eMarketer Webinar: Blurred Lines—UK Media Consumption In a Multichannel World

•

8 likes•2,533 views

Join eMarketer for a free webinar that investigates the implications and opportunities of a “mobilized” media ecosystem in the UK.

Marketing

©2014 eMarketer Inc.
March 26, 2014
Blurred Lines:
UK Media Consumption
In a Multichannel World
partnered with

Rob Newlan
Head of Creative Shop, EMEA
Facebook

©2014 eMarketer Inc.
You will receive an email
tomorrow with a link to
view the deck and
webinar recording.
Ezra Palmer
Q&A Session
Blurred Lines:
UK Media Consumption
In a Multichannel World
Around 200 eMarketer reports are published
each year. Here are some recent ones you
may be interested in:
 UK Time Spent with Media: The Complete
eMarketer Forecast for 2014
 UK Internet Users: 2014 Complete eMarketer
Forecast
 UK Millennials and Mobile: The Key Device in a
Digitally Dominated Life
 UK Seniors: Digital on Their Own Terms
Learn more about digital
marketing with an eMarketer
corporate subscription
To learn more: www.emarketer.com/corporate
800-405-0844 or webinars@emarketer.com
Partnered with:

The UK continues to be one of the world’s most advanced and innovative digital markets. Nearly 54% of the population will use a smartphone this year, for example, and a similar number are using the mobile internet, according to our estimates. Topics in this webinar include: How is the proliferation of media devices and platforms changing UK consumer behavior, including shopping and buying habits? How is the notion of big data affecting UK marketers and consumers? How are developments in real-time ad buying and content marketing changing the game for marketers and consumers?

eMarketer Webinar: Retail Ecommerce Outlook—Tallying the True Impact of Digital

eMarketer

Ecommerce sales continue to grow as a percentage of overall retail, but the true impact of digital shopping goes far beyond the final click. Topics in this webinar include: What does double-digit growth in ecommerce sales mean for retail overall? How are innovative retailers responding to the convergence of digital and physical shopping? How do tablet and smartphone usage differ, and what does it mean for digital shopping and buying?

Viewers also liked

Consumer ExpectationsAutomotive Social Media Marketing Reputation Management

Role Interactive Media Car Shopping ProcessAutomotive Social Media Marketing Reputation Management

Film Consumptionhsaunders6969

Cost Effectively Reaching The In Market Auto Buyer1Automotive Social Media Marketing Reputation Management

Automotive Shopping Experience Study FinalAutomotive Social Media Marketing Reputation Management

Exploring social media with google .cv01GRIDMMS

US media consumption infographic

Di Gallo

Advertising in a Fragmented Media Universe

greg-osborne

Moms 2.0: Media Consumption

Buzz Marketing Group

Flipbook Assignment, Film 260

Nicole Taylor

Closing the gap: The disconnect between marketing technology and business value

Brandwatch

Fragmented Audiences in a Diverse Media Landscape

laneford

8 tips for tech-free quality family time

ParentsWare

Short run aggregate_supply

Matthew Bentley

Film 240 Media Consumption

hannah_rushton

Economy and Everyday Life of the UKDasha Reznikova

UK Media trends 2015

McMMonline.com

Economic growth causes_impact

Matthew Bentley

Digital Advertising, Social Marketing And Business Cartoons

Automotive Social Media Marketing Reputation Management

UK- Economic History

Wickrama Senathissa

Viewers also liked (20)

Consumer Expectations

Role Interactive Media Car Shopping Process

Film Consumption

Cost Effectively Reaching The In Market Auto Buyer1

Automotive Shopping Experience Study Final

Exploring social media with google .cv01

US media consumption infographic

Advertising in a Fragmented Media Universe

Moms 2.0: Media Consumption

Flipbook Assignment, Film 260

Closing the gap: The disconnect between marketing technology and business value

Fragmented Audiences in a Diverse Media Landscape

8 tips for tech-free quality family time

Short run aggregate_supply

Film 240 Media Consumption

Economy and Everyday Life of the UK

UK Media trends 2015

Economic growth causes_impact

Digital Advertising, Social Marketing And Business Cartoons

UK- Economic History

Similar to eMarketer Webinar: Blurred Lines—UK Media Consumption In a Multichannel World

eMarketer Webinar: UK Key Digital Trends for 2014

eMarketer

eMarketer Webinar: Retail Ecommerce Outlook—Tallying the True Impact of Digital

eMarketer

eMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money

eMarketer

Ad spending is shifting to digital, in the US and around the world, as marketers follow eyeballs to desktop, laptop and mobile screens. Topics in this webinar include: How are consumers spending time with media and devices? How do US ad spending trends compare with international markets? What kind of growth is expected for mobile, social and video? How has the “programmatic shift” affected the ad spending landscape?

eMarketer Webinar: Keeping Pace with Omnichannel Consumers

eMarketer

Marketers: Are you able to keep track of consumers as they move from desktop to smartphone to tablet and back again—all in the space of a single day? Topics in this webinar include: What are the key touchpoints marketers must optimize to reach omnichannel consumers? What factors do marketers need to consider when connecting with today’s always-shopping consumer throughout what has become an ongoing purchase cycle? What steps can marketers take to make the customer experience seamless across the different devices consumers use and the physical environment?

eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now

eMarketer

Digital shopping and buying is a fact of life for the average US consumer, and retailers continue to face challenges and opportunities as new technologies develop and trends emerge. Topics in this webinar include: Why mobile conversion rates are climbing; How beacons and location-based marketing are driving in-store sales; How the visual web—YouTube, Snapchat, Instagram—is affecting ecommerce; Where influencers and consumer-generated content fit into the purchase funnel.

eMarketer Webinar: The Multiscreen, Multitasking Consumer

eMarketer

As digital devices take an increasingly prominent place in the lives of consumers, media use is becoming characterized more by the simultaneous use of multiple devices than the influence of one. Topics in this webinar include: How are marketers addressing these multiscreen usage patterns? How important is mobile in driving simultaneous media use? What is the impact of the proliferation of digital screens on traditional media? What are the demographics of simultaneous media use?

eMarketer Webinar: Key Digital Trends for 2017

eMarketer

Is your business ready for 2017? How much do you really know about the key challenges that you’ll face next year? Join us for a special webinar where we discuss the key trends we expect to happen—and not happen—in the coming year. This is our seventh annual “Key Trends” webinar, and it promises to be a free-wheeling, data-packed conversation that will cover: millennials and ad blocking; AI; mobile app usage; live video; the emergence of Gen Z and much more!

eMarketer Webinar: Key Digital Trends for 2016

eMarketer

What’s keeping you up at night? Worries about ad blocking? Cord cutters? Mobile-only consumers? We address those and many questions in a thought-provoking discussion about the things we expect to happen—and the things we don’t expect to happen—in 2016. The webinar also looks at: The future of mobile payments; Shifting patterns of video consumption; The emergence of messaging apps as a marketing platform; The digital tastes of millennials and centennials

eMarketer Webinar: Email Marketing Benchmarks for 2014—How Do You Stack Up?

eMarketer

Email open rates continue to rise—thanks, in part, to mobile—but key metrics are declining, a dilemma for marketers who are seeking new ways to upgrade the relevancy of their communications and cut through the inbox clutter. Topics in this webinar include: What are email marketing benchmarks for common metrics such as open rate and clickthrough rate, and what factors are affecting benchmark performance? How do benchmarks differ by industry, time of day or specific email marketing tactics such as automation? What trends and tactics should email marketers have on their radar to improve messaging relevancy?

eMarketer Webinar: Millennials—A Moving Target for Marketers

eMarketer

Many millennials are now following the traditional paths laid out by generations before them—buying homes, getting married and having kids. And the transition to a different life stage has implications for how this highly digital generation will use technology in years to come. Key topics include: How many millennials are parents, married, or homeowners; How the digital activity of millennials is evolving as they become serious adults; Key differences between younger and older millennials as users of social media and smartphones; If TV is still a medium where millennials can be reached.

eMarketer Webinar: Key Trends in Ecommerce

eMarketer

Online shopping is more prevalent than ever, but it’s not just about online sales anymore. Are you on top of the latest trends to maximize success selling to online, offline and multichannel shoppers? Topics in this webinar include: How is mobile changing the path to purchase? Why is locally relevant information so important in ecommerce? How are innovative retailers dealing with fulfillment challenges? How can you create personalized offers without seeming creepy?

eMarketer Webinar: Financial Services 2015 Outlook—Mobile Comes into Focus

eMarketer

After years of experimentation and strategy building, mobile is finally coming into focus for the US financial services industry. Topics in this webinar include: How are consumer behaviors changing when it comes to transacting and interacting with financial institutions on mobile devices? To what extent are financial companies investing in digital and mobile advertising? What strategies and tactics are successful financial marketers using to reach increasingly connected consumers?

eMarketer Webinar: Holiday Shopping 2014—Online Trends and Forecast

eMarketer

eMarketer Webinar: B2B Content Marketing—It's Not Just Lead Gen

eMarketer

Nearly three-quarters of business-to-business (B2B) marketers plan to increase their content marketing spending this year, yet most of them say they actually aren’t satisfied with the results. But what results are they seeking? Topics in this webinar include: Are B2B marketers too focused on leads? How can marketers achieve soft goals like branding—and measure success? Are intangibles as much a part of sales conversions as lead generation? Will budgets be cut if satisfaction doesn’t improve?

Trends Report Uk Europe

e-bob Internet marketing

eMarketer Webinar: Omnichannel Retail—Seven Trends in 2015

eMarketer

Consumers have shattered the barriers between physical and digital shopping, but both ecommerce giants and traditional retailers are struggling to respond with true omnichannel experiences. Topics in this webinar include: Are shoppers losing interest in physical shopping? How are consumers using their phones to shop? What are retailers doing with personalization to help attract shoppers? How will location-based services like beacons change the retail world this year?

ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014

Noah Elkin

eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...

eMarketer

eMarketer Webinar: Key Digital Trends—15 Things to Know for 2015

eMarketer

This webinar covers five key trends that every marketer needs to pay attention to in 2015, five emerging concepts that could get big ... but might not, and five things you don't need to worry about in the coming year. Topics include: What shifts in consumer behavior and technology adoption will have the greatest impact on ad spending in 2015? How will context become a cornerstone of marketing strategy in an ever more connected world? What channels hold the most promise for marketers?

Welcome by Mobile Bootcamp Host

iMedia Connection

Similar to eMarketer Webinar: Blurred Lines—UK Media Consumption In a Multichannel World (20)

eMarketer Webinar: UK Key Digital Trends for 2014

eMarketer Webinar: Retail Ecommerce Outlook—Tallying the True Impact of Digital

eMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money

eMarketer Webinar: Keeping Pace with Omnichannel Consumers

eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now

eMarketer Webinar: The Multiscreen, Multitasking Consumer

eMarketer Webinar: Key Digital Trends for 2017

eMarketer Webinar: Key Digital Trends for 2016

eMarketer Webinar: Email Marketing Benchmarks for 2014—How Do You Stack Up?

eMarketer Webinar: Millennials—A Moving Target for Marketers

eMarketer Webinar: Key Trends in Ecommerce

eMarketer Webinar: Financial Services 2015 Outlook—Mobile Comes into Focus

eMarketer Webinar: Holiday Shopping 2014—Online Trends and Forecast

eMarketer Webinar: B2B Content Marketing—It's Not Just Lead Gen

Trends Report Uk Europe

eMarketer Webinar: Omnichannel Retail—Seven Trends in 2015

ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014

eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...

eMarketer Webinar: Key Digital Trends—15 Things to Know for 2015

Welcome by Mobile Bootcamp Host

More from eMarketer

eMarketer Webinar: Video Beyond TV

eMarketer

eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...

eMarketer

eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...

eMarketer

eMarketer Webinar: Marketing Data Management—What B2Bs Need to Know

eMarketer

Webinar: Social Listening Best Practices from 3 Leading Brands

eMarketer

Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement

eMarketer

eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the Hype

eMarketer

eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...

eMarketer

eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...

eMarketer

Opens and clicks are important metrics to measure how email as a channel is performing, but it’s only part of the story. Topics in this webinar include: Why marketers still rely on email as a solid-performing channel; What email performance benchmarks are most critical to marketers today; How big data and real-time optimization tactics are helping practitioners ensure emails are relevant to their end user; What emerging email practices businesses are adopting, such as interactive email and predictive content.

Marketing Attribution—New Tech, New Trends, New Thinking

eMarketer

As the mandate for more advanced attribution practices increases, those making the transition struggle to navigate through the sea of technologies, platforms, data sets and strategies necessary for success. Topics in this webinar include: Where marketers stand on the journey toward more advanced attribution methods; What technologies and data sets are required to obtain a cross-platform view; What tips and best practices marketers can follow to ensure greater success.

eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...

eMarketer

Buyers use their mobile devices as an extension of their desktop, and they expect the journey across all devices to be seamless. Today, B2B companies are hoping to meet this evolution in device behavior by reframing their mobile strategy in a variety of ways.Topics in this webinar include: How B2B buyers have shifted their behaviors around mobile; What disconnect exists today between buyers’ expectations and the customer experience; Why mobile should no longer be treated as a single channel; More key trends to consider for the year like app development, mobile commerce and sales enablement.

eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...

eMarketer

Every interaction with a consumer is a chance for a brand to surprise and delight—or a missed opportunity to do so. Topics in this webinar include: How marketers are making improvements to the customer experience a priority; The effectiveness of data-driven marketing and channel-specific optimization to deliver across traditional and digital channels; What the realities are today for practitioners looking to reach the ultimate single customer view; How marketers are dealing with a consumer journey that’s no longer linear.

eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017

eMarketer

This year, marketers in Canada are eager to clean up digital display and get multi-touch attribution right, among others. Topics in this webinar include: Why investing in data and analytics systems can help marketers better understand today’s complex buyer journey; How marketers are combating ad blocking, ad fraud and inconsistent viewability metrics; Why brands are ready to allocate more dollars toward immersive technologies like virtual and augmented reality; How marketers are looking at brand publishing and making content marketing a top priority.

B2B Personalization—How to Deliver Custom Experiences to Buyers

eMarketer

Crafting custom communications for both an individual buyer and specific accounts is a major pillar of personalization, but executing these strategies isn’t without its challenges. Topics in this webinar include: The critical difference between segmentation and personalization; How B2B marketers use their data to understand their buyers and craft the right message; The effectiveness of targeted marketing, versus a “spray and pray” approach; How B2B go-to’s like content, email and account-based marketing are influenced by personalization tactics.

eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the Stack

eMarketer

As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms and to focus instead on data. Topics in this webinar include: The current state of marketing tech adoption and the most common tools being used; Why the best-of-breed tech stack has won out; What marketers are trying to get from their tech usage; How marketing technology can support overall digital transformation at brands.

eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017

eMarketer

Feeling fuzzy on the latest progress on the cross-device targeting front or hoping to get a pulse on what's in store for 2017? Join eMarketer's Lauren Fisher for her annual look at the changing capabilities and technologies in cross-screen targeting, including: How the cross-device conversation is changing from one of device matching to one of identity matching; why building a richer audience profile that factors in TV and offline data is a must; and an outlook for 2017: Better ad creative, push for measurement integration and more.

eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap

eMarketer

With Thanksgiving, Black Friday and Cyber Monday in the rearview, some of the hottest shopping days are over. Join us for a complimentary eMarketer webinar to find out how shoppers behaved between Turkey Day and Cyber Monday—and what it might mean for the rest of the holiday season. This webinar will be covering: eMarketer’s holiday shopping forecast; how shoppers responded to heavy early discounting by retailers; digital and mobile sales and traffic; key search terms and other digital retail indicators.

eMarketer Webinar: Account-Based Marketing—Beyond the Hype

eMarketer

Account-based marketing has been around for more than a decade, but advances in marketing technology and data collection have turned it into a hot trend among business-to-business (B2B) marketers. Key topics include: What account-based marketing involves; What’s different about account-based marketing now that marketers have a tech stack at their disposal; How marketers are using data to inform their account-based efforts; How account-based marketing helps marketers and sales team work toward aligned goals and tactics.

eMarketer Webinar: Artificial Intelligence—The Future Is Already Here

eMarketer

Artificial intelligence (AI) is still new in most of the business world, but many marketers may be using it without realizing it. Key topics include: How marketers are currently using AI for business intelligence; Customer acquisition and more; How the marketing-related AI ecosystem is shaping up as new and old players roll out AI technology; How AI makes big data more useful and why marketers think AI will have a major impact on their business in the next five years.

eMarketer webinar: Mobile App Marketing—Acquiring and Retaining Quality Users...

eMarketer

Mobile users are spending more time than ever with mobile apps—however, there are millions of apps to choose from, and users only stay engaged with a few of them. Topics in this webinar include: How many US mobile users regularly buy and use apps; The best types of ads for acquiring new users and keeping them engaged; How much marketers spend on app install ads; How long users stay engaged with different types of apps.

More from eMarketer (20)