Markus Imhof eCommerce Partner Manager Elavon Markus Imhof is an eCommerce Partner Manager at Elavon responsible for the ecommerce partnerships in the DACH region. He has had 8 years’ experience in the ecommerce industry working for Klarna and Mastercard where he supported ecommerce merchants in increasing conversions by implementing state of the art payment methods. If a key role of the marketplace is to provide the greatest choice and convenience to buyers, and to expand opportunity and distribution to sellers, then surely that marketplace is only truly effective if it supports both online and offline channels. The ambition is an omnichannel marketplace, where consumers have greater choice over the products and services they buy and how they buy them. They’re offered a seamless shopping, buying and fulfilment experience - regardless of the product, brand, supplier, channel, payment type and delivery options they demand. To succeed, it needs to be built entirely around customer behaviour and needs. We will provide you with information about the latest trends and opportunities in technology as well as consumer expectations.

2. The marketplace
of the future
Markus Imhof is an
eCommerce Partner
Manager DACH region

3. We’re moving towards
an omnichannel
marketplace

4. 4
We can enable AI
to make the right
choice for us

5. 5
Consumers struggle to
balance data risk with
convenience of
experience

6. After Open Banking
…Open Shopping?

7. We’re starting to
trust tech to do the
right thing for us

8. 8
Marketplaces can help
make grocery shopping
even more convenient

9. “Organizations like Amazon have
created an efficient strategy where
they have built their organization
around the customer. Most
build their organization
round a product.”
Brian Carlson, Target
The Next Generation of B2B Purchasing Report, Oracle

10. Embracing
omnichannel as a
strategy driver can
deliver growth

11. “The marketplace is a good compromise: we
can sell products and earn money on products,
even when our purchasing department can’t
compete with other players in the market.”
Sylvain Bozoc
Head of eCommerce and Marketplace
Metro France

12. Small business
adoption of
eCommerce still has
a long way to go
Yes
67%
Yes
37%
Yes
81%
Yes
87%
Yes
90%
1
Sole trader
1-9
Employees
10-50
Employees
101-250
Employees
51-100
Employees
100%
0%
Does your business
have an eCommerce
offering?

13. Even the smallest
businesses can
embrace the digital
opportunity

14. Consumer demand for
fair value exchange
will drive marketplace
growth and adoption

15. Thank you
for listening