The document discusses the importance of social media for travel brands. It notes that social media has become the main platform where consumers find inspiration, share experiences, voice opinions and interact with brands in real time. It also mentions that more than 90% of travel decisions are now made online, and travel is the top commodity sold online in the USA. The document advocates that brands connect with consumers on social media by being real, bold, taking risks and having fun.

1. Saturday 28 September 13

2. we started off in a pretty bad place
Saturday 28 September 13

3. we started off in a pretty bad place
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4. fear
Saturday 28 September 13

5. process
platforms
people
fear
Saturday 28 September 13

6. process
platforms
people
fearlanguage
learn to speak their
Saturday 28 September 13

7. process
platforms
people
fearlanguage
learn to speak their
it’s NOT about
you
Saturday 28 September 13

8. process
platforms
people
fearlanguage
learn to speak their
it’s NOT about
you
it’s about
USSaturday 28 September 13

9. process
platforms
people
fearlanguage
learn to speak their
show themit’s NOT about
you
it’s about
USSaturday 28 September 13

10. process
platforms
people
fearlanguage
learn to speak their
show themit’s NOT about
you
it’s about
US
don’t TELL
them
Saturday 28 September 13

11. Saturday 28 September 13

12. Saturday 28 September 13

13. Saturday 28 September 13

14. Saturday 28 September 13

15. Simple
STRATEGY
works
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16. Simple
STRATEGY
works
travel
is social
Saturday 28 September 13

17. Simple
STRATEGY
works
travel
is socialmedia revolution
Saturday 28 September 13

18. Simple
STRATEGY
works
travel
is socialmedia revolution
happening on mobile
Saturday 28 September 13

19. Simple
STRATEGY
works
travel
is socialmedia revolution
happening on mobile
attract
Saturday 28 September 13

20. Simple
STRATEGY
works
travel
is socialmedia revolution
happening on mobile
attract
engage
Saturday 28 September 13

21. Simple
STRATEGY
works
travel
is socialmedia revolution
happening on mobile
attract
engage
convert
Saturday 28 September 13

22. Simple
STRATEGY
works
travel
is socialmedia revolution
happening on mobile
attract
engage
convert
retain
Saturday 28 September 13

23. Simple
STRATEGY
works
travel
is socialmedia revolution
happening on mobile
attract
engage
convert
retain
consumer expects
be where the
to find youSaturday 28 September 13

24. context
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25. context
constantly
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26. context
constantly
consumer
connected
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27. context
constantly
consumer
connected
mass
media
Saturday 28 September 13

28. context
constantly
consumer
connected
mass
media
BRANDS
Saturday 28 September 13

29. context
constantly
consumer
connected
mass
media
BRANDS
control
Saturday 28 September 13

30. Saturday 28 September 13

31. insight:
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32. social media has become the
platform where consumers are
finding inspiration, sharing their
experiences and voicing their
opinions, and also interacting with
brands in real time.
insight:
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33. Saturday 28 September 13

34. workthat
partnerships
create
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35. workthat
partnerships
create
“NO, I don’t want a IO!”
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36. Saturday 28 September 13

37. Saturday 28 September 13

38. more than 90% of
travel decisions are
being made online
Saturday 28 September 13

39. more than 90% of
travel decisions are
being made online
travel is the #1 commodity sold online in
the USA
Saturday 28 September 13

40. more than 90% of
travel decisions are
being made online
travel is the #1 commodity sold online in
the USA
South African travel arrivals are growing
at more than double the global standard
of 4,4%
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41. Saturday 28 September 13

42. https://vimeo.com/44619388
sometimes markets do a better job than
the marketers
Saturday 28 September 13

43. https://vimeo.com/44619388
sometimes markets do a better job than
the marketers
Saturday 28 September 13

44. https://vimeo.com/4461938
user generated content can be curated,
amplified and used cost effectively
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45. https://vimeo.com/4461938
user generated content can be curated,
amplified and used cost effectively
Saturday 28 September 13

46. Saturday 28 September 13

47. & then
thingto do the next
get them
Saturday 28 September 13

48. & then
thingto do the next
get them
convert
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49. Saturday 28 September 13

50. besmart
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51. connect
besmart
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52. connect
be realbesmart
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53. be bold
connect
be realbesmart
Saturday 28 September 13

54. be bold
connect
be realbesmart
& take risks
Saturday 28 September 13

55. be bold
connect
remix it
be realbesmart
& take risks
Saturday 28 September 13

56. be bold
connect
remix it
be real
have some FUN
besmart
& take risks
Saturday 28 September 13

57. be bold
connect
remix it
be real
have some FUN
besmart
& take risks
beautiful
Saturday 28 September 13

58. be bold
connect
remix it
be real
have some FUN
besmart
& take risks
participate
beautiful
Saturday 28 September 13

59. you need to stay inspired and connected
Saturday 28 September 13

60. you need to stay inspired and connected
Saturday 28 September 13

61. thankyou
Saturday 28 September 13