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Subtitle The Future of
Banking
by Barbara Biro
New Age Banking Summit – Muscat
2016
ADOPTION
of Technology
Why is it important to adopt
technology?
Customer behavioral paradigm
shift. IoT and Mobile is driving
the business.
• FINTECH startup companies in
April 2015 = 800+ registered
• FINTECH startup companies in
December 2015 = 2000+ registered
• Since 2014 these Financial –
technology companies have taken
over more than 43% of the
payments’ revenue globally.
• FINTECH recently cut more than
63% of the retail segment’s
products’ revenue globally.
• FINTECH focusing on the most
profitable products
• Quickly growing their market
share in other segments.
FINTECH IS HERE TO “EAT OUR LUNCH” –
AND THEY ARE HERE TO STAY!!!
It is not about that the Big is eating
the Small any more. It is about that
the Fast is Eating the Slow…
TIME IS UP – THE GROWTH IS DRAMATIC
• Although the global
penetration of Fintech
startup investments looks
concentrated to the US, we
must forget about
geographical matters. The
internet has no borders.
The big and powerful
disruptors are already here.
The organizations need to adopt the
Digital Business before they expect their
customers to do so…
FINTECH STRENGTH VS. BANKING WEAKNESSES –
SELF ASSESSMENT
Why is it important to go digital?
What is the one and above all reason of
Digital Bank Transformation?
• FINTECH startup companies in
April 2015 = 800+ registered
• FINTECH startup companies in
December 2015 = 2000+ registered
• Since 2014 these Financial –
technology companies have taken
over more than 43% of the
payments’ revenue globally.
• FINTECH recently cut more than
63% of the retail segment’s
products’ revenue globally.
• FINTECH focusing on the most
profitable products
• Quickly growing their market
share in other segments.
FINTECH IS HERE TO “EAT OUR LUNCH” –
AND THEY ARE HERE TO STAY!!!
Keep and
even more
The real disruption for banks is not that Fintech
is here, but when one of the banks will partner
with one of the Fintech companies to create a
common platform and gain significant
advantage…
CUSTOMER & PARTNER ECOSYSTEMS ARE MERGING
CHANGE TO CREATE A WIN-WIN ENVIRONMENT!!!
• Cloud based
interconnected data, IoT
and enabled technology
serves Fintech
• Platformification is a
solution for banks not to
loose more business
• Leverage knowledge and
features
• Gain advantage by extra
source of revenue
• Use it or loose it
In order to perform effective business transformation, the
organizations need to come out of their comfort zones.
We cannot stop repeating our mistakes, if everything
what we use to change, has no change at all.
Transformation practice of traditional banks
Silo Operation
Alternate
Distribution
Channels
•Online Channels
•Mobile Channel
•E-Commerce
•ATM Channel
Physical
Distribution
Network
•Branches & Digital
Touchpoints
•Transaction
automation of
Physical
Instruments
Direct Banking
Channel & Call
Center
•Depending on
interpersonal
communication or
automated message
Technology
•Innovations rolled
out through each
channel and
towards each
department
•Communication
only exists on the
highest levels
staff
Barbara Biro
Implement effective ways of project management
Agile, Scrum…anything but the silo waterfall!
The New ROI is Customer Adoption
Target
Market
Awareness
Interest
Evaluation
Trial
Adoption
Advocacy
Evolution of Customer Adoption
Key Indicators of Customer Adoption
Interest
• Benefits
• Clear communication of
benefits
• New E2E digital product
fulfilling digital
customer needs
• Fees
• Reward Program
• Social Media
Evaluation
• Media
• Reviews
• Social Media
• Attraction of product
benefits
• Worthiness of incentives
• Competitions
Trial
• Positive Customer
Experience
• Customer Experience
Design
• User Friendliness
• Simplicity
• Functionality
• Benefits
Smart Branches are Drivers of Customer Adoption
“ When the rate of change on the outside exceeds
the rate of change on the inside, the end is near.”
Jack Welch
Former CEO of GE
THANK YOU!

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New age banking summit muscat - adoption

  • 1. Title with Picture Layout Subtitle The Future of Banking by Barbara Biro New Age Banking Summit – Muscat 2016 ADOPTION of Technology
  • 2. Why is it important to adopt technology?
  • 3. Customer behavioral paradigm shift. IoT and Mobile is driving the business.
  • 4. • FINTECH startup companies in April 2015 = 800+ registered • FINTECH startup companies in December 2015 = 2000+ registered • Since 2014 these Financial – technology companies have taken over more than 43% of the payments’ revenue globally. • FINTECH recently cut more than 63% of the retail segment’s products’ revenue globally. • FINTECH focusing on the most profitable products • Quickly growing their market share in other segments. FINTECH IS HERE TO “EAT OUR LUNCH” – AND THEY ARE HERE TO STAY!!!
  • 5. It is not about that the Big is eating the Small any more. It is about that the Fast is Eating the Slow…
  • 6. TIME IS UP – THE GROWTH IS DRAMATIC • Although the global penetration of Fintech startup investments looks concentrated to the US, we must forget about geographical matters. The internet has no borders. The big and powerful disruptors are already here.
  • 7. The organizations need to adopt the Digital Business before they expect their customers to do so…
  • 8. FINTECH STRENGTH VS. BANKING WEAKNESSES – SELF ASSESSMENT
  • 9. Why is it important to go digital? What is the one and above all reason of Digital Bank Transformation?
  • 10. • FINTECH startup companies in April 2015 = 800+ registered • FINTECH startup companies in December 2015 = 2000+ registered • Since 2014 these Financial – technology companies have taken over more than 43% of the payments’ revenue globally. • FINTECH recently cut more than 63% of the retail segment’s products’ revenue globally. • FINTECH focusing on the most profitable products • Quickly growing their market share in other segments. FINTECH IS HERE TO “EAT OUR LUNCH” – AND THEY ARE HERE TO STAY!!! Keep and even more
  • 11. The real disruption for banks is not that Fintech is here, but when one of the banks will partner with one of the Fintech companies to create a common platform and gain significant advantage…
  • 12. CUSTOMER & PARTNER ECOSYSTEMS ARE MERGING CHANGE TO CREATE A WIN-WIN ENVIRONMENT!!! • Cloud based interconnected data, IoT and enabled technology serves Fintech • Platformification is a solution for banks not to loose more business • Leverage knowledge and features • Gain advantage by extra source of revenue • Use it or loose it
  • 13. In order to perform effective business transformation, the organizations need to come out of their comfort zones. We cannot stop repeating our mistakes, if everything what we use to change, has no change at all.
  • 14. Transformation practice of traditional banks Silo Operation Alternate Distribution Channels •Online Channels •Mobile Channel •E-Commerce •ATM Channel Physical Distribution Network •Branches & Digital Touchpoints •Transaction automation of Physical Instruments Direct Banking Channel & Call Center •Depending on interpersonal communication or automated message Technology •Innovations rolled out through each channel and towards each department •Communication only exists on the highest levels staff Barbara Biro
  • 15. Implement effective ways of project management Agile, Scrum…anything but the silo waterfall!
  • 16. The New ROI is Customer Adoption
  • 18. Key Indicators of Customer Adoption Interest • Benefits • Clear communication of benefits • New E2E digital product fulfilling digital customer needs • Fees • Reward Program • Social Media Evaluation • Media • Reviews • Social Media • Attraction of product benefits • Worthiness of incentives • Competitions Trial • Positive Customer Experience • Customer Experience Design • User Friendliness • Simplicity • Functionality • Benefits
  • 19. Smart Branches are Drivers of Customer Adoption
  • 20. “ When the rate of change on the outside exceeds the rate of change on the inside, the end is near.” Jack Welch Former CEO of GE