Reply is an Italian IT services company founded in 1996 that has experienced strong growth, reaching €277 million in sales by 2007 with over 2,270 employees. Reply focuses on consulting, systems integration, and outsourcing services. It aims to build a network of specialized companies focused on technologies and vertical industry solutions. Reply signed an agreement with Hinchcliffe & Co to provide Enterprise 2.0 training in Italy and Germany.

1. Filippo Rizzante Executive Partner Living Network 2.0

2. Reply Founded in 1996 to achieve excellence within the internet consulting market, by a group of Italian IT Executives, Reply is today a leading IT Services Company with a distinctive set of specialized services that covers the areas of: Consulting, System Integration, Service Management (Application & Operation Business Process Outsourcing Reply offering is based on new communication channels and digital media Impressive track record: from €18.6m in 1999 to €277m sales in 2007, with a CAGR of 40.1% Constant two digit Ebit margin 1 More than 2,270 2 employees distributed on a network of specialized companies focused on specific lines of offer Large customers , with a very high customer retention Operations in Italy, Germany and UK 1. Except for 2003 2. As at December 31 2007 Source: Company Data Reply aims at building an European network of high specialized “boutiques” in the ICT services market ITALY UK GERMANY

3. Reply - Revenue & People Million of EUROS 2006 230.2 1999 18.6 2003 86 2004 112 2005 144.7 2002 77.1 2001 60.3 2000 33.3 2007 277.2 244 875 1011 1277 750 647 396 1925 2272 People 2008 2539 (H1) 160.3 (H1) Vertical Markets 2007 CAGR (‘99-’07) 40.2%

4. Reply’s offer is organised around two main axes: Reply at a glance Horizontal /cross-market solutions (Technologies) Implementing the latest solutions of its technology partners across key sectors Reply has a recognised ability to master the most recent technologies of partners’ software stack Reply’s main technology partners include Oracle, Microsoft, EMC2, SAP, Autonomy Vertical solutions (Process and Applications) Implementing solutions (third party or in-house) answering specific needs in verticals Focus on Telecommunications, Media, Finance, Extended Enterprise and Public Administration & Healthcare in Italy Focus on Extended Enterprise, Media and Finance in Germany Reply differentiates itself through matching expertise on specific processes in particular industries while mastering technology platform solutions Source: Company Data ‘ 07 Sales breakdown by business Processes 11% Technologies 34% Applications 55%

5. Offer Enterprise 2.0 Reply signed an exclusive agreement with Hinchcliffe&Co (an O’Reilly Co.) to provide Web 2.0 Courses & Seminars in Italy & Germany.

6. Reply: leadership

7. Su noi stessi: Social Networking @ Reply Connection : to create meeting points in order to extend the internal network connection of each individual person Communication : to create communication channels and spread of knowledge less formal, bidirectional, equal and more constructive Community : to aggregate individuals on resemblance based knowledge and capacity besides organizational units Collaboration : to increase collaboration among individuals eliminating organizational barriers which impose flexibility and speed Consideration : to level the structure in order to make the management aware of the potential of the individual, independently from their position in the hierarchy

8. INVITATION - 1° TamTamyDay Reply e Blogosfere sono liete di invitarvi giovedì 27 novembre al primo TamTamyDay – "Innovare con l'Enterprise 2.0 al tempo della crisi". Il 27 novembre è una data da segnare in agenda: su www.tamtamday.com si parlerà di Enterprise 2.0 mostrando gli strumenti con cui è possibile innovare al tempo della crisi economica. Marco Montemagno ne parlerà coinvolgendo giornalisti, economisti, blogger e rappresentanti di importanti realtà aziendali. Faremo il punto sulla crisi così come è avvertita in Italia, capiremo cos'è l'Enterprise 2.0, ci verrà presentata la piattaforma di Enterprise Social Networking TamTamy, illustrati gli strumenti di cui dispone, il loro funzionamento e quali vantaggi offrano. Una giornata intera aperta a chiunque vi abbia interesse, ovunque sia, per dire la sua con domande o commenti o più semplicemente per assistere alle tavole rotonde in programma. Vi aspettiamo il 27 novembre, dalle 9.30 alle 18.00 su www.tamtamyday.com . Innovate with the Enterprise 2.0 at crisis’ time Thursday 27 November 2008 From 10:00 till 18:00 Online event Overview on current economic crisis and debate on Web 2.0. Solutions Round Table with Italian companies who marked the Enterprise 2.0 world Highlights of Event 13/11/08 – Next value Chairman: Marco Montemagno - with the foreseen participation of Enrico Cisnetto; Franco De Benedetti; Francesco Giavazzi; Massimo Gaggi; Federico Rampini; Giuseppe Turani; Emil Abirascid; Marco Camisani Calzolari and many others. .

9. Contatti www.reply.eu [email_address]