The document discusses Nintendo's 5-year marketing plan to increase its international sales. The plan focuses on consumer analysis of its target market of 10-30 year olds, identifying new international markets, and addressing current threats. Nintendo will analyze economic, technological, regulatory and social factors and exploit opportunities in software, hardware, accessories and mobile apps. The goal is to broaden its market share by introducing products in every region from a central location.
MKT574 WK1 Assignment Concepts and Applications WorksheetWorksIlonaThornburg83
MKT/574 WK1 Assignment: Concepts and Applications Worksheet
Worksheet
Name:
Question
Answer
Application
Citation
What is marketing?
Marketing is a process through which an organization engages the target market to build strong relationships and, in return, get sales.
It involves the promotion and selling of products or services and will involve much research and then advertising.
The marketing department in the company implements this.
Several strategies can be applied: social media marketing, email marketing, conversational marketing, TV advertising, and direct selling.
(Blythe & Martin, 2019)
What are common misconceptions of marketing?
Marketing misconceptions are wrong thoughts that people have about how to approach marketing. The following are some examples:
1. Small businesses do not need marketing-this misconception leads many small businesses to fail.
2. The marketing plan only involves advertising-this is not true because marketing plans do not only use the traditional advertising strategies today.
3. A business does not need to market to existing customers-this is a severe misconception because keeping customers involves keeping them engaged or through.
Having marketing misconceptions costs the business because it fails to fully take advantage of marketing strategies that can help to bring in more customers and keep the loyalty of the existing customers.
An example will be a scenario where the business fails to advertise because it feels that it has enough customers.
(Pride & Ferrell, 2021)
What role do value and exchange play in marketing?
Value is the difference between what the customer perceives to be the product's benefit and the product's cost compared with other products. It plays a critical role in determining the worth of the product being provided in the market.
Exchange is what happens when people trade products or services. The role of the exchange is to provide utility which means that the product the company is selling should be less in value than the benefits.
Value and exchange result in profit for the business.
Value and exchange provide a means for a company to determine the best marketing strategies and set the correct prices. The goal is to ensure that the company can gain profits throughout the whole process.
(Wood, 2016)
What is the marketing mix? [Hint: 4Ps]
The marketing mix can be considered the tactics that any business uses to promote its product(s) or service(s) in the market.
It is centered around the 4P's: price, place and promotion of the product or service. These 4P's interact significantly with each other and, they are usually limited in different ways by both internal and external issues.
The marketing mix is necessary to help companies identify what the customers want, how the product or service they are producing meets that need, how it is perceived in the market, and the competitive advantage compared to competitors.
The marketing mix is a marketing tool that determines the specific aspects t ...
Running Head MARKETING COMMUNICATION AND BRAND STRATEGY .docxcowinhelen
Running Head: MARKETING COMMUNICATION AND BRAND STRATEGY 1
MARKETING COMMUNICATION AND BRAND STRATEGY 5
MARKETING COMMUNICATION AND BRAND STRATEGY
Regina Snedecor
MKT/571 Marketing Management
April 15, 2017
Heidi Kelley
Marketing Communication and Brand Strategy
Branding in business is the process by which goods or commodities of a company given names that can easily identify in the market. Branding is an essential thing when it comes to business; this is an active brand has a guaranteed long life; this is because will shift from the commodity itself but settle on the name. Various things attributed to a powerful brand that will ensure that the company will be able to have a product that will sell itself just by the mention of the name. This paper will come up with an efficient manner or rather strategy of setting a brand. Marketing communication, on the other hand, is defined as the plan established by the company so that it can be able to reach its desired customers. The company will have to pick as accurate communication that will help them achieve the market communication plan.
In coming up with a proper marketing plan it is fundamentally based on the objectives of the company, and there are the essential 4ps that are not to be forgotten, they are a place, promotion, price, and product. Situational analysis is used by managers in a collection of data to be able to analyze the internal and external environment to understand the capabilities of the customers and the business climate. The following are the situational analysis when coming up with a brand operational requirement to pick and analyze to be able to understand the dynamics of the environment and the expectations of the clients (Donthu, 2000).
Vision, mission, strategic objectives.
For any successful brand, the needs of the client ought to come first this is because they are the people in whom the business intends to consume the product. Therefore, the vision of any successful brand should be towards customer satisfaction and meet their needs. The objectives of a business are what firstly dictates its survival in the firm. The values and strategic goals of any business should be carried out with the thought of the client this will assist in fulfilling the desires of the customers and coming up with an effective brand.
Strength/weaknesses
For a successful brand to build a SWOT analysis should be conducted, this will be able to identify the place in which the business holds in the market. When strengths identified, the business will be able to capitalize on the power; this will be able to overshadow the weaknesses that identified when the company settled. For instance, a brand that is being set up in the clothing industry, if they had a strength of making clothes with better fabrics compared to their competitors and their weakness is that it would likely face a shortage of supply. The business n ...
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
This chapter discusses integrated marketing communications and promotion planning. It defines key concepts like advertising, public relations, personal selling and sales promotion. It explains that an integrated marketing communications approach coordinates these different promotion tools for maximum impact. The chapter also covers promotion objectives and models, budgeting, legal issues and criticisms of promotion activities.
DiscussionChoose a problem or issue that you would like to resolDustiBuckner14
Discussion
Choose a problem or issue that you would like to resolve. Of course, only share what you are comfortable sharing. Address the following items about your problem or issue:
1. Describe a problem/issue.
2. As a solution-focused therapist treating a client with this same issue, describe what techniques you would use.
3. Describe possible goals for this client.
4. Describe possible interventions for this client.
5. Identify the possible outcome with this client.
Please include in your answer some of the following "solution-focused therapy" terminology: alternative story, coauthoring a new story, deconstruction, dominant story, exception questions, externalizing conversations, miracle question, not-knowing position, problem-saturated story, re-authoring, scaling questions, storied lives, problem talk, change talk, narrative letters.
MARKETING MIX 1
Marketing Mix: Energy Drink
Anthony Bahlman
UMG
MKTU/605
05/29/2022
MARKETING MIX 2
Marketing Mix Description
Product
The company maintains a simple product mix. The company has established different
flavors for the energy drink to ensure that they suit the customer needs and tastes. Some of the
flavors that will include cranberry, coconut, blueberry, and kiwi. Due to the growing need for
having sugar-free drinks among the millennials has led to the introduction of the sugar-free energy
drink. The energy drink will be packaged in a bottle that is white with a combination of blue color
and a sparking image to show that the drink is bursting with energy. The container will be
cylindrical with the brand name written horizontally in sparkling red color.
Pricing
The energy drink is a new product in town. Therefore, the pricing strategy that will be used
is market skimming. The company wants to ensure that the investments are recovered in the
shortest time possible before there are more imitations and the rise in the price competition. Thus,
enforcing the brand position as a unique healthy product will require the prices of the new product
to stay higher than the competitors (Rajavi et al., 2019). The price will however, be set at a
reasonable level and be realistic to ensure it adds value to the consumers. The company will also
use special pricing methods and tactics to ensure it stimulates purchases. The use of discounts for
bulk purchases is meant to enhance purchases in high quantities. The company will also use
discrimination tactics to ensure the prices are lower for some customer segments such as the
students in colleges, sports centers, bars, and restaurants.
Promotion
The company will use push promotional strategies to ensure the energy drink reaches a
greater market. This is a strategy that ensures that the company takes the products to the
MARKETING MIX 3
consumers. The goal of this strategy is to ensure the products are taken directly to the consumers.
The company will thus work with contracting different wholesalers and retai ...
This document provides information about marketing and public relations functions. It discusses topics such as market research, market analysis, marketing strategy, advertising, brand promotion, managing messages, positive publicity, spin, damage limitation, and lobbying.
For market research, it explains primary and secondary research methods like focus groups, interviews, and online questionnaires. It notes the importance of market research for understanding customer needs and maintaining competitiveness.
Market analysis involves analyzing strengths, weaknesses, opportunities, and threats from collected market research data. The goal is to determine a market's attractiveness now and in the future. Organizations evaluate evolving opportunities and threats relative to their own strengths and weaknesses.
The document discusses integrated marketing communication (IMC), which aims to make all aspects of marketing such as advertising, sales promotion, PR, direct marketing, personal selling, online communications and social media work together as a unified force with a similar tone and style. The goal of IMC is to create a seamless experience for customers and reinforce the brand's core message. The document also lists some factors that have led to the increased importance of IMC such as market fragmentation and new technologies.
The document discusses various marketing concepts including:
1. Marketing is a form of communication with customers using tools like advertising, promotion, and product design. Selling focuses on short-term goals like market share while marketing considers long-term brand building.
2. The 4Ps of marketing are product, price, place, and promotion. Product positioning involves communicating a product's value relative to competitors. Market segmentation divides broad markets into subsets with common needs.
3. Other concepts covered are USP, CRM, brand equity, the product lifecycle, competitive advantage, and the roles of a marketing manager.
MKT574 WK1 Assignment Concepts and Applications WorksheetWorksIlonaThornburg83
MKT/574 WK1 Assignment: Concepts and Applications Worksheet
Worksheet
Name:
Question
Answer
Application
Citation
What is marketing?
Marketing is a process through which an organization engages the target market to build strong relationships and, in return, get sales.
It involves the promotion and selling of products or services and will involve much research and then advertising.
The marketing department in the company implements this.
Several strategies can be applied: social media marketing, email marketing, conversational marketing, TV advertising, and direct selling.
(Blythe & Martin, 2019)
What are common misconceptions of marketing?
Marketing misconceptions are wrong thoughts that people have about how to approach marketing. The following are some examples:
1. Small businesses do not need marketing-this misconception leads many small businesses to fail.
2. The marketing plan only involves advertising-this is not true because marketing plans do not only use the traditional advertising strategies today.
3. A business does not need to market to existing customers-this is a severe misconception because keeping customers involves keeping them engaged or through.
Having marketing misconceptions costs the business because it fails to fully take advantage of marketing strategies that can help to bring in more customers and keep the loyalty of the existing customers.
An example will be a scenario where the business fails to advertise because it feels that it has enough customers.
(Pride & Ferrell, 2021)
What role do value and exchange play in marketing?
Value is the difference between what the customer perceives to be the product's benefit and the product's cost compared with other products. It plays a critical role in determining the worth of the product being provided in the market.
Exchange is what happens when people trade products or services. The role of the exchange is to provide utility which means that the product the company is selling should be less in value than the benefits.
Value and exchange result in profit for the business.
Value and exchange provide a means for a company to determine the best marketing strategies and set the correct prices. The goal is to ensure that the company can gain profits throughout the whole process.
(Wood, 2016)
What is the marketing mix? [Hint: 4Ps]
The marketing mix can be considered the tactics that any business uses to promote its product(s) or service(s) in the market.
It is centered around the 4P's: price, place and promotion of the product or service. These 4P's interact significantly with each other and, they are usually limited in different ways by both internal and external issues.
The marketing mix is necessary to help companies identify what the customers want, how the product or service they are producing meets that need, how it is perceived in the market, and the competitive advantage compared to competitors.
The marketing mix is a marketing tool that determines the specific aspects t ...
Running Head MARKETING COMMUNICATION AND BRAND STRATEGY .docxcowinhelen
Running Head: MARKETING COMMUNICATION AND BRAND STRATEGY 1
MARKETING COMMUNICATION AND BRAND STRATEGY 5
MARKETING COMMUNICATION AND BRAND STRATEGY
Regina Snedecor
MKT/571 Marketing Management
April 15, 2017
Heidi Kelley
Marketing Communication and Brand Strategy
Branding in business is the process by which goods or commodities of a company given names that can easily identify in the market. Branding is an essential thing when it comes to business; this is an active brand has a guaranteed long life; this is because will shift from the commodity itself but settle on the name. Various things attributed to a powerful brand that will ensure that the company will be able to have a product that will sell itself just by the mention of the name. This paper will come up with an efficient manner or rather strategy of setting a brand. Marketing communication, on the other hand, is defined as the plan established by the company so that it can be able to reach its desired customers. The company will have to pick as accurate communication that will help them achieve the market communication plan.
In coming up with a proper marketing plan it is fundamentally based on the objectives of the company, and there are the essential 4ps that are not to be forgotten, they are a place, promotion, price, and product. Situational analysis is used by managers in a collection of data to be able to analyze the internal and external environment to understand the capabilities of the customers and the business climate. The following are the situational analysis when coming up with a brand operational requirement to pick and analyze to be able to understand the dynamics of the environment and the expectations of the clients (Donthu, 2000).
Vision, mission, strategic objectives.
For any successful brand, the needs of the client ought to come first this is because they are the people in whom the business intends to consume the product. Therefore, the vision of any successful brand should be towards customer satisfaction and meet their needs. The objectives of a business are what firstly dictates its survival in the firm. The values and strategic goals of any business should be carried out with the thought of the client this will assist in fulfilling the desires of the customers and coming up with an effective brand.
Strength/weaknesses
For a successful brand to build a SWOT analysis should be conducted, this will be able to identify the place in which the business holds in the market. When strengths identified, the business will be able to capitalize on the power; this will be able to overshadow the weaknesses that identified when the company settled. For instance, a brand that is being set up in the clothing industry, if they had a strength of making clothes with better fabrics compared to their competitors and their weakness is that it would likely face a shortage of supply. The business n ...
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
This chapter discusses integrated marketing communications and promotion planning. It defines key concepts like advertising, public relations, personal selling and sales promotion. It explains that an integrated marketing communications approach coordinates these different promotion tools for maximum impact. The chapter also covers promotion objectives and models, budgeting, legal issues and criticisms of promotion activities.
DiscussionChoose a problem or issue that you would like to resolDustiBuckner14
Discussion
Choose a problem or issue that you would like to resolve. Of course, only share what you are comfortable sharing. Address the following items about your problem or issue:
1. Describe a problem/issue.
2. As a solution-focused therapist treating a client with this same issue, describe what techniques you would use.
3. Describe possible goals for this client.
4. Describe possible interventions for this client.
5. Identify the possible outcome with this client.
Please include in your answer some of the following "solution-focused therapy" terminology: alternative story, coauthoring a new story, deconstruction, dominant story, exception questions, externalizing conversations, miracle question, not-knowing position, problem-saturated story, re-authoring, scaling questions, storied lives, problem talk, change talk, narrative letters.
MARKETING MIX 1
Marketing Mix: Energy Drink
Anthony Bahlman
UMG
MKTU/605
05/29/2022
MARKETING MIX 2
Marketing Mix Description
Product
The company maintains a simple product mix. The company has established different
flavors for the energy drink to ensure that they suit the customer needs and tastes. Some of the
flavors that will include cranberry, coconut, blueberry, and kiwi. Due to the growing need for
having sugar-free drinks among the millennials has led to the introduction of the sugar-free energy
drink. The energy drink will be packaged in a bottle that is white with a combination of blue color
and a sparking image to show that the drink is bursting with energy. The container will be
cylindrical with the brand name written horizontally in sparkling red color.
Pricing
The energy drink is a new product in town. Therefore, the pricing strategy that will be used
is market skimming. The company wants to ensure that the investments are recovered in the
shortest time possible before there are more imitations and the rise in the price competition. Thus,
enforcing the brand position as a unique healthy product will require the prices of the new product
to stay higher than the competitors (Rajavi et al., 2019). The price will however, be set at a
reasonable level and be realistic to ensure it adds value to the consumers. The company will also
use special pricing methods and tactics to ensure it stimulates purchases. The use of discounts for
bulk purchases is meant to enhance purchases in high quantities. The company will also use
discrimination tactics to ensure the prices are lower for some customer segments such as the
students in colleges, sports centers, bars, and restaurants.
Promotion
The company will use push promotional strategies to ensure the energy drink reaches a
greater market. This is a strategy that ensures that the company takes the products to the
MARKETING MIX 3
consumers. The goal of this strategy is to ensure the products are taken directly to the consumers.
The company will thus work with contracting different wholesalers and retai ...
This document provides information about marketing and public relations functions. It discusses topics such as market research, market analysis, marketing strategy, advertising, brand promotion, managing messages, positive publicity, spin, damage limitation, and lobbying.
For market research, it explains primary and secondary research methods like focus groups, interviews, and online questionnaires. It notes the importance of market research for understanding customer needs and maintaining competitiveness.
Market analysis involves analyzing strengths, weaknesses, opportunities, and threats from collected market research data. The goal is to determine a market's attractiveness now and in the future. Organizations evaluate evolving opportunities and threats relative to their own strengths and weaknesses.
The document discusses integrated marketing communication (IMC), which aims to make all aspects of marketing such as advertising, sales promotion, PR, direct marketing, personal selling, online communications and social media work together as a unified force with a similar tone and style. The goal of IMC is to create a seamless experience for customers and reinforce the brand's core message. The document also lists some factors that have led to the increased importance of IMC such as market fragmentation and new technologies.
The document discusses various marketing concepts including:
1. Marketing is a form of communication with customers using tools like advertising, promotion, and product design. Selling focuses on short-term goals like market share while marketing considers long-term brand building.
2. The 4Ps of marketing are product, price, place, and promotion. Product positioning involves communicating a product's value relative to competitors. Market segmentation divides broad markets into subsets with common needs.
3. Other concepts covered are USP, CRM, brand equity, the product lifecycle, competitive advantage, and the roles of a marketing manager.
This document discusses advertising and marketing concepts. It begins by outlining the objectives of studying advertising such as understanding its role in marketing communications and examining theories of consumer behavior. It then discusses definitions of key terms like brands, the marketing mix, and advertising. The document examines the components and costs of the marketing mix. It also explores the roles and relationships between advertisers, agencies, media, suppliers and audiences. Finally, it discusses different types of advertising and criteria for determining if an ad is effective.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
The document discusses various marketing concepts including the marketing mix, the 4 Ps of marketing (product, price, place, promotion), relationship marketing, social marketing, customer relationship management, consumer buying behavior, industrial buying processes, and target marketing. It provides definitions and explanations of these key marketing terms and concepts across multiple sections and paragraphs.
Marketing plays a vital role in organizations by guiding the direction of the company and helping to develop products and services. Marketing can help shape products through analyzing customer needs, developing target markets, and introducing new offerings. Marketing also helps determine appropriate pricing by considering factors like operating costs, competition, and perceptions of value. Additionally, marketing ensures promotional strategies are customized and effective across different channels. Marketing provides direction on distribution by evaluating the best ways to reach customers through various participants. Overall, marketing's contributions span all aspects of the marketing mix and allow organizations to make informed strategic decisions.
The document discusses operational communication strategies for advertising, including developing a creative brief, insight, promise, and creative ideas. It also covers advertising theories, research methods like pre-testing and post-testing, different types of media including above-the-line, below-the-line, and through-the-line approaches. Promotional tools like TV, print, radio, and direct marketing are also mentioned.
The document discusses the marketing mix, also known as the 4 P's of marketing. It was first coined in 1953 and further developed in 1960 to include the four categories of Product, Price, Place, and Promotion. Product refers to the goods or services being offered. Price is the pricing strategy and cost to customers. Place covers distribution channels and logistics. Promotion encompasses communications and selling activities to persuade customers. Together these four elements form the basic components of a marketing plan.
The document discusses various aspects of corporate communications and marketing, including marketing communication, integrated marketing communications, and different communication tools. It explains that marketing communication aims to disseminate information about an organization to selected markets in order to induce initial purchases and achieve post-purchase satisfaction. Integrated marketing communications involves blending different communication elements, such as advertising, personal selling, and sales promotion, to communicate consistently with the market. Direct marketing and exhibitions are also discussed as important communication tools.
Module2 puno geneblazo_targa_lopez_oblena_mostolesALEXISPUNO
The document discusses key concepts in marketing including:
- Marketing is the process of creating, communicating, delivering, and exchanging offerings of value for customers.
- The four Ps of marketing are product, price, place, and promotion which make up a company's marketing mix.
- Market research involves determining the viability of new products or services directly with potential customers.
- A marketing culture means employees are involved in marketing the brand and empowered as brand ambassadors.
Marketing principles have been changing through decades, being influenced by different
environmental factors and advanced technologies. Even how we define marketing is changing, and what we
expect from successful marketing campaign is also changing. The latest definition of marketing is; it is an
exchange process, where needs and wants are satisfied, competing for the purchasing power of consumers
(Brunswick, April 2014)
There are four main tools used for promotion: advertising, sales promotion, public relations, and direct marketing. Advertising involves paid communication to promote a product, service, or idea. It follows the AIDA model of attracting attention, building interest, creating desire, and prompting action. Sales promotion uses incentives to drive short-term sales increases. Public relations involves managing a company's interactions and relationships with customers, employees, and other stakeholders. Direct marketing communicates directly with consumers through channels like direct mail, catalogs, telemarketing and websites without intermediaries. Effective promotional campaigns involve defining objectives, analyzing target audiences, developing messages, creating media plans, executing the campaign, and evaluating results.
The marketing mix, also known as the four Ps, refers to the set of controllable tactical marketing tools that a company uses to produce a desired response from its target market. The four Ps include:
1) Product - The goods and services a company offers to the market. It is important to understand customer needs and how the product is differentiated from competitors.
2) Price - The amount customers pay for the product. Pricing must consider costs, perceived value, and competitors. Both too high and too low a price can negatively impact sales.
3) Promotion - Communications to raise awareness and influence customer purchasing decisions. This includes advertising, public relations, social media, and word-of-mouth
The document discusses the marketing mix principles known as the 4 P's - product, price, place, and promotion. It explains that these controllable variables must be carefully managed to meet the needs of the target group. The marketing mix involves analyzing product strategies like design and packaging, price strategies, place strategies for distribution, and promotion strategies. An effective marketing mix offers the right combination of the 4 P's to improve marketing results.
This document provides an overview and outline for an advertising course. The course aims to help students understand the role of advertising in marketing communications and consumer behavior. Students will learn how to develop advertising strategies and plans, examine creative execution and production techniques, and evaluate advertising effectiveness. The course will cover topics like branding, integrated marketing communications, media planning, and the societal impact of advertising. It includes a schedule of lecture topics, assignments, reading materials and grading criteria.
This document discusses international retail marketing and the marketing mix. It explores various marketing mix theories including the 4Ps model of product, price, place and promotion. It examines the differences between an international and domestic retail marketing mix. Finally, it provides a case study on how the UK retail company Superdrug could internationalize its marketing mix when expanding to the Australasian market. Key recommendations include maintaining product quality, reducing prices initially, increased promotion efforts, and identifying convenient advertising locations.
The document discusses key concepts in marketing management including the marketing mix, different marketing concepts, demand forecasting methods, market segmentation, and business to business marketing segmentation. Specifically, it defines marketing management as planning and executing the pricing, promotion, and distribution of goods and services. It also explains the four Ps of the marketing mix - product, price, promotion, and place.
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1ahimbisibwelamed
The marketing environment for industrial markets differs from consumer markets in several key ways:
1. The interface level involves key participants like input suppliers, distributors, facilitators, and competitors that directly interact with industrial firms in facilitating production, distribution, and purchases.
2. The publics level includes financial publics, the independent press, public interest groups, the general public, and internal publics that can help or hinder industrial firms' goals.
3. Strategic planning for industrial markets must consider the unique dynamics of the interface level and influence of various publics, unlike strategic planning for consumer markets which focuses more on individual consumers.
Advertising provides product information, incentives to take action, and reminders to reinforce brand messages. Effective ads gain attention through creativity and execution to meet advertiser and consumer objectives. The key players in advertising are the advertiser, agency, media channels, vendors, and target audience. An advertising plan identifies the target audience, message strategy, and media strategy to match the right audience with the right message through the right medium.
This document provides definitions and explanations of key marketing concepts including the marketing mix (7Ps), types of marketing, and marketing definitions. It discusses the marketing mix elements of product, price, place, promotion, people, process, and physical evidence. It provides details on different pricing strategies, types of marketing like mass, direct, and internet marketing. Overall, the document serves as a comprehensive overview of fundamental marketing principles.
Strategic marketing management involves making decisions around product, price, promotion, and distribution to achieve business goals. This includes segmenting customers, identifying target segments, and positioning products to create value for customers, companies, and collaborators. Managing elements of the marketing mix at the strategic level also requires considering factors like new product development, branding, pricing approaches, promotional strategies, and distribution channel design. The overall aim is developing marketing strategies and plans that lead to gaining market share, defending market position, and achieving profitable growth.
SocialXpand | To Boost The Chance for New ContractsSocialXpand
SocialXpand boost the reviews on link and enhance chance for new contracts via digital marketing for work. By Digital and social marketing we can also take care of false complaints on links.
-I am unable to accept emailed exams or late exams. No exception.docxgertrudebellgrove
-I am unable to accept emailed exams or late exams. No exceptions.
-For technical issues you would need to go through tech support.
-Turn in work early to avoid technical issues. Technical issues are not a valid reason for failing to submit work.
-Make sure to research the exam drop box and where to find it a week or more ahead.
-Make sure to read all announcements and most importantly around exam times.
-The Professor has 2-3 days to grade the exam and once graded you need to check your grade book. I do not release exam grades via email.
-For any directions only contact your Professor, DO NOT use “all student” email to email other students because this only confuses them and points will be deducted as well as violations of the course policies
--Most exams you are given a FULL WEEK to complete. I also indicate day one of the course what the exam will cover and include. Do not email me the last minute to turn in work or ask any questions. I may not be available the hour before an exam so it is important to plan ahead.
- Review the sample exam to gain an A. Follow the length, and structured, apply APA format and go in depth. It is not too rough but points are deducted for failing to following the samples.
-Please do BOTH (1) copy and paste your work into the dropbox comment are or area provided, PLUS (2) attach the file. PLEASE DO BOTH. For attachments it must be in word. If it is any other format, or I am unable to open the file (such as word perfect) a 0 (zero) will be granted and no re-submissions will be allowed)
-See your course due dates for any dates as well as announcements. These are set and well planned week 1.
-Do not use work you previously submitted this term or a past one, do not work with anyone and do not plagiarize. This will result in a 0/F and I want you to gain an A!
-1 page each question, APA format.
-Keep an eye on your gradebook for grades. I am unable to respond to “confirm” if it is submitted or not, you can do so with tech support if needed.
NOTE +++IF YOUR TEXT DOES NOT HAVE END OF CHAPTER QUESTIONS, YOU MAY SUMMARIZE EACH CHAPTER IN DEPTH, THAT MEANS ALL CHAPTERS 7,8,9,10,11,12
EXAM worth 25 points.
READ ALL OF THE DIRECTIONS OR POINTS WILL BE DEDUCTED.
Grades will be final and I will not discuss the grade or
change a grade under any circumstances.
Work alone.
IMPORTANT NOTES:
Feel free to attach and/or copy and paste the work into the provided drop box.
No emailed papers will count.
IF YOUR CLASS HAS A DROPBOX THAT IS THE MAIN AREA TO SUBMIT THE EXAM
If I cannot open it I will not GRADE IT.
I will not accept ANY late work for exams.
FOLLOW THE DATES IN THE SYLLABUS ONLY!
YOU HAVE till the date listed on the syllabus to email it back to me. Good luck!
USE APA FORMAT
Please email me with any questions. DO NOT WORK WITH ANYONE! Put time into it and go IN DEPTH!
Please apply Primary sources, journals, articles, etc.
The Midterm is essay/short answer. Use the readings, the discussion .
-delineate characteristics, prevalence of exceptionality-evalua.docxgertrudebellgrove
-delineate characteristics, prevalence of exceptionality
-evaluate causes and concerns of each exceptionality
-critique and analyses component of the IEP
-identify and analyze instructional assessment and strategies to the individual with the exceptional needs
Follow the rubs. 4 DOUBLE SPACE with running head
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Similar to Running Header BRANDING STRATEGY AND MARKETING COMMUNICATION PLA.docx
This document discusses advertising and marketing concepts. It begins by outlining the objectives of studying advertising such as understanding its role in marketing communications and examining theories of consumer behavior. It then discusses definitions of key terms like brands, the marketing mix, and advertising. The document examines the components and costs of the marketing mix. It also explores the roles and relationships between advertisers, agencies, media, suppliers and audiences. Finally, it discusses different types of advertising and criteria for determining if an ad is effective.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
The document discusses various marketing concepts including the marketing mix, the 4 Ps of marketing (product, price, place, promotion), relationship marketing, social marketing, customer relationship management, consumer buying behavior, industrial buying processes, and target marketing. It provides definitions and explanations of these key marketing terms and concepts across multiple sections and paragraphs.
Marketing plays a vital role in organizations by guiding the direction of the company and helping to develop products and services. Marketing can help shape products through analyzing customer needs, developing target markets, and introducing new offerings. Marketing also helps determine appropriate pricing by considering factors like operating costs, competition, and perceptions of value. Additionally, marketing ensures promotional strategies are customized and effective across different channels. Marketing provides direction on distribution by evaluating the best ways to reach customers through various participants. Overall, marketing's contributions span all aspects of the marketing mix and allow organizations to make informed strategic decisions.
The document discusses operational communication strategies for advertising, including developing a creative brief, insight, promise, and creative ideas. It also covers advertising theories, research methods like pre-testing and post-testing, different types of media including above-the-line, below-the-line, and through-the-line approaches. Promotional tools like TV, print, radio, and direct marketing are also mentioned.
The document discusses the marketing mix, also known as the 4 P's of marketing. It was first coined in 1953 and further developed in 1960 to include the four categories of Product, Price, Place, and Promotion. Product refers to the goods or services being offered. Price is the pricing strategy and cost to customers. Place covers distribution channels and logistics. Promotion encompasses communications and selling activities to persuade customers. Together these four elements form the basic components of a marketing plan.
The document discusses various aspects of corporate communications and marketing, including marketing communication, integrated marketing communications, and different communication tools. It explains that marketing communication aims to disseminate information about an organization to selected markets in order to induce initial purchases and achieve post-purchase satisfaction. Integrated marketing communications involves blending different communication elements, such as advertising, personal selling, and sales promotion, to communicate consistently with the market. Direct marketing and exhibitions are also discussed as important communication tools.
Module2 puno geneblazo_targa_lopez_oblena_mostolesALEXISPUNO
The document discusses key concepts in marketing including:
- Marketing is the process of creating, communicating, delivering, and exchanging offerings of value for customers.
- The four Ps of marketing are product, price, place, and promotion which make up a company's marketing mix.
- Market research involves determining the viability of new products or services directly with potential customers.
- A marketing culture means employees are involved in marketing the brand and empowered as brand ambassadors.
Marketing principles have been changing through decades, being influenced by different
environmental factors and advanced technologies. Even how we define marketing is changing, and what we
expect from successful marketing campaign is also changing. The latest definition of marketing is; it is an
exchange process, where needs and wants are satisfied, competing for the purchasing power of consumers
(Brunswick, April 2014)
There are four main tools used for promotion: advertising, sales promotion, public relations, and direct marketing. Advertising involves paid communication to promote a product, service, or idea. It follows the AIDA model of attracting attention, building interest, creating desire, and prompting action. Sales promotion uses incentives to drive short-term sales increases. Public relations involves managing a company's interactions and relationships with customers, employees, and other stakeholders. Direct marketing communicates directly with consumers through channels like direct mail, catalogs, telemarketing and websites without intermediaries. Effective promotional campaigns involve defining objectives, analyzing target audiences, developing messages, creating media plans, executing the campaign, and evaluating results.
The marketing mix, also known as the four Ps, refers to the set of controllable tactical marketing tools that a company uses to produce a desired response from its target market. The four Ps include:
1) Product - The goods and services a company offers to the market. It is important to understand customer needs and how the product is differentiated from competitors.
2) Price - The amount customers pay for the product. Pricing must consider costs, perceived value, and competitors. Both too high and too low a price can negatively impact sales.
3) Promotion - Communications to raise awareness and influence customer purchasing decisions. This includes advertising, public relations, social media, and word-of-mouth
The document discusses the marketing mix principles known as the 4 P's - product, price, place, and promotion. It explains that these controllable variables must be carefully managed to meet the needs of the target group. The marketing mix involves analyzing product strategies like design and packaging, price strategies, place strategies for distribution, and promotion strategies. An effective marketing mix offers the right combination of the 4 P's to improve marketing results.
This document provides an overview and outline for an advertising course. The course aims to help students understand the role of advertising in marketing communications and consumer behavior. Students will learn how to develop advertising strategies and plans, examine creative execution and production techniques, and evaluate advertising effectiveness. The course will cover topics like branding, integrated marketing communications, media planning, and the societal impact of advertising. It includes a schedule of lecture topics, assignments, reading materials and grading criteria.
This document discusses international retail marketing and the marketing mix. It explores various marketing mix theories including the 4Ps model of product, price, place and promotion. It examines the differences between an international and domestic retail marketing mix. Finally, it provides a case study on how the UK retail company Superdrug could internationalize its marketing mix when expanding to the Australasian market. Key recommendations include maintaining product quality, reducing prices initially, increased promotion efforts, and identifying convenient advertising locations.
The document discusses key concepts in marketing management including the marketing mix, different marketing concepts, demand forecasting methods, market segmentation, and business to business marketing segmentation. Specifically, it defines marketing management as planning and executing the pricing, promotion, and distribution of goods and services. It also explains the four Ps of the marketing mix - product, price, promotion, and place.
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1ahimbisibwelamed
The marketing environment for industrial markets differs from consumer markets in several key ways:
1. The interface level involves key participants like input suppliers, distributors, facilitators, and competitors that directly interact with industrial firms in facilitating production, distribution, and purchases.
2. The publics level includes financial publics, the independent press, public interest groups, the general public, and internal publics that can help or hinder industrial firms' goals.
3. Strategic planning for industrial markets must consider the unique dynamics of the interface level and influence of various publics, unlike strategic planning for consumer markets which focuses more on individual consumers.
Advertising provides product information, incentives to take action, and reminders to reinforce brand messages. Effective ads gain attention through creativity and execution to meet advertiser and consumer objectives. The key players in advertising are the advertiser, agency, media channels, vendors, and target audience. An advertising plan identifies the target audience, message strategy, and media strategy to match the right audience with the right message through the right medium.
This document provides definitions and explanations of key marketing concepts including the marketing mix (7Ps), types of marketing, and marketing definitions. It discusses the marketing mix elements of product, price, place, promotion, people, process, and physical evidence. It provides details on different pricing strategies, types of marketing like mass, direct, and internet marketing. Overall, the document serves as a comprehensive overview of fundamental marketing principles.
Strategic marketing management involves making decisions around product, price, promotion, and distribution to achieve business goals. This includes segmenting customers, identifying target segments, and positioning products to create value for customers, companies, and collaborators. Managing elements of the marketing mix at the strategic level also requires considering factors like new product development, branding, pricing approaches, promotional strategies, and distribution channel design. The overall aim is developing marketing strategies and plans that lead to gaining market share, defending market position, and achieving profitable growth.
SocialXpand | To Boost The Chance for New ContractsSocialXpand
SocialXpand boost the reviews on link and enhance chance for new contracts via digital marketing for work. By Digital and social marketing we can also take care of false complaints on links.
Similar to Running Header BRANDING STRATEGY AND MARKETING COMMUNICATION PLA.docx (20)
-I am unable to accept emailed exams or late exams. No exception.docxgertrudebellgrove
-I am unable to accept emailed exams or late exams. No exceptions.
-For technical issues you would need to go through tech support.
-Turn in work early to avoid technical issues. Technical issues are not a valid reason for failing to submit work.
-Make sure to research the exam drop box and where to find it a week or more ahead.
-Make sure to read all announcements and most importantly around exam times.
-The Professor has 2-3 days to grade the exam and once graded you need to check your grade book. I do not release exam grades via email.
-For any directions only contact your Professor, DO NOT use “all student” email to email other students because this only confuses them and points will be deducted as well as violations of the course policies
--Most exams you are given a FULL WEEK to complete. I also indicate day one of the course what the exam will cover and include. Do not email me the last minute to turn in work or ask any questions. I may not be available the hour before an exam so it is important to plan ahead.
- Review the sample exam to gain an A. Follow the length, and structured, apply APA format and go in depth. It is not too rough but points are deducted for failing to following the samples.
-Please do BOTH (1) copy and paste your work into the dropbox comment are or area provided, PLUS (2) attach the file. PLEASE DO BOTH. For attachments it must be in word. If it is any other format, or I am unable to open the file (such as word perfect) a 0 (zero) will be granted and no re-submissions will be allowed)
-See your course due dates for any dates as well as announcements. These are set and well planned week 1.
-Do not use work you previously submitted this term or a past one, do not work with anyone and do not plagiarize. This will result in a 0/F and I want you to gain an A!
-1 page each question, APA format.
-Keep an eye on your gradebook for grades. I am unable to respond to “confirm” if it is submitted or not, you can do so with tech support if needed.
NOTE +++IF YOUR TEXT DOES NOT HAVE END OF CHAPTER QUESTIONS, YOU MAY SUMMARIZE EACH CHAPTER IN DEPTH, THAT MEANS ALL CHAPTERS 7,8,9,10,11,12
EXAM worth 25 points.
READ ALL OF THE DIRECTIONS OR POINTS WILL BE DEDUCTED.
Grades will be final and I will not discuss the grade or
change a grade under any circumstances.
Work alone.
IMPORTANT NOTES:
Feel free to attach and/or copy and paste the work into the provided drop box.
No emailed papers will count.
IF YOUR CLASS HAS A DROPBOX THAT IS THE MAIN AREA TO SUBMIT THE EXAM
If I cannot open it I will not GRADE IT.
I will not accept ANY late work for exams.
FOLLOW THE DATES IN THE SYLLABUS ONLY!
YOU HAVE till the date listed on the syllabus to email it back to me. Good luck!
USE APA FORMAT
Please email me with any questions. DO NOT WORK WITH ANYONE! Put time into it and go IN DEPTH!
Please apply Primary sources, journals, articles, etc.
The Midterm is essay/short answer. Use the readings, the discussion .
-delineate characteristics, prevalence of exceptionality-evalua.docxgertrudebellgrove
-delineate characteristics, prevalence of exceptionality
-evaluate causes and concerns of each exceptionality
-critique and analyses component of the IEP
-identify and analyze instructional assessment and strategies to the individual with the exceptional needs
Follow the rubs. 4 DOUBLE SPACE with running head
.
-1st play name is READY STEADY YETI GO-2nd play name is INTO .docxgertrudebellgrove
-1st play name is "READY STEADY YETI GO"
-2nd play name is "INTO THE WOODS "
REVIEW PAPER GUIDELINES (3 pages,
Essay format) Introduction
Plot
What happens?
E.g., “Mother Courage follows the misadventures of Courage and her children over a ten year period during the 100 Years War...”
How does it happen?
E.g., “The play is built in a series of episodes, alternating personal struggles against a backdrop of the larger social/political struggles.”
What does it mean?
A one-two sentence that captures the essence of the action. In the case of Epic Theatre, this statement is primarily about the intended “lesson” of the play. E.g., “MC is about how capitalism inevitably leads to the corruption then destruction of society—from nations to families.”
Rhythm
Flow of the plots?
Character
Main character Description
E.g., “Courage is a middle-aged mother of three who will stop at nothing to exploit the financial opportunities she encounters. Her role in the play is ‘survivor.’ Her character is the ‘anti-mom’—a woman who sees her children (and other human beings) as a collection of debits and credits.”
Second Character Description
Thought—what are the ideas in the play
e.g., Mother Courage looks at the intersection of war and commerce and how one feeds off the other, to the destruction of land, civilization, and families. The ideas arise out of the work of Karl Marx. Summarize--
Historical (Where and When) Philosophical (What & Why)
Diction--
Summarize the language the playwright uses. How do the characters speak?
E.g., prose, poetry, cliché, long speeches, short, etc.?
7 of 8
Music—
is more than song, but the SOUND of the play. Describe the aural environment created and executed in the production.
Spectacle
—describe the visual environment of light and scenery created for the production, and their execution and relevance (e.g., it could look great but mean nothing, or it could look terrible but somehow it works!)
Conclusion
A paragraph about your particular feelings about the play—did it engage you? Were you changed, even a little? Goethe asked three questions—What was it trying to do? How well was it done? Was it worth doing? Answer these questions.
.
-6th-Edition-Template-without-Abstract.dotWhat are Heuristics .docxgertrudebellgrove
-6th-Edition-Template-without-Abstract.dot
What are Heuristics and can it lead to bias?
Why is Maslow's Hierarchy a basic psychological stable? (Watch the video for better understanding and cite it)
How does FEAR keep you alive? (See emotions and feelings video)
Please write 300 or more words and APA to address the above concepts for week four.
.
- write one 5-7 page paper about All forms of Euthanasia are moral..docxgertrudebellgrove
- write one 5-7 page paper about All forms of Euthanasia are moral.
- Argumentative/Persuasive paper structure
- Include an introduction and conclusion. The main points of your paper should be identified in
the introduction.
- include at least three arguments to support the position
- Include at least one opposing argument against your topic
- times new roman font
- double spaced
- 12 point font size
- work cited page
.
-1st Play name is BERNHARDTHAMLET -2nd Play name is READY ST.docxgertrudebellgrove
-1st Play name is "BERNHARDT/HAMLET "
-2nd Play name is "READY STEADY YETI GO"
PREVIEW PAPER GUIDELINES
1. Title of Show
2. Playwright (and, if musical, Composer, Librettist)
3. Creative Team: Lead actors, Director, Designers (if musical, Choreographer and Music Director)
4. Venue: Broadway, Off-Broadway, College, etc. (incl. # of seats, cost of a regular ticket
5. Audience: (that is, what demographic is the production trying to attract?) Whom do you think would come and enjoy the performance?
Substantiate this claim by citing advertising evidence--type of ad, where it is advertised (e.g., NY Times, TimeOut New York, Internet, radio)
6. In one sentence, what's the story about?
7. In three sentences, what is your expectation? E.g., Deliriously excited? Modestly intrigued? Morbidly curious? Apathetic? Anxiously anticipating? Horrifically terrified? Dolefully dreading? And why?
.
. 1. Rutter and Sroufe identified _____________ as one of three impo.docxgertrudebellgrove
. 1. Rutter and Sroufe identified _____________ as one of three important areas of focus in the future of developmental psychopathology.
A. How cause and effect underlie childhood disorders
B. The role of the media in the life of the modern child.
C. Creating a stricter definition of normal behavior.
D. Fetal development’s influence on childhood behavior
2. Which of the following questions is not appropriate on a mental status exam?
A. What’s four times five?
B. Who’s the current president of the United States?
C. What day of the week is it today?
D. Who wrote the Harry Potter books?
3. State laws can influence decision making in all the following ways, except
A. who can legally provide consent for the child.
B. beneficence and maleficence
C. timelines for reporting suspected child abuse
D. custodial versus noncustodial parental rights
4. The transactional model was developed to
A. illustrate how even very disabled children are able to adapt to their environments.
B. analyze exactly which characteristics are passed from a caregiver to a child.
C. predict the future of a child’s development by analyzing past events and behaviors.
D. show how a child adapts to an environment and how the environment changes as a result.
5. All of the following are true concerning the APA 10 ethical standards except
A. the standards were useful in past decades but are no longer useful.
B. the standards address appropriate advertising and displays of public information.
C. the standards address matters pertaining to research and publication.
D. the standards assist professionals to resolve ethical issues.
6. Which of the following is true regarding the age of majority?
A. It’s 18 in 34 of the U.S. States.
B. It’s 19 years in all Canadian provinces.
C. It’s 18 years of age in every USA State
D. It’s not an important consideration for psychologists working with children.
7. In the context of Sue’s 2006 article on cultural competent treatment, gift giving refers to
A. giving a token gift to the client
B. rules about barbering
C. accepting a gift from the client
D. gifts of therapy, such as reduced tension
8. Which of the following is one of the guiding principle of the American Psychological Association (APA).
A. Generosity
B. Duplicity
C. Felicity
D. Integrity
9. Mash and Wolfe (2002) suggest three goals of assessment . Which of the following is not one of the goals?
A. Diagnosis
B. Treatment planning
C. Prognosis
D. Research
10. Using the K-3 Paradigm involves knowledge of
A. brain chemistry
B. the Diagnostic and Statistical Manual of Mental Disorders
C. a child’s family medical history
D. developmental expectations
12. Which of the following is true regarding a functional behavioral assessment?
A. An FBA assesses the degree to which a behavior exists.
B. An FBA is norms-based.
C. The FBA was developed to analyzed why a behavior exists.
D. The use of FBA has been discouraged by the American Psycholo.
-Prior to the Civil War, how did the (dominant) discourse over the U.docxgertrudebellgrove
-Prior to the Civil War, how did the (dominant) discourse over the United States’ future reach a crisis point? What were the arguments regarding the Constitutionality of slavery and notions of citizenship? How did relative definitions of liberty/freedom/equality become irreconcilable?
.
- Using the definition Awareness of sensation and perception to ex.docxgertrudebellgrove
- Using
the definition Awareness of sensation and perception to explain why or why not dolphins have consciousness
!
-
two to three paragraph explanation
-
Specify the definition you are using.
Then demonstrate appropriate application of that definition.
- You should describe the creature you are exploring and its behavior for those unfamiliar with it.
- Stick to behaviors that are relevant to whether the creature has consciousness or not under your chosen definition.
- The behavior must be observable! You declaring that a creature "looks fearful/happy/sad" is not on observation, it's an opinion.
- Present arguments that illustrates your position.
* For example, "Research has shown (citation if available can help) that Orangutans can recognize themselves in the mirror and realize the image they see is a reflection of themselves. This suggests they have awareness of their themselves as separate from the environment and others."
.
- should include an introduction to the environmental issue and its .docxgertrudebellgrove
- should include an introduction to the environmental issue and its location
- next portion should be about the opposing views (atleast 3 cons. and 3 possible solutions to the cons) The cons needs to be focused on the environmental impact of the problem, not just how it's affecting humans. What is it doing to the ecosystems?
- must be 4 pages double-spaced not including references and include in-text citation
-not opinion based!!
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- FIRST EXAM SPRING 20201. Describe how the view of operations.docxgertrudebellgrove
- FIRST EXAM SPRING 2020
1. Describe how the view of operations as a process can be applied to the following:
a. Acquisition of another company
b. Marketing Research for a New Product
c. Design of an Information System
2. An operations manager was heard complaining
“My boss never listens to me ----- all the boss wants from me is to avoid making waves. I rarely get any capital to improve operations. Also, we do not have weekly, biweekly or even monthly meetings with our product managers, supply chain department, customer service or the sales department. We only meet with the accounting and finance departments when there are issues with the monthly budgets. Furthermore, our department has interacted with information service department about four times in past fiscal year”
Please assess the following:
a. Whether this business has a business strategy ?
b. Does it have an operations strategy?
c. What would you recommend?
3. Firm A has recorded the following costs in 2018:
Incoming materials and inspection $20,000
Training of Personnel $40,000
Warranty $45,000
Process Planning $15,000
Scrap $13,000
Quality Laboratory $30,000
Rework $25,000
Allowances $10,000
Complaints $14,000
a. What are the Prevention, Appraisal, Internal Failure and External Failure costs?
b. What inferences can you draw on Quality Measures taken by Firm A?
c. What would you recommend to improve quality programs in Firm A?
d. What initiatives should Firm A implement for 2019 and 2020?
4. Please explain the House of Quality (QFD) as discussed in class.
5. A certain process is under statistical control and has a mean value of 130 and a standard deviation of 8. The specifications for the process are:
a. USL (upper specification limit) = 150
b. LSL(lower specification limit) =100
a. Calculate the cp and cpk
b. Which of these indices is a better measure of process capability and why?
c. Assuminng a normal distribution what percentage of output is expected to fall ourside the specification. Why is it important to know this?
d. What would you recommend?
2
Chapter 7
Government Ethics
and the Law
William A. Myers, Ph.D.
Learning Objectives (1 of 2)
• Describe some of the reasons why there has
been a loss of trust in government.
• Explain the purpose of various government
committees on ethics.
• Discuss how public policy protects the rights of
citizens.
Learning Objectives (2 of 2)
• Describe federal laws designed to protect each
individual’s rights.
• Explain the concept of political malpractice.
• Understand the importance of ethics in public
service.
Let every American, every lover of liberty, every
well wisher to his posterity, swear by the blood
of the Revolution, never to violate in the least
particular, the laws of the country; and never to
tolerate their violation by others.
—Abraham Lincoln
Executive Branch:
U.S. Office of Government Ethics
• Exercises leadership .
- Considering the concepts, examples and learning from the v.docxgertrudebellgrove
- Considering the concepts, examples and learning from the various modules you have attended this year, summarise and reflect on in a critical way what you think are the key elements (both internal and external to businesses) that organisations should consider to develop and grow responsibly and effectively in today’s economy.
.
- Discuss why a computer incident response team (CIRT) plan is neede.docxgertrudebellgrove
- Discuss why a computer incident response team (CIRT) plan is needed, and its purpose.
- Why are the roles and responsibilities important to be listed and kept updated for a CIRT plan.
- Connect the dots: Discuss your understanding of the CIRT incident handling procedures, the role policies play, and the importance of communication escalation procedures.
- What are some best practices for implementing a CIRT plan? Do some personal research to answer this questions.
.
- Discuss why a computer incident response team (CIRT) plan is n.docxgertrudebellgrove
- Discuss why a computer incident response team (CIRT) plan is needed, and its purpose.
- Why are the roles and responsibilities important to be listed and kept updated for a CIRT plan.
- Connect the dots: Discuss your understanding of the CIRT incident handling procedures, the role policies play, and the importance of communication escalation procedures.
- What are some best practices for implementing a CIRT plan? Do some personal research to answer this questions.
.
- 2 -Section CPlease write your essay in the blue book.docxgertrudebellgrove
- 2 -
Section C
Please write your essay in the blue book.
Write an informal narrative about "some" composing process of yours. Essentially, you will write a Reflective Self-Evaluation of yourself as a college writer. What exactly does that mean? It requires you to:
a. look back over a recently completed process
b. think reflectively about that process
c. critically evaluate what went well, what didn’t go well, or what you might have done differently
As the aforementioned examples suggest, reflective writing is writing that describes, explains, interprets, and evaluates any past performance, action, belief, feeling, or experience. To reflect is to turn or look back, to reconsider something in the past from the perspective of the present. So, in your final essay, you will reflect and make an evaluation of your experience in this course.
Remember, reflection involves multiple angles of vision. Just as light waves are thrown or bent back from the surface of a mirror, so, too, reflective writing throws our experience, action, or performance back to us, allowing us to see differently. We view the past from the angle of the present, what was from the angle of what could have been or what might be. Multiplying your angle of vision through reflection often yields new insights and more complicated (complex) understanding of the issue on which you are reflecting.
Professors generally look for four kinds of knowledge in reflective self-evaluation essays: self-knowledge, content knowledge, rhetorical knowledge, and critical knowledge (aka judgment). Following are ideas for each of these types of knowledge, which may be used to generate ideas for your essay. Choose only a few of the questions to respond to, questions that allow you to explain and demonstrate your most important learning for the course.
You may write about your composing process for academic papers or creative genres or a combination of both. Reflect as thoroughly as possible upon your writing process and explain it. Your narrative should include whatever you DO when you write, as well as whatever you DO when you compose. Composing should be understood in the broad sense, i.e. composing goes on in your mind when you are cleaning your refrigerator, mowing your grass, etc. It also occurs when you are researching, taking notes, or procrastinating. In essence you are NEVER NOT composing something. So the key to your reflections is to include everything you do that makes a difference in your writing, from having to use a certain pen, to listening to music or sitting in the library. Both your formal and informal processes impact the way you produce a written work, if you use a formal method of note taking or outlining, if you compose on the computer or with pen and paper explore any and all of these activities that are helpful to you in your process. Explore all possible aspects that apply. This is a useful exercise for now and for you to revisit and revise in the future .
- Confidence intervals for a population mean, standard deviation kno.docxgertrudebellgrove
- Confidence intervals for a population mean, standard deviation known
- Confidence intervals for a population mean, standard deviation unknown
-Confidence intervals for population proportion
- Confidence intervals for a standard deviation
.
) Create a new thread. As indicated above, select two tools describ.docxgertrudebellgrove
) Create a new thread. As indicated above, select two tools described in chapter 7 from different categories, and describe how these tools could be used to develop a policy for optimizing bus and local train schedules to minimize energy use and passenger wait times in a SmartCity environment.
tools
•Visualization
•Argumentation
•eParticipation
•Opinion mining
•Simulation
•Serious games
•Tools specifically designed for policy makers
•Persuasive
•Social network analysis (SNA)
•Big data analytics
•Semantics and linked data
.
(Write 3 to 4 sentences per question) 1. Describe one way y.docxgertrudebellgrove
(Write 3 to 4 sentences per question)
1.
Describe one way you can leverage any strengths you have in research and information literacy to promote your success.
Consider successes, lessons learned, or skills you have gained as a result of your past academic, personal, or professional experiences.
2.
1.
Why do you think it is important to use source materials to support your viewpoints?
Why is it important that the sources you use in your coursework be scholarly sources?
.
( America and Venezuela) this is a ppt. groups assignment. Below is .docxgertrudebellgrove
( America and Venezuela) this is a ppt. groups assignment. Below is my part.
Explain how an American would apply the knowledge of verbal and nonverbal communication to foster effective cross-cultural communication within the selected country.
Lastly, summarize how cultural differences affect cross-cultural communications.
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++ 2 PAGES++Topic Make a bill to legalize all felon has the rig.docxgertrudebellgrove
++ 2 PAGES++
Topic: Make a bill to legalize all felon has the right to vote with no condition (become a green state) https://www.aclu.org/issues/voting-rights/voter-restoration/felony-disenfranchisement-laws-map
Guideline: **only do part 2 (3-55)** follow guideline on this website: https://leg.wa.gov/CodeReviser/Documents/2019BillDraftingGuide.pdf
additional websites (or you can search more info beside the websites i provide):
https://www.sos.wa.gov/elections/voters/felons-and-voting-rights.aspxhttps://www.sos.wa.gov/elections/voter-eligibility.aspx
.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
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You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
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Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Running Header BRANDING STRATEGY AND MARKETING COMMUNICATION PLA.docx
1. Running Header: BRANDING STRATEGY AND MARKETING
COMMUNICATION PLAN
.
Running Header: BRANDING STRATEGY AND MARKETING
COMMUNICATION PLAN
Branding strategy and marketing communication plan
Dennis Gamarra
University of Phoenix
Instructor: Meraj Khan
March 2, 2020:
Branding Strategy and Marketing Communication Plan
Every firm is obliged to create a brand of their own that will
market them and market their products as well. There must be a
good strategy for the branding of the to enable the firm out to
do their competitors in the marketing of their products. During
the branding process, a firm must also put into consideration on
the way to communicate with their prospective customers as
2. well as play fairly on competitors. In the branding, one
situational analysis that has to be put into consideration is the
vision, mission, strategic objectives, and the values of the firm.
In the branding process, the firms are highly advised to
maintain their mission and the vision to ensure that they do not
focus on a different goal. The communication message to the
audience should be in the capacity to drain their attention and
interest on the products but not away from the business. The
communication method should be appealing and be objective
towards the mission and the vision of the firm (Blakeman,
2018).
The strengths and weaknesses of the firm should also be highly
considered in the branding strategy. Firms should be keen to
ensure that they do not expose their weaknesses during
communication with their audience during promotion events as
this will devalue the firm, and this may lead to falling in their
sales, and even the competitors may use the weaknesses as their
competing tool. The firms should give a high priority in the
exposure of their strengths to their prospective audience in their
branding as this highly influences the habits of the audience
towards the products of the firm. The strengths, when
efficiently communicated through the branding, will lead to the
achievement of the set goals of the business is a good time. The
firms should also have great objectives during the advertising of
their products. The purposes will enable them to choose the
proper channel of advertising. The firm should consider a
channel where it will be able to access a large number of the
targeted group and in good time. Proper communication during
the advertisements and the use of the most relevant channel of
advertising will foster the rise in the sales of the firm and also
facilitate the achievement of the set goals and objectives of the
firm (Blakeman, 2018).
On matters to deal with public relations, firms should be keen
not to interfere with the rights of the others in society. The
firms should design a way on how to interact with their
audience in a friendly way and create a good gesture for the
3. whole society at large. Firms should be open to answering any
complaint forwarded to them by the audience in an honest way
so as to satisfy the interests of their prospective customers. The
strategies on how to maintain a good public relation with the
audience should be instilled to all the workers if the firms and
appropriate training administered to enable them to know and
understand how to relate with their audience even in situations
where the audience is seemingly hostile. With a good
relationship between the firm and the public, the firm will
realize tremendous benefits from the society, such as cheap
labor from the immediate community and even important
information concerning the market trends and structures (Payne,
2017).
The firm should also be keen on creating its brand image. The
branding image has a lot of impact on the way it communicates
with its audience. More appealing branding images will lead to
advancements in the sale. Most customers are always keen on
the image a firm paint in them at first, and from that point, they
decide on what to do and what not to do concerning the image
of the firm painted in them. Firms should ensure that their
branding image has a positive impact on their targeted audience
and that the objectives and the goals of the branding are hands
in hand with the set goals and objectives if the entire firm at
large. A well-strategized branding style that is positively
appealing to the audience will lead to the effective growth of
the firm (Valos, 2016).
References
Payne, E. M., Peltier, J. W., & Barger, V. A. (2017). Omni-
channel marketing, integrated marketing communications, and
consumer engagement. Journal of Research in Interactive
Marketing.
Valos, M. J., Habibi, F. H., Casidy, R., Driesener, C. B., &
Maplestone, V. L. (2016). Exploring the integration of social
media within integrated marketing communication
frameworks. Marketing Intelligence & Planning.
4. Blakeman, R. (2018). Integrated marketing communication:
creative strategy from idea to implementation. Rowman &
Littlefield.
1
Running Head: PRICE AND CHANNEL STRATEGY
4
PRICE AND CHANNEL STRATEGY
Price and Channel Strategy
Dennis E. Gamarra
Instructor: Meraj Khan
MKT / 571 Marketing
February 24, 2020
Price and Channel Strategy
Price settings refer to the process of setting up the cost of a
product to the consumer. Price setting generally means the
process of coming up with a value the consumers have to pay to
acquire a product. Channel strategy, on the other hand, refers to
a vendor's plan for moving a product through the market chain
to the final customer. A channel strategy aims at exposing a
companies product to a potential buyer in the market.
Distribution is a general term that is used to mean the action of
sharing something or making something available to costumers.
The concept of pricing and distribution in business work
interdependently in the market (Cohen and Neubert 2017)
Distribution pricing is the price at which the business chooses
to sell its products to vendors who will distribute the product
In measuring profitability, standard metrics used are earnings
5. before interest, taxes, depreciation, and amortization. All
measures of the business profitability begin from the revenue.
Revenue is the income that is generated from the sales of goods.
Product pricing has an impact on profitability at every level. In
the market, an increase in the price of a product creates a
corresponding increase in revenue. Revenue increase increases
business profit. Gross profits increases when there is an
increase in revenue. Gross benefits are gained through total
revenue collected less than the total cost of the product. Market
distribution increases the profits of a business by increasing the
number of sales in the market. An increase in sales gives a
corresponding increase in the total revenue. Market share
distribution will mean that the business will sell more of its
products, which ultimately increases the revenue of the
company. Business revenue determines the profits of a business.
An increase in market share increases product sales, which
leads to an increase in sales.
Distribution of products varies, giving rise to different
strategies in the market. Distribution talks of how products
move from the manufacturer to the end customer, cost, and time
of the distribution and the competitive advantage of the
distribution employed. Indirect involves products reaching the
customer through numerous channels. The chain is long, and the
company has to sell at a price that will favor the chain. Direct
distribution is where the business directly sells the product to
customers. This strategy gives a better chance of high revenue
collection. Intensive distribution involves having a mass
marketing product. It entails reaching the market at all possible
levels. The distribution technique used determines the sales in
the market (He, Rong and Shen 2020)
The pricing strategies in a company include penetrate, skim, and
follow. Depending on the type of marketing strategy being
employed, the pricing has to be made. Penetrate involves the
setting of a low price, giving value to customers. Penetrate give
the business maximum profits. Skim consists of setting a high
price to show product value and capture maximum revenue.
6. Follow pricing strategy consists of fixing the price of
commodities depending on the price set by competitors in the
market. The price strategy greatly determines the sales in the
product market. Price strategies build the product name in the
market, helping in product marketing. A good pricing strategy
will impact on product distribution, which relatively has
implications on the sales.
In ensuring high product sales in the market, positioning within
the channel is considered. Corrective positioning solves the four
Ps of marketing, product, price, promotion, and place. The
company's interest is always to make profits large enough to
ensure the growth of the business. The sales in company
products are determined by the product, price of the commodity.
High product sales generate much revenue for the company. The
cost of the products determines the number of purchases and,
subsequently, the amount of revenue that will be collected. High
product sales and high prices generate high revenue. High
income ensures the high profitability of the business.
References
7. Cohen, B., & Neubert, M. (2017, September). Price-setting
strategies for product innovations in the Medtech industry. In
the 10th annual conference of the EuroMed Academy of
business (pp. 459-473).
He, L., Rong, Y., & Shen, Z. J. M. (2020). Product Sourcing
and Distribution Strategies under Supply Disruption and Recall
Risks. Production and Operations Management.
Running head: MARKET STRATEGY
1
MARKET STRATEGY5
Market strategies for the new product in the market
Dennis E. Gamarra
Instructor: Meraj Khan
MKT/571 Marketing
February 17, 2020
Market strategies for the new product in the market
Market penetration strategy
It is the strategy used by the company to expand the
8. market share for the existing products and services being
offered by the company. When the products are introduced into
the market they will undergo four stages of the product life
cycle which include introduction, growth, maturity, and decline.
At the introduction stage, the products will be facing
competition and the company may decide to use different
strategies to ensure that it gets some customers from the
existing companies supplying to that market. Strategies may
include lowering the price, investing in research to understand
customer needs so that products are made in a way that meets
the demand of customers. This stage is the most costly stage.
At the growth stage, the business now has established and
the market share is increasing what the company needs to do is
to maintain the customers it has acquired and used other
strategies of ensuring that it increases the market share to gain a
competitive advantage over the competitors.
At the delining stage, the product of the company has
reached the maximum market share and there is no room for
further growth. In order to fr the company to survive after this
stage is to think of another product line.
In testing whether a marketing strategy for a certain product or
service is successful, the promoters must come up with the most
viable metrics to measure the effectiveness of the product in the
new market. (Hennig-Thurau, 2010). The first method to
measure the effectiveness of the product will be by looking at
the frequency of inquiries by the clients about the product or
services on the website of the company. The internet parametric
can be used to determine the number of times that potential
customers visited the websites ensuring the products and
services being offered. In cases, where many customers have
viewed the website in search of the products and services being
offered then the marketing plan can be considered private.
On the opposite, a scenario in which fewer customers are
accessing the website to seek information about the products
and services being offered due to lack of proper awareness
created by the marketing strategy of the company. Hen only a
9. few customers visit the website then it is true that the marketing
strategy is not functioning. The FAQ section of the web site
offers san opportunity for the potential customers who visit the
site to provide information on whether they have been made
aware of the existing product and services on the website of the
organization. For instance, the questions asked by the customers
such as the time of operation of the company in terms of
opening hours, and inquiry about the products and services
available. When such questions are asked then the company is
in a position to determine the effectiveness of the marketing
strategy.
On the opposite, when customers are not asking questions about
the products being offered and the operations of the company
hen there is a belief that they are not aware of indicating the
failure of the marketing strategy. Therefore, the frequency of
customers accessing the company website is a good measure for
determining the effectiveness of marketing strategy through
advertisement.
Media Methods for the NPI
Different methods can be used when introducing a new product
in the market and can take the form of print and non-print
media. Examples of printed media are magazines which most of
the customers buy daily and can use them to get information
about the new product in the market. Print media is the best
because in case the customer forgets about any feature of the
product advertises the customer can easily retrieve the magazine
and get the information back. It also allows customers to read in
their own free time. Another way of introducing the new
product into the market is by the use of non-print media which
are social media platforms such as YouTube, Twitter, and
Instagram, and Facebook to create awareness on the new
products being offered to the market by the company (Mangold,
2009)
Integrated Marketing Communication
This marketing strategy involves the use of intensified and
10. diverse methods for marketing the new product into the outside
world. It is made up of a combination of digital and traditional
marketing strategies. (Schultz, 2014).
Advertising Execution
It is a marketing strategy that comprises the frequency at which
the different channels of adverts are used in relation to the
selected adverts mode. In order for the advertising model to be
effective, it must be prompt. This means that the execution of
those adverts should be carried out intensively to reach more
potential customers.
Direct Marketing strategies
Direct Marketing strategies are where the company produces
products and services than by the use of salesperson it moves
into the neighborhood market to create awareness of the new
products to potential customers in that market through sales and
marketing. When offering new products to the market
promotions are encouraged where customers get products at a
lower price on that day to convince them to test the new
products or be given a free gift such as T-shirts. Direct
marketing strategy is an effective method of increasing product
awareness to its potential customers.
References
Hennig-Thurau, T. (2010). Relationship marketing success
11. through investments in
customers. In Relationship Marketing (pp. 127-146). Springer
Berlin Heidelberg.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new
hybrid element of the
promotion mix. Business Horizons, 52(4), 357-365.
Schultz, D. E., Tannenbaum, S. I., & Lauterborn, R. F. (2014).
The new marketing paradigm: Integrated marketing
communications. McGraw Hill Professional.
MAEKETING PLAN –WEEK 2 4
Marketing Plan
Dennis E. Gamarra
Instructor: Meraj Khan
MKT/571 Marketing
February 10, 2020
12. Marketing Plan
The marketing plan for the Nintendo firm is five years. Due to
the relative decrease in its international sales across the board
in comparison to its domestic sales margin, the firm has put
significant measures to get back to its initial to its glory. The
management of Nintendo has secured funding that will inform
its marketing plan for the said period. The project on marketing
will be pegged on three elements, namely; consumer analysis,
identification of market, economic, technological, regulatory,
legal, social, and ecological factors. Additionally, potential
future threats will be examined (Jones, 2013).
Consumer Analysis
The marketing target for the Nintendo firm is represented with
lots of opportunities that need to be exploited. On the contrary,
the environment also contains challenges that the management
of the company seems to be determined to counter-attack. The
field of creation of multiple software, mostly in the video game
industry, is what defines the operation of the firm. Hardware,
software, accessories, and most recently mobile app industry
encompasses this venture.
Identification of Market
The company's target market for its video game products is
consumers aged 10-30years. These are categories of teenagers
with the liking of video playing. They can only find this kind of
magic from the company. The recent introduction of the mobile
application will come in handy, especially when they feel to
exploit and download other related apps. Furthermore, the
targeted group of consumers is demographically represented as
playful though conscious of their surroundings. They are a
combination of both young and middle-aged individuals.
Nintendo hopes to continue exploiting this avenue to broaden
its market share locally. Furthermore, with technology on the
rise, the firm will endeavor to identify international markets as
a way of having a market niche worldwide. Video gaming has
now become a household practice all across the world.
13. Therefore, introducing software and hardware in every region
while being controlled from a central place will be paramount.
Although Nintendo has, in the recent experience huge losses due
to lack of current-generation console, Wii, it opts to bounce
back soon. The exploitation of the outside market will be an
essential strategy in resource allocation. It, therefore, has a plan
to move from Kyoto, japan to Far East Asia, and the Mid-
Atlantic States.
Current Threats
Economic factors:
The slight increase in sales from 2015-2016 is a clear indication
that the Nintendo company is moving in the right direction
(Jones, 2013)... Nonetheless, economic factors such as an
increase in currency exchange might be a hurdle. There is a
particular client named Delta appliances whose revenue dropped
due to unforeseeable economic trends. However, with the
information beforehand, proper planning and budgeting will be
reprimanded by the management in the future to avoid such an
eventuality. Other current threats are duplication of software
and hardware, mobile application viruses, and addiction by the
consumers.
Potential Future Threats
Technological changes:
Globally, technology has and continues to hit the first list of
appreciating trends in the world of marketing. As a party to this
effect, the Nintendo firm will go through these particular
changes. It is only by this movement that it will remain relevant
to the market even as it seeks to secure fast-moving accessories.
Moreover, staying alive to this change will enhance the fast
movement of information and, most importantly, its safety.
With technology, the firm will benefit tremendously through
marketing its products. New applications on mobile phones and
its accessories will not go unnoticed by the target market and,
indeed, across the world. Other potential threats include poor
international regulatory laws-especially when it comes to the
disposition of used and damaged video games, competition from
14. other related firms, and unnecessary injunction put by the
government. However, the Nintendo organization is hoping to
work with the international market bodies beforehand to avoid
any friction that may arise.
In conclusion, Nintendo Company's five-year plan will be
anchored on international market exploitation. The target
market will also involve adults between the aged of 30-35. This
plan will aim at broadening the customers' base. Additionally,
with the invention of NES classic, a min-version of console
released in 1985, the company anticipates growth in gross profit
by 10 percent (Jones, 2013)... Therefore, capitalizing on the
nostalgia effects while keen to supply products around the
world for all generations of game videos player. This marketing
plan will come to fruition with a well thought out budget plan
execution as prescribed in the rollout plan.
References
Jones, T. (2013). The Surprisingly Long History of
Nintendo. Retrieved from
http://gizmodo.com/the-surprisingly-long-history-of-nintendo-
1354286257
Running Head: MARKET PLAN AND MEMORANDUM
1
MARKET PLAN AND MEMORANDUM
5
15. Market Plan and Memorandum
Week 1
MEMORANDUM
To: Senior Vice President of Marketing (Professor Meraj Khan)
From: Dennis Gamarra
CC: MKT/571
Date: 12/8/2016
RE: MARKETING ANALYSIS
Summary Analysis
In a review of the summary analysis completed by our
marketing analyst, I have put together some insights from the
report that will help further explain the story in detail. The
information provided includes details on the significant areas of
increase and decrease in revenue. It will also include trends in
terms of revenue and insight that will further grow as well as
any additional analysis I can provide.
Revenue Details
In looking at the year to date numbers of January – June 2015
versus January – June 2016, revenue generated during this time
16. frame did increase the year of year. Additionally, in all three-
time frames of the overall report, revenue increased, with the
majority of it coming from domestic sales. These sales are the
strongest in the company and average between all time tables
around 87 percent of the business. This does, however, lead to
a negative trend in international sales explained later in the
memo. There overall are no significant drops in revenue by any
specific customer class. However, there were small drops in
revenue from particular clients such as Delta Appliance.
Overall the company is showing average gains but could
compete more and increase profits through a few suggestions
found in the additional analysis.
Trends
Gross Profit is an issue with the top customers as for the Month
to date figures. It has decreased significantly, with many of the
top customers showing a negative gross profit percent. Though
the bottom-line total profit percent is unchanged, continuous
negative percentages will result in a negative effect on the
bottom line. Additionally, international sales across the board
are down in comparison to domestic sales as these two in all
prior months averaged a close to 50-50 spilled but now are
heavily leaning towards the local markets with an almost 90-10
split. The reasoning behind the change is not clearly explained
by the report, but it does give provide insight as to where to
make future adjustments.
Additional Analysis
It is recommended that Marketing begin to research and focus
on the trends going on internationally and focus on impacting
those markets. With gross profit being relatively close for
either market, driving sales globally will increase sales to the
company as a whole. Goals should be set in an effort to
maximize the reach of the company and improve the customer
base to coincide with businesses generating the most revenue
for the company.
Yours Faithfully.
Dennis Gamarra
17. MARKETING PLAN: NINTENDO
History: Nintendo is most known for the creation of one of the
most successful firms providing video games, the Nintendo
Leisure Framework (NLF), along with various characters
created for software titles such as Exclusive Vibes Brothers. It,
however, is a company with a long history that can be traced
back to as far as 1890. Its first claim was NExt, and it was a
start-up firm whose inspiration came from the work of
philanthropists in Japan like Hussein Nehru and manufactured
handmade simple playing items used to play various games.
(Jones, 2013). Elite Visionaries to 1985 and the firm, who
wanted to branch out and produce its own consoles and
software, created the NES. This started an unbeaten run that
has now lasted more than three decades with the introduction of
newer consoles and newer games that take advantage of today's
technological advances.
Company Name: Nintendo
Location of Company Headquarters: Kyoto, Japan
Name of Product or Service Selected: Multiple Products
primarily in the Video Game industry including, Hardware,
Software, Accessories, and most recent additions into the
mobile app industry.
General Description of Company: Nintendo is a firm that has
experienced very challenging business periods as well as
successful investing periods all through their years in business.
It has successfully launched video game systems and been a
recognized firm in the provision of such products. However, I
have also innovated items that have consumed much of the
organizational resources, including most recently lost revenue
based on the lack of sales of its current-generation console, the
Wii U, but the makeup of that lost revenue with the launch of
the mobile app Pokémon Go. Nintendo employs approximately
6,590 employees and has $504.78 billion in revenue per sales
made.
18. General Description of Product or service: The main products
that the firm produces are video game hardware and software
devices. They have a long history in the video game industry
and have many characters and properties that they own the
exclusive rights to. There most recent release of a NES Classic,
a mini version of console released in 1985 with built-in original
classic games, is an example of how the history within the
company can be used to generate new profits with little to know
new innovation while capitalizing on the nostalgia factor and
supplying products for all generations of video game players
around the world.
References
Jones, T. (2013). The Surprisingly Long History of
Nintendo. Retrieved from
http://gizmodo.com/the-surprisingly-long-history-of-nintendo-
1354286257
Title
ABC/123 Version X
19. 1
Marketing Plan Outline and Timeline
MKT/571 Version 10
1Marketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the
outline below, for a product or service of your choosing. The
product or service must be identified by the end of Week 1. The
product or service you select is used to develop the assignments
for Weeks 2 through Week 6. References must be included for
each section.
There are no defined standards for the length of the marketing
plan; however, your plan must disclose complete marketing
strategies and provide reliable and valid references and data
supporting the strategies to convince the target audience. The
plan must be written in plain language that would be easily
understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following
sections. Refer to the timeline for due dates for each section and
subsection. Assignments may include modifications to these
lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives
· Products or Services
· Resources Needed
· Projected Outcomes
20. · Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research
· Environmental Scanning
· Identify Market, Economic, Technological, Regulatory, Legal,
Social, and Ecological Forces
· Current Opportunities
21. · Potential Future Opportunities
· Current Threats
· Potential Future Threat
· Target Market(s):
· Demographics
· Psychographics
· Ethical Issues
· Legal Issues
· Social Issues
· Product, Place/Distribution, Promotion, and Price Strategies:
· Product Descriptions and Product/Service Mix Strategies
· Product/Service Determinants
· Creating a Brand Image
· Maintaining Brand Image
· Branding Concerns
· Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Promotion/Integrated Marketing Communication
22. · Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Sales Promotion
· Direct Marketing
· Public Relations/Strategies
· Positioning
· Dynamic/Static Pricing Strategies
Marketing Plan Timeline
Week 1: Marketing Plan Topic
· Consider your company and product or service selection in
Week 1. You may select an existing type of product or service
or a new product or service but it must be global or multi-
regional. Once you have selected your product or service, you
must define the size and type of company that provides the
product or service (available from annual reports). This need
not be elaborate but must include total number of employees,
production volume, distribution methods, and so forth.
Company and product or service selection is a critical part of
this project. You must ensure your proposed company can
implement the marketing methods discussed in the text.
23. · Key to creating an effective marketing plan is the ability to
analyze the environment in which the product or service will be
offered. The Week 1 assignment allows you to begin to
understand various reports and how they can be used in your
marketing plan.
Week 2: Understanding Target Markets
· To develop effective relationship marketing, a company must
first understand its targeted consumers’ buying influences and
behaviors. In Week 2, create the Research section of your plan.
In addition, create the first two parts of the Target Market
section, which includes performing the demographics and
psychographics analysis.
Week 3: Promotion and the product life cycle
· All products/services go through a life cycle of NPI (new
product introduction), growth, maturity and decline. These
various stages affect the marketing strategy and promotional
efforts. In Week 3, you will incorporate a promotion strategy
that addresses at least three areas of the product life cycle.
Week 4: Price and Channel Strategy
· How one goes to market and the influences of the channel
(channel power, strength of channel, speed of channel, etc.)
affects the pricing strategy of the product or service. In Week 4
your pricing and distribution strategy will be incorporated into
the marketing plan.
Week 5: Marketing Communication and Brand Strategy
· Brand strategy and the communication of the brand is essential
to understanding the various phases of a product or service (viz