Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Se for cross industry presentation #1
Similar to Se for cross industry presentation #1 (20)
More from AIMFirst
More from AIMFirst (18)
Recently uploaded
Recently uploaded (20)
Se for cross industry presentation #1
- 1. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved.LOGOEX From CONCEPT to MARKET Transform your ideas into great products Product Development Series
- 2. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. <<date>>: Successful Product Redesign Leverage existing product designs efficiently <<date>>: Thriving in a Multi-cad Environment Syncing design changes from one CAD to another <<date>>: Simulation Driven Design Bringing forward simulation to improve product development PRODUCT DEVELOPMENT Webinar Series Learn how to solve today’s toughest design challenges TODAY: From CONCEPT to MARKET Transform your ideas into great products
- 3. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Agenda Concept to market The basics Challenges and implications For you and your organization Success stories Trlby Innovative Razor USA
- 4. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. What is Concept to Market?
- 5. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved.
- 6. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved.
- 7. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Challenges (and their implications) the Organization the Engineer
- 8. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Challenges Slow in making revisions 1 Difficulty in editing imported models 2 Costly correcting manufacturing errors 3
- 9. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. the Organization
- 10. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. the Engineer
- 11. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Survey What’s your design challenge(s)? 1. Dissatisfied customers due poor quality 2. Increasing costs due to high scrap, rework 3. Delays impacting reputation/profitability 4. Stress due to heavy workload 5. Low Job dissatisfaction
- 12. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved.
- 13. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Trlby Innovative
- 14. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Trlby Innovative
- 15. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Trlby’s challenges and COST of implications
- 16. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Trlby’s challenges and COST of implications
- 17. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Difficulty when working with imported models always Fixing broken features Time Consuming and laborious Trlby’s challenges and COST of implications
- 18. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Difficulty when working with imported models always Fixing broken features Time Consuming and laborious Trlby’s challenges and COST of implications
- 19. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Trlby’s challenges and COST of implications Delay in decision making Customer have to Wait while changes are being made Lost Time means lost revenue for company
- 20. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Trlby Innovative 2 mins (real-time editing) vs. 2 days Approved by client in the same meeting Bouncer Chair Angle Tweak
- 21. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Trlby Innovative 2 mins (real-time editing) vs. 2 days Approved by client in the same meeting Bouncer Chair Arm Adjustment
- 22. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Trlby Innovative 2 mins (real-time editing) vs. 2 days Approved by client in the same meeting Bouncer Chair Height Change
- 23. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Trlby Innovative is able to Easily Explore design options See changes Immediately in real-time DO MORE in less time Client Satisfaction
- 24. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. from Concept to Market FASTER Less Time Less $$ Challenge
- 25. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. HINDERS Time to Market Engineering & Marketing NIGHTMARE Complex and inefficient CAD software
- 26. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. IMPACT to Organization
- 27. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. IMPACT to Organization scrap and rework are Costly Delays in product launches Quality of design affected Unsatisfied customers
- 28. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. HOW DO I get my new product concept to market faster at a fraction of my cost
- 29. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Next Generation 3D CAD
- 30. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. 2 types of CAD DIRECT Modeling History-based Modeling
- 31. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. History-based Modeling Calculation sequentially ordered High interdependencies between parts Design flexibility constrained when more parts are added
- 32. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. DIRECT Modeling Calculations are synchronized and ordered based on NEEDS Far fewer interdependencies Highly flexible
- 33. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Next Generation CAD
- 34. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Next Generation CAD Solid Edge
- 35. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Easier Solid Edge Flexible Faster
- 36. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Customer Success
- 37. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. “In our industry, it’s important to be able to vet out design ideas as quickly as possible.” Bob Hadley, R & D Manager, Razor USA WINNER Customer Success
- 38. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Solid Edge Design better. 3D design, simulation, manufacturing, design management, and a growing app ecosystem. A Complete Solution
- 39. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. Industrial Design Electrical & Electronic Analysis & Simulation Manufacturing Publishing Design Management & Product Configuration Standard & Catalog Parts Tools & Utilities Process Plant Design Solid Edge Apps
- 40. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved.LOGOEX Questions? ABC Partner Company
- 41. Siemens PLM Software Unrestricted © Siemens AG 2014 All rights reserved. 1. Try Solid Edge for free Download Solid Edge now and use for 45 days siemens.com/plm/try-solid-edge 2. Free 1-hour design process assessment Contact us at info@email.com or 1-800-xxx-xxxx
- 42. Unrestricted © Siemens AG 2013 All rights reserved. Siemens PLM Software John Doe Job title Group / Region / Department XY Street 123 12345 City Phone: +49 (123) 45 67 89 Fax: +49 (123) 45 67 89 Mobile: +49 (123) 45 67 89 0 E-mail: john.doe@partner.com Your brand tagline or brief paragraph List of Products and services offered Thank You!
Editor's Notes
- Hello and welcome to the Product Development webinar series. This series is designed to help you learn how to solve some of today's toughest product design challenges I'm your host, Joe Partner. Thank you for joining me today.
- In today’s webinar entitled “From Concept to Market , we're going look at ways to transform your ideas into great products But as part of this series, we're going to be looking at a few other closely related product development challenges… On <<date>>: Successful Product Redesign- Leverage existing product designs efficiently On <<date>>: Thriving in a Multi-cad Environment- Syncing design changes from one CAD to another. On <<date>>: Thriving in a Multi-cad Environment- Syncing design changes from one CAD to another. In today's presentation, as well as across the rest of the series, you'll learn how companies like yours, are solving some todays toughest design challenges Enter in your questions at any time during the presentation. We'll get to them during the Q&A session at the end of the presentation. With all that said, let me give you a better idea of what we'll cover today... Partner- Ideally this should be run as part of a series where single registration covers all webinars. Adjust/remove this slide if you are running as a stand alone webinar.
- First, I’ll describe the nature of concept to market and the challenges that face product design engineers. Next we’ll look at the implications of these challenges- to both you and your organization. After that, were going to look at how two companies sought out and applied next generation CAD and the impact it had on their employees and the business. And finally, to wrap things up, we’ll have a question and answer session. With all that said, let’s get going!
- What is Concept to Market? <<pause>> The idea of Concept to Market is the entire lifecycle of a product, from idea conception, planning, design and manufacturing- till it reaches the hands of the consumer.
- Razor USA is a great example What would you do if the demand for your product went from 100,000 units a day to almost nothing within a span of several months? <<click>> That’s exactly what happened to Razor USA and their flagship kick scooter during the Christmas season of 2000. The market had become oversaturated and sales plummeted. Razor was not content to be a “one hit wonder” or produce endless variations of the original product. Razor USA was able to survive– and thrive – in a difficult and competitive market. They did so first by clearly defining their target market – then developing a portfolio of products. They defined their business more broadly – they were in “the wheels business.”
- And from that strategy came a string of successful products in various categories: the original scooter, the two-wheeled Rip Stick, the three-wheeled Power Wing, and their latest, the electric powered Crazy Cart, a wildly popular, viral product that was a big hit this last holiday Razor built an efficient concept to market process that turns good ideas into great products-quickly. And at the front of that process was tackling the challenges of their product design.
- Throughout the lifecycle of products, the engineers as well as the organization will be faced with various challenges. If not addressed quickly, the implications to the organization and the engineer can be drastic
- Lets look at some of the key industry challenges relating to the process of product design, that effect organization's like Razor USA . 1. Time consumption in making design revisions. Sometimes simple changes can take up to days to complete because making a simple change in a design part might cause functional problems in related parts. 2. The difficulty in editing imported models is another challenge that most engineers face-- as they are unfamiliar with models not designed by them. 3. Costly mistakes in the design stage that can lead to product rework and recalls .
- For the organization, the implications includes, Frequent change orders can lead to poor design and mistakes Product error that can lead to high scrap and rework Delays in product launches that can negatively impact a companies reputation Overall design quality suffering as resources are used for putting out fires- and not for actual design All of which ultimately leads to customer dissatisfaction and eventually-loss of business!
- For the engineer, it means Having to work late nights and weekends due to extra work loads Having to always reacting to emergencies situations like change orders rather than designing effective Making an increased number of errors because always in a hurray All of which leads to high stress and low job satisfaction
- NOTE- Partners- If platform is capable. We recommend a live poll at this point. This will help keep audience attention and also give insight (capture able and useful for lead scoring) as to the prospects specific challenge. Try the poll questions below I would like to pause for a minute to reflect on the great information presented thus far. The question I have for you is: What is the most significant challenge impacting the way you design and develop your products? Dissatisfied customers due poor quality Increasing costs due to high scrap, rework Delays impacting reputation/profitability Job Stress due to heavy workload 5. Job dissatisfaction <<note>> the answers to this poll will most likely help you identify whether your engaged with a manager/owner or engineer/user
- Let us look at Trlby Innovative, a company that has been successful in addressing product design challenges to stay ahead of their competition. Trlby Innovative was founded by Bob Miletti in 1981.
- Many of Trlby’s product development projects involves medical devices, outdoor furniture designs and packaging equipment like the Millipore Blood Bag Machine shown here.
- Trlby holds over 13 US patents and has won the coveted Industrial Design Excellence (IDEA) Award in 1989 for outstanding product design.
- The journey for Trlby’s design has not been without challenges.
- <<Animation>>
- Bob was very familiar the current technology. In fact he got used to fixing every feature with every modification of the design. This was ok if he was the one who created the model. However, when working with imported models, he encountered a lot of difficulty and the process becomes time consuming. As a business owner and designer, These challenges soon became a major concern.
- <<Animation>>
- Long wait time for the customer while changes are being made adds to delay in the decision making process. Extra time spent on existing projects leads to lost of revenue for the company and means reduced time for prospecting for new projects too The next couple of slides demonstrates how Triby Innovative was able to move ahead of its competitors by being faster, more responsive, and flexible.
- This proposed design was approved by Trlby’s client in the same meeting because Trlby was able to make the required changes in real time in the presence of the client. The first was to change the chair angle to a degree required by the client. The client wanted to see how the slight change to the angle would affect the overall design for the Bouncer Chair.
- The next change was to extend the chair’s handle to flush with the edge of the chair’s backrest which Trlby was also to immediately able to show the change in real time with ease.
- The last request was to alter the height of the chair. This was also done quickly and without much difficulty. The speed of which Trlby was able to make those changes gave Trlby a great advantage in allowing the client to immediately approve the changes thus moving ahead quickly- sealing the deal faster!
- Trlby Innovative was able to DO MORE in LESS TIME leading to client satisfaction. Being able to easily explore design options and allowing client to see changes immediately in real-time has been a key factor to Trlby’s success.
- Unlike Trlby, many organization faces a huge challenge getting from concept to market quickly. Doing that in less time and reduced cost seems almost impossible to achieve.
- Traditional approach to product design is complex and inefficient. Due to the complex nature of the traditional CAD, it is prone to mistakes and failure. When an engineer makes a mistake, it comes back with tenfold the work for that engineer. The process tends to hinder getting products to the market on schedule. These inefficiencies becomes a NIGHTMARE for engineering and marketing.
- The impact to the organization can be summarized into 4 key areas.
- Projects ended up costly due to high scrap and rework<<click>> Delays in product launches tarnished organization reputation<<click>> Quality of design affected as resources are not focused in real design activity<<click>> Customers are unsatisfied as their expectations are often not met<<click>>
- So, the key question now is … how do I get my new product concept to market faster and at a fraction of my cost?
- The answer is NEXT GENERATION 3D CAD. But what is next generation 3D CAD?
- Before we look into that, let us look at the 2 different types of CAD. History-based modeling and Direct modeling.
- History-based modeling requires that the engineer to define parameters and constrains at the start of the design process. Calculation is then ordered sequentially and has high interdependencies between parts in the model. When more parts are added to the model, the flexibility becomes constrained and making changes become difficult.
- In contrast, direct modeling is more flexible allowing changes to be made easily. There are far fewer interdependencies between parts and calculations are synchronized and ordered based on needs.
- Next Generation CAD addresses the flaws of traditional CAD allowing fast and easy manipulation of design and its parts. It is flexible and changes to model are realized immediately giving full control to the engineer.
- Solid Edge with Synchronous Technology is Next Generation CAD. With Solid Edge there are minimal interdependencies. With minimal dependencies, there are minimal failures. And furthermore, there aren’t feature failures because they don’t exist here. Overall, there are far fewer constraints when an engineer wants to experiment with the design and that means flexibility in the design process supporting the exploratory needs of design engineers.
- With Solid Edge you can do more in less time. The flexibility of Solid Edge allows you to design faster and easier. Making changes to design is a breeze and everything happens in real-time. Solid Edge is the next generation CAD that will make a difference in the way you design. Here is what our customer, Trlby Innovation has to say…
- <<Partners- Play Kimball Case Study Video>> As you can see Solid Edge with Synchronous Technology gives Bob an edge over his competition by allowing him to design faster and easier.
- And lets hear from another customer - Razor USA “In our industry, it’s important to be able to vet out design ideas as quickly as possible,” says Bob Hadley R & D manager for Razor. He estimates that for every 100 ideas, about 10 make it to the prototype stage for validation. Of these perhaps only one concept gets to market in full production. And only one out of every twenty commercial products might be considered a blockbuster. Razor USA uses Siemens PLM Software’s Solid Edge to design and develop their products. Hadley says that one of the key advantages of Solid Edge is that it enables the team to design quickly and communicate clearly with manufacturers in China. Both factors enable Razor to streamline their prototyping process and reduce their time to market by as much as 50%, when compared to earlier techniques. The Crazy Cart, shown here, is yet another incredible success for Razor- winning the coveted 2014 Outdoor Toy of the Year award
- Trlby and Razor USA are a testament to consistently achieving significant ROI from designing their products with Solid Edge. You’ve heard solid edge mentioned throughout this session, but we’ve not yet formally introduced it. Let’s wrap up this session with a quick overview of solid edge Solid Edge is a complete 3D design and engineering solution that transform ideas into great products and gets them to market now. Using synchronous technology accelerates equipment design, speeds revisions and improves the re-use of previous designs. Solid Edge Simulation for digital validation of critical components reduces the need to create physical prototypes, lowers material and testing costs and improves reliability. Solid Edge Manufacturing for definition of accurate machining, fabrication and assembly processes improves overall manufacturing efficiency. Solid Edge Design Management improves the overall efficiency of equipment design projects and ensures that accurate product data, specifications and requirements documents are available to all. And a growing app ecosystem
- Solid Edge Apps extend the capabilities of Solid Edge to provide a complete ecosystem for product development and manufacturing that meets the needs of today’s manufacturing organizations. There is a vast array of applications, from Process plant to design to Tools and Utilities- for rapid, high-quality product development and functionalities related to design and engineering.
- Lets open up the floor for any questions you may have.
- Solid Edge with Synchronous Technology is the answer to bring your design process and organization to the next level of effectiveness and profitability. It will make a difference in your business. You will see your products to market faster. Don’t just take my word for it. Take the next step by test driving Solid Edge today with our free 45 Day Online Trial. Now you can try a fully loaded version of Solid Edge free with no obligation. Discover how solid edge provides the speed and simplicity of direct modeling with the flexibility and control of parametric design- all in one easy to use package. Or even better - call us for free 1-hour design process consultation. We’ll walk through your current design processes together, assess your strengths and weaknesses compared to the best in the business and pinpoint specific ways that we can help you improve. Contact us today to get started!
- On behalf of the entire team here at “Reseller Name”, I’d like to Thank You ! We know your time is valuable. If you have any additional questions or would like a deeper look at how Solid Edge can help your IFPE challenges, please contact us/me directly. If you would like to try solid edge for free - we’d be happy to help set that up. I've included our contact information here. { partner include a one or two sentence of your company value add here if you like.} Thank you once again. We hope to hear from you soon.