The document discusses two E4 channel idents. The first ident features Little Bo Peep attacked by evil grey donkeys, starting pleasantly before taking a darker turn. The second ident shows a black and white man surrounded by colorful objects from E4's past idents, combining old and new elements to represent the channel's history and make it memorable to audiences. Both idents are meant to advertise the E4 channel through memorable imagery.

1. E4 Ident
Research

2. Little Bo Peep Vs. Evil Donkeys
• It starts with nature and natural colours but
then the evil grey donkeys come in to the shot,
and it makes the colours seem more dull and it
darkens the mood.
• It looks this way because E4 have made it like
this. It starts nice and the audience think
everything is ok but then evil donkeys enter
and attack Bo Peep. I think it would be on
around mid day.
• It is made for E4 so they can advertise there
show and make an audience remember it.
• It looks like a computer animation. The
purpose is to advertise E4s channel so people
will remember it.

3. E4’s History Ident
• Its has a black and white picture of a man with lots
of different objects which are very colourful and
bright.
• They use purple in every Ident to make there own.
They also do this because it stands out and now
that they have used it for so long we but the colour
and the channel together.
• It looks this way because it is an old picture with
new technology and new items around it which
show that E4 has been around for quite some time
and this is showing the idents from the past.
• It is made for E4 to show the history of their Idents
which tells us about there history. It is a mix
between an animation and real life. They have a
picture of stuff from there old Idents and they have
made a new Ident with all of this stuff in.
• The purpose of this is to show the audience their
history but at the same time they get the audience
to remember the channel E4.