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12 september 2013
E-handelssnack
It all depends…
Conversion - Optimisation
?
So what does your customer see?
Attract
Welcome
Interest & engageConvert
Nurture
Ads, search…
Landing pages…
Product display, search,
content…
Basket, checkout, cart
recovery mail…
Confirmation e-mails,
newsletters… But also
delivery of the product
Desktop
Mobile
Tablets
Phone
Store
Digital
Visitor
journey
What’s the flow between channels?
Attract Welcome Interest Convert Nurture
Web
Phone
E-mail
Store
9
Define
Goals
Monitor Analyse
Report
ActImprove
PROCESS
SKILLS
TOOLS
Sales
Customer
Experience
Operational
Excellence
Cost
Reduction
Is there something with our site?
Is there something with our offer?
Is there something with our terms?
Is there something with the technology?
Is there something with the organisation?
”Best practice is
somebody elses best
practice”
Brightstep AB
Mäster Samuelsgatan 42
111 57 Stockholm
Sweden
Åsa Jonsson
+46 70 536 03 66
Asa.jonsson@brightstep.se
www.brightstep.se
Twitter: @sayonsson
Linkedin: http://www.linkedin.com/in/asajonsson

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