The document discusses the shift from traditional live TV to over-the-top (OTT) video services. It notes that 35% of TV and video viewing is now on-demand, with over half of consumers watching streamed content daily. Consumers now spend 6 hours per week streaming TV shows, programs, and movies on services like Netflix. Mobile viewing of video has also increased dramatically, with the average time spent watching on phones up 3 hours per week. This shift represents an inexorable change for traditional broadcasters and cable TV companies towards online streaming models.