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Shakespeare Santa Cruz:  10 Days & The Internet A Tale of New Media Dana Werdmuller, Director of Marketing & PR
Who we are: ,[object Object],[object Object]
What our situation was: ,[object Object],[object Object],[object Object]
What we needed to do: ,[object Object],[object Object],[object Object],[object Object],We had 10 days.
What we did: ,[object Object],[object Object],[object Object]
Day 1: Saturday, December 13 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tally: $0. We had 9 days.
Day 2: Sunday, December 14 (part 1) ,[object Object],[object Object],[object Object],Tally: $0. We had 8-1/2 days.
Email Message
Day 2: Sunday, December 14 (part 2, 11:00 pm) ,[object Object],[object Object],[object Object],[object Object],Tally: $5. We had 8 days.
Tracking Results
Day 3: Monday, December 15 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tally: $45,590. We had 7 days.
Day 4: Tuesday, December 16 ,[object Object],[object Object],[object Object],[object Object],[object Object],Tally: $88,061. We had 6 days.
Day 5: Wednesday, December 17 ,[object Object],[object Object],[object Object],[object Object],Tally: $165,605. We had 5 days.
Email Message #2
Day 6: Thursday, December 18 ,[object Object],[object Object],[object Object],Tally: $213,866. We had 4 days.
Day 7: Friday, December 19 ,[object Object],[object Object],[object Object],Tally: $249,651. We had 3 days.
Day 8-9: Sat-Sun, December 20-21 ,[object Object],[object Object],[object Object],[object Object],[object Object],Tally: $249,651. We had 1 day.
Day 10: Monday, December 22 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tally: $416,417. We had done it.
Email Message #3
By the numbers…
Tools Used, Lessons Learned: We had minimal experience with social networking tools but  were successful because we followed these basic guidelines: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Next? We are now focusing on leveraging these lessons and tools for ongoing marketing and communications: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You. For more information on Shakespeare Santa Cruz and its  2008 fundraising challenge, visit: www.shakespearesantacruz.org

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