This presentation discusses effective communication strategies for branding a university admission fair. The broad objective is to identify strategies for branding Eastern University's admission fair. Specific objectives are to find effective tools to communicate with target students, attract students to visit campus, and identify eye-catching colors for printed materials. The presentation discusses advertising, public relations, personal selling, and a 360 degree communication strategy. It provides examples of communication tools like newspapers, television, radio, magazines, and internet advertising. The presentation emphasizes attracting existing students and guardians through distinctive offers, expectations management, and utilizing student ambassadors. It proposes color branding guidelines and mnemonic options for printed materials. Communication tools discussed include banners, leaflets, festoons, posters, stick