This document summarizes a disaster relief campaign for Superstorm Sandy. It discusses how the storm affected 24 states and destroyed homes and businesses. It then outlines the campaign objectives to amplify the brand's trustworthiness by delivering power relief solutions, expanding efforts to more cities. The campaign utilized social media, news coverage, and networking to increase awareness of relief locations. Over 10,000 were served and over 235 million media impressions were achieved. Lessons from previous campaigns were applied to improve disaster preparedness.