This document appears to be a practice exam for a marketing course, containing 29 multiple choice questions covering various marketing concepts. The questions cover topics such as the marketing mix, market segmentation, marketing research methods like focus groups, the product lifecycle, distribution channels, and target marketing approaches.
The MKT 421 Final Exam gives you the best competitive edge in examinations. The complete solved MKT 421 Final Exam question and answer is available here.
MGT 300 Final Exam Answers
1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit
juices to its existing product line. Big Fizz must make some decisions regarding
packaging and branding the fruit juices. These decisions would fall under which variable
of the marketing mix?
A. Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores,
electronics superstores, and its own Internet site. What is the marketing mix variable
that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at
clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in cont
Mkt 421 gide 2 1) For Tesla, a new firm that makes an electric sports car, ...sunilteja123
1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:
A. An example of the micro-macro dilemma.
B. One of the universal functions of innovation.
C. A part of marketing.
D. A production activity.
The MKT 421 Final Exam gives you the best competitive edge in examinations. The complete solved MKT 421 Final Exam question and answer is available here.
MGT 300 Final Exam Answers
1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit
juices to its existing product line. Big Fizz must make some decisions regarding
packaging and branding the fruit juices. These decisions would fall under which variable
of the marketing mix?
A. Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores,
electronics superstores, and its own Internet site. What is the marketing mix variable
that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at
clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in cont
Mkt 421 gide 2 1) For Tesla, a new firm that makes an electric sports car, ...sunilteja123
1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:
A. An example of the micro-macro dilemma.
B. One of the universal functions of innovation.
C. A part of marketing.
D. A production activity.
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants .docxannetnash8266
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must ma Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in contrast to mass marketing,
A. is limited to small market segments
B. assumes that all customers are basically the same
C. ignores markets that are large and spread out
D. focuses on fairly homogeneous market segments
5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:
A. market penetration
B. market segmentation
C. market development
D. market research
6) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market positioning
B. Market segmentation
C. Mass marketing
D. Diversification
7) Marketing research which seeks structured responses that can be summarized is called
A. focus group research
B. quantitative research
C. qualitative research
D. situation analysis research
8) One of the major disadvantages of the focus group interview approach is that
A. ideas generated by the group cannot be tested later with other research
B. it is difficult to measure the results objectively
C. it is difficult to get in-depth information about the research topic
D. there is no interviewer, so the research questions may not be answered
9) When focus group interviews are used in marketing,
A. each person in the group answers the same questionnaire, to focus the discussion
B. the typical group size is 15 to 20 typical consumers whether online or off-line
C. it is primarily as a follow-up to more quantitative research
D. the research conclusions will vary depending on who watches the interview whether online or off-line
10) Focus groups
A. are usually composed of 10 to 15 people as participants
B. yield results that are largely dependent on the viewpoint of the researcher
C. always do a good job of representing the broader target market
D. have a low cost per participant
11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. Hi.
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to.docxmehek4
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must ma Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in contrast to mass marketing,
A. is limited to small market segments
B. assumes that all customers are basically the same
C. ignores markets that are large and spread out
D. focuses on fairly homogeneous market segments
5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:
A. market penetration
B. market segmentation
C. market development
D. market research
6) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market positioning
B. Market segmentation
C. Mass marketing
D. Diversification
7) Marketing research which seeks structured responses that can be summarized is called
A. focus group research
B. quantitative research
C. qualitative research
D. situation analysis research
8) One of the major disadvantages of the focus group interview approach is that
A. ideas generated by the group cannot be tested later with other research
B. it is difficult to measure the results objectively
C. it is difficult to get in-depth information about the research topic
D. there is no interviewer, so the research questions may not be answered
9) When focus group interviews are used in marketing,
A. each person in the group answers the same questionnaire, to focus the discussion
B. the typical group size is 15 to 20 typical consumers whether online or off-line
C. it is primarily as a follow-up to more quantitative research
D. the research conclusions will vary depending on who watches the interview whether online or off-line
10) Focus groups
A. are usually composed of 10 to 15 people as participants
B. yield results that are largely dependent on the viewpoint of the researcher
C. always do a good job of representing the broader target market
D. have a low cost per participant
11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to
A. .
Mkt 421 gide 2 27) Marketing research which seeks structured responses that ...sunilteja123
27) Marketing research which seeks structured responses that can be summarized is called:
A. Quantitative research.
B. Qualitative research.
C. Focus group research.
D. Situation analysis research.
Mkt 421 gide 2 13) Which of the following is part of a complete marketing pl...sunilteja123
13) Which of the following is part of a complete marketing plan?
A. Competitors' marketing strategies.
B. What company resources (costs) are required and at what rate.
C. How different marketing mixes (for different target markets) relate to each other.
D. All of these.
Mkt 421 gide 2 26) One of the major disadvantages of the focus group intervi...sunilteja123
26) One of the major disadvantages of the focus group interview approach is that
A. It is difficult to measure the results objectively.
B. It is difficult to get in-depth information about the research topic.
C. Ideas generated by the group cannot be tested later with other research.
D. There is no interviewer, so the research questions may not be answered.
Mkt 421 gide 2 23) Procedures that develop and analyze new information to he...sunilteja123
23) Procedures that develop and analyze new information to help marketing managers make decisions are called:
A. Operational planning.
B. Analytical research.
C. Strategy planning.
D. Marketing research.
Mkt 421 gide 2 19) ______________ is the process of naming broad product-mar...sunilteja123
19) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market segmentation
B. Diversification
C. Mass marketing
D. Market positioning
Mkt 421 gide 2 25) The part of the relevant population that is surveyed by a...sunilteja123
25) The part of the relevant population that is surveyed by a researcher is called the:
A. Focal group.
B. Target population.
C. Representative group.
D. Sample.
Mkt 421 gide 2 18) Target marketing, in contrast to mass marketing, A. ...sunilteja123
18) Target marketing, in contrast to mass marketing,
A. Assumes that all customers are basically the same.
B. Focuses on fairly homogeneous market segments.
C. Ignores markets that are large and spread out.
D. Is limited to small market segments.
Mkt 421 gide 2 20) The process of naming broad product-markets and then segm...sunilteja123
20) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:
A. Market segmentation.
B. Market development.
C. Market penetration.
D. Market research.
Mkt 421 gide 2 12) Dell, Inc. wants to offer customers televisions in additi...sunilteja123
12) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in their _____________________
A. promotional.
B. product.
C. personnel.
D. pricing.
Mkt 421 gide 2 6) To compete more successfully with its many competitors off...sunilteja123
6) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:
A. Market development.
B. Combination.
C. Product development.
D. Market penetration.
Mkt 421 gide 2 28) The attitudes and behavior patterns of people are part o...sunilteja123
28) The attitudes and behavior patterns of people are part of the
A. Social and cultural environment.
B. Competitive environment.
C. Political environment.
D. Firm's resources and objectives.
Mkt 421 gide 2 4) Professional Dental Supply has been successfully selling d...sunilteja123
4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at
A. Market development.
B. Market penetration.
C. Product development.
D. Diversification.
Mkt 421 gide 2 11) Hewlett-Packard sells personal computers through specialt...sunilteja123
11) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is:
A. Promotional.
B. Placement.
C. Product.
D. Pricing.
Mkt 421 gide 2 5) Which of the following statements regarding marketing stra...sunilteja123
5) Which of the following statements regarding marketing strategies is FALSE?
A. Developing successful marketing strategies does not need to be a hit-or-miss proposition.
B. It is useful to think of the marketing strategy planning process as a narrowing-down process.
C. These strategies require decisions about the specific customers the firm will target and the marketing mix the firm will develop to appeal to that target market.
D. These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm.
Mkt 421 gide 2 16) Marketing strategy planners should recognize that: A. ...sunilteja123
16) Marketing strategy planners should recognize that:
A. Mass marketing is often very effective and desirable.
B. Target marketing is not limited to small market segments.
C. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets.
D. Target markets should not be large and spread out.
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants .docxannetnash8266
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must ma Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in contrast to mass marketing,
A. is limited to small market segments
B. assumes that all customers are basically the same
C. ignores markets that are large and spread out
D. focuses on fairly homogeneous market segments
5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:
A. market penetration
B. market segmentation
C. market development
D. market research
6) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market positioning
B. Market segmentation
C. Mass marketing
D. Diversification
7) Marketing research which seeks structured responses that can be summarized is called
A. focus group research
B. quantitative research
C. qualitative research
D. situation analysis research
8) One of the major disadvantages of the focus group interview approach is that
A. ideas generated by the group cannot be tested later with other research
B. it is difficult to measure the results objectively
C. it is difficult to get in-depth information about the research topic
D. there is no interviewer, so the research questions may not be answered
9) When focus group interviews are used in marketing,
A. each person in the group answers the same questionnaire, to focus the discussion
B. the typical group size is 15 to 20 typical consumers whether online or off-line
C. it is primarily as a follow-up to more quantitative research
D. the research conclusions will vary depending on who watches the interview whether online or off-line
10) Focus groups
A. are usually composed of 10 to 15 people as participants
B. yield results that are largely dependent on the viewpoint of the researcher
C. always do a good job of representing the broader target market
D. have a low cost per participant
11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. Hi.
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to.docxmehek4
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must ma Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in contrast to mass marketing,
A. is limited to small market segments
B. assumes that all customers are basically the same
C. ignores markets that are large and spread out
D. focuses on fairly homogeneous market segments
5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:
A. market penetration
B. market segmentation
C. market development
D. market research
6) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market positioning
B. Market segmentation
C. Mass marketing
D. Diversification
7) Marketing research which seeks structured responses that can be summarized is called
A. focus group research
B. quantitative research
C. qualitative research
D. situation analysis research
8) One of the major disadvantages of the focus group interview approach is that
A. ideas generated by the group cannot be tested later with other research
B. it is difficult to measure the results objectively
C. it is difficult to get in-depth information about the research topic
D. there is no interviewer, so the research questions may not be answered
9) When focus group interviews are used in marketing,
A. each person in the group answers the same questionnaire, to focus the discussion
B. the typical group size is 15 to 20 typical consumers whether online or off-line
C. it is primarily as a follow-up to more quantitative research
D. the research conclusions will vary depending on who watches the interview whether online or off-line
10) Focus groups
A. are usually composed of 10 to 15 people as participants
B. yield results that are largely dependent on the viewpoint of the researcher
C. always do a good job of representing the broader target market
D. have a low cost per participant
11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to
A. .
Mkt 421 gide 2 27) Marketing research which seeks structured responses that ...sunilteja123
27) Marketing research which seeks structured responses that can be summarized is called:
A. Quantitative research.
B. Qualitative research.
C. Focus group research.
D. Situation analysis research.
Mkt 421 gide 2 13) Which of the following is part of a complete marketing pl...sunilteja123
13) Which of the following is part of a complete marketing plan?
A. Competitors' marketing strategies.
B. What company resources (costs) are required and at what rate.
C. How different marketing mixes (for different target markets) relate to each other.
D. All of these.
Mkt 421 gide 2 26) One of the major disadvantages of the focus group intervi...sunilteja123
26) One of the major disadvantages of the focus group interview approach is that
A. It is difficult to measure the results objectively.
B. It is difficult to get in-depth information about the research topic.
C. Ideas generated by the group cannot be tested later with other research.
D. There is no interviewer, so the research questions may not be answered.
Mkt 421 gide 2 23) Procedures that develop and analyze new information to he...sunilteja123
23) Procedures that develop and analyze new information to help marketing managers make decisions are called:
A. Operational planning.
B. Analytical research.
C. Strategy planning.
D. Marketing research.
Mkt 421 gide 2 19) ______________ is the process of naming broad product-mar...sunilteja123
19) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market segmentation
B. Diversification
C. Mass marketing
D. Market positioning
Mkt 421 gide 2 25) The part of the relevant population that is surveyed by a...sunilteja123
25) The part of the relevant population that is surveyed by a researcher is called the:
A. Focal group.
B. Target population.
C. Representative group.
D. Sample.
Mkt 421 gide 2 18) Target marketing, in contrast to mass marketing, A. ...sunilteja123
18) Target marketing, in contrast to mass marketing,
A. Assumes that all customers are basically the same.
B. Focuses on fairly homogeneous market segments.
C. Ignores markets that are large and spread out.
D. Is limited to small market segments.
Mkt 421 gide 2 20) The process of naming broad product-markets and then segm...sunilteja123
20) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:
A. Market segmentation.
B. Market development.
C. Market penetration.
D. Market research.
Mkt 421 gide 2 12) Dell, Inc. wants to offer customers televisions in additi...sunilteja123
12) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in their _____________________
A. promotional.
B. product.
C. personnel.
D. pricing.
Mkt 421 gide 2 6) To compete more successfully with its many competitors off...sunilteja123
6) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:
A. Market development.
B. Combination.
C. Product development.
D. Market penetration.
Mkt 421 gide 2 28) The attitudes and behavior patterns of people are part o...sunilteja123
28) The attitudes and behavior patterns of people are part of the
A. Social and cultural environment.
B. Competitive environment.
C. Political environment.
D. Firm's resources and objectives.
Mkt 421 gide 2 4) Professional Dental Supply has been successfully selling d...sunilteja123
4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at
A. Market development.
B. Market penetration.
C. Product development.
D. Diversification.
Mkt 421 gide 2 11) Hewlett-Packard sells personal computers through specialt...sunilteja123
11) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is:
A. Promotional.
B. Placement.
C. Product.
D. Pricing.
Mkt 421 gide 2 5) Which of the following statements regarding marketing stra...sunilteja123
5) Which of the following statements regarding marketing strategies is FALSE?
A. Developing successful marketing strategies does not need to be a hit-or-miss proposition.
B. It is useful to think of the marketing strategy planning process as a narrowing-down process.
C. These strategies require decisions about the specific customers the firm will target and the marketing mix the firm will develop to appeal to that target market.
D. These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm.
Mkt 421 gide 2 16) Marketing strategy planners should recognize that: A. ...sunilteja123
16) Marketing strategy planners should recognize that:
A. Mass marketing is often very effective and desirable.
B. Target marketing is not limited to small market segments.
C. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets.
D. Target markets should not be large and spread out.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
1. MKT 421 Final Exam
CLICK HERE FOR ANSWERS
1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its
existing product line. Big Fizz must make some decisions regarding packaging and branding the
fruit juices. These decisions would fall under which variable of the marketing mix?
A. Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores, electronics
superstores, and its own Internet site. What is the marketing mix variable that is being considered
here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly
defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in contrast to mass marketing,
A. is limited to small market segments
B. assumes that all customers are basically the same
C. ignores markets that are large and spread out
D. focuses on fairly homogeneous market segments
5) The process of naming broad product-markets and then dividing them in order to select target
markets and develop suitable
A. market penetration
B. market segmentation
C. market development
D. market research
6) ______________ is the process of naming broad product-markets and then segmenting these
broad product-markets in order to select target markets and develop suitable marketing mixes.
2. CLICK HERE FOR ANSWERS
A. Market positioning
B. Market segmentation
C. Mass marketing
D. Diversification
7) Marketing research which seeks structured responses that can be summarized is called
A. focus group research
B. quantitative research
C. qualitative research
D. situation analysis research
8) One of the major disadvantages of the focus group interview approach is that
A. ideas generated by the group cannot be tested later with other research
B. it is difficult to measure the results objectively
C. it is difficult to get in-depth information about the research topic
D. there is no interviewer, so the research questions may not be answered
9) When focus group interviews are used in marketing,
A. each person in the group answers the same questionnaire, to focus the discussion
B. the typical group size is 15 to 20 typical consumers whether online or off-line
C. it is primarily as a follow-up to more quantitative research
D. the research conclusions will vary depending on who watches the interview whether online or
off-line
10) Focus groups
A. are usually composed of 10 to 15 people as participants
B. yield results that are largely dependent on the viewpoint of the researcher
C. always do a good job of representing the broader target market
D. have a low cost per participant
11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing
manager thinks that he knows what the problem is and has been carefully analyzing secondary
data to check his thinking. His next step should be to
A. conduct an experiment
B. develop a formal research project to gather primary data
C. conduct informal discussion with outsiders, including intermediaries, to see if he has correctly
defined the problem
D. develop a hypothesis and predict the future behavior of sales
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12) The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's
clothing, is reviewing marketing research data to try to determine if changes in marketing
strategy are needed. Which of the following sources of data would be a secondary data source?
A. Looking through the company's marketing information system to see past sales trends
B. Reviewing videotapes of a recent focus group
C. Making phone calls to some of the best customers to learn their interest in a new line of
clothing
D. Spending time in stores observing customers' behavior
13) Which of the following statements about consumer products is true?
A. Convenience products are those that customers want to buy at the lowest possible price.
B. Shopping products are those products for which customers usually want to use routinized
buying behavior.
C. Specialty products are those that customers usually are least willing to search for.
D. Unsought products are not shopped for at all.
14) The attitudes and behavior patterns of consumers making a purchasing decision are part of
the
A. political environment
B. social and cultural environment
C. competitive environment
D. firm's resources and objectives
15) The observing method in marketing research
A. uses personal interviews
B. may require customers to change their normal shopping behavior
C. is used to gather data without consumers being influenced by the process
D. is not suitable for obtaining primary data
16) The first step in market segmentation should be
A. deciding what new product you could develop
B. evaluating what segments you currently serve
C. finding a demographic group likely to use your products
D. defining some broad product-markets where you may be able to operate profitably
17) The product life cycle
A. describes the stages a new product idea goes through from beginning to end
B. has three major stages
C. applies to categories or types of products as opposed to brands
D. shows that sales and profits tend to move together over time
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18) Which of the following is one of the product life cycle stages?
A. Market analysis
B. Market growth
C. Market feedback
D. Market research
19) While watching a television program, Liza gets a phone call just as a commercial is starting.
She presses the mute button on the television's remote control and takes the call, so she pays no
attention to the commercial. In terms of the communication process, the telephone call is an
example of what?
A. Encoding
B. Noise
C. Decoding
D. Feedback
20) Which of the following functions are performed by wholesalers in the channel of
distribution?
A. Providing information to retailers
B. Placing radio advertisements for retailers
C. Placing newspaper advertisements for retailers
D. Providing goals for retailers
21) Typically the ______________ and the marketing manager are responsible for building good
distribution channels and implementing place policies.
A. public relations manager
B. sales manager
C. advertising manager
D. human resources manager
22) SGCA is having a sales contest to encourage retailers to quickly reduce the inventory of
SuperGamer computers. Retailers with the highest sales during the next month win an expense
paid trip to a special dealer meeting at a resort in Hawaii. This is
A. probably illegal because it might encourage price competition among retailers
B. an example of cooperative advertising
C. the type of promotion that continues to impact sales even after the promotion is over
D. an example of a manufacturer using trade sales promotion in the channel
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23) Advertising allowances
A. are incentive monies given to firms further along in the channel to encourage them to
advertise or otherwise promote the firm's products
B. involve intermediaries and producers sharing in the cost of ads
C. allow for coordination and integration of ad messages in the channel
D. set the allowance amount as a percent of the retailer's actual purchases
24) Price reductions given to channel members to encourage them to promote or otherwise
promote a firm's products locally are
A. quantity discounts
B. brokerage allowances
C. push money allowances
D. advertising allowances
25) A producer using very aggressive promotion to get final consumers to ask intermediaries for
a new product has
A. a pulling policy
B. a target marketing policy
C. a selective distribution policy
D. a pushing policy
26) Nantucket Hammocks, Inc., uses dealer incentives, discounts, and sales contests in order to
encourage retailers to give special attention to selling its products. Nantucket Hammocks is using
A. exclusive distribution
B. a corporate channel system
C. dual distribution
D. pushing
27) Quality Ceramic, Inc., (QCI) defined five submarkets within its broad product-market. To
obtain some economies of scale, QCI decided NOT to offer each of the submarkets a different
marketing mix. Instead, it selected two submarkets whose needs are fairly similar, and is
counting on promotion and minor product differences to make its one basic marketing mix
appeal to both submarkets. QCI is using the
A. combined target market approach
B. single target market approach
C. multiple target market approach
D. mass marketing approach
6. 28) When segmenting broad product-markets, cost considerations tend
A. to encourage managers to disregard the criterion that a product-market segment should be
substantial
B. to lead to more aggregating
C. to be unimportant as long as the segmenting dimensions are operational
D. to lead to a large number of small, but very homogeneous, product-market segments
29) ______________ focuses on introducing new products to existing markets.
A. Market development
B. Product development
C. Diversification
D. Market penetration
30) When a company grows globally by introducing existing product lines to new markets, this is
an example of what?
A. Market development
B. Product development
C. Diversification
D. Market penetration
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