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E4 e electronics-nx-design-web
- 1. Essentials for Excellence: Electronics and Semiconductor Industries Product Engineering for Electronics Unrestricted © Siemens AG 2014 Page 1 LOGOEX
- 2. LOGOEX Unrestricted © Siemens AG 2014 Page 2 • Current trends and challenges • How can NX help you in product engineering? • Summary Agenda
- 3. Essentials for Excellence: Electronics and Semiconductor Industries Trends and Challenges in Electronics Product Design Unrestricted © Siemens AG 2014 Page 3 LOGOEX
- 4. LOGOEX Unrestricted © Siemens AG 2014 Page 4 “Internet of Things” Drives New Categories of Connected Products TREND: “Internet of Things” Comment: “By 2020, “Internet of Things” will create $1.9 trillion dollars worth of economic value. 30 billion (2.5 billion today) devices / sensors will be connected to Internet.” - Gartner
- 5. Electronics product complexity New miniaturized product categories LOGOEX Unrestricted © Siemens AG 2014 Page 5 Development and Introduction Processes will be Challenged to Keep Up Explosion of electronics devices will challenge NPDI processes • Multi-discipline design • Design partnerships • Materials regulations • Smaller device design • Space utilization • Attribute tradeoff • New materials
- 6. Greater Pressure to Rapidly Develop High Quality, Innovative Products at Low Cost LOGOEX Unrestricted © Siemens AG 2014 Page 6 • Tough engineering problems to solve • Modular design requirements • Rapidly increasing product and process complexity • Clean sheet designs • Flawless product performance Rate of technology adoption drives increasing cost pressure and risk
- 7. LOGOEX Unrestricted © Siemens AG 2014 Page 7 Design Process Flexible modeling tools needed that can improve design efficiency Flexible and fast design creation and modification Validate design intent early and often as the design evolves Maximize data re-use Use the best tool for the job without converting data
- 8. • About us (partner details) • Current trends and challenges • How can NX help you in product engineering? • Summary LOGOEX Unrestricted © Siemens AG 2014 Page 8 Agenda
- 9. NX delivers you: LOGOEX Unrestricted © Siemens AG 2014 Page 9 Electronic Products Design - How Can NX Help You? More innovative product designs Reduced engineering time and faster to market Reduced rework costs, along with fewer physical prototypes Overall cost reduction via more re-use of data
- 10. NX - Ability to Use the Best Tool For Your Design Task LOGOEX Unrestricted © Siemens AG 2014 Better designs in less time Page 10 Simple to use tools Immediate feedback High quality visualization Combining fast up front aesthetic concept creation, with detailed freeform shape generation can reduce time to production Better quality surface definition improves manufacturability and part quality Advanced visualization capabilities help you understand true impact of product shape decisions Simple, Fast, Flexible
- 11. LOGOEX Unrestricted © Siemens AG 2014 Page 11 Concept Design with NX Realize Shape Advanced subdivision shape creation allows for rapid conceptualization of ideas without the need for expert knowledge • Start from simple primitive shapes • Morph shapes as needed • Split and subdivide to create greater levels of detail and control • Many options for refining shapes such as, symmetric modeling, edge creasing and weighting controls • The end product is high-quality B-surfaces in an editable NX feature • NX Realize Shape can be used in combination with other surfacing and design tools
- 12. LOGOEX Unrestricted © Siemens AG 2014 Page 12 NX Design Flexibility Parametric feature based modeling • Sketch Based Workflows • Feature Based Synchronous Technology • Fast design evolution • Increased data reuse from other CAD systems • Fully integrated with feature modeling Freeform modeling • Flexible approaches to generate complex shapes “NX gives the designers wonderful control over what they’re doing from the very, very beginning of the process. We have never ever had a situation where our creative intent has been restricted by the tool.” Gus Desbarats Chairman TheAlloy Flexibility to use the best tool for your design task in a single environment enhances and encourages innovation
- 13. LOGOEX Unrestricted © Siemens AG 2014 Page 13 Electronic Products Design More innovative product designs Reduced engineering time and faster to market Reduced rework costs, along with fewer physical prototypes Overall cost reduction via more re-use of data NX delivers you:
- 14. LOGOEX Unrestricted © Siemens AG 2014 Page 14 Integrated Industrial Design and Styling with Mechanical Design Seamless flow of information from Industrial Design through Mechanical Design reduces engineering time • Remove traditional disconnect between styling and product development • Maintain design intent • Shorten overall digital product development time “Clients want data they can immediately use in their next steps because they’re all looking for faster time-to-market.” Robert Henshaw, Partner, Industrial Design at Formation
- 15. LOGOEX Unrestricted © Siemens AG 2014 Page 15 NX; An Integrated Solution Platform Intelligently integrated information boosts productivity Drafting & Documentation Concept design & Styling Inspection Programming CAM Programming Tooling & fixture design Simulation & analysis Detail Design
- 16. “I believe that Sunbeam’s corporate decision to standardize on NX technology from early conceptual and industrial design, through detail design and to prototype manufacture, gives the company a significant competitive advantage, in terms of its speed to market and ability to implement change quickly at any stage in the product development process.” - Sunbeam LOGOEX Unrestricted © Siemens AG 2014 Page 16 Overcoming Design Challenges with NX Integrating Concept, Design, Analysis and Manufacturing across the global enterprise results in increased productivity The earlier a product is available in the marketplace, the more profitable it will be
- 17. LOGOEX Unrestricted © Siemens AG 2014 Page 17 Electronic Products Design More innovative product designs Reduced engineering time and faster to market Reduced rework costs, along with fewer physical prototypes Overall cost reduction via more re-use of data NX delivers you…
- 18. LOGOEX Unrestricted © Siemens AG 2014 Page 18 Multi-Discipline Simulation and Optimization Single environment Streamline workflows for combined physics solutions Broad range of physics simulation solutions • Stress • Drop Test • Vibration • Durability • Electronic systems cooling • Solar heating • Flow
- 19. LOGOEX Unrestricted © Siemens AG 2014 Page 19 Simulation Data and Process Management - Link Simulation Results to Requirements Linking CAE results to requirements • Increases understanding of analysis feedback • Simulation results are linked to HD3D tools including: • Requirements Validation • CheckMate • Visual Reporting • Leveraged by Product Template Studio and NX Modeling Optimization HD3D tags show requirements validation failures Tags can link to additional information on test procedures
- 20. LOGOEX Unrestricted © Siemens AG 2014 Page 20 Electronic Products Design More innovative product designs Reduced engineering time and faster to market Reduced rework costs, along with fewer physical prototypes Overall cost reduction via more re-use of data NX delivers you…
- 21. LOGOEX Unrestricted © Siemens AG 2014 Page 21 Find Data for Re-use Easily With NX Quickly find data from a variety of sources • Teamcenter classification capabilities • NX Reuse Library provides quick access to re-usable design data throughout the design process • Geolus Search - shape indexing software will run a search against your database to come up any with pre-existing parts that can be reused • Shape search improves productivity by locating more parts to re-use Overall cost reduction through increased levels of re-use and adaptation
- 22. LOGOEX Unrestricted © Siemens AG 2014 Page 22 Templates Effortless user experience • Meaningful HD3D user guidance • Intuitive navigation across multidisciplinary systems of templates Frontload best practices and knowledge for product development • Supports systems engineering approach to product development • Robust modularity reduces complexity • Embedded automated validation reduces opportunities for error Globally distributed product development • Audience-appropriate interfaces (multi-lingual, discipline, etc.) • Confidence in robust system templates fosters broader global reuse
- 23. LOGOEX Unrestricted © Siemens AG 2014 Page 23 Easily Edit Data From a Variety of Sources for Productive Design Re-use With traditional CAD modelling approaches, design intent is captured upfront • Takes time, whether it is needed or not • Users have to pre-plan designs for future edits With NX • Intent is applied and preserved when editing geometry • Constraints and 3D dimension driven changes - dynamically or via formulas • Work on both NX and non-native data NX • No need to plan ahead for re-use • Predictable results with synchronized rules, features, and geometry Simply drag dimension handle Simply click and drag, with symmetry
- 24. • About us (partner details) • Current trends and challenges • How can NX help you in product engineering? • Summary LOGOEX Unrestricted © Siemens AG 2014 Page 24 Agenda
- 25. NX delivers you: LOGOEX Unrestricted © Siemens AG 2014 Page 25 Electronic Products Design - How Can NX Help You? More innovative product designs Reduced engineering time and faster to market Reduced rework costs, along with fewer physical prototypes Overall cost reduction via more re-use of data
- 26. Essentials for Excellence: Electronics and Semiconductor Industries Unrestricted © Siemens AG 2014 Page 26 Thank you! LOGOEX
Editor's Notes
- The rapidly growing number of sensors, Integrated circuits (IC), and miniaturized electronics wirelessly connected to the Internet and local networks is referred to as the “Internet of things”. Which introduces opportunities for new categories of devices that not only communicate with humans but with each other and other machines to automate operations without human intervention. Industry consulting firm Gartner predicts that this trend will produce nearly $2 Trillion dollars of economic value in the next few years , as smart devices get embedded into everything you encounter around you.
- The challenges to electronics companies are many, but the fundamental increase in quantity and complexity of these new devices will put a strain on current design processes to meet the needs of the marketplace. More than ever, time-to-market, which has already been the key driver for the electronics industry will be challenged by competition to innovate these new devices and be first to market in new categories of products. Complexity ranges across all design disciplines of Mechanical, Electronics and Software, and all have the potential to be on the critical path in the New Product Development and Introduction process. Designers may need to work with partner organizations collaboratively, and utilize new materials to meet regulatory, or miniaturization requirements, where every amount of space will need to be utilized within the device to pack more technology in smaller spaces.
- Speaker notes: Most of these devices, particularly in the Consumer electronics space, will face constant cost pressure to meet margins while providing a product that the market is willing to buy at the right price. New technology will often drive new design constraints, the need for modular design to reuse components and intellectual property, leveraging previous design effort, in addition to supporting resources needed to create all-new designs , all of which need to perform flawlessly in the field or market share opportunities will disappear in favor of close following competition.
- Key elements for success in the design process are flexible modeling tools that can improve their design efficiency including…. <click> Flexibility in methods for creating the designs and the ability to quickly understand the impact of change and make fast design modifications <click> Validate design intent early in the process and often as the design evolves <click> Maximize reuse of previous designs and best practices <click> Use the best tool for the design job without having to convert data <click for next slide>
- NX is a digital product development system that helps companies like yours get the right product to market faster. NX can help you: - create more innovative product designs - Reduce engineering time and get a better product to market faster - Reduce rework costs, along with fewer physical prototypes and - Provide overall cost reduction by re-using more of your existing data and designs. This presentation will look at how and why NX is a great solution for the Electronic Products marketplace.
- You need to be able to create and evaluate innovative new products quickly. In fact, the best concept design solution is one that allows you to develop concept designs without really thinking about the design tool you are using. You need to be able to design as fast as you can imagine. With NX you can: Develop concepts from sketches, polygons, freeform dynamic sculpting tools or just ‘play’ with shapes. You can quickly create organic geometry from curves, surfaces and solids, lofts, meshes, sweeps and other freeform design techniques. Additionally, advanced visualization capabilities help you understand the true impact of product shape decisions and create better designs in less time.
- NX Realize Shape is based upon what is called subdivision modelling. Subdivision modelling allows for ‘on the fly’ subdivision of polygonal elements into further polygons, providing much more control and refinement. This allows for rapid conceptualization of ideas without the need for expert knowledge. Users will discover that it is intuitive and easy to use. Users start off with a primitive shape and morph the shape as needed. There are several shapes users can start with, such as blocks or spheres, and the cage faces can be subdivided as much as desired to give greater control. It’s easy to create smooth transitions in Realize Shape, and there are many options for shape creation and refining shapes, such as symmetric modeling, splitting, and bridging faces. The end product – and this is a critical point - is high-quality B-surfaces in an editable NX feature.
- NX delivers true design flexibility mixing solid modeling and surface modeling into a single environment allowing the designer the power and flexibility he needs to get his job done. In addition to this, NX offers the power of parametric modeling along with the freedom of direct modeling (we call this Synchronous Technology) in a single environment, once again delivering a solution that does not force a designer to compromise on the design. At Siemens PLM Software we have spent a considerable amount of time working with our customers to analyse the way they want to work. This enables us to develop features that speed the creation of complex geometry and simplify complex design tasks so even novice users can come to meaningful results quickly. In addition to the creation of these features design changes can be made quickly and previewed instantly, allowing fast convergence on the desired shape without compromising design intent.
- Industrial design and styling are the first steps in a process…. the process of Digital Product Development. With NX, the Industrial Design & Styling process is integrated with other downstream processes. In fact, NX provides a complete unified and integrated suite of applications for CAD, CAE, CAM and tooling.
- The seamless flow of information from Industrial Design through Mechanical Design proved by NX reduces engineering time The ability to avoid data translations or re-creating due to non-integrated industrial design and mechanical design solutions help to: Remove traditional disconnect between styling and product development Maintain design intent Shorten overall digital product development time Notice the quote from Formation, an NX user<sight pause>
- With the industry's broadest suite of integrated, fully associative CAD/CAM/CAE applications, NX touches the full range of development processes in product design, manufacturing and simulation. NX’s integrated solution runs the gamut from Concept design and styling, detailed design, simulation, drafting and documentation and CAM. The NX integrated solution includes other capabilities important to you - capabilities like sheet metal design, electrical wiring and mechanical routing. Again, the ability for design data to flow seamlessly from stage to stage of the process results in customers getting product to market faster.
- Integrating Concept, Design, Analysis and Manufacturing across the global enterprise results in increased productivity. The earlier a product is available in the marketplace, the more profitable it will be. Because electrical, electronics, and mechanical components are typically developed by separate teams using different design tools and methodologies, companies developing products often face critical problems with integrating and coordinating product development -- and keeping different versions of components in “synch” and maintaining interfaces is costly. Note from the quote on the screen…(slight pause) … Sunbeam’s decision to standardize on NX technology from early conceptual and industrial design, through detail design and to prototype manufacture, gives the company a significant competitive advantage, in terms of its speed to market and ability to implement change quickly
- NX helps achieve reduced rework costs and allows you to create fewer physical prototypes. NX offers scalable solutions to validate & analyze designs for fitness of purpose
- NX offers a flexible and productive approach – integrating analysis and simulation into the design process. The earlier you can do simulation it helps you avoid wasted design cycles on “problem” products. The keys to maximizing the value of simulation applications are to use them both as early as possible and then throughout the development process. To this end, Siemens PLM Software offers a comprehensive suite of simulation solutions designed to meet the needs of multiple users within any engineering enterprise. Effective use of simulation can help project managers reduce many downstream costs and risks. NX supports a broad range of analysis capabilities often used in the High Tech and Electronics environment, such as Stress Drop Test Vibration Durability Electronic systems cooling Solar heating and Flow
- Simulation data and results can also be linked to High Definition 3D (HD3D) requirements and reports. Our suite of HD3D tools… merges your product geometry with key PLM information and requirements, enabling you to visually comprehend PLM data with interactive navigation, and to drill down to details as needed . Linking CAE results to requirements increases understanding of analysis feedback. From within the 3D design session, tags show requirements validation failures and can link to additional information on test procedures. This gives engineers the ability to find and fix problems fast. The earlier problems are found, the less expensive they typically are.
- Independent surveys show that over 80% of a CAD designer's time is spent editing and creating geometry. If you could even recoup half of that time, imagine how much more productive your designers could be—with the same or fewer resources. NX’s ability to help you re-use more data results in significant cost reductions and improved productivity.
- With ready-to-use standard parts libraries and a 3D graphical search engine to rapidly track down parts similar to a given example, NX helps you leverage information from past projects. NX users can take advantage of integration with Teamcenter’s classification capabilities from within NX. These users can navigate in real time through a class hierarchy, view class attributes and issue queries to search for class members based on ranges of class attribute values. This includes ready-to-use standard parts libraries consisting of more than 100,000 standard parts - including screws, washers, nuts, bearings, pins and other design items NX also has a re-use library where parts and templates can be stored for other designers to use at any time. These parts in the parts library can even have simulation data already attached – providing for better design decisions as early as possible in the process. Additionally, Geolus Search is a 3D search engine which will rapidly track down parts similar to a given example based on its geometry. A clear view of all the data gives you the ability to control and re-use parts which provides savings in design time, cost estimating, procurement, manufacturing, and inventory.
- For Templates, simplicity is the obvious key to successful creation, successful adoption and successful longer-term usage. The user experience, both in terms of authoring and consumption, must be effortless. At the same time, templates must be underpinned by a very robust framework that allows them to comprehend and communicate with all of the relevant disciplines necessary to the design. Product Template Studio (PTS) uses a simple drag-and-drop environment to help overcome some of the traditional problems faced when reusing knowledge and data. PTS provides rapid generation of reusable design templates and allows any design to be adapted for re-use. With PTS, engineers can publish the key design variables for a component or assembly, and these become the key driving parameters that control the product. PTS brings codeless customisation to the designer, enabling “design for re-use” strategies to be easily implemented and delivering a solution that extends the benefits of parametric modelling in an enterprise. These templates can then be stored and accessed from the Reuse Library – directly from within NX. PTS users report 80+% gains in productivity and 90+% reduction in template authoring time
- Traditional modeling approaches give designers the power to parametrically modify the construction recipe of a model. They can build in model logic for anticipated changes or pre-plan the relationships between elements to allow for easy modification. The problem comes when change isn’t anticipated. Complicated history or feature trees can be very difficult to manipulate by someone other than the author. Anyone who’s worked with a complex CAD model’s history knows how much knowledge is required to modify the logic or parametrics for the proper design outcome. Additionally, re-using parts from earlier software versions can be difficult with some systems because it is hard to know how the part was designed; and data originally created on other CAD systems doesn’t have any parametric information or feature history to control how it can be modified. With NX’s synchronous technology capabilities there is no need to plan ahead for re-use. NX allows you to easily work on both NX and non-native data due to predictable results with synchronized rules, features, and geometry.
- Electronics companies must respond to market changes quickly, so time to design and release a new product must be short, but the quality and design will make it a success when it reaches the marketplace. NX is a digital product development system that helps companies like yours get the right product to market faster, with high quality, low cost and innovative design.
- Thank you for attending this presentation on Getting Started in Product Lifecycle Management, essentials for excellence in assembly manufacturing.