Centennial College offers three advertising programs that provide unique perspectives on the field. The three-year Advertising program teaches critical skills for students straight out of high school and includes a field placement. The Advertising: Media Management program focuses on consumer-driven communication channels like mobile platforms. The Advertising: Account Management program prepares students to manage integrated marketing campaigns from start to finish. All three programs equip students to work in areas like marketing, advertising, and communications.

1. Advertising Programs Offer Three Unique Perspectives on the
Field
If you are interested in attending one of Centennial College’s three advertising programs,
consider that those who are successful in this field have strong people skills (because they work
with a client base that can be difficult and demanding); are comfortable with meeting continual
deadlines (advertisers may have to work all night or weekends to ensure a presentation is properly
prepared to meet a pressing deadline); possess creativity skills (successful advertisers will be
those who can create a commercial message that the consumer will remember); and are team
players (the ability to work in a team or to perform individual excellence is important because
advertising professionals have the opportunity to do both).
If you possess these skills and qualities, Centennial College has three advertising programs to
which you may apply depending on your previous education. For example, those who just
graduated from high school may apply for the three-year Advertising offering. In this program,
students are taught the critical skills they need to enter this dynamic field, as they learn how to
tell clients’ stories with persuasive advertising in addition to planning and developing campaigns on
mobile platforms. As a result, they may enter offshoots of advertising such as: marketing,
interactive/mobile, copywriting, production, direct marketing, promotions and event marketing.
This Advertising program features an industry field placement, during which students acquire
experience in the day-to-day duties of the advertising world.
The three-year Advertising program demonstrates the area that most people associate with the
field. However, other areas of advertising require people to work in the background. Two of these
areas are: Advertising: Media Management and Advertising: Account Management, both of are
covered by Centennial College’s other Advertising program options. These offerings are geared
toward mature learners who have a previous post-secondary education or experience in the
advertising field.
First, Advertising: Media Management teaches students the fundamentals of media management
with a focus on consumer-driven communication channel choices such as mobile platform for
advertising message. During the three semesters spent in this advertising program, students
attend courses such as: Interactive Communications, Media Research Data and Analyses,
Introduction to Media Planning, Advertising Planning and Campaign Management and more. As a
result, they are prepared to work with: advertising agencies, independent media management
companies, marketing companies, multi-media owners and sellers, research companies and
advertisers.
Meanwhile, Advertising: Account Management prepares students for the client service area of the
integrated marketing and communications industry. With this Advertising program, students
master the full scope of advertising, digital, mobile and social media platforms and can manage
integrated communications plans from inception to final production. As a result, graduates launch

2. careers with leading communications, digital and marketing companies in: advertising, interactive
and mobile marketing, sales promotion, event marketing and direct marketing.
In 2010, spending on advertising was estimated at more than $300-billion in the United States and
$500-billion worldwide.