2. Tata Consultancy Services is an IT services, consulting and
business solutions organization that has been partnering
with many of the world’s largest businesses in their
transformation journeys for over 50 years.
TCS offers a consulting-led, cognitive powered, integrated
portfolio of business, technology and engineering services
and solutions.
This is delivered through its unique Location Independent
Agile delivery model, recognized as a benchmark of
excellence in software development.
TCS has been innovating for greater futures too. Its
investments in research and innovation, intellectual property,
its worldwide network of Pace Port co-innovation hubs, and
in building newer capabilities and acquiring contextual
knowledge are helping win transformational business.
5. •The Five Forces model is named after Harvard Business School professor, Michael
E. Porter.
•Porter's Five Forces is a framework for analyzing a company's competitive
environment.
•Porter's Five Forces is a frequently used guideline for evaluating the competitive
forces that influence a variety of business sectors.
•It was created by Harvard Business School professor Michael E. Porter in 1979 and
has since become an important tool for managers.
•These forces include the number and power of a company's competitive rivals,
potential new market entrants, suppliers, customers, and substitute products that
influence a company's profitability.
•Five Forces analysis can be used to guide business strategy to increase competitive
advantage.
6. 1. Intensity of rivalry:
The Pioneer In The Indian It Industry
Case Analysis has been operating
considering that its creation has lots of
market players with the significant market
share and increased profits. There is an
intense level of competition or rivalry in
the media and entertainment industry,
compelling organizations to strive in order
to maintain the existing customers by
means of offering services at budget
friendly or sensible costs.
7. 2. Threats of new
entrants
There is a high cost of entryway in the
media and entrainment market. The
entertainment industry requires a large
capital amount as the business which are
taken part in providing entertainment service
have bigger start-up cost, that includes:
Legal cost.
Marketing expense.
Distribution cost.
Licensing cost.
8. 3. Threat of substitutes
The hazard of alternatives in the market
pose moderate danger level in media and
the entertainment industry. The company is
facinga strong competitors from the
competitors using comparable services
through online streaming and rental DVDs.
The standard media content provider is one
of the example of the replacement items.
The client might also participate in other
recreation and source of details as compared
to seeing media material and online
streaming.
9. 4. Bargaining power of buyer
The dynamics of media and entertainment industry
permits the consumers to have high bargaining
power. The income and sales created by business
are based upon the subscribers put in varied
locations all around the world. Likewise, the low
expense of switching enables the consumers to look
for other media service providers and cancel their
Porter's Five Forces of Tata Consultancy Services:
The Pioneer In The Indian It Industry Case Solution
membership, thus increasing the business threat. Due
to this, the company might not charge high rates for
services from the clients, and it should keep the
rates strategy according to client need, with very little
boost in cost.
10. 5. Bargaining power of suppliers
The bargaining power of supplier is high force
in the market. This is because there are
couple of number of providers who produce
home entertainment and media based
material. Since Porter's Five Forces of Tata
Consultancy Services: The Pioneer In The
Indian It Industry Case Solution has actually
been completing versus the standard
distributor of home entertainment and media,
it needs to reveal greater versatility in
contract as compared to the traditional
organisations. The products is innovation
based, the reliance of the business are
increasing on constant basis.
11.
12. STRENGTHS OF TCS:
Strengths are an organization’s distinct skills that
offer it a competitive edge in gaining greater market
share, attracting more customers, and maximizing
profitability. TCS’s strengths are listed below:
1.Extensive Global Reach
2.Major number of Customers from various
sectors
3.Strong reputed Brand Image in the market
4.Well established strategic alliances
5. Robust Service Portfolio
6. Empowered and encouraged employees
7.Excellent returns on capital invested
13. Weaknesses of TCS
Weaknesses are elements of a
company or brand that need to be
improved. The following are TCS’s
significant flaws:
1.Performance of Diligenta
deteriorated
2.Legal Squabbles
3.The product segment is not
relatively impressive
14. Opportunities for TCS
Opportunities are possible areas of
emphasis for a firm to focus on in
order to enhance outcomes, boost
sales, and, eventually, profit.
1.Emerging Interest in Cloud
Computing
2.M2M Solutions
3.Transformation of the Digital
Universe
4.Solutions for mobility
15. Threats to TCS
Threats are environmental elements that might
have a negative impact on a company’s
success. TCS’s threats include the following:
1.Competition is fierce
2.A high rate of attrition
3.The Constraints on Immigration
4.Large multinational corporations
16. is an integrated
approach to assesses
performance of business
strategy and how
changes can be made
in the areas such as –
financial objectives and
goals, customer
preferences and choice
architecture, operations
management and supply
chain bottleneck
resolutions, and
organizations learning
ability and capacity
building Balanced
Scorecard is a resource
focused strategic
analysis tool.
17. and measure its strategies. Some of the questions answered by Balance
Scorecard Analysis of Tata Consultancy Services: A Systems Approach
To Human Resource Development are -
- What is important for Tcs Consultants shareholders? How the
decisions that Tcs Consultants is making can impact the financial
reports and balance sheet?
- Are we innovative and ready for the future? In today’s market place a
company’s ability to sustain competitive advantage is highly dependent
upon Tcs Consultants's ability to innovate and stay ahead of the curve
vis a vis to its competitors.
- How do customers perceive Tcs Consultants? What is required to
improve the brand equity or market performance in terms of – marketing,
sales, distribution, and pricing strategy.
- Which internal processes can add value? What are the core
competencies of Tcs Consultants and how it can add value going
future? Do the firm require to make either small tweaks or big changes
in the internal processes to build of maintain sustainable competitive
advantage
18. What are the
main features
of balanced
scorecard? /
What are the
four
perspectives of
the balanced
scorecard?
The Balance Scorecard of each
company varies based on the
nature, size of the firm and industry
it operates in. Broadly there are
four main components / features of
Balance Scorecard. These four
perspectives / components of
Balance Scorecard are –
• Financial Perspective
• Customer Perspective
• Internal Business Perspective
• Innovation and Learning
Perspective
19. The TCS 2021 Global Financial Leadership Study revealed four critical areas where
FP&A teams can sharpen their capabilities.
Financial Perspective
20. Three attributes set Trendsetters apart from their peers
Accelerated: They have higher FP&A maturity levels and rely more on data and analytics, and less
on intuition, when planning and forecasting.
Agile: They can more easily adjust to swiftly changing circumstances and execute FP&A functions
at speed.
Aspirational: They have moved beyond existing processes and are investing more in
transformational FP&A capabilities.
They are increasing their technology investments to close FP&A gaps.
21. Innovation and Learning
Perspective
TCS Innovation teams engage closely with customers and leading
technologists through a number of events such as Innovation Forums,
Innovation days, and round-table discussions. Initiatives such as
mKrishi and the Accessibility Center of Excellence are examples of
how Innovation at TCS has led to positive social impact.
22. Tcs has undertaken a research in emerging fields in order to contribute to
global thought leadership and create an intellectual foundation to address
current and future business and technology opportunities. The areas in which
we are pursuing research are:
Behavioral, Business, and Social Sciences
Computing Systems
Cybersecurity and Privacy
Data and Decision Sciences
Deep Learning and AI
Embedded Devices & Intelligent Systems
Robotics & Autonomous Systems
Foundations of Computing
Life Sciences
Media and Advertising
Physical Sciences
Software Systems and Services
23. Balanced Scorecard Analysis
Solution for " Tata Consultancy
Services" case study
As CEO of Tata Consultancy Services (TCS), S. "Ram" Ramadorai had
grown the company into an emerging IT services powerhouse, with
marquee clients such as General Electric, offices in 32 countries, and
revenues of nearly $2 billion dollars. Now, he was about to steer TCS
through an initial public offering--the largest ever by a private Indian
company. Despite his excitement, Ramadorai knew that in some ways the
timing of the IPO was not ideal. TCS had profited tremendously from
corporate America's willingness to outsource IT and business process
functions to overseas providers.
24. What are the disadvantages of Balanced
Scorecard Approach?
Theoretically there are no great disadvantages of Balance Scorecard
approach but in practices managers face a number of hurdles such as –
• Poorly defined metrics – metrics are either too broad or too narrow.
• Data collection challenges – apart from digitally native companies,
traditional organizations still faces lots of problem in collecting and
organizing data.
• Lack of review structure – often Balance Scorecards are made by
consultant and lacks a clear organization wide review structure. A number
of times they often clash with the chain of command in the organization.
25. Conclusion
TCS is unquestionably the best in its
industry. It has numerous and noteworthy
strengths. For a company like TCS with
such a great brand image, brand backing,
market command, portfolio, reach, and so
on, it needs just a little more work to
address its weaknesses and be more alert
to threats. If TCS pays more attention to
its strengths and expands as well as
adjusts even further for new opportunities,
TCS will be able to keep its crown.
