Clear Environmental IT is a wastewater treatment control system development company in China. It has developed a water treatment operations analysis and management information system. Its core clients include Veolia Environnement S.A. (Tianjin) and Sino-Singapore Tianjin Eco-city. The company forecasts strong revenue growth over the next 5 years as China invests heavily in wastewater treatment infrastructure. It seeks financing to expand its marketing, data center, and development team to capitalize on the growing market and achieve its goal of becoming a dominant player in the industry.

1. Clear Environmental IT

2. Overview of Clear Environmental IT
Clear Environmental IT is a wastewater treatment control system develop company
Design Market Sales Partnership
Core Competency Target MarketBig data system
 Reliable technology
 Clear product and market
 Client bases
 Government institutions
 Wastewater treatment plants
 Water Affairs Groups
 Third party suppliers
 Cost management
 Treatment effective
 data analysis

3. Industry
China’s wastewater treatment industry
Service Clients on business
Veolia Environnement S.A. (Tianjin)
Sino-Singapore Tianjin Eco-city
Market scale
China’s government planning to invest $55 billion for waste water treatment
infrastructure, achieve 60%-80% waste water treatment rate and build more
than 1000 new treatment plants.
At the end of 2012, the number of wastewater treatment and recycling
companies has reached 213, total assets $14.07 billion, 11.43% increase from
2011, revenue $3.94 billion, 16.16% increase from 2011.
$0.00
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
$14.00
$16.00
Revenue Asset
2011 2012
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
Revenue Asset

4. Products
Technologies and aims of Clear Environmental IT
 Setting data selection and collection standards
 Building data centers and long-term information storage
 Building data selection and collection automation systems
 Finishing application of data mining technology and cloud services
Technologies
Effective aims
 Workflow institutionalized
 Supervision and Management Automation
 Statistics standardization
 Effectiveness Analysis
 Management improvement
 Scientific governance program

5. Water treatment Information Analysis and Management System
Water Affairs Groups
Water treatment plants data
analysis
Water sources data analysis
Third party technology
suppliers
Water treatment program
Water treatment technology
Environment analysis and report
Governments
Water pollution alert
Environment protection and
regulation
Information
management services
Company’s data
center
Small and medium plants
3-4 tier cities and villages
 The system sales and construction
 The automatic control system and remote telemetry remote control system construction
 Technical services and features upgrades
Target Market
Clear Environmental IT services

6. Pricing Strategy
Systems and services pricing standard
Groups level system
Entry period (1-2 years): Using lower prices to attract customers (see table in next slide), until our company
get 10% of the water market share, and building corporate brand.
Advanced period (3-4 years): The market trends to highly demand of water treatment automation and
management information. With the brand, the company will rise 30% sales price from the initial price, and
attempts to occupy 20 to 30% market share.
Maturity period (4 years later): Estimating the market will enter the competition period, the company will
consider to reduce 50% price from the advanced period price (depending on the competition). In this
period, our company trying to have more than 50% market shares and achieving the dominant position in
this product family.

7. Pricing Model
Systems and services pricing standard
Groups level system
Systems and services pricing (in RMB)
No. Products and Services Type Unit Unit price
1 Water treatment plant-level software systems (including 10 sets of client) Sale Per set 150000
Automation system connection, integration and data processing services Service Per set 100000
Additional client set Sale Per set 2000
1 year warranty, after the warranty period technical services fees Service Per year 24000
2 Regions or groups level software systems (including 20 sets of client) Sale Per set 300000
plant-level system connection fees Service Per set 50000
Additional client set Sale Per set 2000
1 year warranty, after the warranty period technical services fees Service Per year 36000
Data center services pricing
No. Products and Services Type Unit Unit price
1 Water treatment plants data collection and processing Sale Per set 15000
1 year warranty, after the warranty period technical services depends on requirements Service Per year
2 Remote client set Service per set per year 30000
Water treatment device client set Service per set per year 7200

8. Development Plan
Three development steps of Clear Environmental IT
Entry period (1-3 years): Based on the successful cases of Veolia Environnement S.A. (Tianjin) and Sino-Singapore Tianjin
Eco-city, as the concept of improving cost management and operation level, expand market to wastewater treatment
plants and water affairs groups. Using the experience, marketing to government environmental regulation and
management agencies.
 Key word: Automation Systems, Data Center, Marketing
Advanced period (2-4 years): Improving nationwide marketing, building company brand, forcing on market shares.
Developing remote applications to build and connect our cloud data services center.
 Key word: Cloud Data Services, Water Treatment Intelligent, system updating
Maturity period (5 years+): With the experience on data process and analysis services, company will attempt to expand
our business out of the water treatment industries like food, pharmaceutical manufacturing which need high quality
data management industries.
 Key word: New markets and Industries, New products

9. Current Achievements
Clear Environmental IT current conditions
Clear Environmental IT founded in 2012, the registered capital 5 million yuan, has 15 staffs, the
founding shareholders are: one corporate shareholder, one individual shareholder.
In 2015, the company will start ESOP.
The company has completed the development of "Water Treatment Operations Analysis and
Management Information System 2.0", and has gotten software copyrights and official
certification. At present, the English version of the system is under developing.
System users: Veolia Environnement S.A. (Tianjin), Sino-Singapore Tianjin Eco-city.
Data center users: Shanghai Ruiyong industry co. LTD (Preliminary commercial agreement)
Company Status
Product development projects
Business conditions

10. Profit forecast
Clear Environmental IT profitability
0.2
0.35
0.45
0.5
0.55
0
0.1
0.2
0.3
0.4
0.5
0.6
2016e 2017e 2018e 2019e 2020e
22.56
37.572
65.73
131.46
173.77
4.512 13.1502
29.5785
65.73
95.5735
0
50
100
150
200
2016e 2017e 2018e 2019e 2020e
Revenue EBITDA(In millions RMB)
Marketing
Operating
 E-commerce
 Local Services Office
 Internet Marketing and Advertising
 Industry Alliance
 Customer Support
 Data Center Support
SellingProfitability
EBITDA margin

11. Financing Aims and Exit Strategies
The reasons of financing need
 Establish the Marketing System
 Improve the Office Environment
 Data Center Construction
 Development Team Building
 Enhance the Management Capacity
Use of Funds
20% shares (Post-money valuation)
The investment will use to ensure the
next three years development goals.
Financing target
Exit Strategies
 Initial Public Offering
 Secondary Buyout

12. Partnership
Reliable parent company of Clear Environmental IT
Tianjin Reform Science & Technology Co., Ltd was founded in 1996, the company is a hardware and
software system design, development and construction of high-tech enterprises.
 Geospatial data (GIS)
 Electronic nautical chart
 Database applications
 Information automatic acquisition
 Satellite positioning
 Data communications
Technologies Business areas
 Marine transportation
 Offshore oil exploration
 Municipal administration
 Water treatment
 Public transport
 Information management
 Information services

13. Advantages and Risks
Elements associated for the valuation and investment
Advantages and opportunities Potential Risks
Reliable technology and product
• 17 years experience and accumulation
• Completed idea and product
Exchange rate
• US dollar and interest rate
• China’s economy and monetary policy
New competitors
• New rivals expected to enter
• New technologies may alter landscape
Influential clients
• Veolia Environnement S.A. (Tianjin)
• Sino-Singapore Tianjin Eco-city
Developing market
• China’s Five-Year Plan
• International market
Government budget
• Local governments lack fiscal support
• Financial pressure change infrastructure plan

14. Summary
Clear Environmental IT will process with the financing
Financing need
Profit summary Advantages deserve an investment
Potential risks
• Reliable technology and product
• Developing and unrivaled market
• Influential clients
• Exchange rate
• New competitors
• Government budget
• Expanding the market shares
• Building the national data center
• International market development
• $3.94 billion water treatment Industry
• $55 billion government investment
• More than $10 million annual sales

15. Contact:
Official website:
http://www.clear-ecoit.com/

16. Profit summary
Appendix

17. Appendix
Clear Environmental IT profit forecast table
2016e Product sales Data center services Revenue Selling expense (20%) Operating expense(40%) R&D expense(30%) EBITDA
Product sales New service revenue System maintenance revenue Product sales New service revenue System maintenance revenue
8.1 7.5 0 2.46 4.5 0 22.56 4.512 9.024 4.512 4.512
2017e Product sales Data center services Revenue Selling expense(15%) Operating expense(30%) R&D expense(20%) EBITDA
Product sales New service revenue System maintenance revenue Product sales New service revenue System maintenance revenue
12.15 11.25 1.272 3.69 6.75 2.46 37.572 5.6358 11.2716 7.5144 13.1502
2018e Product sales Data center services Revenue Selling expense(10%) Operating expense(30%) R&D expense(15%) EBITDA
Product sales New service revenue System maintenance revenue Product sales New service revenue System maintenance revenue
20.25 18.75 3.18 6.15 11.25 6.15 65.73 6.573 19.719 9.8595 29.5785
2019e Product sales Data center services Revenue Selling expense(10%) Operating expense(30%) R&D expense(10%) EBITDA
Product sales New service revenue System maintenance revenue Product sales New service revenue System maintenance revenue
40.5 37.5 6.36 12.3 22.5 12.3 131.46 13.146 39.438 13.146 65.73
2020e Product sales Data center services Revenue Selling expense(10%) Operating expense(25%) R&D expense(10%) EBITDA
Product sales New service revenue System maintenance revenue Product sales New service revenue System maintenance revenue
28 56.25 12.72 18.45 33.75 24.6 173.77 17.377 43.4425 17.377 95.5735
(In millions RMB)

18. Appendix
Clear Environmental IT income statement
Income statement
(In millions RMB) 2016e 2017e 2018e 2019e 2020e
Revenue 22.56 37.572 65.73 131.46 173.77
COGS 4.512 5.6358 6.573 13.146 17.377
Gross Profit 18.048 31.9362 59.157 118.314 156.393
Operating expense 9.024 11.2716 19.719 39.438 43.4425
R&D expense 4.512 7.5144 9.8595 13.146 17.377
EBITDA 4.512 13.1502 29.5785 65.73 95.5735