The document outlines a business plan for 'Solution King', a handyperson service based in Surat, aimed at providing various home maintenance and repair services. The plan includes details on market segmentation, growth strategies, organizational structure, and an analysis of target customers, particularly homeowners. Additionally, it emphasizes the company's commitment to quality service and customer satisfaction, supported by a well-trained team.

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SOLUTION KING
A HANDYPERSON SERVICE

2. C.K. Pithawalla College of Engineering and Technology,
Surat.
Report on Business Plan
Of
Handyperson services (Solution King).
Mechanical 5th SEM [B]
Submitted To,
Mrs. Hemali Rathi
Submitted by,
Shah Somil [120090119002]
Kalathiya Krushnal [120090119023]
Kevadiya Ramesh [120090119038]
Sudani Nimesh [120090119046]
Jariwala Prashant [120090119055]
Dodhiya Indrajit [120090119071]
Patel Raj [120090119092]
Patel Gaurav [1200901190110]

3. Declaration
We hereby declare that the project entitled “Business
Plan” carried out on Handyperson Services is a genuine
work of Marketing 5th semester course.
To the best of our knowledge any part of this context has
not been submitted earlier for any Degree, Diploma or
Certificate Examination.
Mr. Somil Shah
Mr. Krushnal Kalathiya
Mr. Ramesh Kevadiya
Mr. Nimesh Sudani
Mr. Prashant Jariwala
Mr. Indrajit Dodhiya
Mr. Raj Patel
Mr. Gaurav Patel

4. PREFACE
As a part of B.E. curriculum and in order to gain practical
knowledge in the field of management, we are required
to make a business plan on “Solution King”. The basic
objective behind doing this project report is to get
knowledge of different tools of marketing.
In this report we have included various concepts, effects
and implications regarding celebrity endorsement of
Solution King.
Doing this project report helped us to enhance our
knowledge regarding the work in to the attitude of
customer towards our firm. Through this report we come to
know about importance of team work and role of
devotion towards work.

5. ACKNOWLEDGEMENT
We owe our gratitude to Handyperson services for
providing us the opportunity to know the working system
of Solution King.
It is our foremost duty to express our deep sense of
gratitude and respect to Mrs Hemali Rathi for her valuable
guidance as well as for mentoring us, taking active
interest throughout the project, sharing her insights on the
topic and for being a constant source of inspiration.
We would like to give sincere thanks to everyone in
Solution King, for their extreme help, self-guidance,
cooperation and friendliness; they did it in one way or
other for successful completion of the project. We are
greatly acknowledged by their kind help.

6. Table of Content
Title page
Declaration
PREFACE
ACKNOWLEDGEMENT
COMPANY PROFILE
SLOGAN
GROWTH STRATEGY
CORPORATE CULTURE
VISION
MISSION
Objectives
KNOWLEDGABLE AND DEPENDABLE
Introduction
Target Market Segment Strategy
Market Segmentation
Forecasting
THE HIERARCHY OF INVENTORY DEPARTMENT
Finance Department
Start-up Summary
Detail of Expense
Capital structure
Human Resource Department

7. COMPANY PROFILE
SLOGAN
“A World of solutions for your growing problems”
GROWTH STRATEGY
“Fast Services, Fast growth”
CORPORATE CULTURE
No excuse, “we will solve”

8. VISION
“Selling is not enough, Quality Work & professionalism
helps to ensure
a referral and repeated business”
MISSION
“As a team Solution King, We are committed to client
satisfaction and understand that customer service is the
foundation of our business. We are dedicated to provide
our clients with quality workmanship performed in a
prompt and professional manner. Our reliable employees
will arrive neat in appearance and ready to work. Our
technicians will treat each job, large or small, with the
same care we would if we were repairing our own
homes.”
Objectives
• Develop the business into full-time employment within 12
months.
• Generate steady revenue per year by the end of year two.
• Create over 20% of business from repeat customers.
• To monitor the customers’ satisfaction level
• Create space in market through our services.

9. KNOWLEDGABLE AND DEPENDABLE
Our team of knowledgeable associates truly cares about
our customers and understands their business. They have
the technical skills to meet the unique needs of our
customers and to resolve their business challenges quickly
and efficiently. We go above and beyond to serve our
customers, and we guide them with the utmost integrity
and professionalism.

10. Introduction
A handyperson can complete a wide variety of small but
important tasks in and around the home, assisting older
and vulnerable people with basic maintenance and
repairs, improving the safety and security of the property,
and helping them to continue living independently.
What is a handyperson service?
Handyperson services come in many shapes and sizes,
but a good holistic service always starts with a well-trained
technician who is able to undertake a wide range of odd
jobs, small repairs, minor adaptations and maintenance in
and around the home.
A handyperson provides a wide range of practical
support for customer to help maintain independent living.
A holistic service should cover:
• Small building repairs
• Minor adaptations
• Odd jobs (for example, putting up curtain rails or
shelves)
• General home safety checks with remedial action
• Falls/accident prevention checks with remedial
action (for example, securing loose carpets, putting
up grab rails)
 Security checks with remedial action (for example,
installing locks, chains, spyholes)

11. • Small home energy efficiency measures (for
example, installing low energy light Bulbs, replacing
appliances)
 Fire safety (for example, installation of smoke alarms,
electric blanket checks, chip pan/fat fryer
exchange)
• Any kind of electronic repair
• Home wiring solution
• Pipe fitting jobs
• Installing of any electronics
• Paint jobs
• Bathroom fittings
• All Flooring Installation Services

12. Minor adaptations:
Doorbell, banister rail
External metal handrails
Grab rails
Toilet frame
Other
Lever taps
Ramp
Step alterations
Energy efficiency:
Electric blankets and light bulbs
Draught proofing
Tank jackets
Security:
Door/window locks
Door chains
Gates
Security measures to prevent domestic
violence
Distraction burglary kits
Home safety/falls prevention:
Electric blankets
General
Grab/banister rails
Light bulbs
Safety inspection
Sure Start measures
Carbon dioxide detectors
Door contact wander alarm
Flood detector
Heat detector
Small repairs:
Electrical – light bulbs and fuses
General
Joinery – shelves, curtain rails and
pictures, floorboards, locks
Plumbing – ball valves and overflows,
tap washers and leaky taps, seal baths
and basins
External painting
Roof surface
Windows and doors
Gutters
External – masonry
Other

13. Target Market Segment Strategy
The home owners has been targeted because they are
the most likely customer of Solution King.
Unless the home owner is particularly crafty, he/she does
not have the skills, time or desire to tackle most jobs. Their
preference is to hire someone and have them take care
of it.
It should be noted that the majority of business will be
coming from residents and rental property from within the
Surat city limits. As you venture farther out of town into the
country people tend to have more free time and more fix
it skills and are therefore more likely to try to repair things
themselves.
Market Segmentation
Market segmentation is a marketing strategy that involves
dividing a broad target market into subsets
of consumerswho have common needs and priorities,
and then designing and implementing strategies to target
them. Market segmentation strategies may be used to
identify the target customers, and provide supporting
data for positioning to achieve a marketing plan
objective.
• 47% of home owners attempt to make small repairs
themselves, often starting the repair and realizing

14. that they do not have the skills to complete it. The
remaining 53% do not attempt to repair it, they call a
professional from the start.
• 62% have owned their home for more than two
years.
• 73% wait until several small problems accumulate
before they call a handyman. This behaviour can be
explained by not wanting to incur a large upfront
charge just to have someone fix one thing.
There are numbers of ways in which these can be done.
1. geographic segmentation
2. demographic segmentation
3. behavioural segmentation
4. psychographic segmentation
The segmentation of our product is based on geographic
segmentation.
Geographic Segmentation
Marketers can segment according to geographic
criteria—states, regions, cities, neighborhoods, or postal
codes. In such segmentation, a marketer needs to have a
clear idea about which markets to be served. It can be
like offering a single service for the entire market but
making some minor adjustments to suit the local needs.

15. Forecasting
Expert Opinion method:
As the our expert from home owner agency says the
including the market condition and all other parameters
the consumer of this services would be 2500 in duration of
8 months and will increase up to 4000 till end of the year
service.
Sales Forecast
YEAR 1 YEAR 2 YEAR 3
Plumbing ₹ 8000 ₹ 10500 ₹ 15500
Electrical ₹ 6000 ₹ 12000 ₹ 16250
Fences ₹ 1500 ₹ 2500 ₹ 5000
Paint ₹ 5000 ₹ 7000 ₹ 13000
Weather
proofing
₹ 10000 ₹ 14500 ₹ 20500
Parts ₹ 1500 ₹ 2500 ₹ 6000
Floors ₹ 7500 ₹ 15000 ₹ 19000

16. THE HIERARCHY OF INVENTORY
DEPARTMENT
Management classification
A manager is a person who manages or is in charge of
something. Managers can control departments in
companies, or guide the people who work for
them. Managers must often make decisions about things.
There are three type of management.
• Top level management
• Middle level management
• Bottom level management
Owner
Department
Manager
Plumbing
Masonary
Carpentry
Electrical
Painter
Executive Manager Co-Worker

17. Top level management:
It includes group of crucial persons essential for leading
and directing the efforts of other people. The managers
working at this level have maximum authority.
Middle level management:
Managers of different department (IT manager, Finance
manager, Marketing manager, Inventory manager, HR
manager) they take tactical decision in support of
strategic policy plans and objectives set by top
management. In this group middle level is mediator
between the top level and bottom level management.
Whatever rules and regulation and also assignment of
work given by the top level its responsibility of middle level
officer to implement in reality and guide bottom level
officer so it can be completed.
Marketing manager will decide on how to advertise the
site, how to trained team of marketing research.

18. IT manager will decide on how to train programmer,
designer and database designer.
Bottom level manager:
This level consists of supervisors, superintendent, foreman,
sub-department executives; clerk, etc. Managers of this
group actually carry on the work or perform the activities
according to the plans of top and middle level
management.
Organization structure
Managing Director
Finance
Department
Works Manager
Inventory
Department
HR
Department
Marketing
Department
IT Department
Supporting Employees and Workers

19. Skilled worker Cost we pay ( per
visit )
Cost to be taken
from customer
Plumber 250 350
Mason 300 400
Carpenter 250 350
Electronics 150 250
Electrical 250 350
Painter As per work As per work
Miscellaneous
worker(unskilled
worker)
100 150
Workers to be hired in different regions/areas
Plumber 12
Mason 12
Carpenter 10
Electronic 8
Electrician 10
Painter 8
Unskilled worker 8

20. List of Areas where our workers must be hired
 Athwagate
 Bardoli
 Bhagal
 Bhatar
 Bombay Market
 City Light
 Dumas
 Ghod Dod Road
 Goppipura
 Hajira
 Kadodara
 Kamrej
 Khatodra
 Mahidharpura
 Varachha
 Pandesara
 Sachin
 Sagrampura
 Salabatpura
 Udhna
 Umra
 Ved Road
 VIP Road
 Vesu
 Dindoli
Our services will be provided under the radius of 15 km
from the specified locations.

21. Finance Department
Start-up Summary
Handyman Stan will incur start-up costs associated with
the beginning of the business. The following table details
the start-up costs as well as indicated the needed capital
for initial operations. Stan will be using his personal tools for
jobs but will need to purchase the following additional
equipment/tools:
• Assorted plumbing tools including: slip wrenches,
snakes, Teflon tape, and assorted caps, nuts, and
bolts.
• Electrical tools including: electrical gauge meters,
wire cutters, various wires and wire caps, and
soldering iron.
• Painting material including: paint brushes, paint roller,
pneumatic paint sprayer, air compressor, sand
papers, spackle tools and masking tape.
• Pressure washer.
• Various general tools.
• Assorted power tools (drill, saw, sander, Dremel).
• Assorted nails, bolts, screws, and fixtures.
• Laptop with portable printer for mobile invoice
printing and submission.
• Mobile phone.

22. Detail of Expense
Capital structure
Details of expensive Expected amount
(approx.)
In ₹.
Rent of Shop 35,000 per month
Acquisition of machinery and
material
2,00,000 one time
Electricity cost 20,000 per month
Maintenance cost 12,000 per month
Advertisement Expenditure 35,000 per month
Total:- 1,20,000 per month
+ 2,00,000
Amount in ₹
Equity Capital(Owners’ own
fund)
3,20,000
Borrowed Fund(Loan) 0
Total Initial Investment Required 3,20,000

23. Human Resource Department
H.R. department is the key department of the any
business. H.R. department is the main part behind the
company’s success or failure. H.R. management is that
part of management, which is concerned with people at
work and with their relationship within an enterprise. Its
aim is, to bring and develop into an effective
organization. The men and women who make up an
enterprise and having regard for the wellbeing of
individual & of working groups to working groups to
enable them to make their best contribution to its success.
H.R. management is a continuous process. It is a never-
ending process. It helps in achieving objectives of
company. This is done by proper perform of H.R. function
like recruitment, selection, training & development,
motivation, welfare etc. it also helps to keep a smooth
relationship between employers & employees.

24. Performance appraisal:
This is the process of evaluating the performance of an
employee on the job and developing a plan for
improvement.in performance appraisal we includes:
 Extra 5% would be paid to worker if customer
satisfaction is reached.
 Employees providing and maintaining successful
relation with Solution King for more than 25 visits will
be paid 4% extra.
 Extra 8% per visit would be paid to worker by
completing successful relation of 75 visits with Solution
King.
Promotion

25. What makes a successful service?
Although work is still in progress on the case studies, there
are a number of emerging messages about how to
measure the success of a service and what contributes to
making a service successful: • Effective and innovative
management and team working. The attitudes and skills
of front line staff, not just in performing the handyperson
tasks, but also in working with vulnerable people are
important to clients.
“They [clients] may not see anybody else apart from a
handyperson… Handypersons are the face of the service,
they are not just doing a ‘handyperson’ job.”
 Use of feedback from clients. The data collated has
been found to be immensely useful in building the
case for services with local commissioners, informing
service providers about how well their service is
working and identifying areas for improvement.
 Ensuring high levels of awareness of the services, by
linking with other local services and groups.
 Gaining the support of local communities is also
necessary.

26. Key benefits of handyperson services
 Handyperson services offer a quick and effective
solution to a wide range of housing related problems,
at a reasonable cost and carried out by trusted
individuals.
 Handyperson services offer value for money in terms
of numbers assisted and the average cost per job
undertaken. The work is preventative in nature and
enables people to continue living independent lives
in their own homes for longer, reducing downstream
health and care costs.
 Much of the work carried out by a handyperson is
specifically tailored to the client’s requirements and
corresponds with the government’s commitment to
greater personalisation, promoting greater choice
and control for users of health and social care
services.
 Handyperson services are able to reach some of the
most vulnerable in our communities who might
normally be reluctant to accept more intensive help.
Many clients are older owner-occupiers who are
unknown to statutory health and support services, yet
they often lack a network of family or friends to
support them to keep their homes in order, and may
also live in isolated rural areas of the country.
 By getting ‘a foot in the door’, handyperson services
can form part of a joined-up approach to service
delivery and become a referral source to a range of
other services which help to maintain independence,

27. such as home care, GP services, welfare benefits or
debt advice.
 Solution King provides the means for commissioners
to deliver against locally targeted priorities taken
from the national indicator set.

28. Key characteristics of Solution King
1. Charging policy – some services are entirely free,
some charge only for materials used whilst others will
make a charge for labour. Some, operating on a full
cost recovery basis, will make a full commercial
charge for the service. Models exist that operate as a
subscription service and make a small annual charge
plus a call-out charge. For many clients, the
reassurance of a trusted provider is a more important
consideration than cost.
2. Eligibility – some handyperson services are only open
to specific groups such as older people or those on
low incomes. Some services are open access, and
some are limited to referral, for example by social
services. Sometimes the service may only be
available in part of the area covered by an HIA (such
as areas of deprivation or clearance).
3. Scope and range of service offered – these can vary
greatly but usually include most or all of the range
described in section 2.3. Some have developed
additional service elements to meet local needs and
get the best use out of the transport, logistics and
labour which the services have at their disposal.
These additional service elements include a range of
extras such as gardening, decorating, shopping and
delivering equipment.

29. 4. Methods for identifying, referring or targeting clients –
the majority of services are targeted at higher need
groups as set out in eligibility criteria. Self-referral is by
far the most common route to accessing
handyperson services, and while this demonstrates
that these services are easily accessible, it also raises
the possibility that statutory and third sector agencies
need to do more to identify and target those most in
need of help who are least able to find it.

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