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Adyen mobile payment - Mobile First event

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Adyen was spreker tijdens het Mobile First event op 27 november over M-commerce.

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Adyen mobile payment - Mobile First event

  1. 1. Mobile payments – todays practice … what if there was a payment company that … November 26 2012 – Mobile FirstAdyen | payments made easy
  2. 2. Agenda  Trends in mobile payments: building the promise.. • Who is doing what? • What are the main themes? • What to expect?  Trends in mobile payments: what is the practice? • Where are todays transactions? • What are current successful business models? • Figures from practical experienceAdyen | payments made easy
  3. 3. Mobile payments are hot stuff...Adyen | payments made easy
  4. 4. What is the promise? 1 cards loyalty ticketing peer-2-peer local offers point-of-sale local offersAdyen | payments made easy
  5. 5. Promise has been around some time...Adyen | payments made easy
  6. 6. Why? Smartphones have almost 50% market share in some countries, and that share is growing Smartphone as % of Smartphone penetration per country new phone purchases 50% 80% 46% 45% 40% 42% 38% 60% 63% 30% 51% 50% 28% 40% 20% 20% 10% 0% 0% US UK Netherlands France Germany US EuropeAdyen | payments made easy
  7. 7. Who? Visa Google Mastercard, Citibank Paypal Serve American Express, Sprint, Verizon ISIS AT&T, Verizon, T-MobileAdyen | payments made easy
  8. 8. Still many open questions...  Who will win the battle of the wallets?  What will be the standards around NFC?  What are the risks of mobile payments?Adyen | payments made easy
  9. 9. Adyen: day-to-day practice in mobileAdyen | payments made easy
  10. 10. Adyen mobile payment solution  iOS, Android  Works within apps as well as mobile sites  Designed to maximize conversion  Supports one-click (also cross-channel)  PCI-compliant, hosted solution  Can also be used on iPad and Android tablets  Uses Adyens skin technology  Can use merchantAdyen | payments made easy layout and branding
  11. 11. GreetzAdyen | payments made easy
  12. 12. HunkemollerAdyen | payments made easy
  13. 13. PatheAdyen | payments made easy
  14. 14. GrouponAdyen | payments made easy
  15. 15. OmodaAdyen | payments made easy
  16. 16. Figures on actual mobile usageAdyen | payments made easy
  17. 17. Mobile share on all payments Mobile% on total payments is growing fastAdyen | payments made easy
  18. 18. Share per device Ipad is now the largest channel. Android slowly picking up.Adyen | payments made easy
  19. 19. Conversion per device Conversion on iPhone & iPad is highest. Conversion is measured as the % of succesfully completed payments on the total payment pages served to consumers.Adyen | payments made easy
  20. 20. RETAIL: Web vs Tablet vs Mobile Tablet significantly outperforms mobile in retail Web Tablet Mobile Share on total 86.67% 12.15% 1.18% Average value € 118 €124 €106 Bank transfer 2% 3% 0% iDeal 82% 84% 60% Credit card 13% 9% 30% Paypal 3% 4% 10% Conversion 78% 65% 52%Adyen | payments made easy
  21. 21. Thank you! roelant.prins@adyen.comAdyen | payments made easy

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