B2B Marketing Awards Submissions 2015

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The Marketing Practice

This document lists categories for shortlisted entries in the 2015 B2B Marketing Awards, including best use of social media, most commercially successful campaign, best use of account-based marketing, best lead generation or nurturing campaign, and B2B marketing communications agency of the year.

B2B MARKETING AWARDS
SHORTLISTED ENTRIES 2015
A compilation of our shortlisted entries
to the 2015 B2B Marketing Awards.

Best use of social media
CATEGORY 7

Most commercially successful campaign
CATEGORY 13

Best use of account-based marketing
CATEGORY 15

Best lead generation or nurturing campaign
CATEGORY 23

B2B marketing communications agency of the year
CATEGORY 27

B2B Marketing Awards Submissions 2015

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Mastering Email Campaign Automation Strategies and Best Practices - Michelle...

Mastering Email Campaign Automation Strategies and Best Practices - Michelle...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Winning local SEO in the Age of AI - Dennis Yu

Winning local SEO in the Age of AI - Dennis Yu

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

QuickBooks Sync Manager Repair Tool- What You Need to Know

QuickBooks Sync Manager Repair Tool- What You Need to Know

QuickBooks Sync Manager Repair Tool- What You Need to Know

May 2024 - VBOUT Partners Meeting Group Session

May 2024 - VBOUT Partners Meeting Group Session

May 2024 - VBOUT Partners Meeting Group Session

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

Monthly Social Media News Update May 2024

Monthly Social Media News Update May 2024

Monthly Social Media News Update May 2024

TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Search Engine Journal

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your website fare? Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape. You’ll learn: - How to create content that is valuable to users (not just search engines) using E-E-A-T. - How to build links that can boost rankings and withstand algorithm updates. - Best practices for content creation and link building so you can thrive during algorithm updates. With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility. Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies. Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success. Check out this webinar and unlock the secrets to thriving in the new Google era.

Google Ads Vs Social Media Ads-A comparative analysis

Google Ads Vs Social Media Ads-A comparative analysis

Google Ads Vs Social Media Ads-A comparative analysis

Phil Pallen PPT Biography and Interviews

Phil Pallen PPT Biography and Interviews

Phil Pallen PPT Biography and Interviews

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Exploring the Top Digital Marketing Company in Canada

Exploring the Top Digital Marketing Company in Canada

Exploring the Top Digital Marketing Company in Canada

Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

Top digital marketing institutein noida

Top digital marketing institutein noida

Top digital marketing institutein noida

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Checkout Abandonment - CRO School by Mailmodo

Checkout Abandonment - CRO School by Mailmodo

Checkout Abandonment - CRO School by Mailmodo

Fear of abandonment’ means a whole different thing in eCommerce. Because the loss is tangible. And felt right in your pocket. But that also means there are real things you could fix. One of the final stages of shopping abandonment occurs is the checkout page. Which means it impacts your bottom line directly. So here’s a rundown of: → Reasons shoppers abandon the checkout process → How other brands cope with these issues → Actionables to fix your checkout flow Do it right, and you’ll feel the change in your revenue. This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store. Sign up for CRO School and get these insights right in your inbox (Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare ) #ecommerce #cro #cart #abandonement #checkout #email #course #conversion

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Why People Fail in Network Marketing Business

Why People Fail in Network Marketing Business

Why People Fail in Network Marketing Business

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De-risk Your Digital Evolution - Hannah Grap

De-risk Your Digital Evolution - Hannah Grap

De-risk Your Digital Evolution - Hannah Grap

SEO as the Backbone of Digital Marketing

SEO as the Backbone of Digital Marketing

SEO as the Backbone of Digital Marketing

Mastering Email Campaign Automation Strategies and Best Practices - Michelle...

Mastering Email Campaign Automation Strategies and Best Practices - Michelle...

Mastering Email Campaign Automation Strategies and Best Practices - Michelle...

Winning local SEO in the Age of AI - Dennis Yu

Winning local SEO in the Age of AI - Dennis Yu

Winning local SEO in the Age of AI - Dennis Yu

QuickBooks Sync Manager Repair Tool- What You Need to Know

QuickBooks Sync Manager Repair Tool- What You Need to Know

QuickBooks Sync Manager Repair Tool- What You Need to Know

May 2024 - VBOUT Partners Meeting Group Session

May 2024 - VBOUT Partners Meeting Group Session

May 2024 - VBOUT Partners Meeting Group Session

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

Monthly Social Media News Update May 2024

Monthly Social Media News Update May 2024

Monthly Social Media News Update May 2024

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Google Ads Vs Social Media Ads-A comparative analysis

Google Ads Vs Social Media Ads-A comparative analysis

Google Ads Vs Social Media Ads-A comparative analysis

Phil Pallen PPT Biography and Interviews

Phil Pallen PPT Biography and Interviews

Phil Pallen PPT Biography and Interviews

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

Exploring the Top Digital Marketing Company in Canada

Exploring the Top Digital Marketing Company in Canada

Exploring the Top Digital Marketing Company in Canada

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

Top digital marketing institutein noida

Top digital marketing institutein noida

Top digital marketing institutein noida

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

Checkout Abandonment - CRO School by Mailmodo

Checkout Abandonment - CRO School by Mailmodo

Checkout Abandonment - CRO School by Mailmodo

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Why People Fail in Network Marketing Business

Why People Fail in Network Marketing Business

Why People Fail in Network Marketing Business

B2B Marketing Awards Submissions 2015

1. B2B MARKETING AWARDS SHORTLISTED ENTRIES 2015 A compilation of our shortlisted entries to the 2015 B2B Marketing Awards.

2. Best use of social media CATEGORY 7

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5. Most commercially successful campaign CATEGORY 13

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7. Best use of account-based marketing CATEGORY 15

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9. Best lead generation or nurturing campaign CATEGORY 23

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11.

12. B2B marketing communications agency of the year CATEGORY 27