This document discusses various topics related to e-business including what e-business is, the challenges of e-business, what the internet is, opportunities and challenges of the internet, benefits of the internet, the differences between traditional business and e-business, business models in e-business, sales force automation, virtual organizations, logistics management, distribution channels, electronic data interchange, and the mercantile model. Key topics covered include how e-business uses technology for business, challenges of attracting customers and growing business online, and how the internet provides opportunities for businesses to go global.

1. E-BUSINESS
GOURAV SISODIA
PGDM(2017-2019)
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2. •E-business presents a broader dimension of e-
commerce as it represents the use of electronic
technology, especially web and other network
technology, for business.
WHAT IS E-BUSINESS
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3. CHALLENGES FOR E-BUSINESS
• Finding the right products to sell
• Attracting the perfect customer
• Generating targeted traffic
• Capturing quality leads
• Nurturing the ideal prospects
• Converting shoppers into paying customers
• Retaining customers
• Achieving profitable long-term growth
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4. WHAT IS INTERNET
• The Internet, sometimes called simply "the Net," is a
worldwide system of computer networks - a network of
networks in which users at any one computer can, if they
have permission, get information from any other
computer.
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5. CHALLENGES OFFERED BY INTERNET
• Security concern
• Electricity consumed
• Network problem
• Speed
• Privacy
• Development
• Not good for child
• Lack of technical knowledge
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6. OPPORTUNITIES OFFERED BY
INTERNET
• Possibility of going global business
• Helps in communication
• Get the information of various things
• Advancement of technology
• Ease of doing business
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7. BENEFITS OF INTERNET
• Time saving
• 24*7 availability
• Use in every field whether it is business, education, banking etc
• Huge data/information
• Modes of payment
• E-employment
• E-examination
• Mode of entertainment
• security
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8. TRADITIONAL BUSINESS VS E-
BUSINESS
Traditional business
• Traditional business is a local store which offers
its services or products to its local customers. It is a
set-up where customers will have to visit the store
physically to buy the products.
• Narrow concept
• More paper work are required
• No use of internet
• Infrastructure are required
• Tangible
• CRM
E-business
• E-business presents a broader dimension of e-
commerce as it represents the use of electronic
technology, especially web and other network
technology, for business
• Wider concept
• Less paper work are required
• Use of internet
• Virtual shop
• Intangible
• E-CRM
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9. BUSINESS MODEL
• Business to Business
• Business to consumer
• Consumer to Consumer
• Consumer to Business
• Business to Government
• Consumer to Government
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10. SALES FORCE AUTOMATION
• Sales force automation is a technique of using software to
automate the business tasks of sales, including order processing,
contact management, information sharing, inventory monitoring
and control, order tracking, customer management, sales forecast
analysis and employee performance evaluation.
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11. PURPOSE OF SALES FORCE
AUTOMATION
• Increase revenue
• Reduction in cost of sales
• Sales force increasing mobility
• Easy available customer information with single view
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12. APPLICATIONS FOR SALES FORCE
AUTOMATION
• Contact management
• Account management
• Lead management
• Order tracking
• Commission management
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13. VIRTUAL ORGANISATION
• A virtual organization or company is one whose members are
geographically apart, usually working by computer e-
mail and groupware while appearing to others to be a single,
unified organization with a real physical location.
• A virtual organisation is a “business without walls”
• Its goal is to deliver highest-quality product at the lowest possible
cost in a timely manner.
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14. FEATURES OF VIRTUAL
ORGANISATION
• Technology
• Email integration
• Office system integration
• Voice mail alert
• Mobile data
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15. LOGISTICS MANAGEMENT
• Logistic management is basically an integrative process that
optimises the flow of materials and supplies through the
organisation and its operations to the customer
• Logistic function is to support corporate goals by delivering
products to the consumer at a time and place of his choosing
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16. OBJECTIVES OF LOGISTIC
MANAGEMENT
• Customer satisfaction
• Least cost
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17. CHALLENGES FACED BY VIRTUAL
ORGANISATION
• Communication Gap
• Technology barriers
• Lack of trust
• Less opportunities
• Conflict
• Psychological issues
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18. ADVANTAGES OF VIRTUAL
ORGANISATION
• Increased productivity
• Less paperwork
• Can be quickly reshaped
• Money saved
• Abilities to work at home
• Dynamic team
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19. DISADVANTAGES OF VIRTUAL
ORGANISATION
• Difficult to control
• Technologies can be easily revealed
• Problems with external partner can occur
• Lack of physical interaction
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20. DISTRIBUTION CHANNEL
• A distribution channel is a chain of businesses or
intermediaries through which a goods or services passes
until it reaches the end customer.
• It can include wholesalers, retailers, distributors and even
the internet itself.
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21. CLASSIFICATION OF DISTRIBUTION
CHANNEL
• 1 level channel (manufacturing-consumer)
• 2 level channel (manufacturing-retailer-consumer)
• 3 level channel (manufacturing-wholesaler-retail-consumer)
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22. INTERMEDIARIES
• Intermediaries are the middleman and signify those individuals in
the channels that either take title to take goods and sells at profit
• They are directly involved in process of flow of goods from
manufacturing to consumer.
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23. TYPES OF INTERMEDIARIES
• Merchant middleman
a) Wholesalers
b) Retailors
• Agents
a) Brokers
b) Commission agents
c) Selling agents
d) auctioneer
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24. ELECTRONIC DATA INTERCHANGE
• EDI is the compute to computer exchange of business data and
documents in a standard format recognized both nationally and
internationally
• EDI can be transmitted using any methodology agreed to by the
sender and recipient. This includes a variety of technologies
including modem, FTP, Email.
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25. WORKING OF EDI
• Exchange of data wit several trading partners directly in a
standard format.
• Interaction with multiple companies through a central information
clearing house. Here each companies add EDI program to its
computer to translate the company data into standard formats for
transmission, and for reverse translation in the data.
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26. BENEFITS OF EDI
• Transaction speed
• Direct transmission
• Improved accuracy
• Reduces the risk of data loss
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27. DISADVANTAGES OF EDI
• High dependencies on the participation of trading partners
• Costly for smaller companies
• Difficult to agree on standard to be used
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28. WAY OF INFORMATION
TRANSMISSION IN EDI
• Direct connection with trading partners
• Indirect connection with trading partners
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29. WHAT IS MERCANTILE MODEL
• It defines the interaction between the consumer and the merchant
for online commerce.
• This is necessary because to buy and sell goods a buyer, a seller
and other parties must interact in ways that represent standard
business process.
• A well established standard process for processing credit card
purchasers has contributed to the wide spread dissemination of
credit cards.
• The establishment of common mercantile process model is
expected to increase the convenience for consumers
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30. PROCESS OF MERCANTILE MODEL
• Product or services search and discover in the information space
• Comparison shopping and product selection based on various attributes
• Negotiation of terms ( ex- price, delivery items)
• Placement of order
• Authorization of payment
• Receipt of product
• Customer service support
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