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Here goes a innovative platform that aims to enable a new way of retail to happen. We believe in Green Commerce as the future.

Have a look at our corporate presentation and do not hesitate to get in touch with us.

Published in: Technology
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  1. 1. GreenyTails Corporate Presentation Augmenting Business Was Never So Easy
  2. 2. <ul><li>Current Situation </li></ul><ul><li>Business Model </li></ul><ul><li>What’s in it for me- Consumer </li></ul><ul><li>What’s in it for me-Retail Store </li></ul>Agenda
  3. 3. Current Situation <ul><li>The retail stores have done their catalogue assortment in a manner which would just meet the needs of those consumers who are already in the purchase phase of their decision cycle </li></ul>The Product Marketing Gap But, for consumers who are still in the product selection stage, the stores have little to offer on the decision support front The Purchase Decision process
  4. 4. Business Model Affiliate Marketing Programs Comparison Shopping Platforms Social Shopping Platforms Data Standardization Opportunity Data Publishing Opportunity
  5. 5. An evolution of the shopping platform which will enrich the customer experience High Low Cost & Time Saving Opportunity What’s in it for me-Consumer Buy online Walk into a store COST SAVINGS TIME SPENT
  6. 6. What’s in it for me-Retail Store <ul><li>The retail stores need better measures to understand customer pulse. This would require complete integration of customer shopping cycle </li></ul><ul><li>Objectives met: </li></ul><ul><li>Measurable increase in customer retention </li></ul><ul><li>New customer acquisition </li></ul><ul><li>Enhanced customer intelligence </li></ul><ul><li>Tracking competitive dynamics </li></ul><ul><li>Campaign Effectiveness Measurement-Promotion campaigns </li></ul>Understand customer behavior and form segments Develop targeted promotional campaigns and personalized customer services Expand customer marketing and loyalty programs Decrease store operating costs
  7. 7. Why Customers Use GreenyTails ? <ul><li>No portal for a complete online grocery solution </li></ul><ul><li>To buy groceries for your parents remotely </li></ul><ul><li>Avoid long-standing at queues and billing counters </li></ul><ul><li>Avoid struggling in traffic and parking lot at retail stores </li></ul><ul><li>Save petrol and save time </li></ul><ul><li>Handy for busy and working couple </li></ul><ul><li>When no retail outlet between office and home </li></ul>
  8. 8. Why Stores Use GreenyTails? <ul><li>Reduce operating costs while growing customers </li></ul><ul><li>Reduce in-store staff </li></ul><ul><li>Reduce billing counters and associated machinery </li></ul><ul><li>Operate in a relatively small space and less number of isles </li></ul><ul><li>Stay above in business and competition with individual online grocery portals </li></ul>
  9. 9. Existing Solutions <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  10. 10. Comparative Study Feature Chennai onlinegrocery Safeway Multiple Store Option Yes Multiple City Option Yes Yes Multi-Lingual Grocery Names Yes Reward Points Yes Yes Yes Yes Schedule Order Delivery Yes Yes Yes Save and Edit Orders Yes View Only Discount Groceries Yes Cancel Orders - - Yes Yes Print and Email Orders Yes Same Day Delivery Yes Available in India Yes Yes Yes Yes
  11. 11. GreenyTails Benefits To Merchant <ul><li>We effectively market and capture the target audience that have higher conversion rates </li></ul><ul><li>We specialize in bringing IT and ITES employee crowd to our site and services </li></ul><ul><li>We also target companies helpdesk such that their employees get to our service through their helpdesk </li></ul><ul><li>We also have channels to publicize or solutions through internet and media marketing </li></ul>
  12. 12. What Should Merchant Provide? <ul><li>Just the inventory </li></ul><ul><ul><li>Product Name </li></ul></ul><ul><ul><li>Product Id </li></ul></ul><ul><ul><li>Price </li></ul></ul><ul><ul><li>Stock </li></ul></ul><ul><ul><li>Image, if any </li></ul></ul><ul><ul><li>Description, if any </li></ul></ul>
  13. 13. What GreenyTails Provide? <ul><li>GreenyTails provides web/email/sms interfaces of order details in a format as requested by Merchant </li></ul><ul><li>Gives you higher conversion of GreenyTails customers to Merchant service </li></ul><ul><li>Online payments are processed with GreenyTails </li></ul><ul><li>A few examples of this format:,, etc </li></ul>
  14. 14. What GreenyTails Provides? (contd) <ul><li>Ad Banner insertion of Merchant’s store image or logo in to GreenyTails Platform </li></ul><ul><li>Notify visitors of GreenyTails about Merchant offers. </li></ul><ul><li>Gets target audience redirected from GreenyTails to Merchant’s own portal </li></ul>
  15. 15. Integration Overhead On Merchant <ul><li>Zero overhead </li></ul><ul><li>The plugin/api we provide for integration is seameless. </li></ul><ul><li>It will not affect the existing Merchant business format or web services or business continuity in any manner </li></ul><ul><li>There will be no downtime required for Merchant </li></ul>
  16. 16. GreenyTails Website
  17. 17. Registration
  18. 18. Store Product Tree Listing
  19. 19. Product Description with image
  20. 20. Shopping Cart
  21. 21. Check Out Cart
  22. 22. Placing an Order
  23. 23. Viewing an Order
  24. 24. Shopping History
  25. 25. Order Flow Process Provide deliver details if Not registered yet Customer Steps: Store Steps: Check-out when done Schedule delivery to complete the order In-coming order is routed to associated store Ordered items are packaged and billed Deliver order to customer as per the schedule Collect cash-on-delivery G R E E N Y T A I L S Select city, area and store Select product categories, add products to cart
  26. 26. Pricing <ul><li>Annual registration charge of <XXX>- INR per store only </li></ul><ul><li>Free setup. No hidden charges </li></ul><ul><li>Per store database creation absolutely Free </li></ul><ul><li>Unlimited customers orders </li></ul><ul><li>Free Web/Email/SMS interfaces </li></ul><ul><li>Free E-Commerce front end with web interface </li></ul><ul><li>Free online display of “ Merchant Offers/Discounts ” </li></ul><ul><li>Request for details on Discounts for chained stores </li></ul>
  27. 27. About Us <ul><li>At GreenyTails, we strongly believe in Green Commerce as the future and not just e-commerce. We are a team of energetic Technopreneurs working together to redefine they way retail shopping can happen. Through our innovating GreenyTails ( Green-e-Tailing ) platform, we are committed to provide you a rewarding experience that can help you save time, save money and increase your productivity. Save miles and Have smiles . </li></ul><ul><li>Based out of Bangalore and Hyderabad in India, we are group of focused individuals drawing an average of 10+ yrs of experience in Software Product Development, Marketing Expertise and with rich educational backgroud in Comp. Science, Management from premier educational institutes. Our team has work experience drawn from companies like HCL, Cisco, Oracle, EMC, CA and from few merging startups. </li></ul><ul><li>We will keep you EXCITED ! </li></ul>
  28. 28. Contact Us <ul><li>GreenyTails </li></ul><ul><li>No.1, Ground Floor, </li></ul><ul><li>7 th Cross, 27 th Main, </li></ul><ul><li>HSR Layout Sector – 1 </li></ul><ul><li>Bangalore – 560 102 </li></ul><ul><li>INDIA </li></ul>