E bus PAST PROJ
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The document discusses marketing strategies for an organization called POPS. It recommends that POPS clearly establish its identity through unique products and information about the company and its offerings. It also suggests adopting suitable pricing models, conducting advertisements through platforms like TV, radio and search engines to promote products, and properly managing supply chain and location considerations. A customer-based marketing strategy using SWOT analysis is proposed, focusing on unique, generally needed products to increase demand. Benefits of branding for POPS include building trust with clients through a professional, well-strategized brand and website, protecting the company from competitors, and attracting clients to the site.
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Running Header BRANDING STRATEGY AND MARKETING COMMUNICATION PLA.docx
Running Header: BRANDING STRATEGY AND MARKETING COMMUNICATION PLAN
.
Running Header: BRANDING STRATEGY AND MARKETING COMMUNICATION PLAN
Branding strategy and marketing communication plan
Dennis Gamarra
University of Phoenix
Instructor: Meraj Khan
March 2, 2020:
Branding Strategy and Marketing Communication Plan
Every firm is obliged to create a brand of their own that will market them and market their products as well. There must be a good strategy for the branding of the to enable the firm out to do their competitors in the marketing of their products. During the branding process, a firm must also put into consideration on the way to communicate with their prospective customers as well as play fairly on competitors. In the branding, one situational analysis that has to be put into consideration is the vision, mission, strategic objectives, and the values of the firm. In the branding process, the firms are highly advised to maintain their mission and the vision to ensure that they do not focus on a different goal. The communication message to the audience should be in the capacity to drain their attention and interest on the products but not away from the business. The communication method should be appealing and be objective towards the mission and the vision of the firm (Blakeman, 2018).
The strengths and weaknesses of the firm should also be highly considered in the branding strategy. Firms should be keen to ensure that they do not expose their weaknesses during communication with their audience during promotion events as this will devalue the firm, and this may lead to falling in their sales, and even the competitors may use the weaknesses as their competing tool. The firms should give a high priority in the exposure of their strengths to their prospective audience in their branding as this highly influences the habits of the audience towards the products of the firm. The strengths, when efficiently communicated through the branding, will lead to the achievement of the set goals of the business is a good time. The firms should also have great objectives during the advertising of their products. The purposes will enable them to choose the proper channel of advertising. The firm should consider a channel where it will be able to access a large number of the targeted group and in good time. Proper communication during the advertisements and the use of the most relevant channel of advertising will foster the rise in the sales of the firm and also facilitate the achievement of the set goals and objectives of the firm (Blakeman, 2018).
On matters to deal with public relations, firms should be keen not to interfere with the rights of the others in society. The firms should design a way on how to interact with their audience in a friendly way and create a good gesture for the whole society at large. Firms should be open to answering any complaint forwarded to them by the audience in an honest way so as to satisfy the interests o ...
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Branding strategy and marketing communication plan
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MKT574 WK1 Assignment Concepts and Applications WorksheetWorks
MKT/574 WK1 Assignment: Concepts and Applications Worksheet
Worksheet
Name:
Question
Answer
Application
Citation
What is marketing?
Marketing is a process through which an organization engages the target market to build strong relationships and, in return, get sales.
It involves the promotion and selling of products or services and will involve much research and then advertising.
The marketing department in the company implements this.
Several strategies can be applied: social media marketing, email marketing, conversational marketing, TV advertising, and direct selling.
(Blythe & Martin, 2019)
What are common misconceptions of marketing?
Marketing misconceptions are wrong thoughts that people have about how to approach marketing. The following are some examples:
1. Small businesses do not need marketing-this misconception leads many small businesses to fail.
2. The marketing plan only involves advertising-this is not true because marketing plans do not only use the traditional advertising strategies today.
3. A business does not need to market to existing customers-this is a severe misconception because keeping customers involves keeping them engaged or through.
Having marketing misconceptions costs the business because it fails to fully take advantage of marketing strategies that can help to bring in more customers and keep the loyalty of the existing customers.
An example will be a scenario where the business fails to advertise because it feels that it has enough customers.
(Pride & Ferrell, 2021)
What role do value and exchange play in marketing?
Value is the difference between what the customer perceives to be the product's benefit and the product's cost compared with other products. It plays a critical role in determining the worth of the product being provided in the market.
Exchange is what happens when people trade products or services. The role of the exchange is to provide utility which means that the product the company is selling should be less in value than the benefits.
Value and exchange result in profit for the business.
Value and exchange provide a means for a company to determine the best marketing strategies and set the correct prices. The goal is to ensure that the company can gain profits throughout the whole process.
(Wood, 2016)
What is the marketing mix? [Hint: 4Ps]
The marketing mix can be considered the tactics that any business uses to promote its product(s) or service(s) in the market.
It is centered around the 4P's: price, place and promotion of the product or service. These 4P's interact significantly with each other and, they are usually limited in different ways by both internal and external issues.
The marketing mix is necessary to help companies identify what the customers want, how the product or service they are producing meets that need, how it is perceived in the market, and the competitive advantage compared to competitors.
The marketing mix is a marketing tool that determines the specific aspects t ...
Re-Positioning Effects on Centuries-Old Brands: Piyale Case
Businesses engage in positioning activities by aiming the advantages and disadvantages of the products which have put on the market to find a place in customer minds. Positining is a bridge between business and customers is a products’defining activity on customer minds. Businesses proceed the positining activities with product discrimination on concentrated competition environment for percieving the differences by the customer. Actually in product positioning, a differentiation strategy, businesses differ from their competitors by price, product feature, product name, first-come, last model or newest, the widest after-sales service, or long-term. The purpose in product positioning is not only to create a concept in the consumer's mind but also to preserve the place and to renew it when necessary. Re-positioning means replacing the current location of the product, is a risky and costly activity. Repositioning can be implemented through changes in the product, physical changes, changes in product use, and image changes. In the study the repositioning activities of the products Piyale approximatey has near a century-history brand will be examined also brand awareness, which of the existing product categories increased succession with repositioning will be examined before and after repositioning the new position against the competitors
Mkt640 u4 ip_2011e.sonson
This document provides a strategic marketing plan for launching a new product called "Support Solutions", which are mobility assistive canes. The plan outlines the product objectives, target customers, competitors, key product features, and marketing mix strategies. The target customers are those with disabilities or collectors looking for unique products. Competitors are other online retailers of mobility canes. The marketing plan proposes advertising the product through health magazines, websites, TV, and hospitals. It discusses integrating communications using elements like advertising, direct marketing, and sales promotions to ensure a consistent message. Pricing strategies of competitive pricing and market penetration are recommended to attract customers and gain market share.
Effect of Pull and Push Marketing Strategies in the Pharmaceutical Field
Effect of Pull and Push Marketing Strategies in the Pharmaceutical FieldInternational Journal of Business Marketing and Management (IJBMM)
Marketing principles have been changing through decades, being influenced by different
environmental factors and advanced technologies. Even how we define marketing is changing, and what we
expect from successful marketing campaign is also changing. The latest definition of marketing is; it is an
exchange process, where needs and wants are satisfied, competing for the purchasing power of consumers
(Brunswick, April 2014)Ooh media group ppt
The document provides an overview of an out-of-home media company that was established in 2007. It has over 4,500 screens in more than 18 cities, reaching 70 million people. The company provides advertisers with access to audiences through high-definition screens installed in public locations. It has plans to expand its network to 30,000 screens in the next 18-24 months and become the leading out-of-home media company.
The marketing mix
Amul is launching a new chocolate product called Choco Crunch. They are using a competition-based pricing strategy, setting their price based on similar competitor products. Amul prices their Choco Crunch lower than Cadbury's similar product to attract customers. Amul targets customers between ages 7-50 from middle and upper middle class families. They use advertising, public relations, and sales promotions to promote their products and create demand among consumers and retailers. Their advertising features the iconic Amul baby commenting on current events.
In this case, Net profit margin is positive. Company made more money then it...
The document discusses marketing principles and their influence on business activities. It explains that marketing principles focus on key functions like market research and segmentation to help businesses compete effectively. Several elements of the marketing process are described, including understanding customer needs, analyzing competitors, and designing marketing strategies. The benefits and costs of marketing orientation for businesses are evaluated. Environmental factors like economic conditions, technology, and customer demographics that influence marketing decisions are also outlined. Different approaches to marketing products and services to businesses and internationally are discussed.
Marketing obj. 3.02 -ppt_part_a
Marketers use positioning to distinguish their products from competitors in the marketplace. Positioning involves developing a marketing mix to influence how target customers perceive a brand. The objective is to position products to appeal to the target market's desires and perceptions, while using positioning to gain an advantage over competitors. Common bases for positioning include highlighting product attributes, associating with price or quality, unique uses, type of user, or competitive differences. Positioning strategies outline how a company will present its product and compete through influencing consumer perceptions, competitors, and responding to business environment changes using the marketing mix elements of product, price, place, and promotion.
7 P's in Marketing - Marketing Mix in Business
The document discusses the marketing mix, which combines the original 4Ps (product, price, place, promotion) with additional 3Ps (people, packaging, positioning). It defines each P and provides examples. Product refers to the item being sold to satisfy customer needs. Price is the amount customers pay and must consider costs. Place is where transactions occur and must be accessible. Promotion involves advertising the product. People includes both internal employees and external target customers. Packaging protects the product and influences sales. Positioning differentiates the product from competitors. The 4Cs model modifies the 4Ps to be customer, cost, communication, and convenience.
INTERNATIONAL RETAIL MARKETING.docx
This document discusses international retail marketing and the marketing mix. It explores various marketing mix theories including the 4Ps model of product, price, place and promotion. It examines the differences between an international and domestic retail marketing mix. Finally, it provides a case study on how the UK retail company Superdrug could internationalize its marketing mix when expanding to the Australasian market. Key recommendations include maintaining product quality, reducing prices initially, increased promotion efforts, and identifying convenient advertising locations.
Brennan Research&Consultants Overview
Brennan Research & Consultants is a private Romanian company that offers specialized market research, marketing consulting, and media advertising services. They conduct research in areas such as market research, media and advertising, using modern scientific techniques. They provide exclusive products tailored to clients' needs such as customer satisfaction research and customer research.
Marketing mix strategy presentation
This document outlines the key elements of an effective marketing mix strategy. It discusses the 7Ps - product, price, place, promotion, people, process, and physical environment. For each element, it provides a brief explanation of what should be considered. For example, for product it mentions branding, packaging, features, benefits, and spin-off products. For price it discusses how to maximize profits while building customer relationships. The marketing mix will include tactical actions to implement the overall marketing strategy and reach the target market.
ARF 360 Media and Marketing Council - AdWeek 2009
At Advertising Week 2009, the 360 Media and Marketing Council of the Advertising Research Foundation presents "New Directions in Marketing Simulation Scenario Planning, Communications, Planning and Targeting."
Targeting has always been a primary ingredient in creating better, more focused communications plans. Some of the approaches used in the past to target, both online and offline, have been labeled as socio-economic, geo-demographic, product purchase, psychographic, contextual, behavioral, associative, etc. With advances in marketing mix modeling and the advent of Touchpoints planning initiatives, the need to be able to create a variety of “what-if” scenarios to identify the impact of different media/marketing plans on different groups of consumers is pivotal.
Marketing And Social Media - Central South Manchester Nov. 09
This document provides an overview of marketing principles and social media basics to help attract customers to a website. It discusses defining marketing and differentiating it from sales. Key marketing concepts covered include market research, developing a marketing plan, market segmentation, analyzing competitors, and establishing a unique selling proposition. Traditional and digital marketing channels are compared, with examples of using social media like Facebook, blogs, and video sharing sites. Risks of social media are also briefly mentioned.
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E bus PAST PROJ
- 1. Task2 Strategies. Product: POPS should state their identity clear by creating unique products, and giving information about POPS and its products. (Mensah, 2006) Price: POPS should adopt suitable pricing models to ensure the best price is guaranteed. (Mensah, 2006) Promotion: There should be a good advertisement to persuade and tell customers about what POPS has to offer through platforms like TV-stations, radio-stations, Google Search engine, eBay. (Mensah, 2006) Place: POPS should be able to obey the supply chain properly (where products will be kept and latter be transferred to). Place includes the location of the business. There should be separation of location/area. If POPS are very nearby to their competitors, it will affect POPS. (Mensah, 2006) Marketing-based strategies and my Choice of strategy for POPS. Customer-based marketing strategy - It uses SWOT analysis. POPS must come up with a unique product that customers wouldn't get them anywhere else. Products that will be generally needed and accepted. This will increase customers' demand for POPS products. (Taylor, 2019) Benefits of branding A professional appearance and well-strategized branding to POPS and its new ecommerce site will help build trust with clients. (Iden, 2013) Branding protects POP from competitors who want their success. They can carry the same or similar products but they won't have the originality of POPS company nor the new site. (Iden, 2013) Attraction of clients to the site. (Iden, 2013)