We have crunched the numbers across the charity campaigns for Christmas 2017, and are impressed by the successful campaigns. Here are the staggering results for digital giving in Australian charities for year end of 2017.

1. Australian charity
giving trends
Digital giving wrap-up for Christmas 2017

2. Trends in giving acrossAustralian charities
Wehave crunchedthe numbersacrossthe charity campaigns for
Christmas 2017,andareimpressed bythe successfulcampaigns.
Herearethe staggering results fordigital giving inAustralian charities for
yearendof2017.
Pre-filled emails SMS donations Social media Donation pages

3. Pre-filled emails
Personalisedgivingisour
specialty
Pre-filled emails
Emails sent to donors with pre-filled
name and unique donation amount
developed by GiveEasy.

4. $90
Average gift
Average donation via
pre-filled email
$5,000
Highest amount donated
Highest donation via
pre-filled email
Pre-fill the
donation amounts
Best tip for making
donations fast and easy
Trends in giving via email
Wrap up of giving trends across Australian charities for Christmas 2017

5. Tips for
successful
giving via email
Be sure to add a number of donation
buttons throughout your email. This may
seem obvious, but it makes a significant
difference when you see examples of
emails that raise funds quickly.
The Pyjama Foundation successfully
reached their donors with enticing
donate buttons.
TIP #1:
Add clear donate buttons

6. Tips for
successful
giving via email
Giving donors a clear call to action makes
giving much easier.
We have seen that colourful buttons work
much better than hyperlinks.
Also, you can add unique amounts for
each donor. This highly targeted approach
offers amounts to suit their giving
patterns.
We worked with Save the Bilby to
setup email links with unique
amounts based on their segmented
database.
TIP #2:
Add buttons rather than hyperlinks

7. Tips for
successful
giving via email
We saw a clever play on forwarding
emails to remind donors to give.
For example,
FW: You may have missed our
earlier email
Borneo Orangutans forwarded
their first email with an
emotive invitation to give.
TIP #3:
Email forwarding is trending
FW: You may have missed our previous note

8. Tips for
successful
giving via email
Sending three emails in a row really
paid off for many charities over the
festive season.
• The first is to explain the need to
give.
• The second reminds donors of
the impact their funds will make
• The third is sent in the last week,
with a reminder of the urgency
to give with time sensitivity.
Remember: The average donation
via email was $90.
Email one:
(One month out)
Gives context to the reason to give
Email two:
(Two weeks out)
Reminds donors of the impact their
dollars will make
Email three:
(Two days to go)
Sent just before the end of the
campaign, is the most time sensitive.
TIP #4:
Frequent emails simply work

9. Tips for
successful
giving via email
TIP #5:
Add a donation tracker
to your page
People want to know their donation is
making a tangible difference.
This is where a donation tracker, or live
thermometer bar works.
Set your target, and each donation will
automatically update.
Remember: Add a live donation
tracker to your donation page to show
live donations.
Remember:
With GiveEasy, every
email form is pre-filled
with name and unique
donation amount

10. How to setup pre-filled emails withGiveEasy
Step 1:
Create your
own giving
page
In just 30 minutes, you
can add beautiful
imagery and your
personalised story.
Create your own
beautiful donation
page.
Step 2:
Collect your
data
Send your segmented
data to GiveEasy to pre-
fill your forms.
You can include up to 3
unique amounts per
donor.
Step 3:
We generate
links for you
The GiveEasy team will
generate pre-filled
links, ready for you to
send in your next
email.
Step 4:
Send your email
when ready
You prepare the emails, write
and send when you are ready.
Follow easy step-by-step
instructions for mailing
programs such as Mailchimp
or Campaign Monitor.

11. Preview of pre-filled donation pages
Pre-filled donation amount
Pre-filled first name
Each donor will see a unique
form, with their own details
Making is easier to give
Pre-filled last name
Unique amount for each donor
https://st-kilda-mums.giveeasy.org/help-us-now

12. Trends in
SMS giving
FromtheSMSexperts
Pre-filled SMS donations
Outbound SMS campaigns sent with pre-filled
name and unique donation amount developed
by GiveEasy.

13. $89
Average gift
Average donation via
prefilled SMS
$3,000
Highest amount donated
Highest donation via
prefilled SMS
ROI: 3.3x for SMS
Average conversion rate for SMS:
Trends in giving via SMS
ROI: 4.5x for SMS
Conversion with vanity URL:
Friday
22nd December 2017
Best day to send SMS
Wrap up of giving trends across Australian charities for Christmas 2017

14. Tips for
successful
giving via SMS
We call this a vanity URL, which shows
your charity name in the SMS link.
Donors trust links that clearly show the
organisation name, and this update has
made all the difference.
SMS setup with GiveEasy is quick and
easy.
TIP #1:
Include your charity name
in the links

15. Tips for
successful
giving via SMS
Text messaging is the most direct
communication tool for charities.
To make the most of this, we have seen
campaigns that are highly emotive and
create a sense of urgency get the best
responses.
Utilising urgent or time sensitive
wording that tie into the rest of the
campaign.
TIP #2:
SMS works best with urgency

16. Tips for
successful
giving via SMS
Remember that each SMS is
limited to 160 characters.
You want your first message to
be direct, emotive and brief.
Naturally, you can send
additional messages as
needed.
TIP #3:
Keep it short and emotive

17. How to setup pre-filled SMS withGiveEasy
Step 1:
Prepare you
SMS copy
GiveEasy can assist to
keep your message
short with high
impact.
Step 2:
Collect your
data
Gather your data that
includes one amount,
which can be
personalised for each
donor.
Step 3:
We generate
links for you
The GiveEasy team will
generate pre-filled
links, ready for you to
send out via SMS.
Step 4:
Send your SMS
when ready
When you are ready, you can
hit send on the SMS.
For large campaigns, GiveEasy
can assist with sending high
volume SMSes.

18. Trends in
social media
campaigns
Social media campaigns
Customizable donation pages to track
across multiple social channels.

19. Tips for
amplifying
giving across all
channels
Social media can
amplify your message
in an instant.
St Kilda Mums learned the
power of social media, when
they added a powerful post on
Instagram a few days before
Christmas, and it was then
shared by Megan Gale, which
took their campaign to instant
fame overnight.
TIP #1:
Share on social media

20. Tips for
amplifying
giving across all
channels
Boost the right posts
on Facebook.
Reach more donors by
boosting posts during your
campaigns.
Contact us if you need your
posts boosted over Facebook.
Save the Bilby Fund raised
over $50,000 over Christmas
across all digital channels.
TIP #2:
Share on social media

21. Tips for
amplifying
giving across all
channels
Live video on Facebook and
Instagram are growing in
popularity.
Facebook is now actively promoting
live video streams on Facebook and
Instagram.
Don’t be afraid to try out new and
emergent content types to reach a
much bigger audience.
The Pyjama Foundation took to
Facebook with live videos to raise
over $30,000 at Christmas.
TIP #3:
Go live on social media

22. Trends in
donation
pages for
websites
Website donation pages
Fully customizable donation pages to add to your
website. No coding required, just drag and drop images
and text to create your own donation page.

23. Add video
Videos can now be added
to the donation pages
Add live
donation tracker
Donors can easily see their
gift towards the total
Personalise forms
for fuss-free giving
With GiveEasy across all pages
you can:
Features of donation pages
Track donations
Multiple versions per campaign
Mobile friendly
All pages are responsive design
New features added to our beautiful donation pages
Unlimited fields
Add your own fields to
capture more information

24. Tips for
website
donation pages
Make an impact with
images and video
Start with beautiful images, a
short description and your
logo.
Then you can add video and
live donation thermometer bar.
TIP #1:
Build your own donation page for
your website
https://demo-charity.giveeasy.org/xmas-wish

25. Tips for
website
donation pages
You can now add
unlimited fields
We know that some charities
want to collect postcodes or
addresses at the moment of
donation.
You can now add these fields
into our new donation pages.
See how Dress for success
added “Organisation” field to
their donation page.
TIP #2:
Build your own form
https://dress-for-success-sydney-inc.giveeasy.org/empower-hour-18

26. Preview of beautiful donation pages
Add you own images
Fonts and colours
Add your own donation page to
your website
Mobile friendly design
Unique tracking links

27. Preview of beautiful donation pages
Live thermometer bar
Pre-filling available
Live giving tracker now
available
Across email, social and SMS
Customised donation page

28. Get in touch today
We make digital giving easy
www.giveeasy.org
Call us on:
(02) 8668 5579
Or email:
theteam@giveeasy.org