E business strategy part 1
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This document contains 25 multiple choice questions about various topics related to e-business strategies and online commerce. The questions cover topics such as the history of online networks, how the internet facilitates globalization, different types of online business models, characteristics of online content, how data is mined from online activities, and relationship marketing strategies in the digital business environment.
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Dark Manticore - Apresentação no 1º Workshop MAQUIJIG - 29 Dezembro 2010
Dark Manticore - Apresentação no 1º Workshop MAQUIJIG - 29 Dezembro 2010
Apresentação KPL Markets no 1º Encontro do Clube Internacional de Empresários...
Apresentação KPL Markets no 1º Encontro do Clube Internacional de Empresários...
Similar to E business strategy part 1
Question 1 of 40__________ entail purchasing from an external pr.docx
Question 1 of 40
__________ entail purchasing from an external provider on a contractual basis, spanning an extended period of time.
A. Market transactions
B. Alliances
C. Parent/subsidiary constellations
D. Long-term contracts
Question 2 of 40
Established management approaches and business procedures were considered to be inadequate for the Internet world, where “everything” had been turned upside down. To accommodate this change, e-business ventures were often staffed with young individuals, having an entrepreneurial drive, strong IT know-how, and analytical capabilities, yet often:
A. had a limited range of expertise.
B. lacked specialized know-how.
C. had little knowledge of the industry.
D. dealt with information scarcity related to the competition.
Question 3 of 40
__________ means a buyer lacks vital information about a seller because it does not know the track record of the seller, and vice versa.
A. Level of uncertainty
B. Information asymmetry
C. Differentiated awareness
D. Information scarcity
Question 4 of 40
Companies moving from the physical world into the online world can leverage the brand they have established with their customers. __________ is a critical issue in e-business, and it increases when customers can resort to face-to-face interaction in case of problems.
A. Brand equity
B. Trust
C. Differentiation
D. Cost leadership
Question 5 of 40
How __________ a product or service is determined by its degree of uniqueness vis-à-vis the competition.
A. well-positioned
B. scarce
C. differentiated
D. developed
Question 6 of 40
__________ sell manufacturing inputs through a systematic sourcing system. Goods sold through these are tailored specifically to meet the individual needs of the purchasing company.
A. Exchanges
B. Catalogue hubs
C. MRO hubs
D. Yield managers
Question 7 of 40
Disadvantages and risks that are associated with the introduction of e-procurement systems include all of the following EXCEPT:
A. supplier resistance.
B. organizational risk.
C. information required to make the purchasing decision.
D. technology risk.
Question 8 of 40
__________ entail purchasing from an external provider on an individual contractual basis.
A. Market transactions
B. Alliances
C. Parent/subsidiary constellations
D. Long-term contracts
Question 9 of 40
__________ represent any transaction between a company’s employee and a potential customer.
A. Intangibles
B. Customer relationships
C. Social networking
D. Moments of truth
Question 10 of 40
To understand whether manufacturers should fear distribution channel conflicts, they need to analyze how new online channels affect their offline channels, and whether the various channels actually:
A. provide order entry on the website.
B. provide CD/web-based catalogues.
C. include database-based workflow systems.
D. serve the same customer segments.
Question 11 of 40
With the burst of the Internet bubble in March 2000, many companies that had spun off thei.
Which of the following statements is true about a discussion.docx
A discussion forum is dedicated to a specific topic, and users can start new threads. It allows users to discuss and share information about the topic.
1._____ is the application of the scientific method in search.docx
1. _____ is the application of the scientific method in searching for the truth about marketing phenomena.
a.
Marketing
b.
Business
c.
Marketing Research
d.
Science
2. All of the following are important aspects of the marketing research process EXCEPT:
a.
searching for and collecting information
b.
idea and theory development
c.
analyzing data
d.
making results publicly available
3. Which of the following refers to the way researchers go about using knowledge and evidence to reach objective conclusions about the real world?
a.
qualitative method
b.
quantitative method
c.
scientific method
d.
primary method
4. Which of the following is an important aspect of the marketing concept?
a.
a cross-functional perspective for the coordination of the organization's activities
b.
an emphasis on long-term profitability instead of dollar sales volume
c.
a consumer orientation
d.
all of the above
5. When Cheetos snack food conducted research in China to determine which flavors consumers would find appealing, this was an example of which type of research?
a.
pricing research
b.
promotion research
c.
product research
d.
distribution research
6. The characteristic of data reflecting how pertinent these particular facts are to the situation at hand is called:
a.
relevance
b.
timeliness
c.
completeness
d.
significance
7. Which part of the decision support system addresses exchanges between the firm and its customers?
a.
customer relationship management (CRM) system
b.
data warehouse
c.
global information system (GIS)
d.
intellectual capital system
8. Who can provide data to a decision support system?
a.
production managers
b.
marketing researchers
c.
accountants
d.
all of the above
9. An organization's mailing list of current customers is an example of:
a.
a cookie
b.
software
c.
a database
d.
a hyperlink
10. Melanie is using the Internet to gather information designed to detect changes in her company’s external operating environment. What is Melanie performing?
a.
environmental scanning
b.
behavioral tracking
c.
search engine marketing
d.
electronic data interchange
11. When amazon.com recommends books for purchase when a customer who has ordered books from Amazon previously returns to the site, this is an example of:
a.
push technology
b.
electronic data interchange
c.
pull technology
d.
a URL
12. What type of research is being conducted to answer the question: "Can we describe the age, gender, and income of our typical purchaser?"
a.
exploratory research
b.
focus group research
c.
descriptive research
d.
causal research
13. What type of research is being conducted to answer the question: "Would this target market be interested in this type of new product?"
a.
causal research
b.
exploratory research
c.
situation analysis research
d.
descriptive research
14. Carol was invited to participate in a research study along with ten other consumers to discuss their experiences using cleaning products. The group was aske.
Laudon traver ec11-tif_ch01
This document contains a chapter summary and multiple choice questions about the evolution of e-commerce. It discusses that while the early years of e-commerce saw tremendous technological growth in Internet usage and e-business, it was a mixed success business-wise as many dot-com startups failed. However, e-commerce has since reinvented itself and now experiences strong growth in areas like mobile commerce, social commerce, and sharing economy platforms, driven by trends such as ubiquitous broadband and the rise of apps. The future of e-commerce involves its further integration across new technologies and business models.
Sel test e business v1 2017
Organizational development refers to the process of improving an organization's effectiveness and preparing it for change. It is important for the implementation of e-commerce initiatives for several reasons:
- Change management: Implementing e-commerce involves significant changes to business processes, systems, culture, and ways of working. Organizational development helps manage this change effectively.
- Alignment: For e-commerce to be successful, different parts of the organization need to be aligned in their goals, strategies and ways of working. Organizational development ensures proper alignment.
- Adoption: Getting employees at all levels to adopt and embrace new e-commerce systems and processes requires organizational development techniques like training, communication and engagement.
- Culture:
Marketing 080601RR - Understanding the Marketplace .docx
Marketing
080601RR - Understanding the Marketplace
1. Tariffs, quotas, antidumping laws, and currency exchange policies affect global
A. advertising.
B. product design.
C. logistics.
D. pricing strategies.
2. Typically, B2B buyers ask potential suppliers to A. always be involved in reselling.
B. write the RFP for the buyer.
C. submit formal proposals.
D. sponsor interviews with final customers to determine product needs.
3. At many universities, faculty members in the education department were among
the first to ask for
personal computers. These faculty members were _______ in the buying center. A.
users
B. buyers
C. influencers
D. initiators
4. When considering _______, a firm should consider how economic development
affects the attributes of
a product, how it might standardize the product, and the needs of the target
market. A. the establishment of a joint venture
B. its international marketing return on investment (IMROI)
C. cultural adaptation
D. global product strategies
5. The processes by which goods, services, capital, people, information, and ideas
flow across national
borders is known as A. standardization.
B. marketing.
C. globalization.
D. advertising.
6. When Brandon decided he needed a new car, he immediately called his old
college roommate, who owns a BMW dealership, to ask questions about options
and financing. Brandon was searching for information from a(n)
A. decision heuristics establishment. B. internal source.
C. external source.
D. internal locus of control.
7. Of the five strategies for entering new markets, direct investment creates the A.
least investment cost.
B. opportunity for strong strategic alliances.
C. greatest potential risk.
D. most franchisee control.
8. When entering a foreign market, the least risky strategy is A. joint venture.
B. direct investment.
C. exporting.
D. franchising.
9. Which of the following is a B2B buying situation in which the decision is likely
to be the most complex
and take the longest to complete? A. A straight rebuy
B. A modified rebuy
C. An internally-structured rebuy
D. A new buy
10. In the consumer decision process, deciding how long and how much effort to
expend searching for
information depends on
A. the degree of perceived risk associated with the product or service being considered. B.
habitual decision making that most influences the alternative evaluation process.
C. the postpurchase anxiety associated with the product or service being considered.
D. the cultural reference group that most influences the alternative evaluation process.
11. GDP is defined as
A. the market value of goods and services produced in a country in a year. B. greater domestic
product.
C. national annual income minus national annual taxes.
D. the value of a country's annual exports minus its imports.
12. Jennifer's spending decisions are heavily influenced by her family, her peers,
and the beliefs and values s ...
Omma metrics joe_laszio
This document summarizes the challenges facing digital media measurement from the perspective of marketers. It notes that while digital media offers unprecedented measurement capabilities, the many competing vendors and lack of standards makes it difficult to determine the reach and frequency of ad campaigns across sites and networks. This contrasts with traditional media where buyers and sellers agree on common metrics. The document advocates for the "Making Measurement Make Sense" initiative led by IAB, 4As and ANA to develop consistent, cross-platform metrics and establish governance to improve digital measurement and make the medium more attractive for large brand advertising campaigns.
MKT 421 Final Exam
The MKT 421 Final Exam gives you the best competitive edge in examinations. The complete solved MKT 421 Final Exam question and answer is available here.
E-commerce 2018 14th Edition Laudon Test Bank
Full download https://alibabadownload.com/product/e-commerce-2018-14th-edition-laudon-test-bank/
E-commerce 2018 14th Edition Laudon Test Bank
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants .docx
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must ma Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in contrast to mass marketing,
A. is limited to small market segments
B. assumes that all customers are basically the same
C. ignores markets that are large and spread out
D. focuses on fairly homogeneous market segments
5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:
A. market penetration
B. market segmentation
C. market development
D. market research
6) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market positioning
B. Market segmentation
C. Mass marketing
D. Diversification
7) Marketing research which seeks structured responses that can be summarized is called
A. focus group research
B. quantitative research
C. qualitative research
D. situation analysis research
8) One of the major disadvantages of the focus group interview approach is that
A. ideas generated by the group cannot be tested later with other research
B. it is difficult to measure the results objectively
C. it is difficult to get in-depth information about the research topic
D. there is no interviewer, so the research questions may not be answered
9) When focus group interviews are used in marketing,
A. each person in the group answers the same questionnaire, to focus the discussion
B. the typical group size is 15 to 20 typical consumers whether online or off-line
C. it is primarily as a follow-up to more quantitative research
D. the research conclusions will vary depending on who watches the interview whether online or off-line
10) Focus groups
A. are usually composed of 10 to 15 people as participants
B. yield results that are largely dependent on the viewpoint of the researcher
C. always do a good job of representing the broader target market
D. have a low cost per participant
11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. Hi.
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to.docx
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must ma Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in contrast to mass marketing,
A. is limited to small market segments
B. assumes that all customers are basically the same
C. ignores markets that are large and spread out
D. focuses on fairly homogeneous market segments
5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:
A. market penetration
B. market segmentation
C. market development
D. market research
6) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market positioning
B. Market segmentation
C. Mass marketing
D. Diversification
7) Marketing research which seeks structured responses that can be summarized is called
A. focus group research
B. quantitative research
C. qualitative research
D. situation analysis research
8) One of the major disadvantages of the focus group interview approach is that
A. ideas generated by the group cannot be tested later with other research
B. it is difficult to measure the results objectively
C. it is difficult to get in-depth information about the research topic
D. there is no interviewer, so the research questions may not be answered
9) When focus group interviews are used in marketing,
A. each person in the group answers the same questionnaire, to focus the discussion
B. the typical group size is 15 to 20 typical consumers whether online or off-line
C. it is primarily as a follow-up to more quantitative research
D. the research conclusions will vary depending on who watches the interview whether online or off-line
10) Focus groups
A. are usually composed of 10 to 15 people as participants
B. yield results that are largely dependent on the viewpoint of the researcher
C. always do a good job of representing the broader target market
D. have a low cost per participant
11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to
A. .
CCW332-DIGITAL MARKETING QUESTION BANK WITH ANSWERS
This document provides an overview of the syllabus for the CCW332 – Digital Marketing Unit 1 course. It includes definitions of key terms like digital marketing, marketing, e-commerce, and marketing management. It also discusses why digital marketing has grown compared to offline marketing and differentiates between direct marketing and branding. The document lists some disadvantages and trends in digital marketing, as well as popular tools. It categorizes digital marketing approaches and discusses the four C's (customer, content, context, conversation). Finally, it covers types of digital marketing, ways to increase website traffic, responsive web design, and the ingredients and skills needed for digital marketing.
1. Objectives that can be appropriate for Internet marketing incl.docx
1. Objectives that can be appropriate for Internet marketing include:
a.
building loyal customer relationships.
b.
doubling the customer base.
c.
decreasing the need for customer service.
2. Which of the following is not a strategic driver of the Internet economy?
a.
Speed is essential to successful Internet operations.
b.
Employees can easily be substituted for one another.
c.
Making it possible to deal with customers on a 1-to-1 basis.
3. The phenomenon we call "the Internet bubble" was characterized by:
a.
many Internet businesses that had not attained profitability.
b.
venture capital available to even questionable business models.
c.
both of the above.
4. The basic business models used on the Internet include:
a.
multi-channel marketing.
b.
target return on investment.
c.
disintermediation.
5. Which of the following is a true statement about the Internet infrastructure stack?
a.
It describes activities that can be performed inside the business or outsourced to independent suppliers.
b.
It describes the manner in which different elements come together to create the Internet environment.
c.
Both of the above.
6. One of the ways in which the Internet is changing business is:
a.
increasing the reliance on hierarchical organizations.
b.
making market share less important.
c.
increasing the need for speed and agility.
7. Zara is successful in the highly competitive fashion industry because:
a.
it is able to get what fashion consumers want into stores quickly.
b.
it relies on formal surveys of consumers to judge what will be popular next season.
c.
it outsources production to low-wage countries.
8. Over the years FedEx has enhanced customer value by:
a. giving customers tools to track their own shipments.
b. giving customers tools to activate FedEx Office orders.
c. both of the above.
9. The term “Web Services” in value chains describes:
a.
business applications on the Internet that allow suppliers and customers to work together.
b.
software applications that are purchased from well-known software suppliers.
c.
automated systems integrations applications.
10. Firms like Amazon and eBay use APIs to:
a.
encourage other businesses to link to the firm’s site and sell their products there.
b.
enable programmers to create software solutions that incorporate their technology.
c.
both of the above.
11. Music file sharing is an example of which Internet business model?
a.
Brokerage
b.
Peer-to-peer
c.
Community
12. ________ is the business model used to describe a site that resells large amounts of content on the web.
a.
Portal
b.
Machine-to-Machine
c.
Infomediary
13. Revenue models for online businesses include:
a.
Bringing buyers and sellers together.
b.
Reaching buyers directly.
c.
both of the above.
14. Examples of the infomediary business model include:
a.
Amazon.
b.
Yahoo!.
c.
Wall Street Journal Online.
15. eToys illustrates the following concept:
a.
Internet firms often have large initial investments in technol ...
Mkt 421 final exam
This document contains a 30 question multiple choice marketing exam covering topics like the marketing mix, target marketing, market segmentation, product life cycle, distribution channels, and promotion strategies. The questions test understanding of key marketing concepts and terms.
MKT 421 Final Exam
This document appears to be a practice exam for a marketing course final. It contains 30 multiple choice questions covering various marketing concepts like the marketing mix, target marketing, market segmentation, marketing research methods, product life cycle, and marketing strategy. The questions ask about key terms, differences between approaches, appropriate next steps in situations, and which marketing concept a statement or scenario best exemplifies.
FIN 571 Final Exam
This document appears to be a sample marketing exam containing 29 multiple choice questions covering various marketing concepts. The questions cover topics such as the marketing mix, market segmentation, marketing research methods like focus groups, the product lifecycle, distribution channels, and target marketing.
MKT 421 Final Exam
This document appears to be a practice exam for a marketing course, containing 29 multiple choice questions covering various marketing concepts. The questions cover topics such as the marketing mix, market segmentation, marketing research methods like focus groups, the product lifecycle, distribution channels, and target marketing approaches.
MKT 421 Final Exam
This document appears to be a multiple choice exam for a marketing course. It contains 30 multiple choice questions testing concepts related to marketing, marketing research, the marketing mix, target marketing, product life cycles, distribution channels, and global marketing strategies. The questions cover topics such as segmentation, product variables, qualitative vs. quantitative research, focus groups, primary vs. secondary data, and strategic concepts like market penetration, market development, and diversification.
MKT 421 Final Exam
This document appears to be a multiple choice exam for a marketing course. It contains 30 multiple choice questions covering various topics in marketing including the marketing mix, target marketing, market segmentation, marketing research methods like focus groups, and the product lifecycle. The questions require understanding of fundamental marketing concepts and the ability to apply them to various business scenarios.
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This document contains 55 multiple choice questions about e-commerce marketing and advertising concepts. It covers topics such as types of online advertising, factors influencing consumer online purchasing decisions, metrics for measuring online marketing effectiveness, and regulations around email marketing and spam. The questions are drawn from a textbook on e-commerce and test students' understanding of fundamental concepts and issues in online marketing.
Similar to E business strategy part 1 (20)
Question 1 of 40__________ entail purchasing from an external pr.docx
Question 1 of 40__________ entail purchasing from an external pr.docx
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A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants .docx
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to.docx
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to.docx
CCW332-DIGITAL MARKETING QUESTION BANK WITH ANSWERS
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E business strategy part 1
- 1. Question-1 The first online network communication, created by Defense Department in 1969, was known as a. ARPAnet b. NSFnet c. ICANN d. Gopher Question-2 Using the Internet to communicate and transact business across wide geographic distances facilitates: A. globalization. B. economies of scale. C. market efficiency. D. consumerism. Question-3 __________ occur when parties negotiate with a goal of reaching an agreement. A. Framework exchanges B. Exchange processes C. Central exchanges D. Framework objectives Question-4 A company with a combined on-line and off-line presence is colloquially known as a __________ company. A. clicks-and-mortar B. pure-player C. B2B D. combination Question-5 Portal content, listservs, and newsgroups share which of the following Resource Theory characteristics? A. High personalization, high concreteness B. Low personalization, low concreteness C. High personalization, low concreteness D. Moderate personalization, moderate concreteness Question-6 Online reviews and expert opinions are successful in influencing consumer purchases of what type of goods? A. Perishable B. Search C. Credence D. Experience Question-7 Applications that streamline processes via document sharing and communications between business functions are known as: A. workflow software. B. instant messaging. C. intranets. D. employee Internet management software Question-8 In the Internet environment, business activity is most directly affected by the: A. organizational culture. B. general market conditions. C. climate of the central exchange environment. D. pace of product development Question-9 Sets of connections between otherwise discrete, separate entities are known as: A. communities.
- 2. B. environments. C. networks. D. conclaves Question-10 Metcalfe’s Law is the precept that: A. network value increases with network size. B. people are four times more likely to seek the advice of “e-fluentials” than of average users. C. the number of people who may potentially be exposed to word-of-mouth information about a product grows exponentially. D. the size of the network has no influence at all on the number of people exposed to the information. Question-11 The oversight responsibility of the FDA in Internet policy matters has been extended to: A. Internet advertising. B. Internet access. C. Internet broadband use. D. Internet communication Question-12 The key objective of the 1996 Telecommunications Act is: A. the prevention of copyright infringement. B. the regulation of Internet advertising. C. the prohibition of fraudulent and illegal claims by online marketers. D. the provision of universal service. Question-13 Online shopping agents most directly affect which of the following business activities? A. Procurement B. Pricing C. Marketing D. Distribution Question-14 The first purchase momentum is calculated during the __________ stage. A. diagnostic B. data collection C. data analysis D. plan development Question-15 __________ is the use of often-sophisticated software tools to elicit patterns and impose order on sets of information. A. Sampling B. Web analytics software C. Listserv D. Data mining Question-16 Analyzing the contents of online “shopping carts” is an example of which class of Internet-based data sources? A. Respondent unaware B. Researcher hidden C. Recorder archival D. Respondent aware Question-17 Which of the following is NOT a basic B2C channel structure? A. Manufacturer -> Retailer -> Consumer B. Manufacturer -> Warehouse -> Consumer C. Manufacturer -> Consumer D. Manufacturer -> Wholesaler -> Retailer -> Consumer
- 3. Question-18 The activities associated with making sure that products are available to channel members at the appropriate times are known as: A. channel exchanges. B. product strategies. C. product transactions. D. logistic functions Question-19 Organizations developed solely for the purpose of operating as online channel members to meet channel needs in the digital business environment are known as: A. disintermediaries. B. infomediaries. C. reintermediaries. D. ancillaries. Question-20 Which of the following is a benefit of the Internet as a channel resource? A. It is easier for businesses to create perceptions of differences between product offerings. B. More and more products become available through online channels. C. Shoppers have the opportunity to examine and compare products. D. Businesses can differentiate their product offerings from that of the competition Question-21 Prior to the emergence of relationship marketing, business researchers and practitioners emphasized the importance of understanding and implementing practices that promoted a company's ability to: A. bring a product to market B. complete transactions C. compete in the marketplace D. increase product prices Question-22 __________ exists when an interaction between two-parties indicates cooperative actions undertaken for mutual benefit; that is, the customer becomes an active partner in creating the nature of the exchange. A. Synthesis B. Symbiosis C. A continuum D. A collaborative orientation Question-23 A(n) __________ is a software agent that can learn a customer’s preferences, and then carry out search actions that match this knowledge with knowledge of other user’s preferences. A. search engine B. recommender system C. CRM system D. smart card Question-24 B2B customers in the high-tech industry prefer __________ for customer service communications. A. telephone contact B. CRM C. the Internet D. self-service Question-25 Relationship profiles are based on relationship: A. indicators. B. connectors. C. exchanges. D. authentication.