This document discusses data management platforms (DMPs) and provides information on their usage, benefits, and challenges. Some key points:
- DMPs aim to optimize marketing scenarios by orchestrating the collection, segmentation, and activation of customer data across channels.
- About 60% of advertisers report having a DMP, and 90% of users are satisfied, though many struggle with determining ROI and complex use cases.
- Common DMP functions include audience segmentation, media buying optimization, personalization, and onboarding tools to connect to CRMs. Emerging areas include customer data platforms, identity solutions beyond cookies, and reconciling online and offline customer journeys.
A New Era of addressable entertainment and DTC platforms is emerging, expanding media publishers, networks and operators expansive advertising product portfolio, creating challenges for media buyers as to where to spend their ad budgets and wht to expect in terms of real business outcome ROI.
A New Era of addressable entertainment and DTC platforms is emerging, expanding media publishers, networks and operators expansive advertising product portfolio, creating challenges for media buyers as to where to spend their ad budgets and wht to expect in terms of real business outcome ROI.
An overview of the excellent work TMP did in 2015. Our submission to the B2B Marketing Awards won us runner-up in the B2B Marketing Agency of the Year category.
I created this presentation with the intent to inform and clarify what a data management platform is and show how it an be used to enhance marketing initiatives.
Disruptors in Digital Marketing - Ken VandreKen Vandre
Digital marketing is always changing, such that standing still is moving backward. What new tools, techniques, and channels do marketers need to embrace now to be relevant tomorrow?
Our work with Atos on the Lead Generation Factory was rewarded with the trophy for Most Commercially Successful Campaign at the 2015 B2B Marketing Awards. Here is our submission.
[HUBDAY] UDA, Mediabuying & ProgrammatiqueHUB INSTITUTE
Pierre-Jean Bozo le Directeur Général de l’UDA et Arthur Millet le Président de SRI se sont entretenus avec Vincent Ducrey le Co-fondateur du HUB Institute au sujet des enjeux médias 2015 pour les annonceurs et les régies. Nous retiendrons la forte tendance au développement du brand content qui est citée par les deux intervenants comme étant LA tendance à surveiller. À ce sujet Pierre-Jean Bozo nous dit d’ailleurs « le brand content sera de plus en plus important dans le paysage média de demain ». Mais les intervenants aborderont également la programmatique et l’évolution du positionnement des annonceurs dans ce marché.
Retrouvez l'ensemble des interventions sur le Replay :http://hubinstitute.com/?p=21822
Google Analytics Konferenz 2019_Data Privacy & Consent Management_Eckart Holz...e-dialog GmbH
How-to: Consent Management
Obtaining and documenting consent is vital for your business. But how much consent do you really need? And, if you need it, what is the best way to handle it?
Road to Programmatic - An IAB Europe White PaperBoris Loukanov
The Road to Programmatic explores the operational models of agency and agency trading desks, independents and independent trading desks, programmatic services, client in-house and hybrid. It demonstrates the different levels of expertise and involvement required of the different stakeholders for each approach. This enables advertisers, agencies and publishers to develop their strategies and maximise value.
How DMP Will Save Marketing - Myths, Truths and Best PracticesAnnalect Finland
Annalect Finland's Managing Director Jussi Piri's presentation on DMPs, their role in Marketing, and how we at Annalect use them to reap fabulous results.
Today’s fast-paced modern business landscape demands that businesses deliver responsive, engaging experiences across multiple touchpoints and at all stages of a customer’s journey. To be able to meet these needs, organizations must now make Digital Asset Management (DAM) a strategic business priority.
Since the outset of digital publishing in the 1990s, digital libraries have housed brand images, text and graphics accessible through basic search features and early metadata indexing. But now everything is digital; online buyer research and digital marketing dominates, and eCommerce rules. So digital libraries have exploded in volume and usage. But enterprise can no longer organize their vast libraries of content using ad hoc point solutions or simple tools like email and spreadsheets.
This presentation will discuss how the management of digital assets has now become mission-critical to most organizations. It explains how to set up a strategic DAM project and how to consider the right technology partner.
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
There has been an important shift within the marketing department of organizations because of the use of technology. R2i's Director of Marketing, Natalie Staines, explains why it's something we've been watching for and how the role of the CMO is changing and what they will need to be successful within this new landscape in this years CMO Summit Webinar.
Summary Comparison of the 2013 Gartner MCCM Magic Quadrant vendors to the previous year, 2012 results. Easily see what Gartner's standout recommendations are and how the MCCM Multi-Channel vendors compares to 2012.
An overview of the excellent work TMP did in 2015. Our submission to the B2B Marketing Awards won us runner-up in the B2B Marketing Agency of the Year category.
I created this presentation with the intent to inform and clarify what a data management platform is and show how it an be used to enhance marketing initiatives.
Disruptors in Digital Marketing - Ken VandreKen Vandre
Digital marketing is always changing, such that standing still is moving backward. What new tools, techniques, and channels do marketers need to embrace now to be relevant tomorrow?
Our work with Atos on the Lead Generation Factory was rewarded with the trophy for Most Commercially Successful Campaign at the 2015 B2B Marketing Awards. Here is our submission.
[HUBDAY] UDA, Mediabuying & ProgrammatiqueHUB INSTITUTE
Pierre-Jean Bozo le Directeur Général de l’UDA et Arthur Millet le Président de SRI se sont entretenus avec Vincent Ducrey le Co-fondateur du HUB Institute au sujet des enjeux médias 2015 pour les annonceurs et les régies. Nous retiendrons la forte tendance au développement du brand content qui est citée par les deux intervenants comme étant LA tendance à surveiller. À ce sujet Pierre-Jean Bozo nous dit d’ailleurs « le brand content sera de plus en plus important dans le paysage média de demain ». Mais les intervenants aborderont également la programmatique et l’évolution du positionnement des annonceurs dans ce marché.
Retrouvez l'ensemble des interventions sur le Replay :http://hubinstitute.com/?p=21822
Google Analytics Konferenz 2019_Data Privacy & Consent Management_Eckart Holz...e-dialog GmbH
How-to: Consent Management
Obtaining and documenting consent is vital for your business. But how much consent do you really need? And, if you need it, what is the best way to handle it?
Road to Programmatic - An IAB Europe White PaperBoris Loukanov
The Road to Programmatic explores the operational models of agency and agency trading desks, independents and independent trading desks, programmatic services, client in-house and hybrid. It demonstrates the different levels of expertise and involvement required of the different stakeholders for each approach. This enables advertisers, agencies and publishers to develop their strategies and maximise value.
How DMP Will Save Marketing - Myths, Truths and Best PracticesAnnalect Finland
Annalect Finland's Managing Director Jussi Piri's presentation on DMPs, their role in Marketing, and how we at Annalect use them to reap fabulous results.
Today’s fast-paced modern business landscape demands that businesses deliver responsive, engaging experiences across multiple touchpoints and at all stages of a customer’s journey. To be able to meet these needs, organizations must now make Digital Asset Management (DAM) a strategic business priority.
Since the outset of digital publishing in the 1990s, digital libraries have housed brand images, text and graphics accessible through basic search features and early metadata indexing. But now everything is digital; online buyer research and digital marketing dominates, and eCommerce rules. So digital libraries have exploded in volume and usage. But enterprise can no longer organize their vast libraries of content using ad hoc point solutions or simple tools like email and spreadsheets.
This presentation will discuss how the management of digital assets has now become mission-critical to most organizations. It explains how to set up a strategic DAM project and how to consider the right technology partner.
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
There has been an important shift within the marketing department of organizations because of the use of technology. R2i's Director of Marketing, Natalie Staines, explains why it's something we've been watching for and how the role of the CMO is changing and what they will need to be successful within this new landscape in this years CMO Summit Webinar.
Summary Comparison of the 2013 Gartner MCCM Magic Quadrant vendors to the previous year, 2012 results. Easily see what Gartner's standout recommendations are and how the MCCM Multi-Channel vendors compares to 2012.
Realising Digital’s Full Potential in the Value ChainCognizant
When we spoke with executives across Europe who lead digitising efforts, they described a diverse range of deployments, but digital can, and must, deliver far more than it has so far. In this ebook, we explore how businesses can explore digital's full potential across their value chain.
How to make sense of the abm technology landscapeEngagio
As the B2B buying process becomes more complex, it’s never been more necessary to align sales and marketing teams to ensure a great customer experience. To help meet this demand, a surplus of ABM vendors and technologies have entered the market – and the organizations that are embracing this new technology are reaping the rewards.
However, many companies are still struggling to make sense of the ABM technology landscape. How should you evaluate new technology? How can you make sure it fits into your go-to-market strategy? And How can you tell the difference between imposters and the real ABM platforms?
Jon Miller, CEO of Engagio, hosts Peter O’Neill, Lead Analyst at Research in Action for a lively discussion on evaluating ABM technology.
In this presentation, you’ll find out:
– The current industry trends driving sales and marketing alignment, and the biggest mistakes to avoid
– What technology other successful organizations are using for ABM
– How to avoid getting burned with the wrong ABM vendor
Plus, Peter reveals new data on Account-Based Marketing SaaS and Software: The Top 20 Global Vendors 2019.
ANTS Programmatic Omnichannel 2017 - Part 1
“All about connected & small data:
• BigData & Connected Data
• Audience & Customer Profile
• Digital Components
• Optimization & Insights
• Digital Experience
• Digital APIs
• Open Platform
… to Data-driven Experiences!”
- Dr. Dinh Le Dat, http://AntsProgrammatic.com
DIGITAL TRANSFORMATION
1. Programmatic ad (#adtech)
2. Demand-side PLATFORM (#DSP)
3. Data management platform (#DMP)
4. Customer data platform (#CDP)
5. Marketing technology (#martech)
6. Customer LIFECYCLE
7. Customer moment
8. Omnichannel
9. Digital TRANSFORMATION
10. CUSTOMER EXPERIENCE
11. DIGITAL MATURITY
12. DIGITAL BUSINESS
13. Big Data
14. ARTIFICIAL INTELLIGENCE (#AI)
ANTS PROGRAMMATIC OMNICHANNEL
1. Big Data & Connected Data
2. Audience & 360 Customer Profile
3. DIGITAL COMPONENTS
4. OPTIMIZATION & INSIGHTS
5. DIGITAL EXPERIENCE
6. DIGITAL API
7. OPEN PLATFORM
ANTS Study Cases: Omnichannel & Automation Digital marketing-Sales
1. Big Data & Connected Data
2. Audience & 360 Customer Profile
3. Data-Driven Performance Marketing
4. Automation Marketing
5. ChatBot & Assistance
6. Ecommerce Recommendation
7. Omnichannel Contact Center & CS
-----
ANTS Programmatic Omnichannel 2017 - Part 2 (coming soon)
WEBINAR – DAM 2020 Report & Analysis along side the user perspectiveActivo Consulting
WEBINAR – DAM 2020 Report & Analysis along side the user perspective after DAM NY #DAMdigital 2020 from Henry Stewart Event
In this Webinar we are exploring business requirements and best practices in 2020 and see how to select the right DAM and PIM system. We are also reporting the best technology trends in the DAM industry to enhance the customer journey.
https://frederic-sanuy.com/webinar-dam-2020-report-analysis-after-dam-ny-2020/
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...Mobio Platform
WHAT IS MOBIO?
Mobio CDP & CEM (short for Mobio) is an all-in-one platform that helps businesses manage customer data and apply data to optimize operations, aiming to increase revenue growth.
The core technology of Mobio is CDP (Customer Data Platform), a technology that can collect powerful data from multiple sources into a single place, which is then cleaned, deduplicated and merged to create a 360-degree Customer Profile.
Through 3 main product lines: Activation CDP (For Marketing team), Operation CDP (For Sales team & Services team), Analytics CDP (For Digital & Data team), this valuable customer data will be shared throughout the enterprise so that all departments can use and fully utilize customer insights to operate their daily work.
Key features of Mobio:
All-in-one platform: Mobio provides a single platform for all your customer data needs, from collection and storage to analysis and activation.
Powerful data collection: Mobio can collect data from a variety of sources, including online and offline channels, to create a complete view of your customers.
Data cleaning and deduplication: Mobio cleans and deduplicates your data to ensure that it is accurate and reliable.
360-degree customer profile: Mobio creates a 360-degree customer profile that provides a complete view of your customers' needs and preferences.
Data sharing: Mobio makes it easy to share customer data across all departments in your organization.
Benefits of using Mobio:
Increased customer satisfaction: Mobio helps you understand your customers better and deliver more personalized experiences.
Improved marketing campaigns: Mobio helps you create more targeted and effective marketing campaigns.
Increased sales: Mobio helps you close more deals and increase revenue.
Reduced costs: Mobio helps you save time and money by streamlining your customer data management processes.
If you are looking for a comprehensive customer data platform that can help you improve your customer experience, increase sales, and reduce costs, then Mobio is a great option.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
2. digitbench19WIFI digitbench19
v
DMP, DEFINITION ?
Data Management Platforms are technical
solutions aiming at optimizing the
orchestration of marketing scenarii
The issue is the reconciliation of the
online/offline customer journey
1st party
Site
CRM
Marketing automation
2nd party
Partner’s data
exchange
3rd party
Data buying
through data
providers
1. COLLECTE 2. SEGMENTATION 3. ACTIVATION
3. digitbench19WIFI digitbench19
60%
of advertisers say they
have a DMP
40%
90%
of users are satisfied with their DMP
Create
audience
segments
Personalized
client’s
relationship
Unified pool of
data
53% 44% 36%
Use case
Source: Baromètre Quantcast – Etude Exchange Wire 2017 - 2018
Project’s
complexity
Hard to
determine
ROI
No Usecase
37% 35% 25%
Progression axis
SOME NUMBERS
4. digitbench19WIFI digitbench19
01. RGPD
Collaboration is necessary
between the legal and marketing
départements
02. CDP
Apparition of Customer Data
Platforms that are 1st party
oriented and données persistent
data
03. CMP
End of the cookie hegemony
as a universal digital identifier
2018 – 2019 : CHANGES
5. digitbench19WIFI digitbench19
01. FULL STACK
Integration of the entirety
of the digital value chain
02. MAJOR CLIENT
Strong digital maturity and
considerable data volume .
03. USE CASE
When buying media, we add
the online/offline reconciliation,
the personalization, the
monetization.
Market concentration
From 25 solutions audited last
year, we went to 8 plates-
forms benchmarked
RESULTS
6. digitbench19WIFI digitbench19
Media buying optimization through
programmatic technology.
Media buying
Improvement of customer journeys built
around onsite customization logic and/or
email.
Personalization
Connexion to CRM onboarding solutions
onboarding mostly in real time
Onboarding
Strong presence of native connectorsConnectors
3rd party data integrationEnrichment
THE HISTORICAL THE TRENDS
Hybrid model built around the activation and
monetization of those spaces.
Monetization
Emergent practice concerning data sharing
via DMP between multiple advertisers.
Data sharing
Emergent problematics available in several
solutions
CMP
Reconciliation of online/offline journeys to
measures the client lifecycle.
Life Time Value
DMP TRADE USE CASES
7. digitbench19WIFI digitbench19
Proprietary collection on all digital
environments
Collection
THE HISTORICAL THE TRENDS
More or less robust embedded algorithms
models
Look a like
Compartmentalization of all of the kinds of
data, outside of contextual data.
Segmentation
Emergent function based around engagement
marketing.
Scoring
Cloud or On PromiseHosting
Channels identification and segments
creation.
Automation
Strong KPI density, but not enough dataviz
approach
Reporting
Cohabitation of determinist and probabilist
models. Attribution is still an issue.
Cross-device
Real time collection and personal data
storage, unless exception
Périmètre
Modules exists but are not very advanced in
most solutions.
Attribution
TECHNICAL DMP USECASES
8. digitbench19WIFI digitbench19
SOLUTIONS MAPPING
3 families seems to stand out
French actors, 1st party oriented, activation site, history
about analytics/ TMS / attribution
French actors, 1st & 3rd party oriented, activation media,
history about programmatic / email
US actors, 3rd party oriented, media activation, history
about CRM
POSITIONS MAP
9. digitbench19WIFI digitbench19
To carry DMP projects properly,
multiple good practices must
be installed.
01
04
01. USE CASES DEFINITION
Definition and prioritization of use case
to deploy.
02. SUPPORT
Seek an agency/company to carry
the transversal and give the impulse
03. ONBOARDING
Need to involve the
technical, trade and data
teams into the project
04. SCOPE
Technical and trading
dimensioning of the project
06. 360 VISION
Prioritize focus on all of the
digital value chain
05. MEASURE
Strict KPI definition to
validate the project
performance.
Like all SI projects, their success
lies on a strong technico-
functional approach by mobilizing
multiple expertises.
SUCCESS KEY FACTORS
10. 01. Nationality
Data hosting, interface language
and teams availabilitys
02. Use cases - Integration
Focus of the needs around media,
personalization, monetization,
connectors...?
03. Full stack native
Data marketing solution
packaged with a single
integration?
04. Support
Support accessibility, dedicated
account manager, formation
05. Roadmap
Custom development, roadmap
visibility, ecosystem integration
06. Price
Economical model, tailored
prestation
DMP CHOICE CRITERIAS
11. digitbench19WIFI digitbench19
Do all the companies need a DMP?
More than a solution,
An organization model
WHAT TO REMEMBER
1
2
3
Is DMP mostly a technical project?
Technical, trade, data…
It’s a company project
Does it make sense to start a DMP project?
Only a reduced part of the potential is exploited
14. digitbench19WIFI digitbench19
Advertisers experiences feedback that have
integrated DMP solution at the heart of their SI,
around the following problematics :
Reasons to adopt a DMP
Can we do without a DMP
Awareness points
Use cases
Teams handling
What future?
BASTIEN GALIBERT
Marketing & Advertising Director
CEDRIC MIACHON
Head of Data
ROUND TABLE INTRODUCTION
