taking an integrated approach to commerce that places the customer at the center and uses insights to optimize processes across the entire value chain from procurement to marketing to sales to customer service. IBM's Smarter Commerce solutions use analytics and cloud technologies to help companies anticipate customer needs, drive efficiencies, and deliver superior experiences that strengthen engagement and loyalty.
IBM Sterling Solutions Portfolio provides an integrated set of solutions for smarter commerce. The portfolio aims to place the customer at the center of business operations by offering solutions across the entire value chain from innovation and business strategy to core business processes like buying, selling, and service. The solutions are designed to drive business value through market and customer insights and optimized operating models.
Big Data, Bigger Campaigns: Using IBM’s Unica and Netezza Platforms to Increa...graemeknows
Is your organization challenged by the explosion of data and increasing expectations for results? Unica Campaign Management and IBM Netezza appliances can provide capabilities to address and overcome them. This presentation offers customer case histories and performance studies that provide insights in today's world where digital and traditional channels are increasingly intertwined.
This document discusses mobile banking and provides an overview of the current mobile banking landscape in Pakistan. It summarizes the key points from a presentation on mobile banking, including definitions of mobile banking, current models in Pakistan and globally, trends in electronic banking transactions, and an analysis of competitors in the mobile banking space in Pakistan. The document finds that strong bank affiliation and regulatory compliance will be important for positioning, and that services should initially be limited while maintaining transparency on pricing.
SAP Precision Retailing is a solution that uses location data and customer profiles to deliver personalized offers to consumers in real-time through mobile and online channels. This increases offer conversion rates, basket sizes, and customer loyalty while enhancing the shopping experience. The solution analyzes data from various systems to understand customer context and send targeted content. It provides insights to optimize marketing campaign performance.
Oplægget blev holdt ved arrangementet "Get F'IT marts 2011", der blev afholdt den 29. marts 2011. Læs mere om arrangementet her: http://www.infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/koeb_din_oel_med_oejnene.htm
This document discusses developing a mobile app called SAM (Shopper Assistant Mobile) to improve the shopping experience. SAM would sense when a customer enters a store and learn their shopping habits. It would provide personalized offers, discounts, and benefits to customers in exchange for answering questions. SAM would collect insights about customer preferences, opinions, and behaviors. These insights would help retailers optimize their stores, products, and marketing based on real-time, contextual data. The goal is to increase customer loyalty, traffic, and conversions through a more informed, immersive, and playful shopping experience.
Portrait Software is a customer experience management company that provides software to help companies become more customer-centric. The document discusses how customer centricity is important for business success and increased revenue. It then summarizes Portrait's software suite which includes analytics, outbound marketing, and inbound recommendation tools to optimize customer interactions across channels. The software aims to provide a single customer view, personalized recommendations, and consistent service to improve customer retention and cross-selling.
Webinar Deck: Mobile Enabled CRM MarketingArcher Inc.
Mobile enabled CRM marketing uses mobile technologies like SMS and location-based services to build personalized relationships with customers by sending targeted, relevant messages. It analyzes customer data and behavior to segment customers and send the right message through the right channel at the right time. Successful examples include BMW sending targeted winter tire messages in Germany and Ford building an opt-in database at auto shows. Best practices include understanding customer channel preferences, addressing privacy issues, and integrating mobile campaigns with other marketing.
This document provides a summary of the professional experience and qualifications of Priyadarshini Rajkumar. She has over 8 years of experience in marketing, business development, and digital solutions consulting for industries in India, the United States, and Europe. She holds a Management Studies graduate degree with a major in Marketing from BITS Pilani and is accredited with the National Retail Federation's Professional Retail Business Credential.
B-Stock Solutions has helped clients liquidate nearly $1 billion of excess inventory through private online auctions, recovering 20-100% more than traditional liquidation methods. Their private marketplace platform allows companies to selectively provide access to approved buyers while maximizing prices through auction bidding. Combining this technology with expertise in auction strategy and demand generation, B-Stock Solutions provides a turn-key solution to improve recovery rates without requiring additional client resources.
Apresentação de Rodrigo Borges, um dos fundadores do Buscapé Company, grupo de 21 empresas que atende toda a cadeia de E-commerce no Brasil e tem como principal produto o Buscapé, comparador de preços líder no mercado brasileiro. A Agência Look'n Feel foi a agência oficial do evento e colaborou para que o evento liderado pela Amcham Brasília fosse um tremendo sucesso.
Impact Mobile is a mobile marketing company that provides end-to-end mobile connectivity solutions to allow its clients to communicate with consumers via their mobile devices. It has offices in several major cities across North America. Impact Mobile works with wireless carriers to enable clients in various industries like Coca Cola and Estee Lauder to run mobile marketing campaigns. It also plays a leadership role in the mobile industry by working with carriers on initiatives like the first cross-carrier short code campaign in North America and chairing mobile commerce security standard organizations.
This document discusses loyalty marketing, including its objectives, scope, process, and case studies of successes and failures. Loyalty marketing focuses on growing and retaining existing customers through strategic relationship building. It aims to better understand high-value customers and provide them targeted benefits to increase their lifetime spending and profitability. Case studies show that successful loyalty programs like AirMiles clearly communicate benefits to attract and reward loyal customers, while failures occur when programs have no communication, low redemption rates, or unsustainable costs.
CRM & Multi-Channel Marketing Theatre; Discover how Aimia is using IBM Unica'...TFM&A
This document provides an overview of Aimia's use of IBM Unica's enterprise marketing solution to deliver personalized marketing communications to millions of UK consumers in the Nectar loyalty program. It discusses Aimia's business, the Nectar program, why they chose Unica, how they use Unica's tools in their campaign process, examples of campaigns, and benefits they have realized. It also looks to the future of marketing in an evolving consumer landscape.
Customer Centricity Axisof High Performance May2008Anil Kumar
The document discusses how focusing on customer centricity is key to high performance in today's complex commercial landscape. Customer expectations are rising as they have more options and their perceptions are shaped by many interactions. To succeed, organizations must understand customers, deliver excellent experiences end-to-end centered around customer needs and intentions, and do so with the speed and flexibility demanded by the market. Achieving true customer centricity is challenging but critical for organizations to remain relevant.
Selling steps to sell strategy funnel opportunities establish value close sal...SlideTeam.net
The document outlines the key steps in an IBM sales process:
1. Establish the customer's buying vision to understand their needs and priorities.
2. Qualify the customer and articulate IBM's capabilities to demonstrate how IBM can help meet their needs.
3. Develop a preliminary solution with the customer to address their problems.
4. Progress through further steps of accessing decision makers, proposing a full solution, and closing the sale to achieve a signed contract.
Selling steps to sell process funnel opportunities establish value close sale...SlideTeam.net
The document outlines the key steps in an IBM sales process:
1. Establish the customer's buying vision and qualify their interest.
2. Articulate IBM's capabilities to access the customer's power and needs.
3. Develop a preliminary solution with the customer.
4. Close the sale by getting a signed contract and verifiable outcomes.
The document discusses customer loyalty solutions from Aimia. It highlights that Aimia has programs in multiple countries with hundreds of millions of members. It also notes that Aimia scored top marks in the 2016 Forrester Loyalty Provider Wave Report for best overall solution, technology capabilities, strategy, and loyalty management. The document provides an overview of Aimia's approach to strategy, technology, and operations for customer loyalty programs.
The document defines category management and outlines the key processes involved, including:
1) Defining product categories and assessing the distributor's role in each category.
2) Reviewing categories to evaluate market share, consumer insights, and supplier relationships.
3) Developing category strategies tailored to each category role, focused on procurement, distribution, marketing, and in-store service.
4) Implementing tactical plans regarding assortment, pricing, shelf presentation, and promotions.
The document provides information about HotelASP, a service that aims to improve the marketing, sales, and operations of small hotels and lodging establishments. It offers an integrated, one-stop solution for property managers that includes digital marketing, direct booking, discounts, and property/channel management tools. The service is designed to be self-service, convenient, simple, fast, and affordable. It aims to simplify the tasks of hotel managers and give them more free time by handling marketing, sales, and operations in one place. The document outlines HotelASP's business model and pricing, target customer segments of micro and small hotel managers, and the value it provides in increasing revenue and occupancy while reducing costs and feedback issues for hotels.
Business development with experianced managercentrabike
The document proposes a concept for a senior manager role focused on business development, sales, and supply chain handling for international companies in India. The role would act as a single point of contact and dedicated manager based in India to help companies promote business, sales, and sourcing in India and abroad. Some key responsibilities would include business development activities, customer relationship management, coordinating sales, sourcing, logistics and regulatory compliance. The goal is to help companies successfully enter and expand in the Indian and international markets.
Mobile and social technologies are reshaping commerce by influencing customer expectations and behaviors. Customers want personalized, seamless experiences across all channels. Leading companies are taking an integrated approach to commerce that places the customer at the center and uses insights to optimize processes across the entire value chain from procurement to marketing to sales to customer service. IBM's Smarter Commerce solutions use analytics and cloud technologies to help companies anticipate customer needs, drive efficiencies, and deliver superior experiences that strengthen engagement and loyalty.
IBM Sterling Solutions Portfolio provides an integrated set of solutions for smarter commerce. The portfolio aims to place the customer at the center of business operations by offering solutions across the entire value chain from innovation and business strategy to core business processes like buying, selling, and service. The solutions are designed to drive business value through market and customer insights and optimized operating models.
IBM has positioned itself as the leading provider of smarter commerce solutions through strategic acquisitions and investments totaling $2.5 billion since 2010. The acquisitions have expanded IBM's commerce-related consulting services, software, and analytics capabilities. IBM's smarter commerce approach aims to optimize customers' buying, marketing, selling, and service processes by putting the customer at the center. This is designed to increase customer loyalty, revenue/margin growth, and business agility for companies.
This document discusses how social networking and mobile commerce have changed customer expectations and business dynamics. It notes that customers now have unlimited access to information and can instantly share it. This is changing how products are sourced, manufactured and distributed, making business more complex. The document introduces IBM's approach called "Smarter Commerce", which places the customer at the center of business operations. Smarter Commerce uses insights from social and mobile commerce to enhance customer value across the commerce cycle.
Ibm smarter commerce announcement industry analyst march 10Mauricio Godoy
The document summarizes IBM's recent focus on and investments in Smarter Commerce. Key points include:
1) IBM has made $2.5 billion in commerce-related acquisitions and software investments since 2010 to position itself as the only solutions provider integrating all elements of the commerce lifecycle.
2) IBM is expanding its Global Business Services with new Smarter Commerce consulting services and software to help companies better manage their value chain and put the customer at the center.
3) Smarter Commerce is IBM's approach to help companies increase value for customers, partners, and shareholders by optimizing buy, market, sell, and service processes in today's digital world.
Ibm smarter commerce announcement industry analyst march 10Mauricio Godoy
The document summarizes IBM's recent investments and acquisitions positioning them as a provider of smarter commerce solutions that integrate buying, marketing, selling, and service capabilities. Key points include IBM expanding its global business services with new smarter commerce consulting and software offerings, $2.5 billion in commerce-related acquisitions and investments since 2010, and a focus on helping companies better manage their value chain and put the customer at the center.
The document discusses trends in the Indian telecommunications market and strategies for differentiation. It notes that the market is growing rapidly and facing issues like low revenue per user and high churn. To address these, companies need to shift from product-focused to customer-centric approaches like providing unified views of customers, multi-channel support, and tools to empower customers. This will help optimize customer lifetime value through improved service, satisfaction, and loyalty.
Spring Wireless provides mobile solutions that help consumer goods companies increase productivity, customer service, sales cycles and reduce costs. Their solutions empower employees with real-time information and tools to manage inventory, customer loyalty and sales from the warehouse to the sales floor. Successful consumer goods companies are using Spring Wireless' solutions to bring the power of mobile enterprise to their employees. Spring Wireless deploys and manages end-to-end mobile solutions comprising software, infrastructure and services to improve business processes throughout the sales cycle.
This document discusses IBM's Smarter Commerce strategy and methodology. Smarter Commerce aims to place the customer at the center of business operations by helping companies improve purchasing, marketing, sales, and service. It allows companies to increase margins, opportunities, and sales. The methodology takes a holistic view of the customer experience across the entire value chain from awareness to purchase to post-purchase service.
Smarter Commerce aims to put the customer at the center of business operations by analyzing customer and operational data. It focuses on understanding customer needs and building flexible business processes. This allows companies to market, sell, and service products according to changing customer demands. Smarter Commerce uses real-time analytics to identify inefficiencies and create value for customers. It integrates business partners using collaboration tools to optimize systems and processes across the entire value chain.
Pulse Retail is a retail data and consulting company that helps retailers increase performance using people counting technology. They provide accurate counts of foot traffic to give retailers insights into marketing effectiveness, staffing optimization, and lease negotiations. Pulse Retail's people counting systems integrate with point-of-sale systems to provide key performance indicators and conversion rates across individual stores and portfolios.
Sage CRM provides tools for marketing teams to plan, execute, and measure targeted marketing campaigns. It enables segmentation of customers and prospects. Integration with Sage ERP provides customer financial data to optimize campaigns. Reporting and dashboards provide analytics on campaign performance, leads, opportunities, and revenue yields to improve marketing ROI.
IBM's Enterprise Marketing Management solutions offer proven web and customer analytics, event detection, cross-channel campaign management, and other capabilities. More than 2,500 organizations worldwide and tens of thousands of users rely on IBM's solutions. The solutions help marketers engage customers across channels by building on past and current customer behavior. The suite includes capabilities for awareness, decisioning, and execution. Unica Campaign is the campaign management software that can plan, design, execute, measure and analyze personalized marketing campaigns.
Enabling superior partner collaboration and consumer engagementMindtree Ltd.
Consumer packaged goods companies face challenges from digital disruption and need to improve collaboration with partners and engagement with consumers. Mindtree partners with major CPG companies to deliver IT solutions that help improve partner collaboration and consumer engagement through digital business solutions. With deep domain expertise and delivery excellence, Mindtree has enabled improved consumer engagement, partner collaboration, and cost savings for several top CPG companies.
Enabling superior partner collaboration and consumer engagement.Mindtree Ltd.
Consumer packaged goods companies face challenges from digital disruption and need to improve collaboration with partners and engagement with consumers. Mindtree partners with major CPG companies to deliver IT solutions that help improve partner collaboration and consumer engagement through digital business solutions. With deep domain expertise and delivery excellence, Mindtree has enabled improved consumer engagement, partner collaboration, and cost savings for several top CPG companies.
To survive in today’s changing retail environment, smart organizations are working to optimize their (1) Shopping experience, (2) Operations, (3) Merchandizing and supply chain.
This document discusses principles of marketing, distribution channels, wholesaling, retailing, and marketing logistics. It covers the roles that intermediaries play in distribution channels in matching supply and demand. It describes different types of retailers based on their level of service, product assortment, and prices. It also discusses wholesaling functions like selling, promotion, buying, bulk-breaking, and risk management. Finally, it outlines the nature and importance of marketing logistics in managing the physical flow of materials and goods to provide customer service at lowest cost.
How Hansa Cequity can help you enrich your Customer Equity?Ajay Kelkar
Cequity is a unique company. We help bring together your digital, analytics & campaign management into a unique Customer Relationship Centre that enriches your Customer equity. We do this by using superb Customer marketing processes that align these different disciplines into a coherent offering.
iTradeNetwork provides purchasing services and software-as-a-service procurement technology solutions that can help businesses reduce costs, increase revenue, improve compliance, and strengthen supplier relationships. Their modular approach allows clients to outsource their entire purchasing process or individual elements to access industry expertise, leading technology, and realize quick savings and operational efficiencies through strategic sourcing, category management, and an online purchase-to-pay system. Case studies demonstrate iTradeNetwork has successfully delivered double-digit cost savings for hospitality clients within 12 months through strategic planning, improved range management, and leveraging aggregate spend.
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.