BBC Two was launched in 1964 as the second BBC channel meant to provide more ambitious and minority interest programming compared to BBC One. It has focused on arts, film, comedy, documentaries and current affairs. BBC Two is publicly owned and funded through television licensing fees. The channel aims to deliver more educational and niche content than BBC One.

6. Vertically Integrated BBC The BBC is a vertically integrated company. Vertically integrated companies are a group that all produce different product and services but share a common owner. They all combine for a common need. BBC Online Distribution DVD Books CD’S International TV Channels Interactive TV Games Weather Sport Movies News Extra Video BBC Vision Childrens NHU News Sport Commissioning In House Production

8. Top Gear was first shown in 1979 on BB2 and originally a programme about cars that aimed to advise and inform the public about cars. The shows target audience has changed much over the years it has been shown. Jeremy Clarkson was not originally the main presenter for the show but in the early nineties his presenting career really kicked off. Clarkson was a journalist and knows what it takes to make entertainment. Clarkson and producer Andy Wilman started to develop new ideas into the show and pitched the new format to the BBC in the late nineties. In 2002 a new series was shot and the programme was shot at Dunsford Park in Surrey. After consideration new presenters James May and Richard Hammond were brought into the show. With new presenters and new format top gear was set for change and ever since has become one of the most watched shows on television. The change in Top Gear format drifted away from the old BBC2 format. The original target audience for BBC2 had previously always been those in social grades registrar A, B. aged 30-70. The new Top Gear was one of the first programmes on the channel to appeal to a wider audience. Including social grades registrar C, D and E. Since 2002 the channel has seen a lot of change with more programmes being aimed at these audiences. The current target audience for BBC2 is A, B Aged 16-35 Male primarily, Female Emulators/achievers and belongers This is a mainstream programme. Old Top Gear New Top Gear

9. Coast is an educational program which is all about Ireland’s and the UK’S coastlines such as the islands of Scotland or coastal towns and cities like Liverpool, Aberdeen, Dublin and Dover. But this program doesn’t just show the coastal views, it tells the viewers about the social history about the area they are in, and the natural history. This would be good because it could help people who are either studying Geography or Geology or just have a keen interest in this subject. This TV series was created by a collaboration between BBC 2 and Open University. The target audience for ‘Coast’ is more towards the 30+, it would be aimed towards all races, sexes and religions as it doesn’t contain anything that would cause controversy to anyone. But would also be part of an Open University program in which people could be educated from. This would class the program under the BBC’S knowledge genre. This genre is common on BBC 2 nowadays as they have a pact with Open University to create educational programmes for people to watch at peak time. Coast was one the first to feature at this time of day. Others such as GCSE programmes are normally broadcasted in the around 3am to 6am in the morning. Open University announced in 2004 that it would move its late night programmes, for a more prime time co-productions, which is modelled on Coast. BBC 2 also carried BBC 1’s schools programmes back in 1983 when BBC 1 cancelled them. Episode of Coast

10. The Culture Show is a weekly magazine show broadcast on BBC Two. Which covers all the latest news in the arts world. Topics include film, music, art, fashion and the performing arts. Covering nearly everything BBC Two was initially set up for. It is currently presented by Lauren Laverne along with other regular/guest reporters and presenters. It was launched in 2004 and is normally aired on Saturday nights. The programme is a return to the programming BBC Two used to broadcast. Yet making Lauren Laverne the host is still trying to get a younger audience as she also presents programmes which are watched by a younger audience like the NME awards and Transmission with T Mobile. Target Audience Gender – Both Age Primary 24-50 Secondary 16-24 Race – All Social Grade Primary A and B Secondary C Psychographics Socially Conscious Achievers Belongers Alternative Culture Show Banksy