1. U Box
Chia Lin Lee
Nigel Gnoh
Jin Hao Ng
Eric Ong
Zi Yi Kok
Denise Lui
Priscilla Tan
An explorative first glance of our
new business and how you stand to
make money from it.

2. Nigel Gnoh Denise Lui Kok Zi Yi
Seeking $20k for a 20% stake

3. The Problem
Excessive belongings? Good business idea?
High startup Costs!

4. What’s the perfect solution for U?
Low Startup Costs Convenience
Big Businesses Start Small

5. We are calling it Box

6. BoxWHAT’S UP

7. Box, IN-BRIEF
1
2
3
4
To provide a one stop solution for customers
who want to experience entrepreneurship
Sell their pre-owned items in a retail locker
space as well as have people to help them sell
Virtual shopping experience
Unique business model leverages on the strengths
of both an online store and a physical one

8. 8
Retail locker box concept around for 10 years
New players still entering the market despite early adopters
Focus on differentiation on 4Ps
Huge market potential
Environmental Analysis
And uBox is DIFFERENT from other players!

9. Industry Analysis: Porter’s 5 Forces
Bargaining
Power of
Buyers
MODERATE
Students & ProfessionalsStudents & ProfessionalsStudents & Professionals Lack of controlLack of controlLack of control
Threats
from
Substitutes
LOWLOW
Competitive
Prices Niche ItemsNiche Items Wider Variety Online Preview
Bargaining
Power of
Suppliers
LOW
Diversified ClienteleDiversified ClienteleDiversified ClienteleDiversified ClienteleDiversified ClienteleDiversified Clientele
Threat of
New
Entrants
HIGHHIGH
Low BTELow BTELow BTE Easily ImitableEasily Imitable
Competition
Rivalry
MODERATEMODERATE
Many CompetitorsMany CompetitorsMany Competitors ProximityProximity

10. STRENGTHS WEAKNESSESSTRENGTHS WEAKNESSES
OPPORTUNITIES THREATSOPPORTUNITIES THREATS
Industry Analysis: SWOT
• Experienced founders with
wealth of connections
• Comparative advantage
(larger variety, alt revenue
streams, better than online)
• Excellent location with low
rental and high human traffic
• Low BTE
• Restriction of certain
products
• Main driver of revenue and
profits is limited by shop
space
• Idea can be easily copied
• Future expansion in other
schools
• Liaise with corporate
companies, retail shops
and blog shops to provide
the concept of retail
locker space for events or
flea markets
• Possibility of new entrants
• Online retailers
• Lower customer stream
during off-season period
on school holidays
• Fluctuating # of clients
• Future probable high
competition price war

11. What’s our STRENGTHS?
Connections
Larger Variety
Excellent location
Low BTE

12. Restriction of certain products
Limited by Shop Space
Imitable idea
What’s our WEAKNESSES?

13. Future expansion in other schools
Corporates Retail ShopsBlog Shops
What’s our OPPORTUNITIES?

14. Possibility of new entrants Online retailersSeasonal
Fluctuating no. of clients Competition Price War
What’s our THREATS?

15. Primary Market Research
15%
21%
25%
40%
5%
10%
15%
70% Clothes
Accessories
Books
Technology
gadgets
Better gauge of demand and sales mix,
We want to buy these! We want to sell these!

16. 60%
40%
$30
$20
Primary Market Research
Pricing policy:
I
will pay
$20!
60% 40%
I
will pay
$30!

17. Primary Market Research
PROBLEMPROBLEM
Secondhand Stigma Hygiene & quality issues
Quality Assurance Manual Product Check
NO COUNTERFEIT/EXPIRED!
Incentive to sell high quality
products
SOLUTIONS

18. • “Singaporean youth consumers have been
described as having six pockets of income,
including income from parents,
grandparents, and part-time jobs.”
- From Young Consumers Singapore 2008
Carrie La Ferle, Ph.D.
Associate Professor
Temerlin Advertising Institute
Southern Methodist University
Kara Chan, Ph.D.*
Professor
Department of Communication
Studies
Hong Kong Baptist University
Market Strategy and Plan

19. Market Strategy and Plan
Segmentation FactorsSegmentation Factors
Geographic
Geographic location of customers and proximity of uBox
to them
Psychographic
Preference and neutrality to second hand items
Behavior
Lifestyles and Interests

20. Targeted Groups:
Market Strategy and Plan
Students Office Staff Advertisers
SMU, SOTA, YMCA SMU Staff
Manulife Centre
NTUC Income
Centre
Brands that
target students
and young
working adults

21. Market Strategy and Plan
Re-categorization of Targeted Groups
uBoxers Customers
Advertisers

22. Box
Locker Rental Service which
allows the uBoxers to sell a
wide array of products and
embark on their own
business Product VarietyProduct VarietyProduct VarietyProduct VarietyProduct VarietyProduct Variety
2 months deposit
Pricing OptionsPricing OptionsPricing Options
SpaceSpace Internet
2 months deposit
Pricing OptionsPricing OptionsPricing Options Extra ChargesExtra ChargesExtra Charges
uBox seeks to increase
awareness among its target
groups by engaging in
aggressive promotional
efforts Direct MarketingDirect Marketing Word of MouthWord of MouthWord of MouthWord of Mouth
Location: SMU Concourse Large
Volume of
Students
Lunch Crowd
from offices
Lunch Crowd
from offices
Lunch Crowd
from offices
Proximity to
Bras Basah
MRT
Proximity to
Bras Basah
MRT
Basic $30
Premium $55

23. Philantrophy
Option to donate sales
Free rental to charity

24. Sales Strategy
Maximizing Value and
Yields
Students Discounts
Refer a Friend Policy
Student Unions
Catering to Blogshop
owners
Cheaper Solution for Flea
Marketers
- Persuading Potential uBoxers
to sign up for larger size
boxes when they express
interest in our boxes
- Better value for customers
(Attractive Prices)

25. - One-off $5 discounts to
students for the first month of
their rental periods
Sales Strategy
Maximizing Value and
Yields
Students Discounts
Refer a Friend Policy
Student Unions
Catering to Blogshop
owners
Cheaper Solution for Flea
Marketers

26. - Offers Students a 10%
discount on the total value of
their next contract for getting
friends to become uBoxers as
well
Sales Strategy
Maximizing Value and
Yields
Students Discounts
Refer a Friend Policy
Student Unions
Catering to Blogshop
owners
Cheaper Solution for Flea
Marketers

27. - Securing SMU staff and student
representative groups
- A special offer for every batch of 4
small retail boxes is offered to each
of these major student
representatives
- Helps to increase awareness of uBox
among SMU students
Sales Strategy
Maximizing Value and
Yields
Students Discounts
Refer a Friend Policy
Student Unions
Catering to Blogshop
owners
Cheaper Solution for Flea
Marketers

28. - Luring well-known Blogshop owners to sell
some of their wares at uBox
- Low Cost Brick and Mortar shop that has a large
base of customers
- Serves as a storage and distribution point
- Eliminates postage fees for the blogshop owners
Agnes Elle
Love Bonito
Sales Strategy
Maximizing Value and
Yields
Students Discounts
Refer a Friend Policy
Student Unions
Catering to Blogshop
owners
Cheaper Solution for Flea
Marketers

29. - Flea Markets currently charge booth owners 50-80
dollars a day for booth space
- uBox Provides lower monthly rent of $30 with the
same or even greater amount of customer flow
Sales Strategy
Maximizing Value and
Yields
Students Discounts
Refer a Friend Policy
Student Unions
Catering to Blogshop
owners
Cheaper Solution for
Flea Marketers

30. Toy OutpostCactus Farm Otaku House
Competitor Analysis
Direct Competition:

31. 1. Bigger Market
1. Focus on selling products eg. toys, IT gadgets
2. Strong brand association
2. Greater Product
Variety
Direct Competitors

32. BlogShops
Indirect Competitors
I prefer to
examine (see, touch,
feel) the products in
real life!
Customers
Expensive rental,
need to manage the
stall personally
Sellers
Flea Market

33. Management Policy
Flat Organisation
Minimum Labor Costs
Marketing Operations Finance
Part Timer Full Timer Expansion!

34. Inventory & Quality Assurance
Online System to manage their inventory
Product Variety
Quality Assurance

35. Revenue Projections

36. Business Ratios
• Low fixed cost
• Low debt, almost a pure equity firm
• Do not expect to make credit sales or
credit payments
• Cash conversion cycle

37. Start Up Investment