The other day, Oneplus Indonesia invited me out to sharing and talking about my blogging experience. We were able to spend the half day at Bina Nusantara University and had a techno seminar in which we showed the specialised press how to be a young and a blogger. And here are my slides at the event:

1. I AM YOUNG AND
LETS BE A BLOGGER
I AM YOUNG AND
LETS BE A BLOGGER
Techno Seminar

2. Bowie Holiday
Fulltime Lover | Outdoorsman | Blogger
www.thetravelunkie.org
Twitter: @TravelJunkieID
Instagram: @TravelJunkieID
Facebook: /thetraveljunkieofficial
Who am I?
Bowie Holiday
Fulltime Lover | Outdoorsman | Blogger
www.thetravelunkie.org
Twitter: @TravelJunkieID
Instagram: @TravelJunkieID
Facebook: /thetraveljunkieofficial

3. POSITIONING DIFFERENTIATION
A Briefing on
global travels,
culture,
Life.
Content (What to Offer)
Accurate and credible information about travel
notes, culture, food, fashion, music, hotels and
life (more personal)
Context (How to Offer)
Informative, edutaiment, and mature design
Infrastructure (Enabler)
the most up to date travel blog, link to social
media network, and media community
THE TRAVEL JUNKIE STRATEGY
BRAND

4. Primary
• Travelers (national/international)
• Bloggers
Secondary
• Ministery of Tourism
• Tourism Board
• Brands
• etc
TargetTarget
MarketMarket
TargetTarget AudienceAudience
Primary
• Travelers (national/international)
• Bloggers
Secondary
• Ministery of Tourism
• Tourism Board
• Brands
• etc
TargetTarget
MarketMarket

5. BLOGGING
 MAGIC
Can transport a total
stranger into a
completely different
world
 MUNDANE
Rules, tools and
tricks of the trade
 ASK YOURSELF THESE
QUESTIONS:
a) What is your interest?
b) Do you have the content?
c) Is the topic trendy?
d) Is there competition?
 MAGIC
Can transport a total
stranger into a
completely different
world
 MUNDANE
Rules, tools and
tricks of the trade
 ASK YOURSELF THESE
QUESTIONS:
a) What is your interest?
b) Do you have the content?
c) Is the topic trendy?
d) Is there competition?

6. Content Management - The Emperor
Images Help Content Stand Out
Search EnginesSearch Engines
Traffic Rankings
Investors / Sponsors

7. • A reflection of your
personality?
• Include observations and
opinions
• Don’t be afraid to get
personal
• Don’t write like a fact-
checker
• Entertain
FINDING YOUR
VOICE
• A reflection of your
personality?
• Include observations and
opinions
• Don’t be afraid to get
personal
• Don’t write like a fact-
checker
• Entertain

8. i. Read other blogs
ii. Use social media to find
new trends
iii. News, happenings,
festivals, etc
iv. Google keyword
CHOOSING THE
RIGHT TOPICS FOR
YOUR BLOGPOSTS
i. Read other blogs
ii. Use social media to find
new trends
iii. News, happenings,
festivals, etc
iv. Google keyword

9. CHOOSING THE
RIGHT TOPICS FOR
YOUR BLOGPOSTS
BLOGPOST STYLES
a) Travel narratives
b) Photo essays
c) Travel lists
d) Travel tips
e) Personal thoughts
f) Sustainable tourism
g) You are not wikipedia
BLOGPOST STYLES
a) Travel narratives
b) Photo essays
c) Travel lists
d) Travel tips
e) Personal thoughts
f) Sustainable tourism
g) You are not wikipedia

10. CHOOSING THE
RIGHT TECHNIQUES
• The big secret
• What’s the point?
• Attention-grabbing
headlines
• Compelling beginnings
- Anecdote, quote, punch
line
• The middle
- Continuity, headings
• Ending
- Ask readers a question
• The big secret
• What’s the point?
• Attention-grabbing
headlines
• Compelling beginnings
- Anecdote, quote, punch
line
• The middle
- Continuity, headings
• Ending
- Ask readers a question

11. CHOOSING THE
RIGHT TECHNIQUES
Bringing a story to life:
• Introduce characters – to
humanize your story
• Use all your senses – for
good visual descriptions
• Show, don’t tell and do
something different
Bringing a story to life:
• Introduce characters – to
humanize your story
• Use all your senses – for
good visual descriptions
• Show, don’t tell and do
something different

12. HOW TO KEEP
YOUR READERS
INTERESTED
Your job is not done after
you’ve published your
blogpost. Add extra finishing
touches:
• Link to other posts
• Call to action
• Engagement with readers
• Social media promotion
Your job is not done after
you’ve published your
blogpost. Add extra finishing
touches:

13. HOW TO KEEP
YOUR READERS
INTERESTED
• Find out which are your
most popular blogposts
• Write similar blogposts
• Create a series out of them
Eq. Top destination in
Stockholm
Increasing readership:
• Find out which are your
most popular blogposts
• Write similar blogposts
• Create a series out of them
Eq. Top destination in
Stockholm

14. RESEARCH & FACT
CHECKING
 Always do it
 Errors reduce your
credibility
 Check with reputable
sources
 Always do it
 Errors reduce your
credibility
 Check with reputable
sources

15. PASSION!PASSION!

16. COMMITMENT!COMMITMENT!

17. INVESTORS /
SPONSORS!
INVESTORS /
SPONSORS!

27. Any Question?