2. Flow of presentation
Objective
Meaning of E-commerce
Evolution and Growth
Benefits
E-commerce suitability for small enterprises
Prospective areas
Challenges
Concluson
3. Objectives
On completion of this chapter ,you should be able to
Define e-commerce
Trace out the evolution and growth of e-commerce
Enumerate the benefits e-commerce offers
Explain how e-commerce is suitable for small
business
What are the challenges and areas of e-commerce.
4. Meaning of e-commerce
“production , distribution , marketing, sale or
Delivery of goods and services by electronic
means . A commercial transaction can be divided
into three main stage advertising and searching
stage , delivery stage and ordering and payment
stage any or all of these may be carried out
electronically and may , there for , be covered ,by
the concept of electronic commerce.”
5. “In other words, e-commerce encompasses the use of
technologies, processes and management practices
that enhance organizational competitiveness through
strategic use of electronic information. E-commerce
is, thus, a modern methodology that addresses the
need of organizations merchants, and consumers. It
cuts cots while improving the quality of good and
increasing the speed of service delivery.”
6. Evolution and growth
The evolution of e-commerce is traced back to 1970’s
with the emergence of internet. E-commerce was
developed for the business community in the early
1970’s to facilitate processing high volume and high
value transactions electronically. Electronic Data
interchange(EDI) was the first business-to-business
(B2B) application. Subsequently, internet, as a global
access , was realised with the arrival of the World
Wide Web (WWW) in 1994.
7. After its fast debut in US, e-commerce is rapidly
spreading beyond US boundaries and is growing
speedly global.
8. Till now , internet penetration in India is about 0.5 per
cent of population against 50 per cent in Singapore.
Nevertheless, India is fast emerging as the largest
country for registering domain names in the entire Asia-
pacific region. According to the latest dotcom index for
the year upto February 2000, India occupies 11th place in
it after US, UK, Korea, Canada, France, Germany, Japan,
China, Spain and Italy. Presently, India has nearly 35
ISPs in various stages of operations. Added to these are
187 more IPSs granted licenses. The popular IPSs
already providing access to internet in the country are the
Videsh Sanchar Nigam Limited (VSNL), Mahanagar
Telephone Nigam Limited (MTNL), Satyam Online, BT
internet, Intel India, Max India, Quark, HCL Perot,
Infosys, future Divices and Dishnet. Satyam Online,
India’s largest IPS mega corporation has got over
1,15,000 subscribers across the country with 3.2 million
internet users. According to Forrester Research, over 27
9. Benefits
E-commerce is a win-win situation for the
consumer and the product/services provider . The
distinct advantage e-commerce can offer to the
consumer are.
10. Benefits
Consumer have a much wider choice available
on the cyber market.
They can compare products , features , prices
and even look up reviews before they select
what they want .
They also have the convenience of having their
orders delivered right to the door step.
Finally, consumer are driven to e-shopping in
horder as even branded goods cost less on the
net .
11. The major advantage that e-commerce can bring to the
companies are
It minimizes inventory cost
It improve customer services
It reduces distribution costs as well
It helps business globalised
It helps market products more quickly
12. The information revolution has opened up a great deal of
potential for small enterprises in the marketing field.
The excellent opportunities e-commerce offers to small
enterprises are to;
Access new market
Improve customization
Lower various kind of costs
Reduce the size of enterprise
Sell products/goods into global market
13. Prospective area
E-commerce is ideally found suitable for certain
types of products and services amenable to
online transaction.
Computer products
Books
Music
Gift and flowers
Clothing and food items
14. E-commerce provide services like
Advertising and marketing
Financial services
Tourism
Entertainment and informative
Successful example; Amazon.com
15. In India , small sector is an all embracing term
Small enterprises including
Agriculture and agro based industries
Transportation
Handy crafts
Ready med garment
Foot ware
Chemical and pharmaceutical
Retail , bakery , health care
In metropolitan cities itself
16. Challenges
Infrastructural problem
Absence of cyber laws
Privacy and security concern
Payment and tax related issues
Digital illiteracy and consumer psyche
Virus problem
English specific
17. Conclusion
In simple words, electronic commerce is the process
of doing business electronically or over internet .