The presentation discusses options for improving a business's social media presence, including hiring a marketing company, investing in social media marketing software, or a turnkey solution using proprietary software and services. The software platform presented includes features for social sweepstakes and deals, social shopping carts to open a new sales channel on Facebook, and aims to attract, engage, promote and retain customers through effective social media. Costs for the turnkey solution using the software are provided.
1. The Future of Effective
Social Media is Here!
ATTRACT – ENGAGE – PROMOTE – RETAIN YOUR CUSTOMERS
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Presenter
Tabitha Goodale
G.A.M.E Plan Marketing
2. Problem Businesses Face
Options to Improve Social Media Presence
Our Proprietary Software Platform
Cost & Getting Started
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What We Will Cover
G.A.M.E Plan Marketing
3. 1 No Social Presence = Competitive Disadvantage
2
Problems Businesses Are Facing
No Time to Learn Social Media to Effectively Engage
Customers
3 Limited Time Spent Promoting Business by Social
Media
Does this sound like your business?
G.A.M.E Plan Marketing
4 Current Social Media Presence does Not Drive Sales
5 Low Visibility to On-Line Reputation – Don’t know
What Customers are Saying
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284 million monthly twitter users
One billion people actively use Facebook every
month
Google’s +1 button is used 2+ billion times each
day
There are more than 10 million social mentions
each month of Fortune 100 companies
90% of yelp users say that reviews affect their
purchases!
The Social Marketplace at a Glance
5. Options to Improve Social Presence
①Hire a Marketing Company to Manage For You
• This can be a costly option $500-$2500 per
month depending on services provided
②Invest in Social Media Marketing Software to
• Help automate regular tasks
• Promote your product / service on social
media
• Monitor your on-line reputation
• Create a new sales channel with Social
Commerce
• This can be very cost effective, but will take
your time to make it effective
③Invest in a turn key solution where I manage for
you
• Software to help your business grow
• Services to create social interaction that
increase customer engagement
• Consulting to ensure your objectives are met
Current Promotional Prices for
Options 2 & 3:
Social Media Software $xxx /
month , Regular Price $xxx
Turn Key Solution – Software
and Services - $yyy / month,
Regular Price $yyy
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7. Social Shopping Carts
The Software Platform
• Open a new sales channel!
• Connect Facebook to your own social store and provide convenience
to your customers
Many features including RSS connections to relevant content – in this example real estate. Pick an RSS for your business and connect – its easy
Ability to schedule posts for the future
Build sweepstakes in minutes, collect emai addresses for future promotions.
Monitor your online reputation through Yelp! Don’t get caught with poor reviews and not know it. You need to actively manage this.
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