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E commerce trends
- 2. Remco Dekkers Chief Technology Officer | ISM eCompany Introduction 15+ years working on e-commerce solutions Managing Magento implementation department r.dekkers@ism.nl
- 3. We help you maximizing your e-commerce succes!
- 4. ‘If you see the trends, you know today what actions to take.’
- 5. Trust in others more than companies
- 6. The old way
- 9. Testpanel
- 10. Mobile commerce
- 14. Claudia Strater – womens fashion
- 15. Buddha to Buddha - jewelry
- 20. iBeacons
- 27. “pickup in shop” Online as driver for offline visits
- 31. Omnichannel gap Omnichannel gap Customer expectation Omnichannel maturity
- 32. Surprise gap Surprise gap Customer expectation Omnichannel maturity
- 33. Dynamic Pricing
- 35. Airline pricing
- 36. Price online is lower when you live close by and pick it up in the shop…
- 37. Consumers want a discount, a big discount!
- 41. MUST join you in this price battle? How do you differentiate your (online)?
- 42. years of e-Commerce experience e-Marketing customersSana & Magento Shops Design customers Netherlands | USA | Indonesia| UK | Belgium | Australia | Ukraine | Sri Lanka | Austria offices e-Commerce specialists Service Ease Sustainable Experience Speed Specialist Quality Trendy
- 43. Big data
- 54. Technology Functionality Usability Intuition Emotion Remove obstacles reduce uncertainty, convince and seduce Remove obstacles enable Remove obstacles fulfill needs and give reasons to buy Unique value proposition What do you need to sell online?
- 60. Global commerce
- 64. Standard banner
- 65. Kim surfs the website and her interests are recorded
- 66. De banner on the hompage changes according to the interests of Kim
- 68. Sell on amazon
- 69. Sell on ebay
- 70. Sell on kaymu
- 71. Sell on etsy
- 73. Sell on kaymuSoftware is eating the world
- 75. E-mail Display PPC Store SEO Awareness Conversie Conversion attribution modelling Get the maximum from your marketing money
- 76. Types conversion-attribution GENERIC SEARCH BRAND SEARCH BRAND SEARCH DESKTOP SMARTPHONE WINKEL SMARTPHONE DESKTOP TABLETCross-Device Online-Offline Intra-Channel Conversie SEARCH DISPLAY DIRECTInter-Channel
- 77. Which channel claims the conversion?
- 78. ‘Generation me’ De generation ‘after Google’ attaches less value to property and more experiences
- 80. r.dekkers@ism.nl Remco Dekkers | Chief Technology Officer
Editor's Notes
- Vivino
- Camfind: http://www.bitrebels.com/apps/camfind-image-recognition-search/
- Zalando: http://www.retail-week.com/multichannel/online-retail/german-etailer-zalando-rolls-out-image-recognition-feature-to-uk-app/5065708.article
- Voor marketeers biedt iBeacons de mogelijkheid om een meer gerichte boodschap te communiceren, die rekening houdt met de context, de locatie, het gedrag van de gebruiker en het gebruikersprofiel. De hogere relevantie op het juiste moment in de customer journey zal zorgen voor meer conversie. Retailers krijgen nieuwe mogelijkheden om gerichter producten aan te bieden met exclusieve in-store aanbiedingen en kortingen.
- Voorbeeld PerrySport in story of the future: http://www.retailwatching.nl/omnichannel/artikel/dXLfWieTSwKwA7gW5B3D7Q-0/zo-ziet-de-winkel-van-de-toekomst-eruit.html
- Klantverwachting is afgelopen jaren blijven stijgen. Nieuwe technologie, devices, overal internet. En dat gaat snel! Altijd online. Echter blijven organisaties achter in ontwikkeling, het lukt weinigen om de verwachtingen van de klant bij te benen. Er is een gap ontstaan. Met jullie vandaag bespreken hoe dat gat ontstaan is en hoe deze gedicht kan worden.
- Staples: http://www.forbes.com/sites/gregpetro/2015/04/17/dynamic-pricing-which-customers-are-worth-the-most-amazon-delta-airlines-and-staples-weigh-in/2/ Bij Staples is de prijs lager als je in de buurt bent!
- Bron: http://www.cmswire.com/cms/information-management/collaboration-and-the-internet-of-things-022988.php (Source: Cisco IBSG: April 2011)
- Weer eens iets anders, niet echt retail: http://www.wired.com/insights/2014/04/toilet-role-internet-things/ Je weet direct of je zwanger bent Status van je bacteriele infectie Prostaatkanker kan in een vroeg stadium worden opgespoord Suikerspiegel in je bloed Cholesterol Wie wil dit nu niet?
- Dash button: http://www.engadget.com/discuss/what-would-you-order-with-an-amazon-dash-button-2c7z/
- Bron: https://www.thuiswinkel.org/bedrijven/publicatie/16/internationale-e-commercecijfers
- Bron: https://www.shoppingtomorrow.nl/images/b/bd/Business_Models_Rapport.pdf