This document discusses how iBeacons can be used in the hotel industry. It notes that iBeacons can help maximize customer reach through digital signage, allow for guest interest and purchase analysis, and elevate the guest experience while reducing reliance on human resources. IBeacons can also provide property information to guests, targeted messages, travel information, and allow for personalized service requests. The document outlines how iBeacons can support strategic partnerships and complement related businesses while mobile adoption and a recovering economy make it a good time for hotels to implement iBeacon technology.

1. Hotel Landscape Overview
iBeacons in Hotel industry
By : JOY JAGADISH PATRA

2. Top common
hassles at
reception
desk
Limited check
in/out
counters
Guest stay
compliance
requirements
Likes/Dislikes
notifictions
Guest
preference
selection

3. More personal guest
interaction
Acquainted skill force
Highly integrated with all
departments & POS
High maintenance costs’
Time consuming process
No multi tasking feature for
guest check in/out

4. Leading Hotel chains

5. iBeacons for
Hotels
• Maximize reach to customers
through digital signage's
• Guest interest & purchase analysis
• Revenue channel :More add on
sale ,upselling ,
merchandising
• Elevated guest experience
• Less involvement of human
resource
• Increase in social media
engagement
• Review Management

6. iBeacons for
Hotel Guests
• Property Information
: Amenities & Map layout for
directions
• Messages : Perks, Discounts,
Upgrades ,
• Quintessential Travel
Information : Weather, Train/
Flight status ,Local
sightseeing , Travel desk
• Personalized Requests :
Housekeeping , Concierge & In
room Dining ,

7. Surprisingly, the highest number of
guests visit hotel for leisure and expect to
relax at ease
Business
Delegates
Group Travel
Packages
Family
Leisure :
Tourists &
Holiday
The customer segmentation can also be sub categorized according to the daily
rate: Group rate, Retail rate , Corporate rate, Discount & Membership rates

8. Guest Experience
Direct
reservations
Indirect
reservation
Revenue Channels
Sources of Reservation
Indirect reservation
Online Travel Portals
i.e. OTA
Global Distribution systems
Direct reservation
Hotel Website
Walk in or Call in
Group booking for MICE are always
direct to Hotel
Reservations before travel has
become extremely important for
travellers

9. Strategic Partnership
Opportunity
Booking.com
Online Hotel Booking
PortalsExpedia.com
Tripadvisor
Review Management
Portals
Lonely
planet
IDS NEXT
Hotel PMS & Booking
Engine
Salesforce
for Hotel
Casino
& Clubs
StarCruiseTravel
& Tour Operators
• Guests are directed from
multiple channels to Hotels
• Direct reservation to Hotel is
<50%
• Indirect reservation through
travel agents and online
booking portals have over
taken and route the guests
iBeacons at Hotels can support
related complementing businesses

10. Hot Factors in mobile
reservation
Positions iBeacons at a Great
Time to implement in Hotels
Innovative
mobile Apps
Recovering
Economy
Demographic
mobile
adoption