Yadagive is a platform that allows users to support charities through online shopping without paying extra costs. Its mission is to become the best way to give back through everyday purchases. Yadagive is seeking $2 million in funding to complete phases II-IV, which include expanding marketing efforts, building a browser plugin, and creating a mobile app. The company has completed phase I, launching its platform, and is focused on executing its marketing plan in Q3 and Q4 2014 through celebrity partnerships, events, and advertising.

1. Mission Statement
Business Overview
Bob Brown
Robert Hyry
Q3 2014
Yadagive
Have A Heart Yadagive

2. Mission Statement
Our mission at Yadagive is to become the best
way to support the charity of your choice. We've
developed a creative and profitable way for any
organization to raise money. Using our unique
platform we strive to be the future of giving
back while you shop.

3. Business Entity
• Yadagive operates under Foundation Revenue LLC
dba Yadagive.
• Board of Directors
– Mike Dobson
– Bob Brown
– Robert Hyry
• Yadagive is self-funded by Mike Dobson and is
currently seeking Series A funding of $2 million to
complete Phase II – IV of the business plan.

4. Yadagive Executive Staff
• Mike Dobson – Chairman & Co-Founder
• Bob Brown – CEO & Co-Founder
• Robert Hyry - President
• James Richardson – VP Technology
• Matt Michalowski – VP User Experience

5. Market Positioning and Strategy
Yadagive has staked out the
position as the leading Online
Exchange for connecting people
and communities through
charitable fundraising.
Communities
People Charity
Yadagive will utilize its unique brand at the
forefront of its marketing strategy and apply its
“Online Exchange” to create a marketplace and
fundraising vehicle for communities and
organizations via a focused marketing
campaign.

6. Slogans
• Have A Heart, Yadagive
• Yadagive To Your Cause
– When You Shop Online – At No Extra Cost To You
• Other Taglines We’ve Considered:
– Revolutionizing Charity Giving
– On the Verge of a Revolution in Charity Giving
– Leading the Transformation in Charitable Giving
– Transforming Charitable Giving
– Charity Alley – The Charity Capital of the World
– Shopping Makes Sense, Cents Make a Difference

7. Top Business Opportunities
• Yadagive Browser Plugin
– Button Toolbar inclusion: Google, MS, Yahoo
• Credit Card Support – AMEX, MC, VISA
• Yadagive Mobile App
• Direct Relationships with Merchants
• Promotion of Charity Cause of the Month
• Bundle Celebrity and Charity Promotions

8. Where We Are
• Yadagive grew out of Foundation Revenue
which was a charity platform for communities
of non-profit organizations (NPO).
• Phase I of Yadagive is complete.
• Phase I consists of the online Yadagive
platform that allows people to give to their
favorite charities from one simple, fast and
clean interface while shopping online.

9. Where Are We Going?
• Phase I: Complete, Yadagive is online and ready
to grow. Self-funded by the Board of Directors
• Looking for funding for Phase II-IV:
• Phase II: Execution of Marketing Plan and
building of a browser plug-in and backend admin
tools.
• Phase III: Create a Yadagive mobile app.
• Phase IV and Beyond: Build direct relationships
with all major merchants and customize the
Yadagive App for direct in-store purchases.

10. Calendar
Q3 2014:
• Marketing Plan Execution
– Public Launch Event 8/1/14
– Friends and Family Push
– The Conlin Company Celebrity
Outreach
– Social Media and Online Test
Advertising
• Technology Requirements
– Build Backend Admin Tools
– A-B Site Testing to Prove Model,
answer: What works best?
– Start Browser Plug-in
– Build Splash Pages for Celebrities
and tweak website based upon
initial customer feedback
Q4 2014:
• Marketing Plan Execution
– Continue Conlin Company
Celebrity Campaign
– Ramp up Social Media and
Online Advertising
• Technology Requirements
– Finish Browser Plug-in
– Start Mobile App Development
– Continue Site Improvements
based upon testing results.

11. Questions and Answers