3. SaaS Provider
• NYC, Chicago, London,
Norwalk CT (HQ)
• Founded 1998, Profitable, Diverse and
mutually supporting businesses
Who are we?
4. SaaS Provider
• NYC, Chicago, London,
Norwalk CT (HQ)
• Founded 1998, Profitable, Diverse and
mutually supporting businesses
• We now serve…
350+ enterprise and corporate clients; which
includes over 9,000 local outlet accounts,
Who are we?
6. Sept 2010: Launched Engage121
Oct 2010: Mashable
“Top Five SMMS for Business”
What are they saying about us?
7. Sept 2010: Launched Engage121
Oct 2010: Mashable
“Top Five SMMS for Business”
Aug 2011: Forrester,
“Leader in SM for finance”
What are they saying about us?
8. Sept 2010: Launched Engage121
Oct 2010: Mashable
“Top Five SMMS for Business”
Aug 2011: Forrester,
“Leader in SM for finance”
Nov 2011: Mashable Finalist,
Digital Company of Year
What are they saying about us?
9. Sept 2010: Launched Engage121
Oct 2010: Mashable
“Top Five SMMS for Business”
Aug 2011: Forrester,
“Leader in SM for finance”
Nov 2011: Mashable Finalist,
Digital Company of Year
Jan 2012: Altimeter survey
“Very strong vendor in SMMS”
May 2012: Gartner; Cool vendor “Customer
Service and Social CRM”
What are they saying about us?
10. RETAIL NGO/ASSN.
RESTAURANT AND FOODSERVICE
HEALTH AND WELLNESS FOOD & DRINK
SERVICES AGENCY
FINANCE/INSURANCE CONSUMER
Our Clients
14. Your customers live,
work and shop in local
communities. Building
and managing customer
relationships is easier at
the local level.
Why local social?
15. The result will be…
Provide Local Expertise & Commentary
Establish a relationship
with their Local Community
Create more Local Business
Opportunities
A social community that enables
your representatives to:
16. Publish directly to own SM
networks
Rules &
Permissioning
Branding, Hot
Content, Promotions,
Apps
Performance Reports
on Usage,
Community Growth
Local representatives
Enterprise Publish directly to brand pages
Using a platform designed for local social distribution
Engage121 Local was
specifically designed
for organizations with
distributed sales
networks
17. You can Use Local representatives to
Amplify Your Brand
Message
Potential
Community:
1,639,153
(365 Local Reps)
2,500% Increase
Corporate
Account
Followers
70,431
(No Local Outlets)
That leverages ALL local communities
18. As a organisation with local representatives, you have a head start in local
social marketing. Through this network you can:
Create local communities of engaged prospects and loyal customers
Build your brand at the local level with corporate support & direction
Reduce corporate media investment and increase the local impact of
existing media assets and investments
Your representatives
give you a Unique
Local Advantage
Providing real marketing advantage
19. Simple, Fast,
& Effective
Regular &
Relevant
Content
Capture
Business from
your Social
Channels
You want to
close more
business, so you
need ways to
capture interest
in your social
community
Your prospects
and customers
are savvy, so the
content you post
needs to be
fresh and
engaging
SMB owners are
busy, so the local
social marketing
process has to
be simple and
fast
3 keys to success at the local level
20. Maintain
Consistent
Brand Message
& Marketing
Strategy Across
All Locations
Post Content &
Monitor
Sentiment
Across the
Social Web
Capture Sales
from Local
Networks
Analyze Buzz,
Sentiment,
Ads, Posts, and
Comments
Built-in apps
empower local
groups to capture
leads from local
social advertising
Cross-post on 43
Networks
Monitor brand buzz
locally & across
social web
Monitor Local
Brand Compliance
Amplify your brand
message
Track compliance to
brand guidelines
with approval
chains
Deliver corporate
messages to a local
audience
Track activity
effectiveness for
both Corporate &
Local initiatives
Tailor reporting and
analytics to your
business
4 keys to success at the corporate level
21. Will our local reps
deliver our brand
message correctly? Can I track local
activity to see what
works/doesn’t work?
Will I know if
reps are
following
plans/policy?
Our local reps
don’t know much
about social
marketing.
So what are your concerns?
22. Will I know if
reps are
following
plans/policy?
Ability to view/report
on all local store
location activity
Deliver corporate
messages locally
Monitor your brand
buzz locally & across
the social web
Monitor & Encourage
Local Brand Compliance
with Approval Chains
So what are your concerns?
23. Will our local reps
deliver our brand
message correctly? Monitor your brand
buzz locally & across
the social web
Provide pre-
approved assets &
promotions
Monitor & enforce
local brand
compliance with
approval chains
So what are your concerns?
24. Can I track local
activity to see what
works/doesn’t work?
Ability to view/report
on all local store
activity
Monitor your brand
buzz locally & across
the social web
Track activity
effectiveness for both
corporate & local
Reporting and Analytics
tailored to your
business
So what are your concerns?
25. Our local reps
don’t know much
about social
marketing.
Hot Content for easy
posting
Integrated local social
advertising
Built-in apps empower
local groups
OR
Social Media Assistant:
We’ll do the work!
So what are your concerns?
28. Engage121 and/or corporate can provide curated relevant & topical
content every day
Representatives can login via the web or
access the content quickly and easily via a
mobile device
29. Representatives can access content/assets/images from pre-established
corporate libraries
Reps can choose an image for the
post from a pre-established category
using the library features within
Engage121.
Corporate can publish regular
content to encourage activity
30. The representatives can also upload their own videos, external links, and
albums.
The user can upload video,
external links, albums, and
more.
YouTube or similar video
channels can be also be
connected to Engage121 to
maintain hosting, but to
provide quick and easy access
to the content via thumbnail
icons and descriptions.
31. Approval processes can be
hard coded into Engage121
to require post approval
before publishing. The
system keeps an archive of
all comments with the
original posts for auditing
purposes
There are alerting
capabilities for the approver
& sender firstly to notify the
approver that they have
something to approve, and
to notify the sender if
approval or a response has
not been given in a time
period
If required after the user has created a post, the user can submit it for
approval.
32. Engage121 also allows users to access templated FB apps provided by
corporate. (Your solutions)
Pre-built FB Apps from surveys, to photo
competitions to weight loss submission
stories can be provided for local groups
33. The representative will receive an automated reminder to submit a post if the user is
inactive or when new assets have been added to the library.
?1.
Engage121 generates weekly
updates in relation to
activity, growth in
community and related
commentary are available
via Engage121.
This email vehicle could
easily be used to support
whatever messages
corporate want to convey to
their outlets – new assets,
promotions etc.
34. The platform provides analytics derived of the results of individual posts (people
reached, % engagement rate, % virality)
35. Analytic data from all historical posts can be stored and easily sortable by
user, region, date, etc.
?1.
37. Training and support documentation manuals available on the platform
?1.
Within the application there is access to
our training manual, contextual help/tips,
plus contact us details & live chat with our
support team capabilities.
38. The platform provides corporate with details on which ID’s are active
(posting at least once a month), frequency of usage, etc.
Engage121 provides
sophisticated reporting on all
outlet activity – reach,
increase in community,
number of posts, logins etc.
This can be provided per
representative or in a
leaderboard summary grid
for all participating.
39. And we can remind them every day!
Posting is quick and easy – 2 clicks from a mobile device to published
content!
41. Vitality Wellness Center
Katharine Caines
Network at Start: 148
Network at 1 month: 157
Network Growth: 6.1%
Reach at Start: 6,481
Reach at 1 month: 6,995
Reach Growth: 7.9%
Total Posts: 52
Hot Content Posts: 49
“Your” Posts: 3
Total Logins: 25
Post per Login: 2.78
Networks Leveraged:
Facebook Pages
Twitter Page
Twitter Page
42. Ideal Technologies:
Suzanne Woodlan
Network at Start: 1810
Network at 1 month: 1966
Network Growth: 20.7%
Reach at Start: 117,104
Reach at 1 month: 123,884
Reach Growth: 5.8%
Total Posts: 101
Hot Content Posts: 90
Your Posts: 5
Total Logins: 48
Post per Login: 2.1
Networks Leveraged:
Facebook Page
LinkedIn Page
Twitter Page
43. Ideal Technology
Healing Garden
Peggy Baker
Network at Start: 353
Network at 1 month: 390
Network Growth: 10.5%
Reach at Start: 21,585
Reach at 1 month: 21,757
Reach Growth: .8%
Total Posts: 76
Hot Content Posts: 64
Total Logins: 24
Post per Login: 3.1
Networks Leveraged:
LinkedIn Page
Twitter Page
Facebook Page
44. ERA
Latter & Blum Hometown
Latter & Blum
Network at Start: 179
Network at 1 month: 231
Network Growth: 29.1%
Reach at Start: 15,408
Reach at 1 month: 19,334
Reach Growth: 25.5%
Total Posts: 145
Hot Content Posts: 89
Total Logins: 52
Post per Login: 2.78
Networks Leveraged:
Facebook Page
Twitter Page
LinkedIn Page
45. ERA:
Grizzard Real Estate Group
Tom Grizzard
Network at Start: 1810
Network at 1 month: 1966
Network Growth: 20.7%
Reach at Start: 117,104
Reach at 1 month: 123,884
Reach Growth: 5.8%
Total Posts: 68
Hot Content Posts: 49
Total Logins: 59
Post per Login: 1.2
Networks Leveraged:
Facebook Page
LinkedIn Page
