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Market Engagement Seminar Nicta Bootcamp 11112008

•
•
C
CindyReese

Seminar delivered to NICTA research teams on invention evaluation and market research/engagement strategies.

Business
1 of 31
Researching and Engaging your Market ,[object Object],[object Object],[object Object]
Epicorp Limited ,[object Object],[object Object],[object Object],[object Object]
www.lighthouseinnovation.com.au ,[object Object],[object Object],[object Object]
Market Engagement ,[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sales ,[object Object],[object Object]
Early Market Engagement Mitigates Risk ,[object Object]
IDEAS ,[object Object],[object Object],[object Object]
Early Opportunity Assessment ,[object Object],[object Object],[object Object]
Windlab Systems ,[object Object],[object Object],[object Object],[object Object]
Potential Demand ,[object Object],[object Object],[object Object],[object Object]
GP Sports Systems ,[object Object],[object Object],[object Object],[object Object]
Market Acceptance ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mediaware International ,[object Object],[object Object],[object Object],[object Object]
Competitive Position ,[object Object],[object Object],[object Object],[object Object]
Workshop Activity ,[object Object]
Mapping Your Market Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assessing Your Score ,[object Object],[object Object],[object Object]
Market Research ,[object Object],[object Object],[object Object],[object Object]
Primary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cohda Wireless ,[object Object],[object Object],[object Object],[object Object],[object Object]
How will you be engaging your target market?
Morning Tea
Market Engagement Case Studies ,[object Object]
Lessons Learned--Simmersion ,[object Object],[object Object],[object Object],[object Object]
Market Engagement Case Studies ,[object Object]
Lessons Learned—Locata Corporation ,[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object]
 

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