1. Tweeting about this session? Include @adnerds.
Future of the web.
Wednesday 8 July 2009

2. Wednesday 8 July 2009

3. Wednesday 8 July 2009

4. Wednesday 8 July 2009

5. AdNerds is simple math
Wednesday 8 July 2009

6. AdNerds = A^T
A = Advertising
T = Technology
TA
Wednesday 8 July 2009

7. AdNerds = A^T
A = Advertising
T = Technology
TA
Wednesday 8 July 2009

8. Radicaldoes mean shit to us.
Wednesday 8 July 2009

9. Analog
sucks
Wednesday 8 July 2009

10. Analog
sucks
Wednesday 8 July 2009

11. The internet has johnnyfied every single one of us.
Wednesday 8 July 2009

12. Analog will have to adaptto online.
Wednesday 8 July 2009

13. Spam
sucks
Wednesday 8 July 2009

14. Spam
sucks
Wednesday 8 July 2009

15. Wednesday 8 July 2009

16. Blasting
messages at masses.
Wednesday 8 July 2009

17. Relevancyis king.
Wednesday 8 July 2009

18. Swarming
rocks
Wednesday 8 July 2009

19. Swarming
rocks
Wednesday 8 July 2009

20. Advertising of thefuture.
Wednesday 8 July 2009

21. Swarmingis the new advertising.
Wednesday 8 July 2009

22. Consumers
rock
Wednesday 8 July 2009

23. Consumers
rock
Wednesday 8 July 2009

24. Media means people.
Wednesday 8 July 2009

25. Media means people.
Wednesday 8 July 2009

26. Consumers are alliesfirst.
Wednesday 8 July 2009

27. September 26, 2006.
Wednesday 8 July 2009

28. Wednesday 8 July 2009

29. Wednesday 8 July 2009

30. Wednesday 8 July 2009

31. !"#$%&'()%$"*)%+(#,-
Wednesday 8 July 2009

32. It’s tough to predict the future.
Wednesday 8 July 2009

33. The pervasiveweb.
Wednesday 8 July 2009

34. The pervasiveweb.
Wednesday 8 July 2009

35. The web is taking over.
Wednesday 8 July 2009

36. Wednesday 8 July 2009

37. ./0/12334%5672685.
Wednesday 8 July 2009

38. Wednesday 8 July 2009

39. Wednesday 8 July 2009

40. Wednesday 8 July 2009

41. Wednesday 8 July 2009

42. Wednesday 8 July 2009

43. Wednesday 8 July 2009

44. Wednesday 8 July 2009

45. Wednesday 8 July 2009

46. Wednesday 8 July 2009

47. The semanticweb.
Wednesday 8 July 2009

48. The semanticweb.
Wednesday 8 July 2009

49. !"#$%(9#:$;<%+#=()%$"(%)+#>$%?"',(%)+#>$-
Wednesday 8 July 2009

50. 1"(%#>@A:*#;%*,$(;;*B(,$%,($C'>=D
Wednesday 8 July 2009

51. The Semantic Web
is an evolving
extension of the
World Wide Web
Wednesday 8 July 2009

52. in which the
semantics of
information and
services on the web
is defined,Wednesday 8 July 2009

53. making it possible
for the web to
understand and
satisfy requests of
people & machinesWednesday 8 July 2009

54. to use the web
content.
Wednesday 8 July 2009

55. to use the web
content.
your digital appliances will get smarter
and will be able to help you out with everyday tasks
Wednesday 8 July 2009

56. ?
Wednesday 8 July 2009

57. !
Wednesday 8 July 2009

58. impress your
fiancee
Wednesday 8 July 2009

59. Wednesday 8 July 2009

60. Wednesday 8 July 2009

61. Wednesday 8 July 2009

62. Wednesday 8 July 2009

63. Wednesday 8 July 2009

64. Wednesday 8 July 2009

65. Wednesday 8 July 2009

66. Wednesday 8 July 2009

67. never be
late again
Wednesday 8 July 2009

68. Wednesday 8 July 2009

69. Wednesday 8 July 2009

70. E%2F%G%+((@,B%#$%H'>$(,I(>BJ%K(;B*L+
Wednesday 8 July 2009

71. L)*,B%0''B;(%F#?)%M'>%>'L$(%BL*&#,:(
NO%+*,L$()%$>*?%',%#P(>#B(
Wednesday 8 July 2009

72. )$#@)@:)%M>'+%$"(%1'L>*,B%F'I*;*)%$>#Q:%*,M'%C(I)*$(
',%R>*&#<)%#P(>#B(%'M%S%+*,L$()%&(;#<
Wednesday 8 July 2009

73. A>)$%@+(%P*)*$%$'%H'>$(,I(>B
T%UV%+*,L$()%&(;#<%
Wednesday 8 July 2009

74. ',;*,(%>(?'>$)%?>(&*:$%I#&%C(#$"(>
$>#P(;%@+(%9%UJW
Wednesday 8 July 2009

75. )"'C(>*,B%*,M'%M>'+%"'+(%&'+'@:#%)<)$(+
UE%+*,L$()%M'>%;',B%)"'C(>
Wednesday 8 July 2009

76. I*>$"&#<%'M%+<%:',$#:$%$'&#<
Wednesday 8 July 2009

77. ?>(M(>(,:(%M'>%K(;B*#,%:"':';#$()
Wednesday 8 July 2009

78. 4(;;'C%X#B()%M'>%;':#;%*,M'%',%:"':';#$(%)$'>()
Wednesday 8 July 2009

79. #&&>())()%C*>(;());<%$>#,)+*Y(&%$'%0XZ
Wednesday 8 July 2009

80. Augmented everyday life.
Wednesday 8 July 2009

81. Augmented everyday life.
Wednesday 8 July 2009

82. Wednesday 8 July 2009

83. Wednesday 8 July 2009

84. Wednesday 8 July 2009

85. Wednesday 8 July 2009

86. 1999: wearable computer
Wednesday 8 July 2009

87. 10 years later.
Wednesday 8 July 2009

88. 10 years later.
ted.com
Wednesday 8 July 2009

89. ™
Wednesday 8 July 2009

90. Wednesday 8 July 2009

91. Wednesday 8 July 2009

92. Wednesday 8 July 2009

93. Wednesday 8 July 2009

94. Wednesday 8 July 2009

95. Wearable Displays
Helmet-Mounted Display
Wednesday 8 July 2009

96. Wearable Displays
See-Through Eyewear Display
Wednesday 8 July 2009

97. Wearable Displays
Mobile Device Eyewear
Wednesday 8 July 2009

98. Wednesday 8 July 2009

99. Wednesday 8 July 2009

100. Wednesday 8 July 2009

101. Wednesday 8 July 2009

102. Wednesday 8 July 2009

103. Wednesday 8 July 2009

104. Marketing fiction?
Wednesday 8 July 2009

105. Marketing fiction?
Wednesday 8 July 2009

106. When it’s is a fun, fascinating
or useful experience.
When you succeed in leveraging the
viral power of social networks.
When will consumers come swarming
round advertising spontaneously?
Wednesday 8 July 2009

107. Wednesday 8 July 2009

108. 2005
Wednesday 8 July 2009

109. Wednesday 8 July 2009

110. 2007
Wednesday 8 July 2009

111. Wednesday 8 July 2009

112. Wednesday 8 July 2009

113. Wednesday 8 July 2009

114. Wednesday 8 July 2009

115. Wednesday 8 July 2009

116. Wednesday 8 July 2009

117. Wednesday 8 July 2009

118. Wednesday 8 July 2009

119. Wednesday 8 July 2009

120. 2009
Wednesday 8 July 2009

121. Wednesday 8 July 2009

122. Wednesday 8 July 2009

123. Wednesday 8 July 2009

124. Wednesday 8 July 2009

125. Wednesday 8 July 2009

126. Wednesday 8 July 2009

127. Wednesday 8 July 2009

128. Wednesday 8 July 2009

129. Wednesday 8 July 2009

130. Wednesday 8 July 2009

131. Wednesday 8 July 2009

132. Wednesday 8 July 2009

133. Wednesday 8 July 2009

134. Wednesday 8 July 2009

135. Wednesday 8 July 2009

136. Wednesday 8 July 2009

137. Wednesday 8 July 2009

138. Wednesday 8 July 2009

139. Wednesday 8 July 2009

140. Wednesday 8 July 2009

141. Wednesday 8 July 2009

142. Wednesday 8 July 2009

143. Wednesday 8 July 2009

144. Wednesday 8 July 2009

145. 0
100.000
200.000
300.000
400.000
81.000
100.000 109.884
8.500 15.000
35.902
33.000
75.000
319.486
2005 2007 2009
Unique visits Registered Games played
Wednesday 8 July 2009

146. 0
10.000
20.000
30.000
40.000
20.257
15.645
2009
Traditional Facebook
{35.902
Wednesday 8 July 2009

147. 00:09:01
Time spent.
Wednesday 8 July 2009

148. adnerds.com
Thank you.
Wednesday 8 July 2009