The Face Value Report by Duff & Phelps and KrollSocial Samosa
The Face Value Report by Duff & Phelps and Kroll comprises a survey of 917 marketing/brand managers working in fast moving consumer goods (FMCG) businesses across the UK, US, France, Germany, Ireland, Netherlands, Spain, Italy and the United Arab Emirates, to assess the current state of influencer marketing for FMCG brands and establish whether the COVID-19 pandemic had an impact on marketing spend.
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
Influencer marketing has skyrocketed in the past five years. With the industry forecasted to hit USD $9.7 billion in 2020, Influencer Marketing Hub reports that 91% of marketers now view content creators as an effective marketing medium.
In the world of ecommerce, 2015 was a turning point in terms of mobile’s place in the affiliate shopping experience.
More than a device on which to research or browse, smartphones and tablets last year triumphed as sales portals -- mobile sales now represents nearly 1 in 3 sales which occur in the CJ Affiliate global network. Near the end of 2016, sales on mobile devices for some categories will likely account for 40% of global affiliate sales.
We all know that mobile is central to people’s lives and that the changing mobile landscape means that people are increasingly connected through a raft of mobile devices and solutions. A strategic medium for brands but ultra personal for users, mobile is reshaping customer relationships and leading marketers to focus on customers first, fulfilling their requirements and delivering what they want.
Mobile is with the customer at all stages of the purchasing path. So whatever your objective, (customer recruitment, customer satisfaction or customer engagement), you must deliver the best mobile consumer journey possible.
With straightforward tips and best practices to sharpen your marketing strategy, this webinar will introduce you to the golden rules of customer engagement and show you how to forge longlasting and meaningful mobile experiences to drive sales.
You’ll learn easy ways to embrace mobile:
Understand and know your customers
Build trusted relationships via mobile
Design relevant mobile marketing content
Implement key rules to run efficient mobile marketing campaigns
Re-envision the consumer path to purchase, to deliver an effortless journey that ends in a happy transaction
Register now for this webinar – a must for any successful mobile marketing strategy!
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Stéphanie Viriot, Strategic Marketing Analyst, Gemalto
Live Webinar Date: January 16, 2014
The Face Value Report by Duff & Phelps and KrollSocial Samosa
The Face Value Report by Duff & Phelps and Kroll comprises a survey of 917 marketing/brand managers working in fast moving consumer goods (FMCG) businesses across the UK, US, France, Germany, Ireland, Netherlands, Spain, Italy and the United Arab Emirates, to assess the current state of influencer marketing for FMCG brands and establish whether the COVID-19 pandemic had an impact on marketing spend.
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
Influencer marketing has skyrocketed in the past five years. With the industry forecasted to hit USD $9.7 billion in 2020, Influencer Marketing Hub reports that 91% of marketers now view content creators as an effective marketing medium.
In the world of ecommerce, 2015 was a turning point in terms of mobile’s place in the affiliate shopping experience.
More than a device on which to research or browse, smartphones and tablets last year triumphed as sales portals -- mobile sales now represents nearly 1 in 3 sales which occur in the CJ Affiliate global network. Near the end of 2016, sales on mobile devices for some categories will likely account for 40% of global affiliate sales.
We all know that mobile is central to people’s lives and that the changing mobile landscape means that people are increasingly connected through a raft of mobile devices and solutions. A strategic medium for brands but ultra personal for users, mobile is reshaping customer relationships and leading marketers to focus on customers first, fulfilling their requirements and delivering what they want.
Mobile is with the customer at all stages of the purchasing path. So whatever your objective, (customer recruitment, customer satisfaction or customer engagement), you must deliver the best mobile consumer journey possible.
With straightforward tips and best practices to sharpen your marketing strategy, this webinar will introduce you to the golden rules of customer engagement and show you how to forge longlasting and meaningful mobile experiences to drive sales.
You’ll learn easy ways to embrace mobile:
Understand and know your customers
Build trusted relationships via mobile
Design relevant mobile marketing content
Implement key rules to run efficient mobile marketing campaigns
Re-envision the consumer path to purchase, to deliver an effortless journey that ends in a happy transaction
Register now for this webinar – a must for any successful mobile marketing strategy!
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Stéphanie Viriot, Strategic Marketing Analyst, Gemalto
Live Webinar Date: January 16, 2014
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
Ignition one - digital marketing report - Q3 2015Romain Fonnier
Les dépenses Search continuent de croître …
Le Search Mobile connaît une croissance plus lente …
Yahoo Gemini amène des changements …
Facebook dépasse Google vis-à-vis des coûts publicitaires …
Le display programmatique indique une tendance pour le remarketing …
TAM ad ex television advertising ad strategies (July 2021-July 2020)Social Samosa
TAM AdEx TV advertising report highlights the monthly trends, top and exclusive spenders from advertisers and sectors on the medium in the period of July 2021 compared to July 2020.
The BrandAds Oscars Ad Effectiveness Study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge, and included 38,369 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from “very likely” to “very unlikely.” Surveys were completed by the control group, those who did not watch the Oscars and by the separate exposed group after they had watched the Oscars.
16 for 16 trends handbook - Ignition one - 2016Romain Fonnier
Manuel des 16 tendances marketing 2016, par IgnitionOne : Rester au courant des changements constants des tendances marketing n’est pas chose facile – savoir quelles tendances perdurera et qu’elle autre va s’arrêter rajoute à la complexité. C’est pourquoi IgnitionOne a créé le Manuel 16 – un exposé en profondeur des 16 tendances de fond du marketing en 2016 et comment chacune de ces tendances va directement impacter les marketeurs. Basé sur le webinar animé par Patti Renner, Vice Présidente Marketing d’IgnitionOne pour l’Amérique du Nord, ce manuel fournit des pistes de réflexion aux marketeurs désireux de comprendre comment ils peuvent utilisées ces tendances de l’industrie pour renforcer leur stratégie 2016 – et leurs propres compétences.
Téléchargez ce manuel pour en apprendre plus sur :
Le déploiement des “walled gardens”
Le Marketing de la personnalisation
L’Ad blocking
La Convergence des messages
Le Marketeur, acteur des ventes
Et plus…
Read more at http://www.ratecard.fr/manuel-16-tendances-marketing-2016-ignitionone/#xS6CR31fodUWMWg1.99
eMarketer Roundup: Optimizing Mobile AdvertisingFilipp Paster
Metrics used to measure mobile app and mobile native advertising success
How marketers are using mobile coupons and beacons to help attribute in-store purchases
How mobile video is being used to build brand awareness
Interviews with MoPub and Personal Capital about their efforts to better target and engage users across mobile channels
GroupM India, today announced their advertising expenditure (adex) forecasts for 2021. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2021, India will see a major ad recovery in 2021 given the downfall of ad spends in 2020 due to the pandemic.
programmatic Buying in Mobile Advertising Sumit Roy
74% of marketers are now using programmatic media buying on mobile for retargeting users, 62% use it for performance marketing and 61% for branding. • This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
Ignition one - digital marketing report - Q3 2015Romain Fonnier
Les dépenses Search continuent de croître …
Le Search Mobile connaît une croissance plus lente …
Yahoo Gemini amène des changements …
Facebook dépasse Google vis-à-vis des coûts publicitaires …
Le display programmatique indique une tendance pour le remarketing …
TAM ad ex television advertising ad strategies (July 2021-July 2020)Social Samosa
TAM AdEx TV advertising report highlights the monthly trends, top and exclusive spenders from advertisers and sectors on the medium in the period of July 2021 compared to July 2020.
The BrandAds Oscars Ad Effectiveness Study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge, and included 38,369 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from “very likely” to “very unlikely.” Surveys were completed by the control group, those who did not watch the Oscars and by the separate exposed group after they had watched the Oscars.
16 for 16 trends handbook - Ignition one - 2016Romain Fonnier
Manuel des 16 tendances marketing 2016, par IgnitionOne : Rester au courant des changements constants des tendances marketing n’est pas chose facile – savoir quelles tendances perdurera et qu’elle autre va s’arrêter rajoute à la complexité. C’est pourquoi IgnitionOne a créé le Manuel 16 – un exposé en profondeur des 16 tendances de fond du marketing en 2016 et comment chacune de ces tendances va directement impacter les marketeurs. Basé sur le webinar animé par Patti Renner, Vice Présidente Marketing d’IgnitionOne pour l’Amérique du Nord, ce manuel fournit des pistes de réflexion aux marketeurs désireux de comprendre comment ils peuvent utilisées ces tendances de l’industrie pour renforcer leur stratégie 2016 – et leurs propres compétences.
Téléchargez ce manuel pour en apprendre plus sur :
Le déploiement des “walled gardens”
Le Marketing de la personnalisation
L’Ad blocking
La Convergence des messages
Le Marketeur, acteur des ventes
Et plus…
Read more at http://www.ratecard.fr/manuel-16-tendances-marketing-2016-ignitionone/#xS6CR31fodUWMWg1.99
eMarketer Roundup: Optimizing Mobile AdvertisingFilipp Paster
Metrics used to measure mobile app and mobile native advertising success
How marketers are using mobile coupons and beacons to help attribute in-store purchases
How mobile video is being used to build brand awareness
Interviews with MoPub and Personal Capital about their efforts to better target and engage users across mobile channels
GroupM India, today announced their advertising expenditure (adex) forecasts for 2021. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2021, India will see a major ad recovery in 2021 given the downfall of ad spends in 2020 due to the pandemic.
programmatic Buying in Mobile Advertising Sumit Roy
74% of marketers are now using programmatic media buying on mobile for retargeting users, 62% use it for performance marketing and 61% for branding. • This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
What to Expect From Programmatic in 2015Extreme Reach
"Predictions for programmatic are plentiful. 11 experts forecast which are most likely to come to fruition, and how marketers should prepare."
Our Chief Digital Officer, Avi Brown, weighs in on the future of programmatic advertising and the importance of automating the direct buy.
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
Developing effective value creation in digital advertising. Focuses on how programmatic media buying strategy can identify value which enables brands to build upon customer relationships. By aligning operations and analysis around overall marketing strategies programmatic media industry participants can increase the vale they provide.
IAB Europe Attitudes-to-programmatic-advertising-report Sept-2019Romain Fonnier
IAB Europe Attitudes-to-programmatic-advertising-report-2019 sept-2019
Attitudes to Programmatic Advertising Report 2019
IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. The study, now in its fifth year, was developed by the IAB Europe Programmatic Trading Committee. The key findings of the 2019 study include:
There is a continued push for a quality and safe advertising environment
Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low
Talent and skills remain a barrier to investment
Supply chain transparency is still an issue
The number of advertisers with in-house operations for programmatic is now higher than the number that outsource to an agency
Programmatic continues to be a catalyst for delivering brand campaigns at scale
In light of GDPR, stakeholders are looking to use more first party data, private marketplaces and contextual targeting
Whitepaper 1st may 12 mobile marketing Kumar Gaurav
Are you stuck on Marketing?
What new to do? How to grab consumer's short attention Span? How to do out of box marketing campaigns? How to increase ROI on existing marketing spends?
.... Follow the Blue Ocean Strategy...
Find Greener Pastures in Mobile Marketing....
If you follow the "only traditional route" approach ... You end up with the ordinary.
Try Out of Box... Try Mobile
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
Criteo Commerce & Digital Marketing Outlook 2019Criteo
At the end of every year, Criteo releases our big predictions for the year ahead. It’s a great time to reflect on what’s starting to emerge and what we expect to happen across the digital marketing landscape. For 2019, we thought through some of the major trends we've already started to see.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
Brand Trust Report 2024 TRA Report ListingsSocial Samosa
The 2024 Brand Trust Report (BTR) by TRA, based on insights from 2,500+ consumer influencers across 16 cities, measures consumer buying Intention with over 90,000 interviews conducted in the past 13 years.
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
Services and Computers sectors retained their first and second positions. Amazon Online India maintained its first position in the top advertisers list. There was a surge of 71% in ad impressions during Oct-Dec’23 over Jan-Mar’23.
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
Compared to the overall 2023 daily install average during the IPL season, mobile apps overall and streaming apps witnessed 13% and 45% greater installs respectively. The largest retention was in games, up three percentage points from 21% to 24%.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
FMCG Advertising Insights 2021
1. A NEW DECADE OF OPPORTUNITIES
FOR FMCG ADVERTISERS
The new post Covid-19 reality has propelled digitalisation forward by five years. McKinsey research suggests
that it could take anywhere between three to ten years for us to feel that going to supermarkets is again a
safe and convenient way of grocery shopping.
Thus this decade bears profound implications for the fast moving consumer goods/consumer packaged
goods (FMCG/CPG) sector. Companies will have to shift away from crisis mode, completing a fundamental
realignment of their portfolio, and route-to-market strategies, in order to thrive. McKinsey forecasts that
manufacturers and retailers will be compelled to switch to a hybrid model, combining digital commerce with
products and services, delivered by neighbourhood stores. A whopping 70% of consumers plan to continue
or increase their online shopping beyond the lifting of Covid-19 restrictions, 57% said they intend to continue
ordering online and also picking up goods at local stores, and 28% said they would prefer to avoid shops
altogether.
Why does this matter? Because the global FMCG market size is projected to reach $15,361.8 billion by 2025,
registering a CAGR of 5.4% from 2018 to 2025, according to the Research and Markets Report. This makes
FMCG the largest group of consumer products alongside the production, distribution, and marketing of these
consumer goods.
#HTTPAPER
by
Research and Markets Report, FMCG 2017-2025.
Russia: 82.6 billion
India: 80.6 billion
Indonesia: 34.1 billion
Poland: 23.9 billion
Thailand: 15.4 billion
Ukraine: 13.6 billion
Austria: 12.7 billion
Norway: 11.4 billion
Finland: 10.5 billion
Romania: 9.4 billion
Malaysia: 7.7 billion
Greece: 7 billion
Serbia: 5 billion
Slovakia: 3.9 billion
Bulgaria: 3.6 billion
Croatia: 3.2 billion
Lithuania: 2.2 billion
Slovenia: 1.8 billion
Latvia: 1.5 billion
Estonia:1.2 billion
Size of the FMCG (packaged food) sector selected
European and Asian markets, 2020. Retail value (USD)
2. by
#HTTPAPER
by
Alongside the growth in the industry, FMCG/CPG also achieved notable growth in digital ad spend worldwide
as companies understood the opportunities of digital. Research from eMarketer shows that Q2 of 2020 saw
up to a 53% increase in ad spending in the FMCG/CPG sector. In the UK, 2020 FMCG/CPG represented a
13.5% share in digital ad spend, earning second place, following retail at 20% ad spend. In the USA, CPG will
make up 14.4% of all US digital ad spending in 2020, making it the third-largest spender among the industries
we cover. According to eMarketer research, CPG advertisers in the USA spend heavily within the mobile
sector, with the most popular form being display advertising on social networks and video platforms.
In 2021 digital video advertising is expected to be the fastest-growing format in CPG ad spending, rising
17.1% to $5.54 billion in the USA alone. Digital video ad spending will make up 47.5% of CPG’s spending on
display advertising in the USA and 28.6% of its overall digital spend.
FMCG/CPG battles retail to become the top digital advertising vertical.
Digital Ad Spending Share in the UK, by Industry, 2020
% of total
Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all
the various formats of advertising on those platforms. Source: eMarketer, August 2020
Retail Financial
services
Computing
products
Automotive Travel Other
CPG
20% 13.5% 13% 10.6% 10.5% 6.8%
25.6%
Change* in Consumer Packaged Goods Digital Ad Spending Worldwide, March-July 2020
Mar 2 Mar 16 Mar 20 Apr 13 Apr 27 May 11 May 25 Jun 8 Jun 22 Jul 6 Jul 20
-3%
-16% -15%
1%
10%
27%
29%
33%
42%
53%
47%
Note: benchmark was calculated taking weekly averages from Jan 13, 2020 though March 9, 2020; represents HubSpot customers, broader industry metrics may
vary; *compared to pre-coronavirus benchmark Source HubSpot, "COVID-19 Marketing and Sales Benchmark Data," July 20, 2020
3. by
#HTTPAPER
by
Facebook’s 2.8 billion audience represents an almost limitless world of opportunities for advertisers to
explore, offering the chance to win customers over at their most receptive state.
FMCG/CPG is among the top five ad spend categories across most Facebook markets within the industry.
Large brands such as Unilever, P&G, Nestle, have already fully leveraged the global opportunities that
Facebook advertising can accomplish.
Ten million businesses actively utilise Facebook advertising, with the top 100 advertisers in the FMCG/CPG
sector representing just 20% of total ad revenue, according to CNN.
Therefore, the size of your company on Facebook is not the top priority regarding advertising. The category
is highly competitive, whilst offering a level playing field for global, national, and local brands. The business
outcomes should be at the forefront, understanding the importance of expert teams, knowledge sharing,
implementation of best practises, and the readiness to learn and develop.
On Facebook, smaller businesses can successfully take on some
of the largest FMCG/CPG brands.
Combining creativity and measurement on Facebook is a winning formula
for FMCG/CPG brands.
Mobile Creative Data Multi-screen
Facebook advertising checklist for FMCG/CPG brands
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Advertises within this segment have learnt to refine their marketing objective and define their optimal
audiences in order to solve potential business problems. Additionally, advertisers should pay particular
attention to the following:
Think mobile
Advertisers should embrace the consumer shift into the world of mobiles, placing their focus on short form
storytelling. In 2020 73.4% of people browsed their mobile phones across Central Europe, and people in the
USA reportedly spent almost all their spare time on internet apps. Brands are jumping onto this trend,
initiating direct conversations with their consumers, and reaping the results.
Mobile Internet: Average Daily Time Spent In US, App vs Browser, 2018-2022
hrs:mins per day among population
Note: ages 18+; includes all time spent with internet activities on mobile devices, regardness of multitasking; numbers may not add up total due to rounding
0:25 0:24 0:25 0:24 0:23
2018 2019 2020 2021 2022
2:49 3:10 3:35 3:41 3:47
3:15
3:35
4:01
4:06 4:11
App Browser
Think creative
Utilising the right creative could be your token to success. A clever thought through illustration might be just
what you need to ensure your campaign stands out from the crowd. Therefore it is important to focus on
creative actions which can set you apart from your competitors and leverage brand building creative insights.
Similarly, creative agencies should start incorporating the ‘Facebook Thumbstoppers’ feature into their work,
helping brands bring inspiration to their customers, leading to increased purchases.
Think data
Leveraging Facebook’s advanced measurement tools, advertisers should aim to develop simple and
adaptable measurement strategies, doing so will help advertisers to better understand their customers, and
thus allow them to make the most effective business decisions. It is important as advertisers that you
balance your long-term and short-term needs, Identifying move metrics and driving brand growth.
Create and run effective tests which allow you to quickly understand and adapt to necessary changes on an
ongoing basis to optimise your campaign. Conduct experiments and studies to test new hypotheses and
stick with what works.
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Custom Mix modelling to support Sales ROI for digital spends can provide further assistance to fine tune
campaigns and achieve maximum impact.
Finally, trust the machine learning algorithms behind your ads and make the most of automated placements,
bidding, and targeting strategies to achieve cheaper conversion rates.
Think multi-screen
Finally, to reach TV viewers, FMCG/CPG brands should incorporate the multi-screen aspect into their
Facebook ad campaigns. A vast majority of the public reportedly use multi-screen, as opposed to solely
desktop or mobile. Specific insights should be acquired to understand how best to achieve optimal campaign
results using a combination of both TV and Facebook ads.
Q4
2018
89%
Q4
2019
92%
ASIA PASIFIC
17%
44%
39%
13%
47%
40%
Total Digital Audience Breakdown by Device
Q4
2018
72%
Q4
2019
75%
Q4
2018
81%
Q4
2019
83%
Q4
2018
71%
Q4
2019
75%
NORTH AMERICA LATIN AMERICA EUROPE
22%
65%
13%
21%
66%
14%
20%
43%
37%
17%
42%
41%
20%
58%
22%
18%
58%
24%
Desktop only Multi-platform Mobile only Mobile share on time spent online
Source: Facebook Authorised Sales Partners- Success Stories
Pepsi works with Httpool in Myanmar
Pepsi Myanmar:
Introducing Pepsi’s new look with compelling
Facebook video ads and static ads.
The Goal:
Pepsi Myanmar launched the “For the Love of It” campaign
to increse brand awareness for the can’s new label and to
access valuable insights as it relates to the brand’s community.
The Solution:
Mobile focused video ads and static ads were delivered across
All Palcements: Facebook, Instagram, Messenger, Audience
Network and In-stream palcements adopting best practice guidelines.
The Result:
4.8 Pts
lift in Brand
Awareness
4.4 Pts
lift in
Ad Recall
1.2 Pts
lift in Message
Association
13%
improvement in
buying CPMs
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Although there is no set recipe, various brands have achieved success in 2020. Below are a number of
strategies used to make the most of Facebook advertising efforts.
Source: Facebook Insights: creative Behaviours of Breakthrough Brands
Facebook’s Breakthrough Brands of 2020
Open A dialogue
People come to Facebook’s platforms with
the desire to discover, connect and express.
Campaigns that cater to these needs by
opening a dialouge often drive stronger
results.
Cultivate culture
Facebook’s platforms are the front door of
culture, where people see and expierience
what’s happening around them.
Serve others
Facebook’s platforms empower anyone to
advocate for a better world, and advertisers
are not just able to use their voices for
benefits of others, they’re expected to.
Astound Communities
Community lies at the heart of the
expierience of Facebook’s platforms, with
people seeking to deepen connections and
share their passions with others. Brands that
understand, amplify and astound are
building lasting bonds.
Break the Mould
People on Fcebook’s platforms constantly
surprise each other with new ways of
expression and connection. Advertisers that
break through are creating equally innovative
campaigns that challenge assumptions and
defy well-established norms.
Push the Purpose
Facenook’s platforms are the heart of
expression for many. Break trough
advertisers are finding common groundwith
people’s personal brands and highlighting
how their products and services serve a
higher purpose.
As we move into the next phase of our post-Covid reality, the FMCG/CPG sector will undoubtedly continue to
thrive, pivoting will remain an essential aspect within businesses, and digital commerce will be a non-negotia-
ble ingredient for success. Facebook will continue to be the main client reach platform for the major label
brands. For smaller brands, this period will enable them to compete with the larger platforms.
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What better way to advertise your products than on a platform, where they are openly discussed in an
engaging manner. Statistics show that 192 million people were active on Twitter in Q4 2021, and 27% year
over year growth in Twitter’s active audience. Twitter has become a home to open discussions, product
reviews, and recommendations, users are actively engaging with one another. Thus, Twitter is a great
platform for FMCG/CPG brands to launch new products. Join in on user conversations, provide helpful tips,
and announce special offers.
The Marketing Dive reported that Kraft Heinz, Nestlé, and Coca-Cola were among the top five Twitter ad
spenders in 2019. The concentration of FMCG/CPG brands within Twitter's top advertisers demonstrates the
sheer value Twitter holds for brands in this industry.
Most FMCG/CPG brands use Twitter to run ads and organic campaigns, however Twitter has proven
particularly successful for product launches. Having a highly engaged audience with users who care about a
wide array of topics, makes Twitter the ultimate platform to reach out to your audience, however niche it
might be. Average results from Twitter launch campaigns include a 82% higher recall, 18% increased brand
awareness, 21% increased campaign awareness, and 15% increased message association.
People love to talk about FMCG/CPG products on Twitter.
Build a four-part phased approach
Listen Tease Reveal Reinforce
Align existing consumer
insight to Twitter’s
audience or engage
Twitter to find a new
audience insight.
Drive mass awareness
of your launch, spark
conversation, and
surge your message
to the masses.
Reinforce your launch
message post-reveal to
drive preference and
maintain buzz to keep
your brand top-of-mind.
Create buzz,
awareness, and a
targeting pool of
influential early
engagers.
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Heinz is one of the largest players in the FMCG/CPG
Business. Upon their decision to launch mayonnaise as a
new product they discovered that a heated discussion was
already in motion on Twitter surrounding Mayochup, a
Heinz product previously launched in the Middle East.
Following this, the Heinz brand team leveraged this debate,
turning the discussion to Heinz Mayonnaise, by using
Mayochup as a gateway. Instead of a simple tweet to drive
conversations, the brand created a Twitter poll asking
users whether the product should be released into US
markets, the poll required 500,000+ yes votes to bring the
product to market.
As a result of this innovative approach Heinz successfully
achieved a 28% increase in brand awareness. Find the
whole case study here.
Using innovative methods, remaining proactive and incorporating a little humour can thus enhance the
success FMCG/CPG advertisers launches on Twitter. In the upcoming phases of the post-Covid reality,
maintaining open discussions, product reviews, and recommendations, will continue to increase audience
engagement and act as an essential factor in marketing approaches.
9. With over 265 million people using Snapchat daily worldwide, the app offers an exciting and effective
platform for FMCG/CPG to open direct dialogs with millennials and Z generations. All eyes are moving
towards the Z Generation, the cohort that according to eMarketer, has an estimated purchasing power of
$143 billion a year.
Users on average are reportedly spending a minimum of 30 minutes daily on Snapchat. The platform offers
a unique and powerful window for FMCG/CPG companies to reach younger generations. Some of the largest
brands, including Mondelez, P&G, Reckkit and Unilever are already actively leveraging Snap ads for maximum
impact.
Johnson&Johnson successfully implemented a Snap campaign to drive efficiencies at scale, delivering over
30 million impressions, at an average CPM of $1.342. Furthermore, Clean & Clear achieved strong interests
through Snap Ads with over 104,000 Swipe Ups to the ®website. Check out the success story here.
FMCG advertisers should not be afraid to leverage the opportunities that AR brings to the advertising world.
They should instead learn to harness the power of Snapchat, and embrace the new era of consumers who
will soon hold the largest purchasing power. For example, by making two friends shop for a prom dress
together and add on a virtual try-on app for Gucci shoes. Look at your feet through a Snap camera to see
how the latest design would fit you and then simply push a purchase button! In addition to developing such
lenses on the platform, Snap is also letting brands like MLB and Nike build Snapchat AR lenses into their
own apps.
FMCG/CPG advertisers can Snap away to reach Gen Z members.
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