SlideShare a Scribd company logo
E4 is a British entertainment tv channel which is owned by
Channel Four Television Corporation (Channel 4), it is not only a
tv channel as they also have a radio station. E4 began as a pay
television companion to Channel 4 on the 18th of January 2001,
however by December 2004, Channel 4 changed E4 to a free-to-
air channel. In 2005 E4 introduced the "E4 music programming
block" followed by E4 Radio being launched in 2007 being "the
first of a network of channels to be broad cast on DAB radio".
"E4 home to the finest entertainment and comedy shows" is
stated on their website where you can watch all of their shows
plus shows from other channels all related to Channel 4.
• The E in the title stands for "Entertainment" on channel 4.
• It's main age group that aim to attract is 16-34 years old.
• The most successful broadcast was in 2010 which gained 3.7 million viewers.
• They have the second most popular non-terrestrial channel in Ireland.
• They had their first major rebrand in 2018.
• The most popular show they aired was "the inbetweeners" with second
being "the big bang theory".
• E4 won the "channel of the year" award, as well as "bronze- best use
of humour" award.
The Crystal Maze
SKINS
Tattoo Fixers
Friday Night Dinner
8 out Of 10 Cats
Coach Trip
Made In Chelsea
Hollyoaks
First Dates
Misfits
Celebs Go Dating
Game face
Don’t Tell The Bride
The Inbetweeners
Charlie Palmer who is E4 group marketing manager said “It was
important that we maintained E4’s humour, irreverence and
purpleness but with the new branding and Eefer, we wanted to try
something truly distinct and invite viewers to engage with us in a
way no other channel does."
When E4 originally started in 2001, there logo was a bold number 4
with the letter E inside of it, it was a purple and white logo as shown in
the picture besides this. Their chunky purple logo was in use for 17
years up until 2018. 1n 2018 producers and the E4 team decided to
change the logo for the first time in 17 years. They wanted to keep the
previous theme of purple and the letter E being placed inside the
number 4.

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E4 research

  • 1.
  • 2. E4 is a British entertainment tv channel which is owned by Channel Four Television Corporation (Channel 4), it is not only a tv channel as they also have a radio station. E4 began as a pay television companion to Channel 4 on the 18th of January 2001, however by December 2004, Channel 4 changed E4 to a free-to- air channel. In 2005 E4 introduced the "E4 music programming block" followed by E4 Radio being launched in 2007 being "the first of a network of channels to be broad cast on DAB radio". "E4 home to the finest entertainment and comedy shows" is stated on their website where you can watch all of their shows plus shows from other channels all related to Channel 4.
  • 3. • The E in the title stands for "Entertainment" on channel 4. • It's main age group that aim to attract is 16-34 years old. • The most successful broadcast was in 2010 which gained 3.7 million viewers. • They have the second most popular non-terrestrial channel in Ireland. • They had their first major rebrand in 2018. • The most popular show they aired was "the inbetweeners" with second being "the big bang theory". • E4 won the "channel of the year" award, as well as "bronze- best use of humour" award.
  • 4. The Crystal Maze SKINS Tattoo Fixers Friday Night Dinner 8 out Of 10 Cats Coach Trip Made In Chelsea Hollyoaks First Dates Misfits Celebs Go Dating Game face Don’t Tell The Bride The Inbetweeners
  • 5. Charlie Palmer who is E4 group marketing manager said “It was important that we maintained E4’s humour, irreverence and purpleness but with the new branding and Eefer, we wanted to try something truly distinct and invite viewers to engage with us in a way no other channel does." When E4 originally started in 2001, there logo was a bold number 4 with the letter E inside of it, it was a purple and white logo as shown in the picture besides this. Their chunky purple logo was in use for 17 years up until 2018. 1n 2018 producers and the E4 team decided to change the logo for the first time in 17 years. They wanted to keep the previous theme of purple and the letter E being placed inside the number 4.