GfK is a large market research firm with over 75 years of experience. It has over 11,000 employees globally and generated $1.8 billion in sales in 2011. GfK has offices in over 100 countries worldwide and provides a variety of market research services including quantitative, qualitative, customer satisfaction, and mystery shopping research. GfK focuses on consumer experiences and has technology expertise, serving industries such as automotive, consumer goods, financial services, healthcare, media, and technology.

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GfK TECHNOLOGY
Custom Research

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History More than 75 Years Experience,
Financially Strong & Stable
Sales $1.8 Billion in 2011
Services Primary Market Research - Full Service
• Quantitative
• Qualitative
• Customer Satisfaction
• Loyalty
• Mystery Shopping
Employees More than 11,000 full-time staff
Growth 6% in 2011
GfK Group - Public Company based in Nuremberg, Germany

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GfK Group — Worldwide Coverage, More than 100 Countries
Albania
Algeria
Argentina
Australia
Austria
Azerbaijan
Bahrain
Bangladesh
Belarus
Belgium
Bolivia
Bosnia-Herzegovina
Botswana
Brazil
Bulgaria
Cambodia
Canada
Chile
China
Colombia
Croatia
Cyprus
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Georgia
Germany
Greece
Guatemala
Hong Kong
Hungary
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Ivory Coast
Japan
Jordan
Kazakhstan
Kenya
Korea
Kuwait
Kyrgyzstan
Latvia
Lebanon
Libya
Lithuania
Macedonia
Malaysia
Mexico
Montenegro
Morocco
Mozambique
Netherlands
New Zealand
Nigeria
Norway
Oman
Pakistan
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Qatar
Romania
Russia
Saudi-Arabia
Senegal
Serbia
Singapore
Slovakia
Slovenia
South Africa
Spain
Sudan
Sweden
Switzerland
Syria
Tajikistan
Taiwan
Tanzania
Thailand
Tunesia
Turkey
Turkmenistan
Uganda
Ukraine
United Arab Emirates
United Kingdom
Uruguay
USA
Uzbekistan
Venezuela
Vietnam
Yemen

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Our 360° Organization—Client Driven Needs Drive The Creation
Of Expert Teams Who Achieve Synergies

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Consumer Experiences — US Locations
Northeast
Alexandria, Virginia
Blue Bell, Pennsylvania
Boston, Massachusetts
Chelsea Market, New York (Headquarters)
East Hanover, New Jersey
Harrison, New York
Park Avenue South, New York—401 Park Ave.
Park Avenue South, New York—440 Park Ave.
Wayne (Philadelphia), Pennsylvania
Princeton, New Jersey
Roseland, New Jersey
Washington, D.C.
Westport, Connecticut
Midwest
Ann Arbor, Michigan
Chicago, Illinois—420 North Wabash Ave.
Chicago, Illinois—230 West Monroe Street
Cincinnati, Ohio—250 East 5th Street
Cincinnati, Ohio—10300 Alliance Road
Minneapolis, Minnesota
Southfield (Detroit), Michigan
West
Burbank, California
Gardena, California
Irvine, California
San Francisco, California
Palo Alto, California
Bellevue, Washington
St. Louis, Missouri (Healthcare)

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GfK Consumer Experiences US — Seven Industries of Expertise
Global Team
More than 300 technology
research experts around the world
Gov’t and
Academic
Automotive Consumer Financial
Services
Healthcare
Technology Media

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Technology
GfK Custom Research US – Technology Industry
Subject Matter
Experts
Multicultural
Public Affairs &
Corporate
Communication
Strategic
Innovation
Shopper & Retail
Strategy
Brand &
Communication
Customer Loyalty
Digital Marketing
Intelligence

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Research Audiences
• B2B and B2C Research
Category Expertise
• Wireless, Software, Hardware, Gaming, Entertainment,
eCommerce, Cable, Internet and more
Methods
• Market Segmentation
• Brand Tracking
• Usage & Behavior
• Feature & Price Optimization
• Innovation
• User Experience
• Digital
• Shopper Insights
• Marketing Science/Advanced Analytical Modeling
GfK Custom Research US – Thought Leaders in Technology
Technology

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Because we deliver strategic, fact-based insights that drive business decisions and
create value.
How?
• Technology Industry Knowledge – Consumer & SMB, Enterprise
• Highest Data Quality & Marketing Science Standards
• We Understand The Entire Customer Journey
• Global Coverage, 100+ countries
• Proven Research Heritage
• Trusted For 75 Years
• Senior GfK Team Member Involvement
Why GfK?

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GfK TECHNOLOGY
email: rick.vanderwal@gfk.com
Rick van der Wal
San Francisco, CA
Tel: (415) 762 1041