The document provides a comprehensive overview of e-commerce, defining it as the electronic buying and selling of products and services. It discusses various business models such as B2B, B2C, C2B, and C2C, as well as trends in India, including consumer expectations and payment options. Additionally, it outlines the e-commerce supply chain and presents global and Indian statistics indicating significant growth in online user engagement.

1. By:-
Varun Awasthi
Vatan
Venkat
SIOM | Symbiosis Institute of Operations Management

2. Contents
• Definition
• Models
• Trends in India
• How E Commerce Works
• Type of E-commerce
• E-commerce Supply Chain
• Statistics
• Pros and Cons
SIOM | Symbiosis Institute of Operations Management

3. Definition
• Process of buying, selling, transferring or
exchange of products, services and
information via electronic networks(internet)
and computers
SIOM | Symbiosis Institute of Operations Management

4. Models
• Pure Click: Companies who got ONLY an online model. NO
offline model
SIOM | Symbiosis Institute of Operations Management

5. Models
• Brick to Click: A company that has both a retail store and an
online store. A business model which integrates both the
offline(bricks) and online(clicks)
SIOM | Symbiosis Institute of Operations Management

6. Trends in India
• Customer expectations
• Payment Options
• Logistics Management
• Flexibility in the business model
SIOM | Symbiosis Institute of Operations Management

7. Customer expectations
• Consumers expect the returns process to be
seamless and convenient.
• Free door-to-door shipping
• Consumers have been trained to expect low prices.
SIOM | Symbiosis Institute of Operations Management

8. Payment Options
• Local partnerships are essential to localized
payments.
• COD remains too big to ignore.
SIOM | Symbiosis Institute of Operations Management

9. Logistics Management
• In-house delivery solutions.
• Require in multiple couriers.
SIOM | Symbiosis Institute of Operations Management

10. Flexibility in the business model
• Be prepared to move beyond English to differentiate
longer term.
• eBusinesses must be willing to work with many
different partners.
• Advanced Technology - Analytics
SIOM | Symbiosis Institute of Operations Management

11. How E-Commerce Work
Fig 1 : Basic Model Fig 2 : Multistage Model
SIOM| Symbiosis Institute of Operations Management

12. Business Consumer
Business
Consumer
Type Of E-Commerce
B2B
Commerceone.com
B2C
Amazon.com
C2B
Priceline.com
C2C
Olx.com
 B2B: Companies doing business with each other such as manufacturers selling to distributors and
wholesalers selling to retailers. For eg. Commerceone.com, Franchiseindia.com
 B2C: Businesses selling to the general public typically through catalogs utilizing shopping cart software. For
eg: Amazon , Flipkart , Jabaong, Myntra
 C2B: A consumer posts his project with a set budget online and within hours companies review the
consumer's requirements and bid on the project. For eg: Priceline.com
 C2C: Where individuals can buy and sell thanks to online payment. For eg. Olx.com
SIOM | Symbiosis Institute of Operations Management

13. Few Other Types of E-Commerce
G2C (Government-to-Citizen),
C2G (Citizen-to-Government)
 Usually include tax payment, issuance of certificates or other documents, etc.
G2E (Government-to-Employee),
 It is an effective way to provide E-learning to the employees,
 Accessing Of information regarding compensation and benefit policies, training and learning opportunities
and civil rights laws.
 This services also includes software for maintaining personnel information and records of employees.
SIOM | Symbiosis Institute of Operations Management

14. B2G (Business-to-Government),
Provide a platform for businesses to bid on government opportunities.
For Eg: Contract Bidding, Tenders etc
G2B (Government-to-Business),
 Part of e-governance, Where information and services are provided by the Government to the Business
Organizations
 A Business Organization can get the information about business rules, requirement and permission needed
for starting a new business, and other specifications.
 A Business Organization can also download the different forms and submit it online or offline to the related
office.
For Example:
http://www.incometaxindia.gov.in
G2G (Government-to-Government)
Is the online non-commercial interaction between Government organisations, departments, and authorities and
other Government organisations, departments, and authorities.
Few Other Types of E-Commerce
SIOM | Symbiosis Institute of Operations Management

15. The E-Commerce Supply Chain
• Supply chain management is a key value chain composed of:
– Demand planning
– Supply planning
– Demand fulfillment
• E-commerce supply chain management allows businesses an opportunity to achieve:
– Increased revenues and decreased costs
– Improved customer satisfaction
– Inventory reduction across the supply chain
SIOM | Symbiosis Institute of Operations Management

16. Global Statistics - Growth figures
The global online population as of July 2012 stands close to 1.5 billion
users, growing at a rate of 7% Y-o-Y.
SIOM | Symbiosis Institute of Operations Management

17. Global online growth trend
With a growing user base, the engagement among online users has
also grown in the last 12 months.
SIOM | Symbiosis Institute of Operations Management

18. The Indian Scenario
The total internet user base in India (inclusive of shared devices and mobile) is
at 124 million users in the month of July 2012. 1 out of every 10 Indians are
making it a 10% online user penetration in India.
SIOM | Symbiosis Institute of Operations Management

19. The Indian Scenario
Time spent has increased by 33%
with users spending 48 billion
minutes online in a month
The consumption of content
online has increased to 70 billion
pages a month, a 28% increase
SIOM | Symbiosis Institute of Operations Management

20. The Indian Scenario
SIOM | Symbiosis Institute of Operations Management

21. E-Commerce Global Trend
Travel visitation has an overall
reach of around 40% globally and
has grown over 12% Y-o-Y
Retail visitation has an overall reach of
close to 72% worldwide and has grown
over 13% Y-o-Y
SIOM | Symbiosis Institute of Operations Management

22. SIOM | Symbiosis Institute of Operations Management

23. SIOM | Symbiosis Institute of Operations Management

24. THANK YOU
SIOM | Symbiosis Institute of Operations Management