Digital identity upon the web is equivalents to people's identity cards. We can present a Digital ID electronically to prove our identity or our right to access information or services.
The Future of Digital Identity: Countdown to 2020Localogy
This document discusses the future of digital identity and data privacy legislation. It notes upcoming compliance deadlines like the CCPA in 2020 and increasing costs of data breaches. It argues that companies should focus on including consumers in how their data is used and stored to gain their trust, comply with regulations, and avoid costly mistakes. Making consumer transparency and consent central to their strategies will help companies succeed in this changing landscape.
ID5 - the state of digital identity - 2021Romain Fonnier
Dépendre des cohortes et des signaux déterministes n’est pas suffisant pour permettre au secteur de prospérer dans un avenir sans cookies ; le rapport d’ID5 sur l’identité le démontre
Pour son deuxième rapport, le fournisseur de solutions d’identité a sondé le secteur afin d’évaluer l’importance de l’identité dans la publicité numérique et la manière dont les perspectives sur l’identité ont évolué au fil du temps. Le dernier rapport révèle que l’identité est de plus en plus prioritaire dans le paysage de la publicité numérique : 82 % des personnes interrogées ont déclaré qu’elles considéraient l’identification numérique des utilisateurs comme « très importante » pour leur entreprise. L’adoption de solutions d’identité universelle est sur une trajectoire ascendante, 43 % des répondants du secteur déclarant être déjà impliqués avec des fournisseurs d’identité universelle et 43 % supplémentaires déclarant être en phase d’évaluation.
2019 Programmatic Advertising Ecosystem Europewww.improvedigital.comSales Houses & Ad NetworksAn outsourced capability to advertisers, agencies and content providers to sell and buy media. Sales Houses often work on an exclusive basis for content providers, selling both standard and customized advertising to advertisers and agencies. Ad networks may have a general approach or specialise in a certain area such as retargeting, audience targeting, mobile, video or affiliate marketing. Data Providers & TechnologiesData providers collect, compile and sell (anonymous) data on (online) consumers. The data management platforms manage, protect and collect the data from different online and offline sources and turn it into actionable information that can be used by buyers and sellers.AgenciesAn advertising agency or media agency is a service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client’s products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. (source: Wikipedia) Delivery Systems, Tools, Analytics, Verification & PrivacyDelivery systems, tools and analytics are the technologies that provide specific features to the advertising ecosystem. They ensure different types of ads are served, measured & validated, provide safety and privacy features to advertisers and content providers, offer unique targeting methods for advertising campaigns, provide simplified tag management or billing support. Agency Trading DesksThe specialised arms of larger media buying agency groups that use either proprietary technology or a demand side platform (DSP) to buy and optimise media and audiences, often in real time, on ad exchanges, ad networks, sell side platforms (SSPs) and other available inventory sources they are connected with.Selling TechnologiesTechnology platforms focused on enabling media owners to automate the selling of online media in real-time and maximizing their revenue. They offer an efficient, automated and secure way to tap into the different sources of demand that are available, manage yields and provide insight into the various revenue streams and audiences.
Smart lance son « Identity Indicator »
Dans un contexte où l’industrie de la publicité se prépare à un avenir sans cookie, Smart dévoile son Smart Indicator (disponible ici), un rapport conçu à destination des acheteurs médias et des éditeurs pour mieux comprendre l’impact de la dépréciation des cookies tiers et des ID mobile en temps réel. L’« Identity Indicator » de Smart offre un regard trimestriel sur les tendances émergentes autour du consentement et de l’identité, dans la transition vers un écosystème de publicité numérique privilégiant la confidentialité.
Toutes les données de ce rapport proviennent du SSP de Smart et ont été collectées du 8 au 28 mars 2021 sur l’inventaire web et/ou mobile de tous les éditeurs de Smart dans les marchés suivants : le Brésil, la France, l’Allemagne, l’Italie, le Mexique, l’Espagne, le Royaume-Uni et les États-Unis.
Petit Club Cookies - The future of privacy par nugg.adPetit Web
The document discusses the future of privacy in digital advertising in light of a proposed EU directive. It notes that the directive would consider all data personal, require explicit consent and a right to be forgotten, and change how data processing is allowed. It warns this could make Europe an importer of digital services. The document advocates for transparency, choice, and access for users. It outlines nugg.ad's privacy certification and vision to build confidence in data while supporting transparency.
In Q3 2013:
- Deal volumes increased 8.4% from Q3 2012 making it the busiest third quarter in five years. Aggregate deal value rose 86.8% to $13.4 billion.
- Average deal size was $84 million, higher than the five-year average of $54 million.
- Mid-market deal volume was flat from last quarter but up 64% from Q3 2012. Average mid-market deal raised $161 million.
- Larger deals boosted average transaction sizes with 17 deals over $500 million, the highest in five years.
- Acquisition multiples were higher than the five-year average, with Q3 2013 at 3.6x
Discover the key digital marketing trends for China in 2020.
Some key insights:
- Digital Marketing spending will grow by 14%
- Social Marketing will stay the main focus for advertisers
- 53% of the advertisers will focus on self produced videos/ micro-films
The Future of Digital Identity: Countdown to 2020Localogy
This document discusses the future of digital identity and data privacy legislation. It notes upcoming compliance deadlines like the CCPA in 2020 and increasing costs of data breaches. It argues that companies should focus on including consumers in how their data is used and stored to gain their trust, comply with regulations, and avoid costly mistakes. Making consumer transparency and consent central to their strategies will help companies succeed in this changing landscape.
ID5 - the state of digital identity - 2021Romain Fonnier
Dépendre des cohortes et des signaux déterministes n’est pas suffisant pour permettre au secteur de prospérer dans un avenir sans cookies ; le rapport d’ID5 sur l’identité le démontre
Pour son deuxième rapport, le fournisseur de solutions d’identité a sondé le secteur afin d’évaluer l’importance de l’identité dans la publicité numérique et la manière dont les perspectives sur l’identité ont évolué au fil du temps. Le dernier rapport révèle que l’identité est de plus en plus prioritaire dans le paysage de la publicité numérique : 82 % des personnes interrogées ont déclaré qu’elles considéraient l’identification numérique des utilisateurs comme « très importante » pour leur entreprise. L’adoption de solutions d’identité universelle est sur une trajectoire ascendante, 43 % des répondants du secteur déclarant être déjà impliqués avec des fournisseurs d’identité universelle et 43 % supplémentaires déclarant être en phase d’évaluation.
2019 Programmatic Advertising Ecosystem Europewww.improvedigital.comSales Houses & Ad NetworksAn outsourced capability to advertisers, agencies and content providers to sell and buy media. Sales Houses often work on an exclusive basis for content providers, selling both standard and customized advertising to advertisers and agencies. Ad networks may have a general approach or specialise in a certain area such as retargeting, audience targeting, mobile, video or affiliate marketing. Data Providers & TechnologiesData providers collect, compile and sell (anonymous) data on (online) consumers. The data management platforms manage, protect and collect the data from different online and offline sources and turn it into actionable information that can be used by buyers and sellers.AgenciesAn advertising agency or media agency is a service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client’s products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. (source: Wikipedia) Delivery Systems, Tools, Analytics, Verification & PrivacyDelivery systems, tools and analytics are the technologies that provide specific features to the advertising ecosystem. They ensure different types of ads are served, measured & validated, provide safety and privacy features to advertisers and content providers, offer unique targeting methods for advertising campaigns, provide simplified tag management or billing support. Agency Trading DesksThe specialised arms of larger media buying agency groups that use either proprietary technology or a demand side platform (DSP) to buy and optimise media and audiences, often in real time, on ad exchanges, ad networks, sell side platforms (SSPs) and other available inventory sources they are connected with.Selling TechnologiesTechnology platforms focused on enabling media owners to automate the selling of online media in real-time and maximizing their revenue. They offer an efficient, automated and secure way to tap into the different sources of demand that are available, manage yields and provide insight into the various revenue streams and audiences.
Smart lance son « Identity Indicator »
Dans un contexte où l’industrie de la publicité se prépare à un avenir sans cookie, Smart dévoile son Smart Indicator (disponible ici), un rapport conçu à destination des acheteurs médias et des éditeurs pour mieux comprendre l’impact de la dépréciation des cookies tiers et des ID mobile en temps réel. L’« Identity Indicator » de Smart offre un regard trimestriel sur les tendances émergentes autour du consentement et de l’identité, dans la transition vers un écosystème de publicité numérique privilégiant la confidentialité.
Toutes les données de ce rapport proviennent du SSP de Smart et ont été collectées du 8 au 28 mars 2021 sur l’inventaire web et/ou mobile de tous les éditeurs de Smart dans les marchés suivants : le Brésil, la France, l’Allemagne, l’Italie, le Mexique, l’Espagne, le Royaume-Uni et les États-Unis.
Petit Club Cookies - The future of privacy par nugg.adPetit Web
The document discusses the future of privacy in digital advertising in light of a proposed EU directive. It notes that the directive would consider all data personal, require explicit consent and a right to be forgotten, and change how data processing is allowed. It warns this could make Europe an importer of digital services. The document advocates for transparency, choice, and access for users. It outlines nugg.ad's privacy certification and vision to build confidence in data while supporting transparency.
In Q3 2013:
- Deal volumes increased 8.4% from Q3 2012 making it the busiest third quarter in five years. Aggregate deal value rose 86.8% to $13.4 billion.
- Average deal size was $84 million, higher than the five-year average of $54 million.
- Mid-market deal volume was flat from last quarter but up 64% from Q3 2012. Average mid-market deal raised $161 million.
- Larger deals boosted average transaction sizes with 17 deals over $500 million, the highest in five years.
- Acquisition multiples were higher than the five-year average, with Q3 2013 at 3.6x
Discover the key digital marketing trends for China in 2020.
Some key insights:
- Digital Marketing spending will grow by 14%
- Social Marketing will stay the main focus for advertisers
- 53% of the advertisers will focus on self produced videos/ micro-films
Bcg true luxury global cons insight 2017 - presentataGabriela Otto
The document summarizes key findings from the 4th Edition of the True-Luxury Global Consumer Insight report by BCG Altagamma:
1) The number of true luxury consumers grew to 17 million, with China and the US driving most of the growth. Average luxury spending increased to 36,000 euros per consumer.
2) While the overall luxury market remained steady, there was a shift towards higher-spending consumers. True luxury consumers now represent 32% of the global luxury market, up from 29%.
3) Consumer appetite for luxury remains healthy, with the True Luxury Barometer showing 24% of consumers expect to increase spending in 2017. Chinese and American consumers will be the biggest drivers
See PDF for our Q4 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
We take a long-term approach to building relationships. If you'd like to discuss your business or the industry with our team, please reach us at contact@horizonpartners.com"
See above for our H1 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
When Device Recognitio an Programmatic Buying IntersectAdTruth
Mobile presents a major challenge to marketers: how to recognize and reach audiences programmatically, at scale, with support for sophisticated targeting and measruemtn models- whie still adhereding to consumer privacy best practices. This paper describes how mobile RTB - enabled by a new approach to device identification - meet this challenge.
This document provides an overview of the state of mobile media in 13 countries from the IAB Global Mobile Anthology 2013 report. It discusses the growth of mobile internet usage and smartphone penetration worldwide between 2011-2012. Country snapshots from the Americas, Europe, and Asia/Pacific are included that provide details on mobile advertising revenues, operators, technologies used and IAB mobile activities for each location. The document also highlights trends in several countries, such as the growth of mobile apps and videos in Brazil and increased Facebook mobile usage in Canada.
This document provides an overview and benchmarks for social and mobile gaming advertising. It finds that social and mobile gaming ads significantly outperform other digital ad formats in key metrics like click-through rate (3% for social/mobile gaming ads vs 0.1-0.19% for other formats) and video completion rates (91% for social/mobile gaming ads vs 73-84% for other formats). The document also provides best practices for brands running social and mobile gaming ad campaigns, such as using interactivity, facilitating social sharing, and optimizing video length. It includes a case study of how Lexus launched the 2013 ES through social and mobile gaming advertising.
Influencer marketing has skyrocketed in the past five years. With the industry forecasted to hit USD $9.7 billion in 2020, Influencer Marketing Hub reports that 91% of marketers now view content creators as an effective marketing medium.
IRJET - MADTECH Software System using Social Media MiningIRJET Journal
1) The document proposes developing a software system called MAdTech that uses social media mining to obtain user data from social media and mobile apps. This data would then be used for targeted advertising.
2) The MAdTech system would consist of a MarTech tool to crawl and collect social media data and an AdTech platform to assist with media buying.
3) The goals of the system are to automate the data mining process, integrate MarTech and AdTech systems, and create a user-friendly interface to make targeted advertising more efficient and cost-effective than traditional methods.
Accenture estimates that the global "Switching Economy" represents up to $5.9 trillion in potential revenue shifts as consumers change providers. In the US, the switching economy is $1.3 trillion. Customer frustration with poor customer service has led to a 5% increase in switching among US consumers over the past year. Common frustrations include having to contact companies multiple times, long hold times, and repeating information. While digital technologies provide opportunities to improve experiences, companies have largely failed to deliver more personalized service.
IAB México - 8th Study on Online Advertising Investment in MexicoIAB México
The document analyzes the 2013 results of an annual study on online advertising investment in Mexico. It finds that online advertising investment continued growing at a rapid 31% rate in 2013. Display advertising represented the largest portion at 61% of the $632 million total online advertising investment. Social media and video grew significantly as platforms for display advertising. The media and entertainment industry saw the greatest growth in investment at 197%. Overall, the study concludes that online advertising continues to grow substantially each year in Mexico.
This executive summary from the Toolkit 2016 report identifies six key marketing challenges for the coming year:
1. Identifying the right "moments" to target consumers using data on consumption patterns and digital targeting.
2. Developing both data and creative skills internally to blend data-driven insights with creative work.
3. Using sophisticated models of consumer behavior to develop connection strategies that root creative and media plans in consumer data.
4. Addressing issues with digital advertising like viewability, ad fraud and ad blocking that are challenging how brands use digital.
5. Taking a more strategic approach to video by utilizing expanding formats and platforms beyond short-term campaigns.
6. Developing strategies for engaging
Strategies and Opportunities for a Cookie-less World - Pubmatic - April 2021Romain Fonnier
Publishers and buyers agree: While the future of alternative solutions to the third-party cookie is still uncertain, there is tremendous opportunity for an addressable open internet and addressing the issue is a priority for many in 2021.
With the ad tech industry still evolving around the change in identity resolution, both publishers and buyers are taking stock of what their options are moving forward.
Digital Powers Consumer Durables: A $23 billion Opportunity by 2023Social Samosa
Capturing the growth of digital influence and key consumer insights in the consumer durables sector in India, Boston Consulting Group (BCG) and Google India released a report, ‘Digital Powers Consumer Durables: A $23 billion Opportunity by 2023’. Projecting a healthy growth rate for Consumer durables (Televisions, Refrigerators, Washing Machines, Air Conditioners, Microwaves, Water Purifiers & Small Kitchen Appliances), the report states that overall Industry will see a growth of 13% to reach $36Bn by 2023.
Five things marketers need to know about Mobile Programmatic por MMAIAB México
1. The document discusses key themes that emerged from the Mobile Marketing Association's first Automation and Programmatic Forum, which brought together hundreds of practitioners from brands, publishers, agencies and technology providers to discuss mobile programmatic buying.
2. Five main themes emerged: creative execution is crucial for success, not just data and technology; programmatic needs to create seamless experiences across platforms; mobile programmatic has grown but still lags desktop in some areas; it faces measurement, fraud and transparency issues like other digital media; and mobile video is booming with more programmatic and cross-platform buys.
3. The forum highlighted that while mobile programmatic has advanced significantly, challenges remain around data access, viewable impression
We have seen changes in technology that we could never have imagined. In this slideshow, I am going to show the various areas that consumers use technology and the impact that this technology has had on our lives as consumers and businesses.
To read more on this subject and watch a video presentation, please follow this link: https://bit.ly/3lKQMIA
China Mobile Advertising Landscape Report (Thomvest Ventures)Thomvest Ventures
This report examines China's digital advertising industry, with a specific focus on mobile. Our goal with this research is to grasp the many nuances of advertising technology in China – what role does programmatic play, who are the key vendors in the space, what challenges do these vendors face, and how do we expect the market to evolve over the next several years?
The document discusses the opportunity for Italian insurers in digital insurance. It estimates that €30-€36 billion in annual insurance premiums are influenced by customers researching online. This represents a significant untapped opportunity for insurers. The use of digital channels is growing, with 50-55% of customers wanting both digital and relationship channels. Younger customers especially prefer digital. Insurers need to ensure they meet customers online in order to capture this business.
The document provides an overview of the security industry, including current technologies, the startup landscape, and industry regulation. It discusses how data breaches are increasing in frequency and cost, driving growth in the security market from $55 billion in 2015 to a projected $128 billion by 2020. The top security technologies cover access control, endpoint protection, network threats, monitoring/forensics, and other areas. Recent investments have focused on infrastructure, cloud, and mobile security startups. Regulations have aimed to protect systems and information through laws like HIPAA, GLBA, and various cybersecurity acts.
TOP 10 DIGITAL MARKETING INSTITUTES IN BANGALOREJosephFebin2
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.
How to Use AI in Product by Intel Product ManagerProduct School
This presentation covers what it's like to use AI in Product for a company and the different ways they can be implemented within an organization and we'll also touch on some of the misconceptions that come with using AI in Product.
Main takeaways:
- Multidisciplinary Product Manager
- Managing a product with invisible software, vague requirements in AI/IoT,
- Customer vs Industry
- Difference between technology and product; When to productize?
- AI as a feature vs AI as a product
- Product Management for the Internet of Things
In today’s dynamic business landscape, AI has emerged as a game-changing force, offering marketers unparalleled opportunities to enhance customer engagement, optimize campaigns, and drive meaningful growth. Join us as Isabelle uncovers the true value of AI in marketing and the key factors for successful AI adoption. Move beyond the buzz to discover smarter content creation, advanced segmentation, and automation.
Key Takeaways:
1. Learn about micro segmentation. AI can help and be a multiplier effect in world where micro-segmentation and hyper-personalization will become the norm.2. How to use Generative AI: Crafting tailor-made content for each user segment, ensuring the message feels authentic and natural.3. Understanding the customer journey, analyzing touch points to predict behavior in a multidimensional world.
Bcg true luxury global cons insight 2017 - presentataGabriela Otto
The document summarizes key findings from the 4th Edition of the True-Luxury Global Consumer Insight report by BCG Altagamma:
1) The number of true luxury consumers grew to 17 million, with China and the US driving most of the growth. Average luxury spending increased to 36,000 euros per consumer.
2) While the overall luxury market remained steady, there was a shift towards higher-spending consumers. True luxury consumers now represent 32% of the global luxury market, up from 29%.
3) Consumer appetite for luxury remains healthy, with the True Luxury Barometer showing 24% of consumers expect to increase spending in 2017. Chinese and American consumers will be the biggest drivers
See PDF for our Q4 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
We take a long-term approach to building relationships. If you'd like to discuss your business or the industry with our team, please reach us at contact@horizonpartners.com"
See above for our H1 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
When Device Recognitio an Programmatic Buying IntersectAdTruth
Mobile presents a major challenge to marketers: how to recognize and reach audiences programmatically, at scale, with support for sophisticated targeting and measruemtn models- whie still adhereding to consumer privacy best practices. This paper describes how mobile RTB - enabled by a new approach to device identification - meet this challenge.
This document provides an overview of the state of mobile media in 13 countries from the IAB Global Mobile Anthology 2013 report. It discusses the growth of mobile internet usage and smartphone penetration worldwide between 2011-2012. Country snapshots from the Americas, Europe, and Asia/Pacific are included that provide details on mobile advertising revenues, operators, technologies used and IAB mobile activities for each location. The document also highlights trends in several countries, such as the growth of mobile apps and videos in Brazil and increased Facebook mobile usage in Canada.
This document provides an overview and benchmarks for social and mobile gaming advertising. It finds that social and mobile gaming ads significantly outperform other digital ad formats in key metrics like click-through rate (3% for social/mobile gaming ads vs 0.1-0.19% for other formats) and video completion rates (91% for social/mobile gaming ads vs 73-84% for other formats). The document also provides best practices for brands running social and mobile gaming ad campaigns, such as using interactivity, facilitating social sharing, and optimizing video length. It includes a case study of how Lexus launched the 2013 ES through social and mobile gaming advertising.
Influencer marketing has skyrocketed in the past five years. With the industry forecasted to hit USD $9.7 billion in 2020, Influencer Marketing Hub reports that 91% of marketers now view content creators as an effective marketing medium.
IRJET - MADTECH Software System using Social Media MiningIRJET Journal
1) The document proposes developing a software system called MAdTech that uses social media mining to obtain user data from social media and mobile apps. This data would then be used for targeted advertising.
2) The MAdTech system would consist of a MarTech tool to crawl and collect social media data and an AdTech platform to assist with media buying.
3) The goals of the system are to automate the data mining process, integrate MarTech and AdTech systems, and create a user-friendly interface to make targeted advertising more efficient and cost-effective than traditional methods.
Accenture estimates that the global "Switching Economy" represents up to $5.9 trillion in potential revenue shifts as consumers change providers. In the US, the switching economy is $1.3 trillion. Customer frustration with poor customer service has led to a 5% increase in switching among US consumers over the past year. Common frustrations include having to contact companies multiple times, long hold times, and repeating information. While digital technologies provide opportunities to improve experiences, companies have largely failed to deliver more personalized service.
IAB México - 8th Study on Online Advertising Investment in MexicoIAB México
The document analyzes the 2013 results of an annual study on online advertising investment in Mexico. It finds that online advertising investment continued growing at a rapid 31% rate in 2013. Display advertising represented the largest portion at 61% of the $632 million total online advertising investment. Social media and video grew significantly as platforms for display advertising. The media and entertainment industry saw the greatest growth in investment at 197%. Overall, the study concludes that online advertising continues to grow substantially each year in Mexico.
This executive summary from the Toolkit 2016 report identifies six key marketing challenges for the coming year:
1. Identifying the right "moments" to target consumers using data on consumption patterns and digital targeting.
2. Developing both data and creative skills internally to blend data-driven insights with creative work.
3. Using sophisticated models of consumer behavior to develop connection strategies that root creative and media plans in consumer data.
4. Addressing issues with digital advertising like viewability, ad fraud and ad blocking that are challenging how brands use digital.
5. Taking a more strategic approach to video by utilizing expanding formats and platforms beyond short-term campaigns.
6. Developing strategies for engaging
Strategies and Opportunities for a Cookie-less World - Pubmatic - April 2021Romain Fonnier
Publishers and buyers agree: While the future of alternative solutions to the third-party cookie is still uncertain, there is tremendous opportunity for an addressable open internet and addressing the issue is a priority for many in 2021.
With the ad tech industry still evolving around the change in identity resolution, both publishers and buyers are taking stock of what their options are moving forward.
Digital Powers Consumer Durables: A $23 billion Opportunity by 2023Social Samosa
Capturing the growth of digital influence and key consumer insights in the consumer durables sector in India, Boston Consulting Group (BCG) and Google India released a report, ‘Digital Powers Consumer Durables: A $23 billion Opportunity by 2023’. Projecting a healthy growth rate for Consumer durables (Televisions, Refrigerators, Washing Machines, Air Conditioners, Microwaves, Water Purifiers & Small Kitchen Appliances), the report states that overall Industry will see a growth of 13% to reach $36Bn by 2023.
Five things marketers need to know about Mobile Programmatic por MMAIAB México
1. The document discusses key themes that emerged from the Mobile Marketing Association's first Automation and Programmatic Forum, which brought together hundreds of practitioners from brands, publishers, agencies and technology providers to discuss mobile programmatic buying.
2. Five main themes emerged: creative execution is crucial for success, not just data and technology; programmatic needs to create seamless experiences across platforms; mobile programmatic has grown but still lags desktop in some areas; it faces measurement, fraud and transparency issues like other digital media; and mobile video is booming with more programmatic and cross-platform buys.
3. The forum highlighted that while mobile programmatic has advanced significantly, challenges remain around data access, viewable impression
We have seen changes in technology that we could never have imagined. In this slideshow, I am going to show the various areas that consumers use technology and the impact that this technology has had on our lives as consumers and businesses.
To read more on this subject and watch a video presentation, please follow this link: https://bit.ly/3lKQMIA
China Mobile Advertising Landscape Report (Thomvest Ventures)Thomvest Ventures
This report examines China's digital advertising industry, with a specific focus on mobile. Our goal with this research is to grasp the many nuances of advertising technology in China – what role does programmatic play, who are the key vendors in the space, what challenges do these vendors face, and how do we expect the market to evolve over the next several years?
The document discusses the opportunity for Italian insurers in digital insurance. It estimates that €30-€36 billion in annual insurance premiums are influenced by customers researching online. This represents a significant untapped opportunity for insurers. The use of digital channels is growing, with 50-55% of customers wanting both digital and relationship channels. Younger customers especially prefer digital. Insurers need to ensure they meet customers online in order to capture this business.
The document provides an overview of the security industry, including current technologies, the startup landscape, and industry regulation. It discusses how data breaches are increasing in frequency and cost, driving growth in the security market from $55 billion in 2015 to a projected $128 billion by 2020. The top security technologies cover access control, endpoint protection, network threats, monitoring/forensics, and other areas. Recent investments have focused on infrastructure, cloud, and mobile security startups. Regulations have aimed to protect systems and information through laws like HIPAA, GLBA, and various cybersecurity acts.
TOP 10 DIGITAL MARKETING INSTITUTES IN BANGALOREJosephFebin2
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.
How to Use AI in Product by Intel Product ManagerProduct School
This presentation covers what it's like to use AI in Product for a company and the different ways they can be implemented within an organization and we'll also touch on some of the misconceptions that come with using AI in Product.
Main takeaways:
- Multidisciplinary Product Manager
- Managing a product with invisible software, vague requirements in AI/IoT,
- Customer vs Industry
- Difference between technology and product; When to productize?
- AI as a feature vs AI as a product
- Product Management for the Internet of Things
In today’s dynamic business landscape, AI has emerged as a game-changing force, offering marketers unparalleled opportunities to enhance customer engagement, optimize campaigns, and drive meaningful growth. Join us as Isabelle uncovers the true value of AI in marketing and the key factors for successful AI adoption. Move beyond the buzz to discover smarter content creation, advanced segmentation, and automation.
Key Takeaways:
1. Learn about micro segmentation. AI can help and be a multiplier effect in world where micro-segmentation and hyper-personalization will become the norm.2. How to use Generative AI: Crafting tailor-made content for each user segment, ensuring the message feels authentic and natural.3. Understanding the customer journey, analyzing touch points to predict behavior in a multidimensional world.
Part 1: Introduction to digital marketing technologyTrieu Nguyen
This document provides an overview of a mini-course on data-driven marketing using the USPA framework presented by Trieu Nguyen. It includes biographical information about Trieu Nguyen's background and experience in big data projects, machine learning, and digital marketing roles. The document also outlines the topics that will be covered in the mini-course, including digital media models, search engine marketing, social media marketing, advertising technology, customer data platforms, and case studies. Key terms like omnichannel strategy, customer experience strategy, and artificial intelligence strategies for marketing are also defined.
E-commerce Trends 2023 is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce.
Take the world's best courses with Kryptora
Kryptora is a team of Network Infosec Professionals and Developers contributing to secure the IT Industry by providing Multiple Services to the individuals and Corporate. We educate students and Professionals about Ethical Hacking, Cyber Security,Hacking with Python, Data Scientist, Python with Desktop Application Development, Data Analysis, Android Application Development using Python, Machine Learning, Artificial Intelligence, Data Mining, Web Scrapping ,Tableau, Networking and much more.
This document summarizes an article about artificial intelligence from The Smart Manager magazine. It discusses:
1) How AI is becoming more advanced through machine learning, computer vision, speech recognition, and natural language processing. These technologies are being applied in many industries like banking, insurance, retail, and IT.
2) Examples of how AI is being used, such as chatbots, image recognition for online shopping, and data analysis tools that generate reports. Sectors like marketing, customer service, and recruiting are utilizing AI.
3) That organizations must adapt to technological changes and adopt AI in order to stay relevant and not become obsolete as AI capabilities continue to rapidly improve.
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Are We Generation AI? An Introduction to Applications, Benefits, and Challenges of AI for Small and Medium Sized Business. Presented at the WIN.fbg meeting in Fredericksburg, TX on April 11, 2023.
AI and Machine Learning In Cybersecurity | A Saviour or Enemy?SahilRao25
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1) AI is currently experiencing a "big AI Spring" due to improvements in data availability, processing power, and interfaces that have increased data for training models.
2) However, there is also significant hype around AI capabilities that often misrepresent the current state of the technology. AI systems require specific, high-quality data and focused problems to solve in order to deliver real value.
3) The speaker advocates focusing on using AI to empower employees and improve customer experiences, rather than replacing humans, in order to realize transformational benefits while managing expectations.
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Takeaways:
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Eric Liu interned as a graphic designer at MicroMetrics, a tech startup that develops software to help brick-and-mortar businesses collect customer data through surveys. During his internship, Liu worked on the design of MicroMetrics' web and mobile apps, call-to-action graphics for in-store iPad kiosks, and marketing materials. He gained experience in Agile development methodology and learned the importance of clear communication in collaborative team environments compared to school projects. Overall, the internship provided Liu with valuable real-world experience in user-centered design for digital products at a small startup.
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Alexa, Siri, Cortana, Google Assistant
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- Natural Language: IBM Watson, Microsoft LUIS
- Recommendation: Amazon Personalize
- Translation: Google Translate, Microsoft Translator
- Speech: Amazon Polly, Google Cloud Speech
- Conversational AI: Anthropic, Anthropic, Anthropic
- Custom AI Solutions: Google Cloud AI, Microsoft Azure ML
- Low-Code AI: Anthropic, DataRobot, H2O.ai
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What you'll learn
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- Best practices to accelerate machine learning adoption
- Demo: How organizations are deploying machine learning models without coding expertise within hours, not weeks
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1. What is Digital
Identity & It's Future.
Prem Nath Vishwakarma { premnath321@gmail.com } • 25.11.2017
2. Overview
Digital Identity & Future
What is Digital Identity
What is Personal Branding
Technical Aspects of Branding
Cryptography & Machine Learning
Future of Branding & it’s Uses
4. What is Digital Identity
● Digital identity upon the web is equivalents to people's
identity cards.
● We can present a Digital ID electronically to prove our
identity or our right to access information or services
online.
● Choose a Unique Primary Key related with your name or
anything else to be built your branding upon the web.
5. What is Personal Branding
● It is a practice of people marketing themselves and their
careers as brands.
● Personal Branding is the means by which people
remember you.
● Eg: The names "Trump" and "Clinton" bring specific
images to the minds of many. More (NAMO, PAPPU &
More)
Ref - https://www.ajoysingha.com/why-you-should-buy-a-domain-in-your-name/
6. Technical Aspects of Branding
● Builds credibility, trust, and self-identification with the
brand.
● Building a real face of your brand's identity among your
stakeholders.
● Establish Your Unique Value Proposition and Messaging
Statements.
7. Cryptography & Machine Learning
Cryptography is the practice and study of techniques for
secure communication in the presence of third parties called
adversaries.
Ref - https://en.wikipedia.org/wiki/Cryptography
https://technet.microsoft.com/en-us/library/cc962030.aspx
Machine learning is an application of artificial intelligence
(AI) that provides systems the ability to automatically learn
and improve from experience without being explicitly
programmed.
Ref - https://en.wikipedia.org/wiki/Machine_learning
https://link.springer.com/chapter/10.1007/3-540-57332-1_36
8. Future of Branding & it’s Uses
● “The brand isn’t what you say it is, it’s what they say it is.”
The proverbial “they” being customers and users.
● AI is invading the marketing world as brands find
practical uses for computational intelligence and
cognitive machines that learn as they go.
● How your brands can be relevant in 2030.
Ref - https://www.forbes.com/powerful-brands/list/#tab:rank
9. Facts Analysis
● The Future Of Branding Is Debranding.
● Brand Reputation Will Equal Company Culture.
● Disruptive Brands To Focus On Brand Valuation.
● Imagine the future of branding, and start to build your
personal brand.
● The future of brands is your personal brand which going
towards the ways to continue the journey.